{"id":21796,"date":"2022-03-07T19:41:53","date_gmt":"2022-03-07T14:11:53","guid":{"rendered":"https:\/\/www.instamojo.com\/blog\/?p=21796"},"modified":"2023-01-20T12:38:08","modified_gmt":"2023-01-20T07:08:08","slug":"digital-marketing-for-your-ecommerce-startup-a-checklist-by-adyogi","status":"publish","type":"post","link":"https:\/\/www.instamojo.com\/blog\/digital-marketing-for-your-ecommerce-startup-a-checklist-by-adyogi\/","title":{"rendered":"Digital marketing for your eCommerce startup: A checklist by Adyogi"},"content":{"rendered":"

You might want to start selling online, but is it the same as building an online business? For that, you need to do much more than just make and sell. To survive the competition, your online business also needs to have a strong and effective digital marketing strategy in place.<\/p>\n

Confused? Overwhelmed? Don’t be. We collaborated with Adyogi, a SAAS performance marketing tool that helps eCommerce businesses run ads on search engines and social media.<\/p>\n

And we have come up with the ultimate digital marketing checklist that you need to focus on when you are starting your own eCommerce business. Let’s get started!<\/p>\n

Start your own eCommerce website\u00a0<\/strong><\/h2>\n

Before starting to sell your products you need to have a starting point. There should be a platform people can come and browse through the products and services you offer.<\/p>\n

An eCommerce website of your own allows customers to directly interact with you and gives you more control over the customer journey.<\/p>\n

You can build your own eCommerce website, or use our platform to build your own free online store<\/a><\/strong> in just 5 easy clicks.<\/p>\n

Optimize your eCommerce website\u00a0<\/strong><\/h2>\n

53% of the total people visiting your website will leave if the waiting time is anything above 3 seconds! 3!<\/p>\n

In today’s world of marketing and eCommerce, having a slow website on a desktop or mobile phone is absolutely unacceptable.<\/p>\n

Once you have your eCommerce website ready, you need to start optimizing for its speed. That means you need to ensure you are checking it regularly.<\/p>\n

High image sizes can also often slow down the website loading time. You can also use tools given by Google to check your page speed<\/a><\/strong> and the areas that need work.<\/p>\n

Choose a brand language for your online store\u00a0<\/strong><\/h2>\n

You don’t want to confuse your audience about what you sell. Before starting your eCommerce business, you should have a clearly mapped out brand strategy.<\/p>\n

Here are a few things you should define:<\/p>\n

    \n
  1. Your target audience characteristics<\/li>\n
  2. The language that you would use to connect<\/li>\n
  3. Visual identity of your brand<\/li>\n
  4. Purpose of your brand<\/li>\n
  5. Your market niche<\/li>\n<\/ol>\n

    When you do run ads, or start your digital marketing, you will know exactly whom and how to target for the maximum conversions.<\/p>\n

    Related read:\u00a0Digital ads to become the largest advertising medium in 2022: 3 reasons why<\/a>\u00a0<\/strong><\/p>\n

    Optimise the product catalogue on your online store\u00a0<\/strong><\/h2>\n

    Even if all your products are in one category, for example in the handmade category, you can still try to divide it up further. Maybe you want to categorise them according to the material used, themes, or sustainability.<\/p>\n

    You can decide how and why to divide it, but the more clearly defined and relevant categories you have, the more trust is built between you and your website visitors.<\/p>\n

    Apart from the categories, you should also ensure other details are updated and relevant.\u00a0 Don’t forget to update the:<\/p>\n

      \n
    1. Category titles<\/li>\n
    2. Banners<\/li>\n
    3. Title for the product<\/li>\n
    4. Product descriptions\u00a0<\/a><\/li>\n
    5. High-quality images of the product<\/li>\n
    6. Return policies<\/li>\n
    7. Delivery schedule<\/li>\n
    8. Reviews and testimonials<\/li>\n
    9. Product bundles<\/a><\/li>\n
    10. Discounts offered<\/li>\n
    11. Extra information that might help the buyer<\/li>\n<\/ol>\n

      On Instamojo, you can easily add all these details to your eCommerce website<\/a>. You can choose from a variety of themes that help make your website look attractive and aesthetic.<\/p>\n

      Allocate a budget for digital marketing\u00a0<\/strong><\/h2>\n

      Once your eCommerce website is ready to serve customers, how do you attract them to your online store?<\/p>\n

      You can either do it organically, that is wait for people to specifically search for your store.<\/p>\n

      Or, you can run ads. Ads help in showing your online store to customers who didn’t even know you existed.<\/p><\/blockquote>\n

      Running ads maybe a slightly expensive affair if you are just starting out. But, it’s a great way to bring loads of additional traffic to your store. This is why it is good to have an allocation for digital marketing in your eCommerce business budget.<\/p>\n

      Separate the allocation according to<\/p>\n