{"id":2114,"date":"2016-02-17T11:03:07","date_gmt":"2016-02-17T05:33:07","guid":{"rendered":"http:\/\/blog.instamojo.com\/?p=2114"},"modified":"2022-12-09T12:03:30","modified_gmt":"2022-12-09T06:33:30","slug":"how-to-sell-tour-and-travel-packages-online","status":"publish","type":"post","link":"https:\/\/www.instamojo.com\/blog\/how-to-sell-tour-and-travel-packages-online\/","title":{"rendered":"How to sell travel packages online easily and make profit"},"content":{"rendered":"

Travel may be a luxury for most, but that doesn’t stop the juggernaut that is the travel industry. If you want to know how to sell travel packages online easily, you are in the right place.<\/p>\n

Let’s do a little number-crunching before the guide begins!<\/p>\n

Total contribution by the travel and tourism sector to India\u2019s GDP is expected to increase from US$ 136.3 billion in 2015 to US$ 275.2 billion in 2025. The sector is the third largest foreign exchange earner for India – in 2014, this figure stood at an impressive US$ 19.7 billion according to the India Brand Equity Foundation source (ibef.org).<\/p><\/blockquote>\n

There’s a huge market out there, but are you, as a travel service provider, making the most of it? Marketing to the right people at the right time isn’t easy, but here are five things you definitely should be doing.<\/p>\n

Related read:\u00a0Sustainable travel: 7 hacks to make your travel business greener + A free resource<\/a><\/strong><\/p>\n

6 Quick ways to sell a travel package in India<\/strong><\/h2>\n

1. Partner with travel aggregators<\/strong><\/h3>\n

Sell a travel experience, not just a single service. That means getting out there and bagging exclusive partnerships with other companies in the sector – car rentals, taxis, hotels and lodging, tour guides and more.<\/p>\n

The potential to mix and match is enormous and you could customise packages to certain demographics. Who’s up for a senior citizen’s tour of the Golden Triangle?<\/p>\n

2. Be social<\/strong><\/h3>\n

If you’re a social person, great! If not, be one, and not just offline. Engage with your\u00a0immediate community. Word of mouth is the single most effective marketing tool out there, and it’s free. Join groups related to your industry in your city and be active there.<\/p>\n

Join online groups that your potential customers are in and answer their questions or post helpful tips. Remember not to spam people with your deals, that’s a sure way to shut shop soon.<\/p>\n

Start right now with these Facebook groups:<\/strong><\/p>\n

#1 – Backpacking India<\/a><\/span><\/p>\n

#2 – Best travel deals India<\/a><\/span><\/p>\n

#3 – India travel agents forum<\/a><\/span><\/p>\n

3. Blog<\/strong><\/h3>\n

Blogs build brands and vice versa. Create an informative blog that’s subtle with the promotions.<\/p>\n

By talking about the places you’re going to cover and the sights they’re going to see, you’ll give travellers something to salivate over. More eyeballs equal more conversions.<\/p>\n

\"travel
Source: blogtrouper<\/figcaption><\/figure>\n

Take it one step further by promoting your blog. Share it on social media and in relevant communities. \u00a0Partner with other travel bloggers and exchange guest posts with them.\u00a0Find your next guest author in this list of the top 100 travel bloggers in India<\/a><\/span>.<\/p>\n

Related read:\u00a0How to start blogging for your small business<\/a><\/p>\n

4. Advertise Advertise Advertise<\/strong><\/h3>\n

Google AdWords<\/strong> is your best bet – but that’s what it makes competitive. Be smart and optimize your ads on long-tail keywords that your target audience is searching for. For example, ‘best travel deals for (place)’ or ‘top places to visit in (number of) days’.<\/p>\n

Facebook advertising<\/a>\u00a0<\/strong>is also a great way to reach out to a specific audience. Specify the demographics that you are looking for. For each type of deal, choose your target age group, and filter their interests to include travel, backpacking and more.<\/p>\n

Related read: Digital marketing for your eCommerce startup: A checklist by Adyogi<\/a><\/strong><\/p>\n

5. Build Relationships<\/strong><\/h3>\n

It’s always easier to sell to an existing customer than to acquire a new one. When you’ve spent so much time and resources to convert a prospect into a paying client, you need to build on that foundation.<\/p>\n

Travel is not a one-time thing – if you give people an amazing experience, they’re going to want to come back, and they’re going to want you again.<\/strong><\/p>\n

Stay in touch even after the trip is done, inquire about feedback and use it to better your packages. Email marketing<\/a> is a great way to do this. Use your website or blog to expand your subscriber list and curate effective and exclusive information for this group.<\/p>\n

6. Collaborate with an Influencer<\/strong><\/h3>\n

Influencer marketing<\/a> can help you scale your travel eCommerce quickly by making your business reach more people. There are lots of influencers on Instagram who posts exclusively travel-related content. You could reach out to them for collaboration by offering them a complimentary tour package.<\/p>\n

\n
\n

 <\/p>\n

\n
<\/div>\n
\n
<\/div>\n
<\/div>\n<\/div>\n<\/div>\n

\n<\/div>\n<\/blockquote>\n

They can create great content for you and promote your travel business on their social media handle, which will reach a wide audience. Make sure that the influencer you choose has a genuine follower base and can benefit your business.<\/p>\n

\n
\n

 <\/p>\n

\n
<\/div>\n
\n
<\/div>\n
<\/div>\n<\/div>\n<\/div>\n
<\/div>\n
<\/div>\n
\n
View this post on Instagram<\/div>\n<\/div>\n
<\/div>\n
\n
\n
<\/div>\n
<\/div>\n
<\/div>\n<\/div>\n
\n
<\/div>\n
<\/div>\n<\/div>\n
\n
<\/div>\n
<\/div>\n
<\/div>\n<\/div>\n<\/div>\n
\n
<\/div>\n
<\/div>\n<\/div>\n

 <\/p>\n

A post shared by Radhika Nomllers (@radhika_nomllers)<\/a><\/p>\n<\/div>\n<\/blockquote>\n