{"id":21436,"date":"2022-02-10T23:54:49","date_gmt":"2022-02-10T18:24:49","guid":{"rendered":"https:\/\/www.instamojo.com\/blog\/?p=21436"},"modified":"2024-01-03T16:17:18","modified_gmt":"2024-01-03T10:47:18","slug":"how-to-start-ecommerce-business","status":"publish","type":"post","link":"https:\/\/www.instamojo.com\/blog\/how-to-start-ecommerce-business\/","title":{"rendered":"How to start eCommerce business in India: A start-to-finish manual"},"content":{"rendered":"<div class=\"aj35ze\">\n<p>You might agree to this that accessing the tools for launching an eCommerce business is easier than ever. Whether you&#8217;re transitioning from a physical store to online or starting a small home-based business, this blog provides essential guidance. Discover how to start eCommerce business in India with just 9 simple steps.<\/p>\n<h2><strong style=\"color: #000000; font-family: inherit; font-size: 2rem;\">Why start an eCommerce business?<\/strong><\/h2>\n<\/div>\n<p>Why consider launching an online business in India? The reasons are numerous, spanning from increased profits to enhanced customer engagement.<\/p>\n<blockquote class=\"instagram-media\" style=\"background: #FFF; border: 0; border-radius: 3px; box-shadow: 0 0 1px 0 rgba(0,0,0,0.5),0 1px 10px 0 rgba(0,0,0,0.15); margin: 1px; max-width: 540px; min-width: 326px; padding: 0; width: calc(100% - 2px);\" data-instgrm-captioned=\"\" data-instgrm-permalink=\"https:\/\/www.instagram.com\/p\/Cv7RGcQBeHv\/?utm_source=ig_embed&amp;utm_campaign=loading\" data-instgrm-version=\"14\">\n<div style=\"padding: 16px;\">\n<p>&nbsp;<\/p>\n<div style=\"display: flex; flex-direction: row; align-items: center;\">\n<div style=\"background-color: #f4f4f4; border-radius: 50%; flex-grow: 0; height: 40px; margin-right: 14px; width: 40px;\"><\/div>\n<div style=\"display: flex; flex-direction: column; flex-grow: 1; justify-content: center;\">\n<div style=\"background-color: #f4f4f4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 100px;\"><\/div>\n<div style=\"background-color: #f4f4f4; border-radius: 4px; flex-grow: 0; height: 14px; width: 60px;\"><\/div>\n<\/div>\n<\/div>\n<div style=\"padding: 19% 0;\"><\/div>\n<div style=\"display: block; height: 50px; margin: 0 auto 12px; width: 50px;\"><\/div>\n<div style=\"padding-top: 8px;\">\n<div style=\"color: #3897f0; font-family: Arial,sans-serif; font-size: 14px; font-style: normal; font-weight: 550; line-height: 18px;\">View this post on Instagram<\/div>\n<\/div>\n<div style=\"padding: 12.5% 0;\"><\/div>\n<div style=\"display: flex; flex-direction: row; margin-bottom: 14px; align-items: center;\">\n<div>\n<div style=\"background-color: #f4f4f4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(0px) translateY(7px);\"><\/div>\n<div style=\"background-color: #f4f4f4; height: 12.5px; transform: rotate(-45deg) translateX(3px) translateY(1px); width: 12.5px; flex-grow: 0; margin-right: 14px; margin-left: 2px;\"><\/div>\n<div style=\"background-color: #f4f4f4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(9px) translateY(-18px);\"><\/div>\n<\/div>\n<div style=\"margin-left: 8px;\">\n<div style=\"background-color: #f4f4f4; border-radius: 50%; flex-grow: 0; height: 20px; width: 20px;\"><\/div>\n<div style=\"width: 0; height: 0; border-top: 2px solid transparent; border-left: 6px solid #f4f4f4; border-bottom: 2px solid transparent; transform: translateX(16px) translateY(-4px) rotate(30deg);\"><\/div>\n<\/div>\n<div style=\"margin-left: auto;\">\n<div style=\"width: 0px; border-top: 8px solid #F4F4F4; border-right: 8px solid transparent; transform: translateY(16px);\"><\/div>\n<div style=\"background-color: #f4f4f4; flex-grow: 0; height: 12px; width: 16px; transform: translateY(-4px);\"><\/div>\n<div style=\"width: 0; height: 0; border-top: 8px solid #F4F4F4; border-left: 8px solid transparent; transform: translateY(-4px) translateX(8px);\"><\/div>\n<\/div>\n<\/div>\n<div style=\"display: flex; flex-direction: column; flex-grow: 1; justify-content: center; margin-bottom: 24px;\">\n<div style=\"background-color: #f4f4f4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 224px;\"><\/div>\n<div style=\"background-color: #f4f4f4; border-radius: 4px; flex-grow: 0; height: 14px; width: 144px;\"><\/div>\n<\/div>\n<p>&nbsp;<\/p>\n<p style=\"color: #c9c8cd; font-family: Arial,sans-serif; font-size: 14px; line-height: 17px; margin-bottom: 0; margin-top: 8px; overflow: hidden; padding: 8px 0 7px; text-align: center; text-overflow: ellipsis; white-space: nowrap;\"><a style=\"color: #c9c8cd; font-family: Arial,sans-serif; font-size: 14px; font-style: normal; font-weight: normal; line-height: 17px; text-decoration: none;\" href=\"https:\/\/www.instagram.com\/p\/Cv7RGcQBeHv\/?utm_source=ig_embed&amp;utm_campaign=loading\" target=\"_blank\" rel=\"noopener\">A post shared by Instamojo (@instamojo_india)<\/a><\/p>\n<\/div>\n<\/blockquote>\n<p><script async src=\"\/\/www.instagram.com\/embed.js\"><\/script><\/p>\n<p>However, let&#8217;s focus on the top three compelling reasons to initiate an eCommerce business in 2024.<\/p>\n<h3><strong>1. Wider exposure for your business<\/strong><\/h3>\n<p>You have the scope of getting anyone as your customer, regardless of their geographic location, as long as they have an internet connection.<\/p>\n<p>The pandemic accelerated the growth of eCommerce industry \u2014 more shoppers are coming online.<\/p>\n<blockquote><p>A <a href=\"https:\/\/www.enginegroup.com\/us\/stay-informed\/covid-19-consumer\/\" target=\"_blank\" rel=\"noopener\">survey by Engine<\/a> found that people are spending on average 10-30% more online as a result of the pandemic.<\/p><\/blockquote>\n<h3><strong>2. 24\/7 shop<\/strong><\/h3>\n<p>You can make money while you sleep, literally. By automating business processes, you will have minimal work to do. You can focus on marketing and scaling your business.<\/p>\n<h3><strong>3. You can start with little to no money<\/strong><\/h3>\n<p>If the fear of high costs is holding you back from starting your eCommerce business, it&#8217;s actually more affordable than you think, despite its perceived complexity.<\/p>\n<p><strong>You can even get a <a href=\"https:\/\/www.instamojo.com\/online-store\/?utm_source=imblog&amp;utm_medium=interlink&amp;utm_campaign=online_store\" target=\"_blank\" rel=\"noopener\">free online store<\/a> <\/strong>with Instamojo.<\/p>\n<p>Let&#8217;s explore the essentials for launching and expanding your eCommerce business in India.<\/p>\n<h2><strong>Is eCommerce profitable?<\/strong><\/h2>\n<p>So, is eCommerce a moneymaker? Well, it really depends on how you play your cards. Some online businesses hit the jackpot, making good <a href=\"https:\/\/www.instamojo.com\/blog\/gross-profit-margin-vs-net-profit-margin-how-are-they-different\/\" target=\"_blank\" rel=\"noopener\">profit margins<\/a> by being smart with their plans, knowing their customers, and staying on top of the game.<\/p>\n<p>But, it&#8217;s not all smooth sailing \u2013 you&#8217;ve got to deal with competition and changes in what people want.<\/p>\n<p>So, if you&#8217;re up for the challenge and know your stuff, eCommerce can totally be a money-spinner.<\/p>\n<h2><strong>How much does it cost to start an eCommerce business in India?<\/strong><\/h2>\n<p>Acquiring a range of products for your inventory is essential, and the associated costs will fluctuate depending on the type of products you choose.