{"id":21948,"date":"2022-03-09T20:57:44","date_gmt":"2022-03-09T15:27:44","guid":{"rendered":"https:\/\/www.instamojo.com\/blog\/?p=21948"},"modified":"2023-01-05T15:03:13","modified_gmt":"2023-01-05T09:33:13","slug":"15-skills-that-successful-women-entrepreneurs-have","status":"publish","type":"post","link":"https:\/\/www.instamojo.com\/blog\/15-skills-that-successful-women-entrepreneurs-have\/","title":{"rendered":"15 skills that successful women entrepreneurs have"},"content":{"rendered":"<p>Successful women entrepreneurs in India have directly employed 22-27 million people! Isn&#8217;t that awesome? And as more women are starting their own businesses, we are seeing amazing developments across the globe.<\/p>\n<p><strong>But is it easy being a successful woman entrepreneur?<\/strong><\/p>\n<p>Well, we went through hundreds of reports and articles to find out what all successful women entrepreneurs had in common.<\/p>\n<p>15 skills stood out! What are they? Let&#8217;s find out.<\/p>\n<h2><strong>Skills of all successful women entrepreneurs\u00a0<\/strong><\/h2>\n<ol>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Networking\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Branding and marketing<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Confidence\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Ambition\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Persuasiveness\u00a0\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Financial literacy<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Research\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Being comfortable with uncomfortable situations<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Embrace technology\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Negotiation skills\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Interpersonal skills\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Analytics\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Efficient\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Awareness of self-limitations\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Empathy<\/span><\/li>\n<\/ol>\n<p>This is the perfect opportunity for all you aspiring entrepreneurs to learn from them. Let&#8217;s go over each of these skills and discuss why they matter.<\/p>\n<h2><strong>Networking<\/strong><\/h2>\n<p><span style=\"font-weight: 400;\">Not having a lack of access to market linkages is one of the leading reasons that has been pulling women in business back. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Many business women lose out on amazing opportunities because they just weren&#8217;t networking enough. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">It is important for women who want to start a new business to talk to other business individuals. Networking can also help them connect to professionals like lawyers, financial experts, government authorities etc.\u00a0<\/span><\/p>\n<blockquote><p><a href=\"https:\/\/www.instamojo.com\/resources\/online-business-communities\/?utm_source=imblog&amp;utm_medium=interlink&amp;utm_campaign=online_business_communities\" target=\"_blank\" rel=\"noopener\"><strong>Join our business community to network with other women entrepreneurs and share resources, insights and more.<\/strong><\/a><\/p><\/blockquote>\n<h2><strong>Confidence<\/strong><\/h2>\n<p><span style=\"font-weight: 400;\">A simple act of bravery can change your life.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Ask for that funding! Tell your family! Pitch your business idea to investors! Talk to other entrepreneurs!\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Without confidence, women will falter at every step of their business operations<strong>. <\/strong><\/span><span style=\"font-weight: 400;\"><strong>Starting a new business requires courage, bravery and unshakeable faith in your business idea.\u00a0<\/strong><\/span><\/p>\n<h2><strong>Marketing and branding\u00a0<\/strong><\/h2>\n<p><span style=\"font-weight: 400;\">A business is more than just buying and selling online. If people do not know about your product, how would they buy it? <\/span><\/p>\n<p><span style=\"font-weight: 400;\"><a href=\"https:\/\/www.instamojo.com\/blog\/indian-shopping-trends-2022-how-your-customers-will-shop-online\/\" target=\"_blank\" rel=\"noopener\">Consumer expectations<\/a> are changing, and with that, the idea of a business also has to change. Consumers today want to buy products from someone they trust. Businesses that have brand value can successfully show their intent and their purpose.\u00a0<\/span><\/p>\n<p>Women need to know the basics of building a brand and marketing it if they want to survive in the entrepreneurial world.