{"id":21082,"date":"2022-01-18T13:33:15","date_gmt":"2022-01-18T08:03:15","guid":{"rendered":"https:\/\/www.instamojo.com\/blog\/?p=21082"},"modified":"2023-01-12T14:57:58","modified_gmt":"2023-01-12T09:27:58","slug":"seo-trends-d2c-brands-should-follow","status":"publish","type":"post","link":"https:\/\/www.instamojo.com\/blog\/seo-trends-d2c-brands-should-follow\/","title":{"rendered":"3 SEO trends D2C brands should be following in 2022"},"content":{"rendered":"

Search Engine Optimization (SEO) is an untapped superpower for D2C brands. As the D2C eCommerce landscape grows in India, D2C brands will have to fight harder to become visible to new consumers. This is why we are laying out 3 SEO trends that D2C brands can use to become more discoverable in 2022.<\/p>\n

Is SEO that important for D2C brands?\u00a0<\/strong><\/h2>\n

Believe me, yes it is. D2C brands have been differentiating themselves from marketplaces as they connect directly to the consumer. But how do you connect to the consumer if, they cannot see you?<\/p>\n

To ensure that your brand is getting discovered, you must ensure your website has been SEO optimized. Websites that are SEO optimized have a better chance of showing up when people enter relevant search queries in Google or any other search engine.<\/p>\n

For a D2CC brand, ranking zero on SERP (Search Engine Results Page) should be a priority. The higher you rank on SERP, the higher are the chances of a customer discovering you and clicking on your website.<\/p>\n

Appearing on the first page is great. On the second page? You are as good as invisible.<\/p>\n

A defining D2C eCommerce trend for this year is that D2C brands are actively optimizing their content for SEO to get more customers.<\/p>\n

\"DTC<\/p>\n

Read more about this and 5 other impactful market trends that D2C brands should be looking out for in our FREE eBook – ‘Indian D2C eCommerce Outlook 2022.’<\/a><\/strong><\/p><\/blockquote>\n

If Google cannot recognize the value your website holds, it would not suggest your website to people who are looking for products\/services that you sell!<\/p>\n

Higher rankings = increased traffic.\u00a0<\/strong><\/p>\n

So, how do you get Google to give you more value? Make it believe your website and its content is important, relevant and authentic. And to help you, here are 3\u00a0SEO trends for DTC brands that you can use to rank on the first page.<\/p>\n

3 SEO trends for D2C eCommerce brands in 2022\u00a0<\/strong><\/h2>\n

1. Page experience will be an important ranking factor\u00a0\u00a0<\/strong><\/h3>\n

Page experience will have increasing importance as an SEO trend for D2C eCommerce brands. Google recently rolled out its page experience algorithm. Simply put, Google will evaluate a user’s experience with your eCommerce website. It will check your website on multiple parameters like:<\/p>\n