<\/p>\n<p>It is advisable to allocate a minimum budget of INR 20,000 initially. Considering the diverse expenses involved, a rough estimate suggests that around INR 85,000 to INR 1 lakh is required to initiate your own eCommerce business in India.<\/p>\n<p>Guess what? You can build your <a href=\"https:\/\/www.instamojo.com\/online-store\/?utm_source=imblog&amp;utm_medium=interlink&amp;utm_campaign=online_store\" target=\"_blank\" rel=\"noopener\">online store <strong>FREE<\/strong><\/a> with Instamojo. Whereas, you can opt for the premium pricing for more features and theme options.<\/p>\n<p style=\"text-align: center;\"><a class=\"mb-button mb-style- mb-size-default mb-corners-default mb-text-style-default \" style=\"background-color: #2bc470;\" href=\"https:\/\/www.instamojo.com\/pricing\/?utm_source=imblog&amp;utm_medium=interlink&amp;utm_campaign=pricing\" target=\"_blank\" rel=\"noopener\">Check our premium pricing<\/a><\/p>\n<h3><strong>How to start an eCommerce business in India?<\/strong><\/h3>\n<p>Curious about launching a prosperous online business from the ground up? We&#8217;ll lead you through the steps you can initiate today, mirroring the success of many others.<\/p>\n<div class=\"flex-1 overflow-hidden\">\n<div class=\"react-scroll-to-bottom--css-qwvze-79elbk h-full\">\n<div class=\"react-scroll-to-bottom--css-qwvze-1n7m0yu\">\n<div class=\"flex flex-col pb-9 text-sm\">\n<div class=\"w-full text-token-text-primary\" data-testid=\"conversation-turn-17\">\n<div class=\"px-4 py-2 justify-center text-base md:gap-6 m-auto\">\n<div class=\"flex flex-1 text-base mx-auto gap-3 md:px-5 lg:px-1 xl:px-5 md:max-w-3xl lg:max-w-[40rem] xl:max-w-[48rem] group final-completion\">\n<div class=\"relative flex w-full flex-col lg:w-[calc(100%-115px)] agent-turn\">\n<div class=\"flex-col gap-1 md:gap-3\">\n<div class=\"flex flex-grow flex-col max-w-full\">\n<div class=\"min-h-[20px] text-message flex flex-col items-start gap-3 whitespace-pre-wrap break-words [.text-message+&amp;]:mt-5 overflow-x-auto\" data-message-author-role=\"assistant\" data-message-id=\"375c8574-2686-4afe-91ee-21fcd4a3819a\">\n<div class=\"markdown prose w-full break-words dark:prose-invert dark\">\n<p>For a quick overview, take a look at the following infographic. Subsequently, we&#8217;ll delve into each step in thorough detail.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<p><img loading=\"lazy\" class=\"aligncenter wp-image-21471 size-full\" src=\"https:\/\/www.instamojo.com\/blog\/wp-content\/uploads\/2022\/02\/infographic-start-ecommerce-business-scaled.jpg\" alt=\"how to start an ecommerce business india infographic\" width=\"1311\" height=\"2560\" srcset=\"https:\/\/www.instamojo.com\/blog\/wp-content\/uploads\/2022\/02\/infographic-start-ecommerce-business-scaled.jpg 1311w, https:\/\/www.instamojo.com\/blog\/wp-content\/uploads\/2022\/02\/infographic-start-ecommerce-business-154x300.jpg 154w, https:\/\/www.instamojo.com\/blog\/wp-content\/uploads\/2022\/02\/infographic-start-ecommerce-business-525x1024.jpg 525w, https:\/\/www.instamojo.com\/blog\/wp-content\/uploads\/2022\/02\/infographic-start-ecommerce-business-768x1499.jpg 768w, https:\/\/www.instamojo.com\/blog\/wp-content\/uploads\/2022\/02\/infographic-start-ecommerce-business-787x1536.jpg 787w, https:\/\/www.instamojo.com\/blog\/wp-content\/uploads\/2022\/02\/infographic-start-ecommerce-business-1049x2048.jpg 1049w, https:\/\/www.instamojo.com\/blog\/wp-content\/uploads\/2022\/02\/infographic-start-ecommerce-business-380x742.jpg 380w, https:\/\/www.instamojo.com\/blog\/wp-content\/uploads\/2022\/02\/infographic-start-ecommerce-business-800x1562.jpg 800w, https:\/\/www.instamojo.com\/blog\/wp-content\/uploads\/2022\/02\/infographic-start-ecommerce-business-1160x2265.jpg 1160w\" sizes=\"(max-width: 1311px) 100vw, 1311px\" \/><\/p>\n<h2><strong>Step 1: Determine niche &amp; products<\/strong><\/h2>\n<p>Choosing the right products is crucial for the success of your business. But how do you determine if your <a href=\"https:\/\/www.instamojo.com\/blog\/part-time-business-ideas\/\" target=\"_blank\" rel=\"noopener\">products will be profitable<\/a> enough? Consider these three points before selecting a product to sell:<\/p>\n<ul>\n<li>Does the product solve a problem?<\/li>\n<li>How constant is the product demand?<\/li>\n<li>Is the market too saturated?<\/li>\n<\/ul>\n<p>For an eCommerce business to thrive, you need to focus not just on the products, but the niche as well.<\/p>\n<p><strong>In simple words, niche is the category of products you sell and helps define your <a href=\"https:\/\/www.instamojo.com\/blog\/define-target-audience-ecommerce\/\" target=\"_blank\" rel=\"noopener\">target audience<\/a>.<\/strong><\/p>\n<p>For example, if you decide to sell kitchenware, <strong>\u2019coffee mugs\u2019<\/strong> is a niche. You can further divide it into sub-niches. The more you niche down, the better chances your brand has to stand out.<\/p>\n<h3><strong>Different kinds of products to sell online<\/strong><\/h3>\n<p>Wondering <a href=\"https:\/\/www.instamojo.com\/blog\/what-to-sell-online-in-india\/\" target=\"_blank\" rel=\"noopener\">what to sell online<\/a>? You can sell three main types of products &#8211; physical, digital, and services.<\/p>\n<h4><strong>1. Physical goods<\/strong><\/h4>\n<p>Material goods that you either need to source or manufacture are physical products. They are the most common form of products bought and sold online. You can sell anything from <a href=\"https:\/\/www.instamojo.com\/blog\/how-to-sell-art-online-india\/\" target=\"_blank\" rel=\"noopener\">art<\/a> and <a href=\"https:\/\/www.instamojo.com\/blog\/how-to-sell-clothes-online-like-a-pro\/\" target=\"_blank\" rel=\"noopener\">clothes<\/a> to <a href=\"https:\/\/www.instamojo.com\/blog\/how-to-sell-groceries-online\/\" target=\"_blank\" rel=\"noopener\">grocery<\/a> and <a href=\"https:\/\/www.instamojo.com\/blog\/how-to-sell-plants-online\/\" target=\"_blank\" rel=\"noopener\">plants<\/a>.<\/p>\n<h4><strong>2. Digital products<\/strong><\/h4>\n<p>The <a href=\"https:\/\/www.instamojo.com\/blog\/sell-digital-products-online\/\" target=\"_blank\" rel=\"noopener\">digital products<\/a> are the one that could be downloaded from the internet. These include <a href=\"https:\/\/www.instamojo.com\/blog\/how-to-sell-ebooks-online\/\" target=\"_blank\" rel=\"noopener\">ebooks<\/a>, <a href=\"https:\/\/www.instamojo.com\/blog\/top-ecommerce-website-themes-for-online-business\/\" target=\"_blank\" rel=\"noopener\">templates<\/a>, graphics and other such virtual products. Moreover, you should have knowledge on <a href=\"https:\/\/www.instamojo.com\/blog\/how-to-sell-digital-products-online\/\" target=\"_blank\" rel=\"noopener\">how to sell digital products online<\/a>.<\/p>\n<h2><strong>Step 2: Conduct market research<\/strong><\/h2>\n<p>To determine if your <a href=\"https:\/\/www.instamojo.com\/blog\/small-business-ideas-entrepreneur-india\/\" target=\"_blank\" rel=\"noopener\">business idea<\/a> has enough scope to succeed and grow, you need to conduct market research. We know that the term makes it seem complicated and technical. Here\u2019s how you can conduct a market research in easy ways:<\/p>\n<h3><strong>1. Google search<\/strong><\/h3>\n<p>Search for related products and find keywords. Check the different variants of product names and descriptions. For example, if you want to sell \u2018macrame items\u2019 online, you need to find out what they search to get those products. They search for \u2018wall hangings\u2019.