{"id":19241,"date":"2021-08-23T20:37:12","date_gmt":"2021-08-23T15:07:12","guid":{"rendered":"https:\/\/www.instamojo.com\/blog\/?p=19241"},"modified":"2023-05-26T16:18:06","modified_gmt":"2023-05-26T10:48:06","slug":"insights-on-buying-behaviour-of-indian-online-consumers","status":"publish","type":"post","link":"https:\/\/www.instamojo.com\/blog\/insights-on-buying-behaviour-of-indian-online-consumers\/","title":{"rendered":"Top 5 insights on online consumer buying behaviour in India"},"content":{"rendered":"<p>How do Indians shop online? Read on to find out latest insights on buying behaviour of Indian online consumers and how it can help every eCommerce business owner.<\/p>\n<p><span style=\"font-weight: 400;\">The global pandemic has completely solidified the position of eCommerce as a <\/span><span style=\"font-weight: 400;\">primary method of shopping.\u00a0<\/span><span style=\"font-weight: 400;\">As of March 2021, the Indian e-retail market saw a 25% growth, despite the two-month long nation-wide lockdown and other persistent instabilities throughout the year.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">India has a huge online shopper base of 14 crores, which is the third largest in the world. However, the market is still massively untapped to reach the 60 crores+ of internet users in India.\u00a0<\/span><\/p>\n<figure id=\"attachment_19245\" aria-describedby=\"caption-attachment-19245\" style=\"width: 388px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" class=\"wp-image-19245 \" src=\"https:\/\/www.instamojo.com\/blog\/wp-content\/uploads\/2021\/08\/251631-blank-355-1.png\" alt=\"online buyers India\" width=\"388\" height=\"277\" srcset=\"https:\/\/www.instamojo.com\/blog\/wp-content\/uploads\/2021\/08\/251631-blank-355-1.png 355w, https:\/\/www.instamojo.com\/blog\/wp-content\/uploads\/2021\/08\/251631-blank-355-1-300x214.png 300w\" sizes=\"(max-width: 388px) 100vw, 388px\" \/><figcaption id=\"caption-attachment-19245\" class=\"wp-caption-text\">India has an online consumer base of 14 crores(Source: Statista)<\/figcaption><\/figure>\n<p><span style=\"font-weight: 400;\">So, any kind of eCommerce has a significant potential to scale-up and grow in the coming years. For this, e-retailers need to have a good understanding of consumer shopping journey online.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Brands need to study each step in the buyer\u2019s journey and their behaviour in order to effectively tap into the huge digital market.<\/span><\/p>\n<p>Read our latest blog on <a href=\"https:\/\/www.instamojo.com\/blog\/how-will-indians-shop-online\/\" target=\"_blank\" rel=\"noopener\">how Indians shop online in 2023<\/a>.<\/p>\n<h2><strong>What is consumer behaviour and why is it important for your business?<\/strong><\/h2>\n<p><span style=\"font-weight: 400;\">Online consumer behaviour<\/span><span style=\"font-weight: 400;\"> refers to the decision and acts people undertake to buy products or services from a digital platform, and what influences them. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Every business should have a good idea of what factors influences their target audience to buy. This will help you to market your product\/service in the best way possible, scale your online presence, and get a good market share.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Although buyer behaviour is different for each business, there are some common behaviour traits of Indian online consumers. Based on a recent report, we have made a list of key insights on some major factors that influence Indian online shoppers.\u00a0<\/span><\/p>\n<h3><strong>Top 5 insights on buying behaviour of Indian online consumers<\/strong><\/h3>\n<h2><strong>1. An e-shopper spends less than 10 minutes on a platform\u00a0<\/strong><\/h2>\n<p><span style=\"font-weight: 400;\">On an average, <a href=\"https:\/\/www.bain.com\/insights\/how-india-shops-online-2021\/\" target=\"_blank\" rel=\"noopener\">visitors go through ten product pages before making a buying decision<\/a>.<\/span> <span style=\"font-weight: 400;\">So<\/span><span style=\"font-weight: 400;\">, <\/span><span style=\"font-weight: 400;\">before adding any product to their carts, shoppers will go through each product page in less than a minute. