{"id":19151,"date":"2021-08-16T19:55:10","date_gmt":"2021-08-16T14:25:10","guid":{"rendered":"https:\/\/www.instamojo.com\/blog\/?p=19151"},"modified":"2023-05-17T14:07:49","modified_gmt":"2023-05-17T08:37:49","slug":"how-to-prepare-your-small-business-for-the-third-wave-of-covid","status":"publish","type":"post","link":"https:\/\/www.instamojo.com\/blog\/how-to-prepare-your-small-business-for-the-third-wave-of-covid\/","title":{"rendered":"How To Prepare Your Small Business For The Third Wave of COVID"},"content":{"rendered":"<p>While India is still recovering from the shock caused by the second wave of covid-19, we are hit with another prediction\u00a0of the third wave that could happen just around the end of August. To help your business stay prepared for the Delta Variant, we have put together a checklist so you can stay ahead of the curve (we hope it can remain as flat as it can!).<\/p>\n<blockquote class=\"twitter-tweet\" data-width=\"550\" data-dnt=\"true\">\n<p lang=\"en\" dir=\"ltr\">FACTS! <a href=\"https:\/\/twitter.com\/hashtag\/irrefutable?src=hash&amp;ref_src=twsrc%5Etfw\">#irrefutable<\/a> <a href=\"https:\/\/twitter.com\/hashtag\/incontrovertible?src=hash&amp;ref_src=twsrc%5Etfw\">#incontrovertible<\/a> <a href=\"https:\/\/twitter.com\/hashtag\/Covid_19?src=hash&amp;ref_src=twsrc%5Etfw\">#Covid_19<\/a> <a href=\"https:\/\/twitter.com\/hashtag\/DeltaPlusVariant?src=hash&amp;ref_src=twsrc%5Etfw\">#DeltaPlusVariant<\/a> <a href=\"https:\/\/twitter.com\/hashtag\/DeltaVariant?src=hash&amp;ref_src=twsrc%5Etfw\">#DeltaVariant<\/a> <a href=\"https:\/\/twitter.com\/hashtag\/VaccinesWork?src=hash&amp;ref_src=twsrc%5Etfw\">#VaccinesWork<\/a> <a href=\"https:\/\/twitter.com\/hashtag\/VaccinesSaveLives?src=hash&amp;ref_src=twsrc%5Etfw\">#VaccinesSaveLives<\/a> <a href=\"https:\/\/t.co\/YXfNWW7lrY\">pic.twitter.com\/YXfNWW7lrY<\/a><\/p>\n<p>&mdash; Dr. Cindy M Duke, MD, PhD, FACOG (@DrCindyMDuke) <a href=\"https:\/\/twitter.com\/DrCindyMDuke\/status\/1426920206417350664?ref_src=twsrc%5Etfw\">August 15, 2021<\/a><\/p><\/blockquote>\n<p><script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script><\/p>\n<h2><strong>How businesses survived the first and second wave of COVID-19<\/strong><\/h2>\n<p>Small businesses in India have been resiliently fighting COVID since the pandemic broke out. We saw many businesses shut shop but the ones that prepared <a href=\"https:\/\/www.instamojo.com\/blog\/how-to-prepare-your-business-for-the-second-wave-of-covid-19\/\" target=\"_blank\" rel=\"noopener\">with these 7 tips stayed afloat.\u00a0<\/a><\/p>\n<p>In fact, we also saw some emerging business trends in India during the pandemic. More people went remote and started online businesses as a side hustle.<\/p>\n<p>But as the virus adapts and changes, so should your business. This wave is going to be different from the previous ones. So how can your business stay prepared for uncertainty?<\/p>\n<p>This article is for you if you own a small business or want to start one in the middle of a pandemic.<\/p>\n<h2><strong>How to stay prepared for the third wave of COVID (Delta variant)<\/strong><\/h2>\n<h3><strong>1. Going direct to customer (D2C)<\/strong><\/h3>\n<p><span style=\"font-weight: 400;\">Businesses that made a digital transformation persisted through the first two waves. But for the third wave, entrepreneurs need to understand the importance of selling directly to customers.<\/span><\/p>\n<p>Sounds difficult? Don&#8217;t worry. It&#8217;s easier than you think it is. Take a look at this ebook which can help you with the basics.<\/p>\n<p>&nbsp;<\/p>\n<p><a href=\"https:\/\/instamojoebooks.myinstamojo.com\/product\/504135\/d2c-for-smes-a-detailed-guide-on-setting-up-\/\"><img loading=\"lazy\" class=\"alignnone wp-image-19157 size-full\" src=\"https:\/\/www.instamojo.com\/blog\/wp-content\/uploads\/2021\/08\/d2c-ebook.jpg\" alt=\"\" width=\"1024\" height=\"1024\" srcset=\"https:\/\/www.instamojo.com\/blog\/wp-content\/uploads\/2021\/08\/d2c-ebook.jpg 1024w, https:\/\/www.instamojo.com\/blog\/wp-content\/uploads\/2021\/08\/d2c-ebook-150x150.jpg 150w, https:\/\/www.instamojo.com\/blog\/wp-content\/uploads\/2021\/08\/d2c-ebook-300x300.jpg 300w, https:\/\/www.instamojo.com\/blog\/wp-content\/uploads\/2021\/08\/d2c-ebook-768x768.jpg 768w, https:\/\/www.instamojo.com\/blog\/wp-content\/uploads\/2021\/08\/d2c-ebook-80x80.jpg 80w, https:\/\/www.instamojo.com\/blog\/wp-content\/uploads\/2021\/08\/d2c-ebook-380x380.jpg 380w, https:\/\/www.instamojo.com\/blog\/wp-content\/uploads\/2021\/08\/d2c-ebook-800x800.jpg 800w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><\/p>\n<p><strong>D2C for SMEs:<\/strong> A detailed ebook on setting up your direct-to-consumer brand.