<\/p>\n<blockquote><p>In our masterclass with Adyogi, we discussed the basics of digital marketing for all eCommerce businesses. In case you missed it, you can watch the whole webinar here-<\/p>\n<p><iframe loading=\"lazy\" style=\"border: none; overflow: hidden;\" src=\"https:\/\/www.facebook.com\/plugins\/video.php?height=314&amp;href=https%3A%2F%2Fwww.facebook.com%2FInstamojo%2Fvideos%2F277634444498583%2F&amp;show_text=false&amp;width=560&amp;t=0\" width=\"560\" height=\"314\" frameborder=\"0\" scrolling=\"no\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p><\/blockquote>\n<h2><strong>Ambition\u00a0<\/strong><\/h2>\n<p><span style=\"font-weight: 400;\">It is true that women&#8217;s ambition has usually been frowned upon. But today, for women entrepreneurs to take the business world by its horns, they need to show superior levels of ambitiousness.\u00a0<\/span><\/p>\n<blockquote><p><strong>Be very vocal about your achievements and don&#8217;t shy away from using them to get ahead in the business world! Be a woman entrepreneur that can lift her head up and say \u201cI am proud of my business today.\u201d<\/strong><\/p><\/blockquote>\n<h2><strong>Persuasiveness\u00a0<\/strong><\/h2>\n<p><span style=\"font-weight: 400;\">It\u2019s easy to have an idea, but how do you convince others that it\u2019s a good idea? You need persuasion skills. You need to believe in your business idea and you need to make sure you can explain to others it too.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Your persuasion skills can be the key difference between a very successful woman entrepreneur and an aspiring one. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">In this world, women already have to work twice as hard to be taken seriously. Good persuasion skills can speed up that process.<\/span><\/p>\n<h2><strong>Financial Literacy\u00a0<\/strong><\/h2>\n<p><span style=\"font-weight: 400;\">A very important topic for ALL women out there. Women are often left out of important financial decisions or are not given access to financial resources. Many women often complain of having been taken advantage of because they don&#8217;t know the basics of accounting.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">There are countless courses online that can equip you with the basic financial skills you need to run your business. Financial literacy will also allow you to do important things like\u00a0<\/span><\/p>\n<ul>\n<li><span style=\"font-weight: 400;\">Invest\u00a0<\/span><\/li>\n<li><span style=\"font-weight: 400;\">Budget\u00a0<\/span><\/li>\n<li><a href=\"https:\/\/www.instamojo.com\/blog\/emergency-fund-for-ecommerce-businesses\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Have an emergency fund\u00a0<\/span><\/a><\/li>\n<li><span style=\"font-weight: 400;\">Expand your business operations <\/span><\/li>\n<li>Know if your funds are being siphoned off<\/li>\n<\/ul>\n<h2><strong>Research\u00a0<\/strong><\/h2>\n<p><span style=\"font-weight: 400;\">Do your research. If you have an idea, first check market cues. See if your budget allows you to set up the required operations. Look at the kind of marketing that your business will need.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Don&#8217;t be afraid to ask people. Look up experts in the field and get your doubts cleared. Find a mentor, ask them for guidance.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Plan your business and have a rough idea about your <a href=\"https:\/\/www.instamojo.com\/blog\/supply-chain-management-ecommerce\/\" target=\"_blank\" rel=\"noopener\">supply chain.<\/a> Successful women entrepreneurs are never going to jump into a business without having done their research thoroughly.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\"><strong>But, don&#8217;t go overboard either.<\/strong> You might get cold feet and your research might extend for weeks instead of days. Set a deadline for yourself. Once you are fairly confident that your business has the potential to become big, go for it!\u00a0<\/span><\/p>\n<p><strong>Here\u2019s a free course on the <a href=\"https:\/\/www.mojoversity.com\/p\/marketing-for-small-businesses\">basics of marketing<\/a> on mojoVersity, India\u2019s first digital upskilling platform for small business owners.<\/strong><\/p>\n<p><strong>Take a sneak peek &#8211; <\/strong><\/p>\n<p><iframe loading=\"lazy\" title=\"YouTube video player\" src=\"https:\/\/www.youtube.com\/embed\/1zsabkMvx7w\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\" data-mce-fragment=\"1\"><\/iframe><\/p>\n<h2><strong>Being comfortable with uncomfortable situations\u00a0<\/strong><\/h2>\n<p><span style=\"font-weight: 400;\">A woman entrepreneur needs to know how to handle uncomfortable situations. If you are running a business, there will often be conflicts or difficult conversations that you need to have. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Imagine that you need to fire somebody, or your supplier has given you spoilt material, or there is a rude customer!\u00a0\u00a0<\/span><span style=\"font-weight: 400;\">What do you do?