<\/p>\n<h3><strong>2. Competitor research<\/strong><\/h3>\n<p>Which brands are well-known in your niche? What is their business model and marketing approach? And how does your product differ from theirs? This is what you can grab through the competitor research.<\/p>\n<h3><strong>3. Define your target audience<\/strong><\/h3>\n<p>You need to know who you&#8217;re selling to before you start selling. Define your ideal buyer and their pain points. This will help you set a perfect target audience and could assist you with the accurate strategy of <a href=\"https:\/\/www.instamojo.com\/blog\/our-guide-to-niche-marketing-strategies-examples-and-benefits\/\" target=\"_blank\" rel=\"noopener\">niche marketing<\/a>.<\/p>\n<h2><strong>Step 3: Create a business plan<\/strong><\/h2>\n<p>Before setting up the products in your online store, it is more important to set a business plan. <a href=\"https:\/\/www.instamojo.com\/blog\/how-to-create-business-plan-for-ecommerce-store\/\" target=\"_blank\" rel=\"noopener\">Creating a business plan<\/a> will give you clarity.<\/p>\n<p>Here\u2019s what you can put into a business plan:<\/p>\n<ul>\n<li>Branding<\/li>\n<li>Execution plan<\/li>\n<li>Market<\/li>\n<li>Marketing and sales<\/li>\n<li>Finance and funding<\/li>\n<\/ul>\n<p>Let&#8217;s make it easy to understand. This is how you can start with a business plan:<\/p>\n<blockquote class=\"instagram-media\" style=\"background: #FFF; border: 0; border-radius: 3px; box-shadow: 0 0 1px 0 rgba(0,0,0,0.5),0 1px 10px 0 rgba(0,0,0,0.15); margin: 1px; max-width: 540px; min-width: 326px; padding: 0; width: calc(100% - 2px);\" data-instgrm-captioned=\"\" data-instgrm-permalink=\"https:\/\/www.instagram.com\/reel\/CvB49ApNeM7\/?utm_source=ig_embed&amp;utm_campaign=loading\" data-instgrm-version=\"14\">\n<div style=\"padding: 16px;\">\n<p>&nbsp;<\/p>\n<div style=\"display: flex; flex-direction: row; align-items: center;\">\n<div style=\"background-color: #f4f4f4; border-radius: 50%; flex-grow: 0; height: 40px; margin-right: 14px; width: 40px;\"><\/div>\n<div style=\"display: flex; flex-direction: column; flex-grow: 1; justify-content: center;\">\n<div style=\"background-color: #f4f4f4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 100px;\"><\/div>\n<div style=\"background-color: #f4f4f4; border-radius: 4px; flex-grow: 0; height: 14px; width: 60px;\"><\/div>\n<\/div>\n<\/div>\n<div style=\"padding: 19% 0;\"><\/div>\n<div style=\"display: block; height: 50px; margin: 0 auto 12px; width: 50px;\"><\/div>\n<div style=\"padding-top: 8px;\">\n<div style=\"color: #3897f0; font-family: Arial,sans-serif; font-size: 14px; font-style: normal; font-weight: 550; line-height: 18px;\">View this post on Instagram<\/div>\n<\/div>\n<div style=\"padding: 12.5% 0;\"><\/div>\n<div style=\"display: flex; flex-direction: row; margin-bottom: 14px; align-items: center;\">\n<div>\n<div style=\"background-color: #f4f4f4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(0px) translateY(7px);\"><\/div>\n<div style=\"background-color: #f4f4f4; height: 12.5px; transform: rotate(-45deg) translateX(3px) translateY(1px); width: 12.5px; flex-grow: 0; margin-right: 14px; margin-left: 2px;\"><\/div>\n<div style=\"background-color: #f4f4f4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(9px) translateY(-18px);\"><\/div>\n<\/div>\n<div style=\"margin-left: 8px;\">\n<div style=\"background-color: #f4f4f4; border-radius: 50%; flex-grow: 0; height: 20px; width: 20px;\"><\/div>\n<div style=\"width: 0; height: 0; border-top: 2px solid transparent; border-left: 6px solid #f4f4f4; border-bottom: 2px solid transparent; transform: translateX(16px) translateY(-4px) rotate(30deg);\"><\/div>\n<\/div>\n<div style=\"margin-left: auto;\">\n<div style=\"width: 0px; border-top: 8px solid #F4F4F4; border-right: 8px solid transparent; transform: translateY(16px);\"><\/div>\n<div style=\"background-color: #f4f4f4; flex-grow: 0; height: 12px; width: 16px; transform: translateY(-4px);\"><\/div>\n<div style=\"width: 0; height: 0; border-top: 8px solid #F4F4F4; border-left: 8px solid transparent; transform: translateY(-4px) translateX(8px);\"><\/div>\n<\/div>\n<\/div>\n<div style=\"display: flex; flex-direction: column; flex-grow: 1; justify-content: center; margin-bottom: 24px;\">\n<div style=\"background-color: #f4f4f4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 224px;\"><\/div>\n<div style=\"background-color: #f4f4f4; border-radius: 4px; flex-grow: 0; height: 14px; width: 144px;\"><\/div>\n<\/div>\n<p>&nbsp;<\/p>\n<p style=\"color: #c9c8cd; font-family: Arial,sans-serif; font-size: 14px; line-height: 17px; margin-bottom: 0; margin-top: 8px; overflow: hidden; padding: 8px 0 7px; text-align: center; text-overflow: ellipsis; white-space: nowrap;\"><a style=\"color: #c9c8cd; font-family: Arial,sans-serif; font-size: 14px; font-style: normal; font-weight: normal; line-height: 17px; text-decoration: none;\" href=\"https:\/\/www.instagram.com\/reel\/CvB49ApNeM7\/?utm_source=ig_embed&amp;utm_campaign=loading\" target=\"_blank\" rel=\"noopener\">A post shared by Instamojo (@instamojo_india)<\/a><\/p>\n<\/div>\n<\/blockquote>\n<p><script async src=\"\/\/www.instagram.com\/embed.js\"><\/script><\/p>\n<h2><strong>Step 4: Sourcing products<\/strong><\/h2>\n<p>You have three main ways to get hold of products to start your <a href=\"https:\/\/www.instamojo.com\/blog\/how-to-start-a-lean-and-agile-ecommerce-business\/\" target=\"_blank\" rel=\"noopener\">eCommerce business<\/a>. Each way has its pros and cons.<\/p>\n<h3><strong>1. Make your own products<\/strong><\/h3>\n<p>This is most common when selling digital products. For physical products, you need to source raw materials and bear the costs of manufacturing. The advantage is that, your products would be unique and stand out from competition.<\/p>\n<h3><strong>2. Wholesale<\/strong><\/h3>\n<p>You can buy products in bulk by partnering with a manufacturer or supplier. Some of the top wholesale distributors in India are Indiamart, Shopclues, and TradeIndia.<\/p>\n<h3><strong>3. Find a dropshipper<\/strong><\/h3>\n<p>Dropshipping is a business model which allows you to sell without keeping an inventory of products. Since you don\u2019t have to do <a href=\"https:\/\/www.instamojo.com\/blog\/shipping-for-small-business-in-india-the-complete-guide\/\" target=\"_blank\" rel=\"noopener\">shipping<\/a> and order managing, you can run a business with <a href=\"https:\/\/www.instamojo.com\/blog\/low-cost-business-ideas\/\" target=\"_blank\" rel=\"noopener\">little investment<\/a>. The disadvantage is that you have lesser authority.<\/p>\n<h2><strong>Step 5: Find business name and logo<\/strong><\/h2>\n<p><a href=\"https:\/\/www.instamojo.com\/blog\/free-business-name-generator-tools-for-your-startup-idea\/\" target=\"_blank\" rel=\"noopener\">Choosing a brand name<\/a> is an exciting and important part of your business. You need to find a name for your brand.