{"id":19040,"date":"2021-08-04T21:36:34","date_gmt":"2021-08-04T16:06:34","guid":{"rendered":"https:\/\/www.instamojo.com\/blog\/?p=19040"},"modified":"2022-12-01T20:03:29","modified_gmt":"2022-12-01T14:33:29","slug":"how-to-measure-social-media-metrics-small-business","status":"publish","type":"post","link":"https:\/\/www.instamojo.com\/blog\/how-to-measure-social-media-metrics-small-business\/","title":{"rendered":"How to measure social media success for your small business: 10+ metrics to track"},"content":{"rendered":"

It’s a no-brainer that social media is an important tool for small & independent businesses today. An active social media business account is the first step towards success as it helps to turn your business into a brand.<\/span><\/p>\n

With social channels adding new analytic measurements every week, it can be hard to keep up with it all.<\/p>\n

But don\u2019t worry \u2013 This guide will help you sort through the noise and get focused on the social media metrics that impact your small business directly.<\/p>\n

Set your social media goals<\/strong><\/h2>\n

Before you dive into social media analytics, it is important to set your social media goals for your business. Some of the common ones include:<\/span>
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