{"id":21360,"date":"2022-02-07T12:07:09","date_gmt":"2022-02-07T06:37:09","guid":{"rendered":"https:\/\/www.instamojo.com\/blog\/?p=21360"},"modified":"2022-06-07T13:45:47","modified_gmt":"2022-06-07T08:15:47","slug":"when-sustainability-and-farming-meets-art-the-story-of-beejpaatra","status":"publish","type":"post","link":"https:\/\/www.instamojo.com\/blog\/when-sustainability-and-farming-meets-art-the-story-of-beejpaatra\/","title":{"rendered":"When sustainability and farming meets art: The story of Beejpaatra"},"content":{"rendered":"

Beejpaatra, an online business selling seed banks, was born out of a community\u2019s quest to solve farmers problems, without any kind of exploitation – social or environmental. Each of their products tells a story of solving farming issues and about the environment. And this brand has grown from humble beginnings in a small village to selling across India.<\/p>\n

We got in touch with Vedant, one of the founding members of Beejpaatra to know more about their inspiring brand.<\/p>\n

A brand built on sustainability and farming<\/strong><\/h3>\n

It all started with a small group called GramArt which is a voluntary group of farmers and artists in a small village of Madhya Pradesh who are spokespersons of organic farming. Coming from different backgrounds, all of them had one thing in common \u2014 the welfare of farmers. They are also strong believers in sustainability.<\/p>\n

In 2016, they founded Beejpaatra<\/a>, a brand that sells plantables such as seed phatakas. Women and farmers from the village contribute to the business.\u00a0<\/span><\/p>\n

Beejpaatra is a business based on farming which is explotation-free \u2014 both social and environmental.<\/p><\/blockquote>\n

The farmers of Paradsinga are strong supporters of organic farming. So, they farm natural cotton in the village. When GramArt discovered that gaining profit for cotton is hard, they tried to find out a way.So, they use cotton to make yarn which are used to produce rakhis in the form of plantables.<\/p>\n

The initial funding for small businesses<\/a> was put in by the members of GramArt. And they had no much hope that they’ll get it back. “It was a crazy business idea, which we all went forward with because we strongly believed in the cause. But we ended up making profit in the first year of business!”, says Vedant.<\/p>\n

Every product Beejpaatra sells has a story behind it.<\/p><\/blockquote>\n

Another interesting plantable sold by Beejpaatra is seed calendar<\/strong>. Along with the seeds, they have planted stories in the calendars \u2014 stories on plights of women in India. The paper is made from recycling seeds and stories are spun in yarn! Each story behind the date is a reprise of moments in history that recognised the needs for women’s rights.<\/p>\n

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A post shared by Gram Art Project (@gramartproject)<\/a><\/p>\n<\/div>\n<\/blockquote>\n