<\/p>\n<p>Here are some points to keep in mind when selecting a name for your eCommerce business:<\/p>\n<ul>\n<li>Easy to remember<\/li>\n<li>Makes sense and grabs interest<\/li>\n<li>Check for available <a href=\"https:\/\/www.instamojo.com\/blog\/how-to-buy-a-domain-name-india\/\" target=\"_blank\" rel=\"noopener\">domain<\/a> names<\/li>\n<\/ul>\n<p>Your <a href=\"https:\/\/www.instamojo.com\/blog\/online-store-logo-and-cover-image-design\/\" target=\"_blank\" rel=\"noopener\">logo<\/a> is part of your brand&#8217;s identity \u2014 it&#8217;s one of the first things people recognise and remember. Check out these blogs to find a suitable business name and create a logo:<\/p>\n<h2><strong>Step 6: Create an eCommerce website<\/strong><\/h2>\n<p>If you have found a product and a business name, the initial stage of starting an online business is done!<\/p>\n<p>The next step is to get your plans to become reality.<\/p>\n<p>For that, you need to set up a storefront where you can do business. You need an eCommerce store where you can not only <a href=\"https:\/\/www.instamojo.com\/blog\/sell-online-ultimate-guide-for-beginners\/\" target=\"_blank\" rel=\"noopener\">sell products<\/a>, but also run your whole business \u2014 from customer acquisition to shipping and fulfilment.<\/p>\n<figure id=\"attachment_21475\" aria-describedby=\"caption-attachment-21475\" style=\"width: 2872px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" class=\"wp-image-21475 size-full\" src=\"https:\/\/www.instamojo.com\/blog\/wp-content\/uploads\/2022\/02\/Arts-Crafts-min-1-1-1-1-2-1-1.png\" alt=\"start ecommerce business india \" width=\"2872\" height=\"3046\" srcset=\"https:\/\/www.instamojo.com\/blog\/wp-content\/uploads\/2022\/02\/Arts-Crafts-min-1-1-1-1-2-1-1.png 2872w, https:\/\/www.instamojo.com\/blog\/wp-content\/uploads\/2022\/02\/Arts-Crafts-min-1-1-1-1-2-1-1-283x300.png 283w, https:\/\/www.instamojo.com\/blog\/wp-content\/uploads\/2022\/02\/Arts-Crafts-min-1-1-1-1-2-1-1-966x1024.png 966w, https:\/\/www.instamojo.com\/blog\/wp-content\/uploads\/2022\/02\/Arts-Crafts-min-1-1-1-1-2-1-1-768x815.png 768w, https:\/\/www.instamojo.com\/blog\/wp-content\/uploads\/2022\/02\/Arts-Crafts-min-1-1-1-1-2-1-1-1448x1536.png 1448w, https:\/\/www.instamojo.com\/blog\/wp-content\/uploads\/2022\/02\/Arts-Crafts-min-1-1-1-1-2-1-1-1931x2048.png 1931w, https:\/\/www.instamojo.com\/blog\/wp-content\/uploads\/2022\/02\/Arts-Crafts-min-1-1-1-1-2-1-1-380x403.png 380w, https:\/\/www.instamojo.com\/blog\/wp-content\/uploads\/2022\/02\/Arts-Crafts-min-1-1-1-1-2-1-1-800x848.png 800w, https:\/\/www.instamojo.com\/blog\/wp-content\/uploads\/2022\/02\/Arts-Crafts-min-1-1-1-1-2-1-1-1160x1230.png 1160w\" sizes=\"(max-width: 2872px) 100vw, 2872px\" \/><figcaption id=\"caption-attachment-21475\" class=\"wp-caption-text\">Online store on Instamojo<\/figcaption><\/figure>\n<p>The easiest way to create an eCommerce store is through an eCommerce platform like Instamojo. You can get your own customised online store and could start selling instantly.<\/p>\n<p>All you have to do is <a href=\"https:\/\/www.instamojo.com\/blog\/how-to-set-up-your-instamojo-premium-online-store-and-add-your-first-product\/\" target=\"_blank\" rel=\"noopener\">setting up your premium store<\/a> with Instamojo, and your store is ready with all the <a href=\"https:\/\/www.instamojo.com\/features\/?utm_source=imblog&amp;utm_medium=interlink&amp;utm_campaign=features\" target=\"_blank\" rel=\"noopener\">customised features<\/a> and <a href=\"https:\/\/www.instamojo.com\/online-store\/themes\/?utm_source=imblog&amp;utm_medium=interlink&amp;utm_campaign=themes\" target=\"_blank\" rel=\"noopener\">numerous unique themes<\/a>. After that, <a href=\"https:\/\/www.instamojo.com\/blog\/how-to-add-product-on-instamojo-free-online-store\/\" target=\"_blank\" rel=\"noopener\">add the products<\/a> to your store, and it is ready for the next step.<\/p>\n<p>Also, this is a bundle of elements you can enjoy with Instamojo online store.<\/p>\n<blockquote class=\"instagram-media\" style=\"background: #FFF; border: 0; border-radius: 3px; box-shadow: 0 0 1px 0 rgba(0,0,0,0.5),0 1px 10px 0 rgba(0,0,0,0.15); margin: 1px; max-width: 540px; min-width: 326px; padding: 0; width: calc(100% - 2px);\" data-instgrm-captioned=\"\" data-instgrm-permalink=\"https:\/\/www.instagram.com\/reel\/C1gchy4IcZ6\/?utm_source=ig_embed&amp;utm_campaign=loading\" data-instgrm-version=\"14\">\n<div style=\"padding: 16px;\">\n<p>&nbsp;<\/p>\n<div style=\"display: flex; flex-direction: row; align-items: center;\">\n<div style=\"background-color: #f4f4f4; border-radius: 50%; flex-grow: 0; height: 40px; margin-right: 14px; width: 40px;\"><\/div>\n<div style=\"display: flex; flex-direction: column; flex-grow: 1; justify-content: center;\">\n<div style=\"background-color: #f4f4f4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 100px;\"><\/div>\n<div style=\"background-color: #f4f4f4; border-radius: 4px; flex-grow: 0; height: 14px; width: 60px;\"><\/div>\n<\/div>\n<\/div>\n<div style=\"padding: 19% 0;\"><\/div>\n<div style=\"display: block; height: 50px; margin: 0 auto 12px; width: 50px;\"><\/div>\n<div style=\"padding-top: 8px;\">\n<div style=\"color: #3897f0; font-family: Arial,sans-serif; font-size: 14px; font-style: normal; font-weight: 550; line-height: 18px;\">View this post on Instagram<\/div>\n<\/div>\n<div style=\"padding: 12.5% 0;\"><\/div>\n<div style=\"display: flex; flex-direction: row; margin-bottom: 14px; align-items: center;\">\n<div>\n<div style=\"background-color: #f4f4f4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(0px) translateY(7px);\"><\/div>\n<div style=\"background-color: #f4f4f4; height: 12.5px; transform: rotate(-45deg) translateX(3px) translateY(1px); width: 12.5px; flex-grow: 0; margin-right: 14px; margin-left: 2px;\"><\/div>\n<div style=\"background-color: #f4f4f4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(9px) translateY(-18px);\"><\/div>\n<\/div>\n<div style=\"margin-left: 8px;\">\n<div style=\"background-color: #f4f4f4; border-radius: 50%; flex-grow: 0; height: 20px; width: 20px;\"><\/div>\n<div style=\"width: 0; height: 0; border-top: 2px solid transparent; border-left: 6px solid #f4f4f4; border-bottom: 2px solid transparent; transform: translateX(16px) translateY(-4px) rotate(30deg);\"><\/div>\n<\/div>\n<div style=\"margin-left: auto;\">\n<div style=\"width: 0px; border-top: 8px solid #F4F4F4; border-right: 8px solid transparent; transform: translateY(16px);\"><\/div>\n<div style=\"background-color: #f4f4f4; flex-grow: 0; height: 12px; width: 16px; transform: translateY(-4px);\"><\/div>\n<div style=\"width: 0; height: 0; border-top: 8px solid #F4F4F4; border-left: 8px solid transparent; transform: translateY(-4px) translateX(8px);\"><\/div>\n<\/div>\n<\/div>\n<div style=\"display: flex; flex-direction: column; flex-grow: 1; justify-content: center; margin-bottom: 24px;\">\n<div style=\"background-color: #f4f4f4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 224px;\"><\/div>\n<div style=\"background-color: #f4f4f4; border-radius: 4px; flex-grow: 0; height: 14px; width: 144px;\"><\/div>\n<\/div>\n<p>&nbsp;<\/p>\n<p style=\"color: #c9c8cd; font-family: Arial,sans-serif; font-size: 14px; line-height: 17px; margin-bottom: 0; margin-top: 8px; overflow: hidden; padding: 8px 0 7px; text-align: center; text-overflow: ellipsis; white-space: nowrap;\"><a style=\"color: #c9c8cd; font-family: Arial,sans-serif; font-size: 14px; font-style: normal; font-weight: normal; line-height: 17px; text-decoration: none;\" href=\"https:\/\/www.instagram.com\/reel\/C1gchy4IcZ6\/?utm_source=ig_embed&amp;utm_campaign=loading\" target=\"_blank\" rel=\"noopener\">A post shared by Instamojo (@instamojo_india)<\/a><\/p>\n<\/div>\n<\/blockquote>\n<p><script async src=\"\/\/www.instagram.com\/embed.js\"><\/script><\/p>\n<h2><strong>Step 7: What license is required for eCommerce?