\u00a0 <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Both these situations require communication skills and the ability to resolve the conflict without escalations.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">But, you cannot be afraid. Running a business will never be smooth sailing. <\/span><\/p>\n<blockquote><p><strong>Confrontations also give you the space to grow and learn. <\/strong><\/p><\/blockquote>\n<p><strong>Related read:\u00a0<a href=\"https:\/\/www.instamojo.com\/blog\/deal-with-your-difficult-customers-easily\/\" target=\"_blank\" rel=\"noopener\">Handle with care: How to take care of customers during a tough time<\/a><\/strong><\/p>\n<h2><strong>Negotiation skills\u00a0<\/strong><\/h2>\n<p><span style=\"font-weight: 400;\">For women entrepreneurs, a skill that can have a severe impact on their long term financial health is <strong>their ability to negotiate<\/strong>. Women are often told how much they \u201cdeserve\u201d, which brings down their confidence while negotiating.\u00a0<\/span><\/p>\n<p>It&#8217;s high time women start negotiating and standing up for themselves whether it be in partner negotiations or negotiations with clients.<\/p>\n<h2><strong>Interpersonal skills\u00a0<\/strong><\/h2>\n<p><span style=\"font-weight: 400;\">This might be obvious for all businesspeople. But for women who are breaking the glass ceiling? It becomes extra challenging.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The ability of women to remember names and people, to treat them with empathy, to communicate on an emotional level, all these things that used to be considered weaknesses, are now being seen as strengths. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Being able to speak without sounding condescending, extending friendly and warm relationships are all skills that can help a woman build a business that has a strong foundation of supportive relationships. <\/span><\/p>\n<h2><strong>Analytics\u00a0<\/strong><\/h2>\n<p><span style=\"font-weight: 400;\">Women entrepreneurs need to also know how their business is doing. If they are at the helm, they should also be able to guide it. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">You can only take the business forward if you know what&#8217;s working and what&#8217;s not.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">This is where analytics is a crucial element of every business. You should be able to track important metrics that tell you about the performance of the business.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">For example, if you <a href=\"https:\/\/www.instamojo.com\/blog\/how-to-sell-handmade-products-online\/\">sell handmade products online in India<\/a>,\u00a0maybe your metrics should be,\u00a0<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">How many website visitors did I have\u00a0<\/span><\/li>\n<li><span style=\"font-weight: 400;\">Which product has the lowest sales\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">How many people signed up\u00a0<\/span><\/li>\n<li><span style=\"font-weight: 400;\">Revenue growth chart\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">How many customers bought a product last moth\u00a0<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\"><strong>Google Analytics<\/strong> is a <strong>free platform<\/strong> that you can use to <strong>track how well your eCommerce business is performing<\/strong>. There are multiple courses on Google itself that can teach you how to track and collect data and also analyse that data.<\/span><\/p>\n<p>You can link your <a href=\"https:\/\/www.instamojo.com\/online-store\/?utm_source=imblog&amp;utm_medium=interlink&amp;utm_campaign=online_store\">online store<\/a> on Instamojo to Google analytics to get an easy-to-navigate dashboard that has all your traffic data in one place!<\/p>\n<p><iframe loading=\"lazy\" title=\"YouTube video player\" src=\"https:\/\/www.youtube.com\/embed\/yW85A1snRCs\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<h2><strong>Efficiency\u00a0<\/strong><\/h2>\n<p><span style=\"font-weight: 400;\">Efficiency is the top most sought after skill in a working woman. Ask yourself important questions like &#8211;\u00a0<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Am I getting enough time for myself?\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Did I meet the deadlines?\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Do I meet goals regularly?\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">How is my emotional and mental well-being?\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Are all tasks delegated appropriately?\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Can I de-clutter my calendar?\u00a0<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">These questions will help you reflect on your day to day activities. For women who are expected to balance both their jobs and their homes, efficiency is key.