{"id":20334,"date":"2021-11-18T22:39:10","date_gmt":"2021-11-18T17:09:10","guid":{"rendered":"https:\/\/www.instamojo.com\/blog\/?p=20334"},"modified":"2021-11-19T11:00:47","modified_gmt":"2021-11-19T05:30:47","slug":"sell-merchandise-online-sassytribe-entrepreneur-story","status":"publish","type":"post","link":"https:\/\/www.instamojo.com\/blog\/sell-merchandise-online-sassytribe-entrepreneur-story\/","title":{"rendered":"Small Business Stories: A Brand for Passionate Football Fans"},"content":{"rendered":"

Seyed and Katheeb were football fans since forever. Their passion for the sport lead them to start an online business for football fans across the country \u2014 SassyTribe.<\/span><\/p>\n

We got in touch with the founder to know more about their journey as an eCommerce brand.<\/span><\/p>\n

A business born out of fandom\u00a0<\/strong><\/h3>\n

Like many other people in India, during the pandemic, Seyed wanted to start an online business. He wanted to do something out of passion, a business he loved. What better idea to start with than his own passion \u2014 football. That’s how SassyTribe<\/a><\/span> was born.<\/p>\n

The best business ideas are born out of passion<\/span><\/p><\/blockquote>\n

With his cousin, Katheeb, he started an online merchandise store for football lovers. They named their brand SassyTribe \u2014 to strike a chord with the energetic and confident fans of the sport. SassyTribe sells fan t-shirts, masks, and other accessories for men.<\/p>\n

\"how
Football merch on SassyTribe<\/figcaption><\/figure>\n

Syed did not let his full time job stand in the way of his passion.With proper planning and research, he was able to nurture his dreams and bring it to reality.<\/p>\n

Want to start your own online store like SassyTribes? Get started for free on Instamojo<\/a><\/span>.<\/p>\n

Selling merchandise online: Starting an online store with Instamojo<\/strong><\/h3>\n

SassyTribe knew that an eCommerce website is necessary to sell their merchandise products online. So, they signed up for an Instamojo premium online store. Then, there was no looking back.<\/p>\n

Starting an online store with Instamojo was an easy and smooth experience. We could figure everything out quickly and get our online business running in no time.<\/p>\n

-Seyed Alavi, Founder SassyTribe<\/p><\/blockquote>\n

With a fully-functional online store ready, the founders could focus on more important tasks of the business.<\/p>\n

\"sell
SassyTribe<\/a> -Online Store<\/span><\/figcaption><\/figure>\n

SassyTribe has a curated collection of t-shirts and other accessories for men which cater exclusively for football fans. Because they sell to a very niche products, they are able to create a sense of community among their audience.<\/p>\n

Want to start your own eCommerce website? Get for free with Instamojo<\/a><\/span>.<\/p>\n

Building a community of passionate people<\/strong><\/h3>\n

The secret to becoming a successful brand is by striking a chord with the audience. People no longer buy products, they buy emotions and stories. They want to feel connected to the business they buy from. SassyTribe does this well by focusing on one common interest of their audience \u2014 football.<\/p>\n

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A post shared by Sassy Tribe (@sassytribe.store)<\/a><\/p>\n<\/div>\n<\/blockquote>\n