<\/strong><\/h2>\n<p>Alright, so now let&#8217;s talk about a super important step in getting your eCommerce business off the ground in India \u2013 getting the license. Here&#8217;s the lowdown on how to do it:<\/p>\n<ul>\n<li>Grab your Director&#8217;s Identification Number (DIN) from the Ministry of Corporate Affairs website.<\/li>\n<li>Have your PAN card and digital signature ready for the application.<\/li>\n<li>Check the availability of your brand name with the Registrar of Companies (ROC) or on the Ministry of Corporate Affairs website.<\/li>\n<li>Once the name is confirmed, apply for GST certification, Professional Tax (PT), and the Shops and Establishment License.<\/li>\n<li>Wrap it up by applying for the Certification of Company Incorporation under the Company&#8217;s Act.<\/li>\n<\/ul>\n<p><strong>And there you go, you&#8217;re set to roll!<\/strong><\/p>\n<h2><strong>Step 8: Prepare for launch<\/strong><\/h2>\n<div class=\"flex-1 overflow-hidden\">\n<div class=\"react-scroll-to-bottom--css-qwvze-79elbk h-full\">\n<div class=\"react-scroll-to-bottom--css-qwvze-1n7m0yu\">\n<div class=\"flex flex-col pb-9 text-sm\">\n<div class=\"w-full text-token-text-primary\" data-testid=\"conversation-turn-19\">\n<div class=\"px-4 py-2 justify-center text-base md:gap-6 m-auto\">\n<div class=\"flex flex-1 text-base mx-auto gap-3 md:px-5 lg:px-1 xl:px-5 md:max-w-3xl lg:max-w-[40rem] xl:max-w-[48rem] group final-completion\">\n<div class=\"relative flex w-full flex-col lg:w-[calc(100%-115px)] agent-turn\">\n<div class=\"flex-col gap-1 md:gap-3\">\n<div class=\"flex flex-grow flex-col max-w-full\">\n<div class=\"min-h-[20px] text-message flex flex-col items-start gap-3 whitespace-pre-wrap break-words [.text-message+&amp;]:mt-5 overflow-x-auto\" data-message-author-role=\"assistant\" data-message-id=\"7c00faa4-d81b-43b6-b4e8-f29c779c8a63\">\n<div class=\"markdown prose w-full break-words dark:prose-invert dark\">\n<p>Upon completing the setup of your online store, it&#8217;s time to gear up for the launch of your online business.<\/p>\n<p>Before your online store becomes accessible to the public, there are a few crucial tasks to address.<\/p>\n<ul>\n<li>Ensuring the saleability of your products online requires having <a href=\"https:\/\/www.instamojo.com\/blog\/ecommerce-photography\/\" target=\"_blank\" rel=\"noopener\">high-quality product photographs<\/a>.<\/li>\n<li>Accurate and <a href=\"https:\/\/www.instamojo.com\/blog\/how-to-write-product-description\/\" target=\"_blank\" rel=\"noopener\">compelling product descriptions<\/a>.<\/li>\n<\/ul>\n<p>To have a quick look on how to get a perfect store ready photographs, check out our reel.<\/p>\n<blockquote class=\"instagram-media\" style=\"background: #FFF; border: 0; border-radius: 3px; box-shadow: 0 0 1px 0 rgba(0,0,0,0.5),0 1px 10px 0 rgba(0,0,0,0.15); margin: 1px; max-width: 540px; min-width: 326px; padding: 0; width: calc(100% - 2px);\" data-instgrm-captioned=\"\" data-instgrm-permalink=\"https:\/\/www.instagram.com\/reel\/Cv1a1pTNj9c\/?utm_source=ig_embed&amp;utm_campaign=loading\" data-instgrm-version=\"14\">\n<div style=\"padding: 16px;\">\n<p>&nbsp;<\/p>\n<div style=\"display: flex; flex-direction: row; align-items: center;\">\n<div style=\"background-color: #f4f4f4; border-radius: 50%; flex-grow: 0; height: 40px; margin-right: 14px; width: 40px;\"><\/div>\n<div style=\"display: flex; flex-direction: column; flex-grow: 1; justify-content: center;\">\n<div style=\"background-color: #f4f4f4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 100px;\"><\/div>\n<div style=\"background-color: #f4f4f4; border-radius: 4px; flex-grow: 0; height: 14px; width: 60px;\"><\/div>\n<\/div>\n<\/div>\n<div style=\"padding: 19% 0;\"><\/div>\n<div style=\"display: block; height: 50px; margin: 0 auto 12px; width: 50px;\"><\/div>\n<div style=\"padding-top: 8px;\">\n<div style=\"color: #3897f0; font-family: Arial,sans-serif; font-size: 14px; font-style: normal; font-weight: 550; line-height: 18px;\">View this post on Instagram<\/div>\n<\/div>\n<div style=\"padding: 12.5% 0;\"><\/div>\n<div style=\"display: flex; flex-direction: row; margin-bottom: 14px; align-items: center;\">\n<div>\n<div style=\"background-color: #f4f4f4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(0px) translateY(7px);\"><\/div>\n<div style=\"background-color: #f4f4f4; height: 12.5px; transform: rotate(-45deg) translateX(3px) translateY(1px); width: 12.5px; flex-grow: 0; margin-right: 14px; margin-left: 2px;\"><\/div>\n<div style=\"background-color: #f4f4f4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(9px) translateY(-18px);\"><\/div>\n<\/div>\n<div style=\"margin-left: 8px;\">\n<div style=\"background-color: #f4f4f4; border-radius: 50%; flex-grow: 0; height: 20px; width: 20px;\"><\/div>\n<div style=\"width: 0; height: 0; border-top: 2px solid transparent; border-left: 6px solid #f4f4f4; border-bottom: 2px solid transparent; transform: translateX(16px) translateY(-4px) rotate(30deg);\"><\/div>\n<\/div>\n<div style=\"margin-left: auto;\">\n<div style=\"width: 0px; border-top: 8px solid #F4F4F4; border-right: 8px solid transparent; transform: translateY(16px);\"><\/div>\n<div style=\"background-color: #f4f4f4; flex-grow: 0; height: 12px; width: 16px; transform: translateY(-4px);\"><\/div>\n<div style=\"width: 0; height: 0; border-top: 8px solid #F4F4F4; border-left: 8px solid transparent; transform: translateY(-4px) translateX(8px);\"><\/div>\n<\/div>\n<\/div>\n<div style=\"display: flex; flex-direction: column; flex-grow: 1; justify-content: center; margin-bottom: 24px;\">\n<div style=\"background-color: #f4f4f4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 224px;\"><\/div>\n<div style=\"background-color: #f4f4f4; border-radius: 4px; flex-grow: 0; height: 14px; width: 144px;\"><\/div>\n<\/div>\n<p>&nbsp;<\/p>\n<p style=\"color: #c9c8cd; font-family: Arial,sans-serif; font-size: 14px; line-height: 17px; margin-bottom: 0; margin-top: 8px; overflow: hidden; padding: 8px 0 7px; text-align: center; text-overflow: ellipsis; white-space: nowrap;\"><a style=\"color: #c9c8cd; font-family: Arial,sans-serif; font-size: 14px; font-style: normal; font-weight: normal; line-height: 17px; text-decoration: none;\" href=\"https:\/\/www.instagram.com\/reel\/Cv1a1pTNj9c\/?utm_source=ig_embed&amp;utm_campaign=loading\" target=\"_blank\" rel=\"noopener\">A post shared by Instamojo (@instamojo_india)<\/a><\/p>\n<\/div>\n<\/blockquote>\n<p><script async src=\"\/\/www.instagram.com\/embed.js\"><\/script><\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<p>Learning about the basics of <a href=\"https:\/\/www.instamojo.com\/blog\/ecommerce-seo\/\" target=\"_blank\" rel=\"noopener\">eCommerce SEO<\/a> and applying it on your eCommerce store is important to get your store found on search results. So, you need to take care of your eCommerce website&#8217;s SEO before launch.