\u00a0<\/span><\/p>\n<blockquote>\n<ul>\n<li><strong>Proper delegation of tasks<\/strong><\/li>\n<li><strong>Managing collaborations <\/strong><\/li>\n<li><strong>Prioritising tasks<\/strong><\/li>\n<li><strong>Having clear goals<\/strong><\/li>\n<li><strong>Having a work-life balance, <\/strong><\/li>\n<li><strong>Knowing which meetings to kill<\/strong><\/li>\n<\/ul>\n<p><strong>&#8211; are all the signs of a successful woman entrepreneur.<\/strong><\/p><\/blockquote>\n<h2><strong>Knowing your limits\u00a0<\/strong><\/h2>\n<p><span style=\"font-weight: 400;\">We have all heard of the phrase \u201cNever count your chickens before they hatch\u201d. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">I<\/span><span style=\"font-weight: 400;\">t is important for business leaders to know the capabilities of their team and themselves. Being ambitious should never become being careless.<\/span><span style=\"font-weight: 400;\"> Proper research along with data evaluation should tell you what your limits are. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Seeing your progress is always more encouraging when the goals are realistic. Lofty goals can set you up for failure and disappointment.<\/span><\/p>\n<p><strong>Related read: <a href=\"https:\/\/imojo.in\/7Oo6it\" target=\"_blank\" rel=\"noopener\">Free eBook: How to set up an independent online business<\/a><\/strong><\/p>\n<h2><strong>Empathy\u00a0<\/strong><\/h2>\n<p><span style=\"font-weight: 400;\">A study showed that woman leaders demonstrate higher potential for leadership because they can show empathy. Being able to relate to what the other person is saying, being able to understand their circumstances is often underestimated in the business world.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">But empathy is a quality that can prove to be priceless when managing intergenerational teams, negotiating or hearing customer complaints. <\/span><\/p>\n<h2><strong>Embracing technology\u00a0<\/strong><\/h2>\n<p><span style=\"font-weight: 400;\">The world is online now. the pandemic especially has resulted in an explosion of eCommerce activity. In 2021, 46 startups became unicorns, of which 13 were women-owned!<\/span><\/p>\n<p><em><span style=\"font-weight: 400;\">(\ud83d\udca1: Unicorns are startups that are valued at over $1 billion)\u00a0<\/span><\/em><\/p>\n<p><span style=\"font-weight: 400;\">For women entrepreneurs to succeed, they need to take their business online. Not only that they also need to be tech-savvy enough to improve the efficiency of their work. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Technology allows you to automate most tasks that would be a waste of human resources. You don&#8217;t need to manually enter all data into a spreadsheet, you don&#8217;t need to send out individual emails! There are enough tools for you on the internet!<\/span><\/p>\n<p><strong>Related read:\u00a0<a href=\"https:\/\/www.instamojo.com\/blog\/13-best-digital-marketing-tools-for-small-businesses\/\" target=\"_blank\" rel=\"noopener\">13 Best Digital Marketing Tools for Small Businesses<\/a><\/strong><\/p>\n<p>Women in businesses can change the world. There is still a long way to go to actually see equality in the business world, but things are nevertheless changing. And changing for the better! In fact, for the absolute best!<\/p>\n<p>Wondering how? We collaborated with the <strong>Women&#8217;s empowerment platform &#8211; Vitamin Stree<\/strong> to show you!<\/p>\n<p><iframe loading=\"lazy\" title=\"YouTube video player\" src=\"https:\/\/www.youtube.com\/embed\/Gz3PdKeoNUo\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<blockquote><p><strong>Are you thinking about selling online from your own eCommerce website? Sign up for a free online store on Instamojo in under 5 minutes!<\/strong><\/p><\/blockquote>\n<hr \/>\n<p style=\"text-align: center;\"><a class=\"mb-button mb-style-flat mb-size-default mb-corners-default mb-text-style-default \" style=\"background-color: #2bc470;\" href=\"https:\/\/www.instamojo.com\/online-store\/?utm_source=imblog&amp;utm_medium=interlink&amp;utm_campaign=online_store\">Launch your own free online store<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"Successful women entrepreneurs in India have directly employed 22-27 million people! Isn&#8217;t that awesome? And as more women&hellip;\n","protected":false},"author":67,"featured_media":22137,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[398],"tags":[4427,5354,5043,5357,5003,1267,5355,5356,1262,3645],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v17.8 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>15 Skills That Successful Women Entrepreneurs Have - Blog Instamojo<\/title>\n<meta name=\"description\" content=\"What do all succesful women entrepreneurs have in common? 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