{"id":20171,"date":"2021-11-10T23:08:01","date_gmt":"2021-11-10T17:38:01","guid":{"rendered":"https:\/\/www.instamojo.com\/blog\/?p=20171"},"modified":"2023-01-12T14:23:55","modified_gmt":"2023-01-12T08:53:55","slug":"best-d2c-brands-diwali-marketing","status":"publish","type":"post","link":"https:\/\/www.instamojo.com\/blog\/best-d2c-brands-diwali-marketing\/","title":{"rendered":"DTC brands that nailed marketing for Diwali"},"content":{"rendered":"

Diwali usually sees brands and agencies create inspiring and innovative content. Brands across the country ramp up their marketing and bring online shoppers a colourful experience.<\/span><\/p>\n

As predicted by eCommerce experts, festive seasons are seeing a huge rise in online sales as more Indians are relying on eCommerce brands for their holiday shopping. We were amazed to witness the witty and engaging marketing strategies deployed by some DTC brands.\u00a0<\/span><\/p>\n

Here\u2019s our pick of DTC brands that nailed marketing for the festive season of Diwali:\u00a0<\/span><\/p>\n

Phool.co – Reaching more customers with influencer marketing<\/strong><\/h3>\n

Phool.co<\/strong><\/a> is a sustainable incense brand that recycles the massive floral wastes from temples into incense products. They have established themselves as a brand that stands for a good cause \u2014 reducing water pollution in the Ganges.\u00a0<\/span><\/p>\n

Phool<\/em> ramped up their marketing by selecting Alia Bhat as their brand ambassador. Alia Bhat’s post on being an investor in Phool.co<\/em> received heaps of engagement on Instagram and further increased their customer reach. Influencer campaigns like these can do wonders for your online sore during festive seasons.\u00a0<\/span><\/p>\n

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A post shared by Alia Bhatt \u2600\ufe0f (@aliaabhatt)<\/a><\/p>\n<\/div>\n<\/blockquote>\n

Apart from influencer marketing<\/a>,<\/strong> Phool<\/em> also prepared their eCommerce website<\/a> for Diwali sales. They promoted festival related products on their online store such as Diwali gift boxes, candles, lanterns which attracted online shoppers looking to make their Diwali bright.<\/p>\n

Phool.co proves how a brand that stands for a good cause will be memorable, earn the advocacy of their consumers, and get the right support.<\/p><\/blockquote>\n

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phool.co<\/figcaption><\/figure>\n

Want to start your own online store like phool.co and create a brand loved by your customers? You can start doing that in just a few steps. Sign up for free on Instamojo!<\/p>\n

The Messycorner – Diwali marketing in full swing<\/strong><\/h3>\n

The Messycorner sells customised travel and lifestyle accessories. Being a DTC brand in a highly competitive niche in festive seasons, this brand went all out for their online marketing campaigns.\u00a0 Let’s take a quick look at their festive marketing strategies:<\/p>\n