<\/p>\n<p>Shipping is an essential part of eCommerce businesses as it determines its success and also accounts for significant cost.<\/p>\n<p>With Instamojo, you can use auto shipment tracking. This is how you can do it! Checkout the video for reference.<\/p>\n<p><iframe loading=\"lazy\" title=\"YouTube video player\" src=\"https:\/\/www.youtube.com\/embed\/WxnKoV6CIu8?si=8vVTwHx2sHzuuorL\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<h2><strong>Step 9: Get your first customer<\/strong><\/h2>\n<p>Once your store is live, get ready to <a href=\"https:\/\/www.instamojo.com\/blog\/how-to-make-your-first-sale-on-your-online-store\/\">bring in your first customer<\/a>. That&#8217;s where <a href=\"https:\/\/www.instamojo.com\/blog\/digital-marketing-for-your-ecommerce-startup-a-checklist-by-adyogi\/\" target=\"_blank\" rel=\"noopener\">digital marketing<\/a> and <a href=\"https:\/\/www.instamojo.com\/blog\/how-to-effectively-use-social-media-to-launch-your-business-successfully\/\" target=\"_blank\" rel=\"noopener\">social media<\/a> comes into play.<\/p>\n<p>Marketing your business simply means putting it out there before the right people. This is how to do it!<\/p>\n<blockquote class=\"instagram-media\" style=\"background: #FFF; border: 0; border-radius: 3px; box-shadow: 0 0 1px 0 rgba(0,0,0,0.5),0 1px 10px 0 rgba(0,0,0,0.15); margin: 1px; max-width: 540px; min-width: 326px; padding: 0; width: calc(100% - 2px);\" data-instgrm-captioned=\"\" data-instgrm-permalink=\"https:\/\/www.instagram.com\/reel\/CvR7I_ktEmP\/?utm_source=ig_embed&amp;utm_campaign=loading\" data-instgrm-version=\"14\">\n<div style=\"padding: 16px;\">\n<p>&nbsp;<\/p>\n<div style=\"display: flex; flex-direction: row; align-items: center;\">\n<div style=\"background-color: #f4f4f4; border-radius: 50%; flex-grow: 0; height: 40px; margin-right: 14px; width: 40px;\"><\/div>\n<div style=\"display: flex; flex-direction: column; flex-grow: 1; justify-content: center;\">\n<div style=\"background-color: #f4f4f4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 100px;\"><\/div>\n<div style=\"background-color: #f4f4f4; border-radius: 4px; flex-grow: 0; height: 14px; width: 60px;\"><\/div>\n<\/div>\n<\/div>\n<div style=\"padding: 19% 0;\"><\/div>\n<div style=\"display: block; height: 50px; margin: 0 auto 12px; width: 50px;\"><\/div>\n<div style=\"padding-top: 8px;\">\n<div style=\"color: #3897f0; font-family: Arial,sans-serif; font-size: 14px; font-style: normal; font-weight: 550; line-height: 18px;\">View this post on Instagram<\/div>\n<\/div>\n<div style=\"padding: 12.5% 0;\"><\/div>\n<div style=\"display: flex; flex-direction: row; margin-bottom: 14px; align-items: center;\">\n<div>\n<div style=\"background-color: #f4f4f4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(0px) translateY(7px);\"><\/div>\n<div style=\"background-color: #f4f4f4; height: 12.5px; transform: rotate(-45deg) translateX(3px) translateY(1px); width: 12.5px; flex-grow: 0; margin-right: 14px; margin-left: 2px;\"><\/div>\n<div style=\"background-color: #f4f4f4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(9px) translateY(-18px);\"><\/div>\n<\/div>\n<div style=\"margin-left: 8px;\">\n<div style=\"background-color: #f4f4f4; border-radius: 50%; flex-grow: 0; height: 20px; width: 20px;\"><\/div>\n<div style=\"width: 0; height: 0; border-top: 2px solid transparent; border-left: 6px solid #f4f4f4; border-bottom: 2px solid transparent; transform: translateX(16px) translateY(-4px) rotate(30deg);\"><\/div>\n<\/div>\n<div style=\"margin-left: auto;\">\n<div style=\"width: 0px; border-top: 8px solid #F4F4F4; border-right: 8px solid transparent; transform: translateY(16px);\"><\/div>\n<div style=\"background-color: #f4f4f4; flex-grow: 0; height: 12px; width: 16px; transform: translateY(-4px);\"><\/div>\n<div style=\"width: 0; height: 0; border-top: 8px solid #F4F4F4; border-left: 8px solid transparent; transform: translateY(-4px) translateX(8px);\"><\/div>\n<\/div>\n<\/div>\n<div style=\"display: flex; flex-direction: column; flex-grow: 1; justify-content: center; margin-bottom: 24px;\">\n<div style=\"background-color: #f4f4f4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 224px;\"><\/div>\n<div style=\"background-color: #f4f4f4; border-radius: 4px; flex-grow: 0; height: 14px; width: 144px;\"><\/div>\n<\/div>\n<p>&nbsp;<\/p>\n<p style=\"color: #c9c8cd; font-family: Arial,sans-serif; font-size: 14px; line-height: 17px; margin-bottom: 0; margin-top: 8px; overflow: hidden; padding: 8px 0 7px; text-align: center; text-overflow: ellipsis; white-space: nowrap;\"><a style=\"color: #c9c8cd; font-family: Arial,sans-serif; font-size: 14px; font-style: normal; font-weight: normal; line-height: 17px; text-decoration: none;\" href=\"https:\/\/www.instagram.com\/reel\/CvR7I_ktEmP\/?utm_source=ig_embed&amp;utm_campaign=loading\" target=\"_blank\" rel=\"noopener\">A post shared by Instamojo (@instamojo_india)<\/a><\/p>\n<\/div>\n<\/blockquote>\n<p><script async src=\"\/\/www.instagram.com\/embed.js\"><\/script><\/p>\n<h2 class=\"JlqpRe\"><strong><span class=\"JCzEY ZwRhJd\"><span class=\"CSkcDe\">How do you calculate eCommerce profit?<\/span><\/span><\/strong><\/h2>\n<div class=\"aj35ze\">\n<blockquote>\n<p style=\"text-align: center;\"><strong>Profit=Total Revenue\u2212Total Costs<\/strong><\/p>\n<\/blockquote>\n<p><strong>In this formula:<\/strong><\/p>\n<ul>\n<li>Total Revenue includes the money earned from sales.<\/li>\n<li>Total Costs encompass all the expenses related to the eCommerce business, such as product costs, website development, marketing, logistics, taxes, and fees.<\/li>\n<\/ul>\n<p>So, by subtracting your total costs from your total revenue, you get the profit (or loss) of your eCommerce venture. Keep those numbers in check to see how well your business is doing!<\/p>\n<\/div>\n<h2><strong>From setup to sales: Create your online store with Instamojo<\/strong><\/h2>\n<p>Business can&#8217;t be taught. You need to take the first step and figure out the rest on the way. But for starting out, Instamojo holds your back.<\/p>\n<p>Starting your eCommerce business is expanding the idea you have in mind, pitch it to Instamojo and your beautiful online store with a perfect theme will be ready.<\/p>\n<p><strong>What are you waiting for now? Sign up on Instamojo and unlock the best eCommerce experience \u2014 features that make you profit and helps you run your business easily.<\/strong><\/p>\n<p>&nbsp;<\/p>\n<p style=\"text-align: center;\"><a class=\"mb-button mb-style-flat mb-size-default mb-corners-default mb-text-style-default \" style=\"background-color: #2b2b81;\" href=\"https:\/\/www.instamojo.com\/online-store\/?utm_source=imblog&amp;utm_medium=interlink&amp;utm_campaign=online_store\">Start your own eCommerce store<\/a><\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"You might agree to this that accessing the tools for launching an eCommerce business is easier than ever.&hellip;\n","protected":false},"author":60,"featured_media":22145,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[398,5322],"tags":[7019,5240,6050,4379,7023,7025,7029,7024,5154,7020,5368,7016,2400,7026,7021,7018,2382,7022,7017,7028,7027,7030],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v17.8 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>How to start an eCommerce business in India: A start-to-finish manual<\/title>\n<meta name=\"description\" content=\"How to start an eCommerce business in India is your go-to guide for navigating licences, registrations, and launching an online business.