\u00a0<span style=\"font-weight: 400;\">Consumers have started to directly turn to the brands\u2019 websites or online stores to buy products. If your business does not have an online store yet, you\u2019re probably losing out a huge portion of your sales and revenue.<\/span><\/p>\n<p>A lot of known and emerging Indian companies \u2014 like Boat, mamaearth, and Nykaa have adopted the D2C route to reach their consumers better.<\/p>\n<p style=\"text-align: center;\"><a class=\"mb-button mb-style-flat mb-size-default mb-corners-default mb-text-style-default \" style=\"background-color: #2b2b91;\" href=\"https:\/\/instamojoebooks.myinstamojo.com\/product\/504135\/d2c-for-smes-a-detailed-guide-on-setting-up-\/\">Download FREE eBook<\/a><\/p>\n<blockquote>\n<p style=\"text-align: center;\"><em><strong>Also read: <a href=\"https:\/\/www.instamojo.com\/blog\/d2c-ecommerce-brands-have-an-advantage-over-otherhttps:\/\/www.instamojo.com\/blog\/d2c-ecommerce-brands-have-an-advantage-over-other-businesses\/-businesses\/\" target=\"_blank\" rel=\"noopener\">5 Ways D2C eCommerce Brands Have An Advantage Over Other Businesses<\/a><\/strong><\/em><\/p>\n<\/blockquote>\n<h3><strong>2. eCommerce strategies<\/strong><\/h3>\n<p><span style=\"font-weight: 400;\">With everyone trying to improve their online presence, how does one stand out? Just having an online presence on social media is not enough. You need strong eCommerce strategies to keep pace with your competitors while providing new sources of revenue.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Small businesses &#8211; You may lose out to larger businesses with <\/span><span style=\"font-weight: 400;\">an <\/span><span style=\"font-weight: 400;\">outdated e-commerce site that does not do much.<\/span><span style=\"font-weight: 400;\"> An <\/span><span style=\"font-weight: 400;\">eCommerce store that facilitates digital commerce capabilities including a smooth online payments experience and shipping to several PIN codes is what you need.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The <\/span><span style=\"font-weight: 400;\">Instamojo premium online store<\/span><span style=\"font-weight: 400;\">\u00a0is the easiest option for you. You can <a href=\"https:\/\/www.instamojo.com\/online-store\/?utm_source=imblog&amp;utm_medium=interlink&amp;utm_campaign=online_store\">set up an online eCommerce website<\/a> for free and upgrade to an <a href=\"https:\/\/www.instamojo.com\/pricing\/?utm_source=imblog&amp;utm_medium=interlink&amp;utm_campaign=pricing\">affordable premium plan<\/a> at the cost of a cup of masala chai! <\/span><\/p>\n<p><strong>Instamojo premium store offers \u2013\u00a0<\/strong><\/p>\n<ol>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Online payment solutions with over 100+ payment modes<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Unlimited product uploads<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">20+ themes to choose from<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Free in-built marketing tools<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><a href=\"https:\/\/www.instamojo.com\/ecommerce-shipping\/?utm_source=imblog&amp;utm_medium=interlink&amp;utm_campaign=shipping\"><span style=\"font-weight: 400;\">Shipping with mojoXpress<\/span><\/a><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Faster payout options<\/span><\/li>\n<\/ol>\n<p><span style=\"font-weight: 400;\">You could refer to this short and easy tutorial video to set up your eCommerce business seamlessly.<\/span><\/p>\n<div class=\"cs-embed cs-embed-responsive\"><iframe loading=\"lazy\" title=\"Instamojo premium online stores | Create an online store for your business\" width=\"1200\" height=\"675\" src=\"https:\/\/www.youtube.com\/embed\/7Top8gb-bBM?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" allowfullscreen><\/iframe><\/div>\n<h3><strong>3. Practicing mindfulness<\/strong><\/h3>\n<p><span style=\"font-weight: 400;\">Attending to your mental health needs will be even more important in the coming months. Rates of <\/span><span style=\"font-weight: 400;\">depression and anxiety are expected to surge during the <\/span><span style=\"font-weight: 400;\">third wave. Many are mourning the deaths of friends and loved ones.