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Thus, brands have limited time to make an impression in the minds of their store visitors. One of the best ways to convert your store visitors into buyers is by investing in high-quality product images.\u00a0<\/span><\/p>\n<h2><strong>2. Vernacular platforms are more important than you think<\/strong><\/h2>\n<blockquote><p><strong>According to a recent study, one in three new e-retail users visit through vernacular platforms.<\/strong><\/p><\/blockquote>\n<p><span style=\"font-weight: 400;\">Users increasingly search for products in their native language.<\/span>\u00a0One in three new e-retail users visit through a vernacular platform interface<span style=\"font-weight: 400;\">. Assess your target audience and add product descriptions in vernacular languages.\u00a0<\/span><\/p>\n<h2><strong>3. Influencers have a growing influence<\/strong><\/h2>\n<blockquote><p><strong>You customer base might be just one influencer away<\/strong><\/p><\/blockquote>\n<p><span style=\"font-weight: 400;\">In 2020, approximately <strong>40% of online shoppers made at least one purchase through social media channels<\/strong> (e.g., Facebook, Instagram, WhatsApp). People tend to buy products or services recommended by their favourite influencer because there is a greater trust factor. Identifying the <\/span><span style=\"font-weight: 400;\">right content creators and leveraging them for your business will go a long way to generate sales and increase brand awareness.\u00a0<\/span><\/p>\n<h2><strong>4. \u2018Cash-on-delivery\u2019 still remains key<\/strong><\/h2>\n<p><span style=\"font-weight: 400;\">Use of digital payments and credit has, of course, accelerated, and will continue to do so. But cash purchases are significantly high even during the pandemic (approx. 45% to 50% of the e-retail GMV).\u00a0<\/span><\/p>\n<h2><strong>5. More customers keep coming back to D2C brands<\/strong><\/h2>\n<p><span style=\"font-weight: 400;\">People are becoming brands, and brands are becoming people. There has been an explosion in direct-to-consumer (D2C) brands in India in the last two years. Brands are finding innovative ways to reach out to customers and give them a unique experience.\u00a0<\/span><\/p>\n<blockquote>\n<p style=\"text-align: left;\">Related Read: <a href=\"https:\/\/www.instamojo.com\/blog\/d2c-ecommerce-brands-have-an-advantage-over-other-businesses\/\" target=\"_blank\" rel=\"noopener\">Why D2C eCommerce brands have an Advantage Over other eCommerce<\/a><\/p>\n<\/blockquote>\n<p><span style=\"font-weight: 400;\">Understanding the behaviour of online buyers will help you to strategically plan a business model for your eCommerce.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Do you want to bring your business to the digital world and successfully scale it? At Instamojo, we provide everything an eCommerce needs to make their mark in the online platform- a custom-made website, secure payments options, shipping support, and much more.\u00a0\u00a0\u00a0\u00a0<\/span><\/p>\n<hr \/>\n<p style=\"text-align: center;\"><a class=\"mb-button mb-style-flat mb-size-default mb-corners-default mb-text-style-default \" style=\"background-color: #4e4e91;\" href=\"https:\/\/www.instamojo.com\/online-store\/?utm_source=imblog&amp;utm_medium=interlink&amp;utm_campaign=online_store\" target=\"_blank\" rel=\"noopener\">Create Your Online Store <\/a><\/p>\n","protected":false},"excerpt":{"rendered":"How do Indians shop online? Read on to find out latest insights on buying behaviour of Indian online&hellip;\n","protected":false},"author":60,"featured_media":19471,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[1],"tags":[3241,2161,4700,238,4740,4739,29,181],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v17.8 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Buying Behaviour of Indian Online Consumers - 5 Important Insights<\/title>\n<meta name=\"description\" content=\"Latest insights about buying behaviour of Indian online consumers - helps e-retailers get better understanding on how Indians shop online\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.instamojo.com\/blog\/insights-on-buying-behaviour-of-indian-online-consumers\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Buying Behaviour of Indian Online Consumers - 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