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.instamojo.com\/blog\/how-to-start-ecommerce-business\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How to start an eCommerce business in India: A start-to-finish manual\" \/>\n<meta property=\"og:description\" content=\"How to start an eCommerce business in India is your go-to guide for navigating licences, registrations, and launching an online business.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.instamojo.com\/blog\/how-to-start-ecommerce-business\/\" \/>\n<meta property=\"og:site_name\" content=\"Blog Instamojo\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/Instamojo\" \/>\n<meta property=\"article:published_time\" content=\"2022-02-10T18:24:49+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-01-03T10:47:18+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.instamojo.com\/blog\/wp-content\/uploads\/2022\/02\/Start-eCommerce-.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"800\" \/>\n\t<meta property=\"og:image:height\" content=\"500\" \/>\n<meta name=\"twitter:card\" content=\"summary\" \/>\n<meta name=\"twitter:creator\" content=\"@instamojo\" \/>\n<meta name=\"twitter:site\" content=\"@instamojo\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Hibathu Naseer\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"9 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Organization\",\"@id\":\"https:\/\/www.instamojo.com\/blog\/#organization\",\"name\":\"Instamojo\",\"url\":\"https:\/\/www.instamojo.com\/blog\/\",\"sameAs\":[\"https:\/\/www.facebook.com\/Instamojo\",\"https:\/\/www.instagram.com\/instamojo_india\/\",\"https:\/\/www.linkedin.com\/company\/instamojo\/\",\"https:\/\/www.youtube.com\/user\/instamojo\",\"https:\/\/in.pinterest.com\/instamojo\/\",\"https:\/\/twitter.com\/instamojo\"],\"logo\":{\"@type\":\"ImageObject\",\"@id\":\"https:\/\/www.instamojo.com\/blog\/#logo\",\"inLanguage\":\"en-US\",\"url\":\"https:\/\/www.instamojo.com\/blog\/wp-content\/uploads\/2020\/10\/Instamojo-logo.png\",\"contentUrl\":\"https:\/\/www.instamojo.com\/blog\/wp-content\/uploads\/2020\/10\/Instamojo-logo.png\",\"width\":400,\"height\":92,\"caption\":\"Instamojo\"},\"image\":{\"@id\":\"https:\/\/www.instamojo.com\/blog\/#logo\"}},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.instamojo.com\/blog\/#website\",\"url\":\"https:\/\/www.instamojo.com\/blog\/\",\"name\":\"Blog Instamojo\",\"description\":\"eCommerce business growth blog\",\"publisher\":{\"@id\":\"https:\/\/www.instamojo.com\/blog\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.instamojo.com\/blog\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"ImageObject\",\"@id\":\"https:\/\/www.instamojo.com\/blog\/how-to-start-ecommerce-business\/#primaryimage\",\"inLanguage\":\"en-US\",\"url\":\"https:\/\/www.instamojo.com\/blog\/wp-content\/uploads\/2022\/02\/Start-eCommerce-.jpg\",\"contentUrl\":\"https:\/\/www.instamojo.com\/blog\/wp-content\/uploads\/2022\/02\/Start-eCommerce-.jpg\",\"width\":800,\"height\":500,\"caption\":\"how to start an eCommerce business 2022\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.instamojo.com\/blog\/how-to-start-ecommerce-business\/#webpage\",\"url\":\"https:\/\/www.instamojo.com\/blog\/how-to-start-ecommerce-business\/\",\"name\":\"How to start an eCommerce business in India: A start-to-finish manual\",\"isPartOf\":{\"@id\":\"https:\/\/www.instamojo.com\/blog\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.instamojo.com\/blog\/how-to-start-ecommerce-business\/#primaryimage\"},\"datePublished\":\"2022-02-10T18:24:49+00:00\",\"dateModified\":\"2024-01-03T10:47:18+00:00\",\"description\":\"How to start an eCommerce business in India is your go-to guide for navigating licences, registrations, and launching an online business.\",\"breadcrumb\":{\"@id\":\"https:\/\/www.instamojo.com\/blog\/how-to-start-ecommerce-business\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.instamojo.com\/blog\/how-to-start-ecommerce-business\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.instamojo.com\/blog\/how-to-start-ecommerce-business\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.instamojo.com\/blog\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"How to start eCommerce business in India: A start-to-finish manual\"}]},{\"@type\":\"Article\",\"@id\":\"https:\/\/www.instamojo.com\/blog\/how-to-start-ecommerce-business\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.instamojo.com\/blog\/how-to-start-ecommerce-business\/#webpage\"},\"author\":{\"@id\":\"https:\/\/www.instamojo.com\/blog\/#\/schema\/person\/81faeb5a820aab2e12281cd70e27e212\"},\"headline\":\"How to start eCommerce business in India: A start-to-finish manual\",\"datePublished\":\"2022-02-10T18:24:49+00:00\",\"dateModified\":\"2024-01-03T10:47:18+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.instamojo.com\/blog\/how-to-start-ecommerce-business\/#webpage\"},\"wordCount\":1916,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/www.instamojo.com\/blog\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.instamojo.com\/blog\/how-to-start-ecommerce-business\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.instamojo.com\/blog\/wp-content\/uploads\/2022\/02\/Start-eCommerce-.jpg\",\"keywords\":[\"business to business e commerce\",\"eCommerce business\",\"eCommerce business ideas\",\"ecommerce store\",\"how can i start an eCommerce business in india for beginners\",\"how do i start an eCommerce business from home\",\"how do you calculate eCommerce profit\",\"how much does it cost to start an eCommerce business in India\",\"how to create ecommerce website\",\"how to create my own online store\",\"How to start an eCommerce business\",\"how to start ecommerce business in india\",\"how to start online business from home\",\"is eCommerce profitable\",\"online selling business\",\"process of e commerce\",\"starting an online business\",\"what is an e commerce company\",\"what is e commerce business\",\"what is the highest paid ECOM niche\",\"what is the profit margin for ECOM\",\"what license is required for eCommerce\"],\"articleSection\":[\"Business Advice\",\"How to sell online\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/www.instamojo.com\/blog\/how-to-start-ecommerce-business\/#respond\"]}]},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.instamojo.com\/blog\/#\/schema\/person\/81faeb5a820aab2e12281cd70e27e212\",\"name\":\"Hibathu Naseer\",\"image\":{\"@type\":\"ImageObject\",\"@id\":\"https:\/\/www.instamojo.com\/blog\/#personlogo\",\"inLanguage\":\"en-US\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/e4e83d1997f54d68c4bd22ba3fa30606?s=96&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/e4e83d1997f54d68c4bd22ba3fa30606?s=96&r=g\",\"caption\":\"Hibathu Naseer\"},\"url\":\"https:\/\/www.instamojo.com\/blog\/author\/hiba\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"How to start an eCommerce business in India: A start-to-finish manual","description":"How to start an eCommerce business in India is your go-to guide for navigating licences, registrations, and launching an online business.