{"id":21018,"date":"2022-01-16T14:24:32","date_gmt":"2022-01-16T08:54:32","guid":{"rendered":"https:\/\/www.instamojo.com\/blog\/?p=21018"},"modified":"2022-01-18T15:33:36","modified_gmt":"2022-01-18T10:03:36","slug":"indian-dtc-brands-ecommerce-outlook-2022-a-report","status":"publish","type":"post","link":"https:\/\/www.instamojo.com\/blog\/indian-dtc-brands-ecommerce-outlook-2022-a-report\/","title":{"rendered":"Indian DTC brands eCommerce outlook 2022 – A Report"},"content":{"rendered":"

Digital transformation in the past two years has pushed DTC eCommerce brands to the forefront. 2022 will be the year when these brands see immense growth and the customer becomes more empowered. If you want to prepare your small business for a prosperous year, read about the 6 trends that will dominate this space in 2022.<\/p>\n

6 DTC eCommerce trends for 2022\u00a0<\/strong><\/h2>\n

The \u2018Indian DTC brands eCommerce outlook 2022\u2019<\/a><\/strong> report released by Instamojo, draws upon the experiences of over 20 lakh small businesses in 2021. It lays out 5 major trends that Instamojo, Shiprocket, Klub and Adyogi foresee in the upcoming year. Here’s a small outline:\u00a0<\/span><\/p>\n

Trend #1: Consumers become more DTC brand conscious<\/strong><\/h3>\n

2022 will be ruled by consumer sentiment. As eCommerce grows, the experiences of the consumer will be at the forefront of this growth. 2022 will see brands directly creating new experiences for their consumers and also adapting to the ever-rising demand for sustainability, morality, and quality of the product. We are going to be seeing brand and product conscience like never before.\u00a0<\/span><\/p>\n

The \u2018consumer\u2019 today knows what they want and how they want it. There will be a heightened focus on sustainability, not just for the product but for the entire supply chain.\u00a0<\/strong><\/p><\/blockquote>\n

As an example, consumers are choosing to buy indie wearable art from small DTC brands like Madraskarri. <\/a><\/b>This is a creative accessory brand that designs and handmade wearable art that has been created by upcycling, repurposing and restyling textiles and textures.\u00a0<\/span><\/p>\n

\"Madrasskari<\/p>\n

Trend #2: DTC brands will take control over the customer journey<\/strong><\/h3>\n

These brands are also going to be gaining a competitive edge this year, as they take more control over the customer\u2019s journey. They will invest in resources that make the entire customer experience frictionless and hassle-free.<\/span><\/p>\n

Brands are moving away from aggregated marketplaces to directly entering into commercial relationships with their customers for the real-time realisation of sales and a deeper connection with customers. This allows a brand to access deeper insights, and keep more control over business processes. <\/span><\/p>\n

In addition to technological advancements contributing to large-scale transformations, 2022 will no doubt be a year of growth and evolution in the DTC segment.\u201d – Shiprocket<\/a>‘s CEO & Co-founder Saahil Goel. <\/strong><\/p><\/blockquote>\n

Trend #3: SEO will become a formidable DTC brand superpower<\/strong><\/h3>\n

Brands will also invest more in the power of SEO. As these businesses form connections directly with the consumers, SEO is going to be their superpower for discovery.<\/span><\/p>\n

Here are a few reasons why DTC brands need to work on their search engine optimization (SEO) skills:\u00a0<\/span><\/p>\n

    \n
  1. Avoid hefty commissions or ad spending on aggregated marketplaces or social media platforms<\/span><\/li>\n
  2. Build long term relationships with customers\u00a0<\/span><\/li>\n
  3. Ensure higher visibility for your brand on Google search results\u00a0<\/span><\/li>\n<\/ol>\n

    The goal for every eCommerce brand is to reach #1 on the first page of google search results.\u00a0<\/strong><\/p><\/blockquote>\n

    Here are some SEO factors that the Indian DTC brands will make a priority<\/span>
    \n<\/span><\/p>\n