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">To stay focused, practicing mindfulness for entrepreneurs is essential. It gives you a bird\u2019s eye perspective of the current problem. Looking at a problem without emotion or attachment allows you to gain insight into objective ways of solving them.\u00a0<\/span><\/p>\n<blockquote>\n<p style=\"text-align: center;\"><em><strong>We highly recommend you to check out this in-depth guide on <a href=\"https:\/\/www.instamojo.com\/blog\/mindfulness-for-entrepreneurs-grow-business\/\" target=\"_blank\" rel=\"noopener\">Mindfulness For Entrepreneurs: Grow With Your Business<\/a><\/strong><\/em><\/p>\n<\/blockquote>\n<p class=\"p2\"><strong>Instamojo\u2019s NewsLetter on Taking Care of Mental Health:<\/strong><\/p>\n<p class=\"p2\">Instamojo\u2019s fortnightly newsletter SME Wrap urged small business owners to take care of their health during this critical period. We also mentioned all discounted and free upgrades for our customers during this tough time.<\/p>\n<p><img loading=\"lazy\" class=\"aligncenter size-full wp-image-19154\" src=\"https:\/\/www.instamojo.com\/blog\/wp-content\/uploads\/2021\/08\/SME-Wrap-Instamojo.png\" alt=\"Instamojo SME wrap\" width=\"758\" height=\"633\" srcset=\"https:\/\/www.instamojo.com\/blog\/wp-content\/uploads\/2021\/08\/SME-Wrap-Instamojo.png 758w, https:\/\/www.instamojo.com\/blog\/wp-content\/uploads\/2021\/08\/SME-Wrap-Instamojo-300x251.png 300w, https:\/\/www.instamojo.com\/blog\/wp-content\/uploads\/2021\/08\/SME-Wrap-Instamojo-380x317.png 380w\" sizes=\"(max-width: 758px) 100vw, 758px\" \/><\/p>\n<h5 style=\"text-align: center;\"><a href=\"https:\/\/www.instamojo.com\/resources\/sme-wrap\/?utm_source=imblog&amp;utm_medium=interlink&amp;utm_campaign=sme_wrap\" target=\"_blank\" rel=\"noopener\"><span style=\"color: #0000ff;\"><em>Subscribe to our newsletter here<\/em><\/span><\/a><\/h5>\n<h3><strong>4. Stay updated on current trends<\/strong><\/h3>\n<p>India is seeing a steady rise in eCommerce trends since the second wave struck \u2013 and a lot of it could benefit the industry. In fact,\u00a0eCommerce is expected to grow up to $140 billion by 2025 \u2013 and we will all be here to see it.<\/p>\n<p><span style=\"font-weight: 400;\">Every business is checking up on these trends to ensure they keep up with them to boost sales. You should too! <\/span><span style=\"font-weight: 400;\">Keep an eye out for all the latest <\/span><a href=\"https:\/\/www.instamojo.com\/blog\/5-ecommerce-trends-india-is-seeing-in-the-second-wave-of-covid\/\"><span style=\"font-weight: 400;\">eCommerce trends<\/span><\/a><span style=\"font-weight: 400;\">\u00a0<\/span>and customer behaviors happening around you.<\/p>\n<blockquote><p>If you never want to miss out on the latest updates, <a href=\"https:\/\/www.instamojo.com\/resources\/blog-digest\/?utm_source=imblog&amp;utm_medium=interlink&amp;utm_campaign=blog_digest\" target=\"_blank\" rel=\"noopener\">subscribe to our blog digest<\/a>. We&#8217;ll deliver the top growth resources and news to your mailbox every Saturday. Don&#8217;t worry, we don&#8217;t spam!<\/p><\/blockquote>\n<p><span style=\"font-weight: 400;\">Last but most importantly, don&#8217;t forget to stay safe and take precautions &#8211; double mask and sanitize. For everything business-related, you can always rely on Instamojo.<\/span><\/p>\n<hr \/>\n<p style=\"text-align: center;\"><a class=\"mb-button mb-style-flat mb-size-default mb-corners-default mb-text-style-default \" style=\"background-color: #4e4e91;\" href=\"https:\/\/www.instamojo.com\/?utm_source=imblog&amp;utm_medium=interlink&amp;utm_campaign=homepage\" target=\"_blank\" rel=\"noopener\">TAKE YOUR BUSINESS ONLINE WITH INSTAMOJO<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"While India is still recovering from the shock caused by the second wave of covid-19, we are hit&hellip;\n","protected":false},"author":59,"featured_media":19158,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[1],"tags":[3365,4541,4327,4595,4719,3169,4701,4720,4700,2762,3428,1603],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v17.8 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>How To Prepare Your Small Business For The Third Wave of COVID<\/title>\n<meta name=\"description\" content=\"Given the facts about the third wave of Covid, what measures can be taken this time around? 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