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.instamojo.com\/blog\/how-to-start-ecommerce-business\/","og_locale":"en_US","og_type":"article","og_title":"How to start an eCommerce business in India: A start-to-finish manual","og_description":"How to start an eCommerce business in India is your go-to guide for navigating licences, registrations, and launching an online business.","og_url":"https:\/\/www.instamojo.com\/blog\/how-to-start-ecommerce-business\/","og_site_name":"Blog Instamojo","article_publisher":"https:\/\/www.facebook.com\/Instamojo","article_published_time":"2022-02-10T18:24:49+00:00","article_modified_time":"2024-01-03T10:47:18+00:00","og_image":[{"width":800,"height":500,"url":"https:\/\/www.instamojo.com\/blog\/wp-content\/uploads\/2022\/02\/Start-eCommerce-.jpg","type":"image\/jpeg"}],"twitter_card":"summary","twitter_creator":"@instamojo","twitter_site":"@instamojo","twitter_misc":{"Written by":"Hibathu Naseer","Est. reading time":"9 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Organization","@id":"https:\/\/www.instamojo.com\/blog\/#organization","name":"Instamojo","url":"https:\/\/www.instamojo.com\/blog\/","sameAs":["https:\/\/www.facebook.com\/Instamojo","https:\/\/www.instagram.com\/instamojo_india\/","https:\/\/www.linkedin.com\/company\/instamojo\/","https:\/\/www.youtube.com\/user\/instamojo","https:\/\/in.pinterest.com\/instamojo\/","https:\/\/twitter.com\/instamojo"],"logo":{"@type":"ImageObject","@id":"https:\/\/www.instamojo.com\/blog\/#logo","inLanguage":"en-US","url":"https:\/\/www.instamojo.com\/blog\/wp-content\/uploads\/2020\/10\/Instamojo-logo.png","contentUrl":"https:\/\/www.instamojo.com\/blog\/wp-content\/uploads\/2020\/10\/Instamojo-logo.png","width":400,"height":92,"caption":"Instamojo"},"image":{"@id":"https:\/\/www.instamojo.com\/blog\/#logo"}},{"@type":"WebSite","@id":"https:\/\/www.instamojo.com\/blog\/#website","url":"https:\/\/www.instamojo.com\/blog\/","name":"Blog Instamojo","description":"eCommerce business growth blog","publisher":{"@id":"https:\/\/www.instamojo.com\/blog\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.instamojo.com\/blog\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"en-US"},{"@type":"ImageObject","@id":"https:\/\/www.instamojo.com\/blog\/how-to-start-ecommerce-business\/#primaryimage","inLanguage":"en-US","url":"https:\/\/www.instamojo.com\/blog\/wp-content\/uploads\/2022\/02\/Start-eCommerce-.jpg","contentUrl":"https:\/\/www.instamojo.com\/blog\/wp-content\/uploads\/2022\/02\/Start-eCommerce-.jpg","width":800,"height":500,"caption":"how to start an eCommerce business 2022"},{"@type":"WebPage","@id":"https:\/\/www.instamojo.com\/blog\/how-to-start-ecommerce-business\/#webpage","url":"https:\/\/www.instamojo.com\/blog\/how-to-start-ecommerce-business\/","name":"How to start an eCommerce business in India: A start-to-finish manual","isPartOf":{"@id":"https:\/\/www.instamojo.com\/blog\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.instamojo.com\/blog\/how-to-start-ecommerce-business\/#primaryimage"},"datePublished":"2022-02-10T18:24:49+00:00","dateModified":"2024-01-03T10:47:18+00:00","description":"How to start an eCommerce business in India is your go-to guide for navigating licences, registrations, and launching an online business.","breadcrumb":{"@id":"https:\/\/www.instamojo.com\/blog\/how-to-start-ecommerce-business\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.instamojo.com\/blog\/how-to-start-ecommerce-business\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/www.instamojo.com\/blog\/how-to-start-ecommerce-business\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.instamojo.com\/blog\/"},{"@type":"ListItem","position":2,"name":"How to start eCommerce business in India: A start-to-finish manual"}]},{"@type":"Article","@id":"https:\/\/www.instamojo.com\/blog\/how-to-start-ecommerce-business\/#article","isPartOf":{"@id":"https:\/\/www.instamojo.com\/blog\/how-to-start-ecommerce-business\/#webpage"},"author":{"@id":"https:\/\/www.instamojo.com\/blog\/#\/schema\/person\/81faeb5a820aab2e12281cd70e27e212"},"headline":"How to start eCommerce business in India: A start-to-finish manual","datePublished":"2022-02-10T18:24:49+00:00","dateModified":"2024-01-03T10:47:18+00:00","mainEntityOfPage":{"@id":"https:\/\/www.instamojo.com\/blog\/how-to-start-ecommerce-business\/#webpage"},"wordCount":1916,"commentCount":0,"publisher":{"@id":"https:\/\/www.instamojo.com\/blog\/#organization"},"image":{"@id":"https:\/\/www.instamojo.com\/blog\/how-to-start-ecommerce-business\/#primaryimage"},"thumbnailUrl":"https:\/\/www.instamojo.com\/blog\/wp-content\/uploads\/2022\/02\/Start-eCommerce-.jpg","keywords":["business to business e commerce","eCommerce business","eCommerce business ideas","ecommerce store","how can i start an eCommerce business in india for beginners","how do i start an eCommerce business from home","how do you calculate eCommerce profit","how much does it cost to start an eCommerce business in India","how to create ecommerce website","how to create my own online store","How to start an eCommerce business","how to start ecommerce business in india","how to start online business from home","is eCommerce profitable","online selling business","process of e commerce","starting an online business","what is an e commerce company","what is e commerce business","what is the highest paid ECOM niche","what is the profit margin for ECOM","what license is required for eCommerce"],"articleSection":["Business Advice","How to sell online"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/www.instamojo.com\/blog\/how-to-start-ecommerce-business\/#respond"]}]},{"@type":"Person","@id":"https:\/\/www.instamojo.com\/blog\/#\/schema\/person\/81faeb5a820aab2e12281cd70e27e212","name":"Hibathu Naseer","image":{"@type":"ImageObject","@id":"https:\/\/www.instamojo.com\/blog\/#personlogo","inLanguage":"en-US","url":"https:\/\/secure.gravatar.com\/avatar\/e4e83d1997f54d68c4bd22ba3fa30606?s=96&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/e4e83d1997f54d68c4bd22ba3fa30606?s=96&r=g","caption":"Hibathu Naseer"},"url":"https:\/\/www.instamojo.com\/blog\/author\/hiba\/"}]}},"_links":{"self":[{"href":"https:\/\/www.instamojo.com\/blog\/wp-json\/wp\/v2\/posts\/21436"}],"collection":[{"href":"https:\/\/www.instamojo.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.instamojo.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.instamojo.com\/blog\/wp-json\/wp\/v2\/users\/60"}],"replies":[{"embeddable":true,"href":"https:\/\/www.instamojo.com\/blog\/wp-json\/wp\/v2\/comments?post=21436"}],"version-history":[{"count":28,"href":"https:\/\/www.instamojo.com\/blog\/wp-json\/wp\/v2\/posts\/21436\/revisions"}],"predecessor-version":[{"id":27152,"href":"https:\/\/www.instamojo.com\/blog\/wp-json\/wp\/v2\/posts\/21436\/revisions\/27152"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.instamojo.com\/blog\/wp-json\/wp\/v2\/media\/22145"}],"wp:attachment":[{"href":"https:\/\/www.instamojo.com\/blog\/wp-json\/wp\/v2\/media?parent=21436"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.instamojo.com\/blog\/wp-json\/wp\/v2\/categories?post=21436"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.instamojo.com\/blog\/wp-json\/wp\/v2\/tags?post=21436"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}