{"id":21139,"date":"2022-01-23T23:33:13","date_gmt":"2022-01-23T18:03:13","guid":{"rendered":"https:\/\/www.instamojo.com\/blog\/?p=21139"},"modified":"2023-05-25T15:59:09","modified_gmt":"2023-05-25T10:29:09","slug":"business-lessons-from-theupperroom-online-home-decor-business","status":"publish","type":"post","link":"https:\/\/www.instamojo.com\/blog\/business-lessons-from-theupperroom-online-home-decor-business\/","title":{"rendered":"Business lessons from TheUpperRoom on starting a home decor brand online"},"content":{"rendered":"

Read about the experiences, challenges, and advice on starting a home decor business from the founder of TheUpperRoom.<\/p>\n

Sharon Isaiah, a textile designer by profession, had a great love for colours and patterns. Working as a freelance designer, she was determined to do more on her passion. In 2016, Sharon started selling home textile products, which she stocked at the upper room of her home in Ooty. Thus, she named her business TheUpperRoom. Her small shop sold home linen such as curtains, table clothes, and bed sheets.<\/p>\n

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Sharon Isaiah – founder of TheUpperRoom<\/figcaption><\/figure>\n

TheUpperRoom home decor brand crossed several milestones over the years \u2014 a brick and mortar store in 2017 at Coimbatore and an eCommerce store in 2020.<\/p>\n

We got in touch with Sharon to know more about her story and how she built a brand online.<\/p>\n

6 business lessons from TheUpperRoom on starting a home decor store online<\/strong><\/h3>\n

Starting a home decor business online<\/a> has many challenges \u2014 from sourcing products and setting up a store to shipping and logistics. Here are 6 advices from the founder of TheUpperRoom.<\/p>\n

Find a gap in the market before deciding your niche<\/h4>\n

Choosing a niche is important for starting any kind of business. And the best way to decide on a niche is by analysing the market. The home decor market is filled with mass produced textile products made of synthetic fibres. Sharon discovered that home textile products with unique patterns are scarce. She decided to fill this gap in the market.<\/p>\n

“Cotton is the best material for home textiles \u2014 in terms of comfort and sustainability. And there are very few brands that sells home linen with gorgeous designs. That’s where I decided to focus my business”<\/p><\/blockquote>\n

TheUpperRoom became a brand that sells cotton home textile items with beautiful patterns and textures.<\/p>\n

Set business goals – even small ones<\/h4>\n

Setting goals is an important part for a business. They should be measurable and scalable. Having solid business goals will ensure that your business grows and you put in the effort to bring it heights.<\/p>\n

“After the humble beginning of TheUpperRoom, my next goal was to start a physical store in a city. Once I achieved this, my next goal was to reach more people, which lead me to start my online store.”<\/p><\/blockquote>\n

It’s common for your sales and leads to remain stagnant, especially for an online business. That’s why it’s essential to set goals and work towards it. Setting ambitious business goals can be scary, but once you start working towards them and using your creativity to scale, you’ll see wonders happening.<\/p>\n

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The UpperRoom home decor store<\/figcaption><\/figure>\n

Find a larger cause for your business<\/h4>\n

If your brand serves a greater cause, it will make your business stronger. Setting goals for a larger purpose and striving for it will make you a more responsible entrepreneur and your customers more proud to buy from you.<\/p>\n

Once your brand is able to set a higher vision which tugs at the emotional strings of customers, you’re more likely to prosper.<\/p>\n

Social media is more important than you think!<\/h4>\n

Social media can be a game-changer<\/a> for your business if you use it the right way. It has the power to not just bring you customers, but also people who will admire your brand and advocate for it. You can build a strong relationship with your customers.<\/p>\n

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A post shared by Sharon Isaiah (@theupperroom_homedecor)<\/a><\/p>\n<\/div>\n<\/blockquote>\n