{"id":22171,"date":"2022-03-29T13:50:33","date_gmt":"2022-03-29T08:20:33","guid":{"rendered":"https:\/\/www.instamojo.com\/blog\/?p=22171"},"modified":"2023-05-22T13:44:56","modified_gmt":"2023-05-22T08:14:56","slug":"ecommerce-returns-in-india-what-you-should-know-for-your-d2c-business","status":"publish","type":"post","link":"https:\/\/www.instamojo.com\/blog\/ecommerce-returns-in-india-what-you-should-know-for-your-d2c-business\/","title":{"rendered":"eCommerce returns in India at 25-40%: What you should know for your D2C business"},"content":{"rendered":"<div class=\"p-rich_text_section\">The rate of eCommerce returns in India is pegged at 25-40% during the festive time. As the market gets more crowded and consumers have more options, here are some main statistics to know when drafting up your refund and return policy.<\/div>\n<h2><strong>3 important facts on eCommerce returns in India<\/strong><\/h2>\n<h3><strong>1. Not managing returns efficiently can reduce profits by 25%\u00a0<\/strong><\/h3>\n<p>Smaller D2C brands have not yet started paying attention to the invisible costs that are generated because of a high rate of returns.<\/p>\n<p>Larger brands have the luxury of providing lengthy return periods that range from 30-60 days to their customers. However, for smaller brands, it becomes difficult to track and account for the returned goods and the costs associated with them.<\/p>\n<p>In fact, these invisible costs keep eroding your company&#8217;s bottom line and reduce profits by as much as 25%.<\/p>\n<p><strong>The costs involved when a product is returned:\u00a0<\/strong><\/p>\n<ul>\n<li><strong>Logistics cost<\/strong> &#8211; These costs include expenses for return shipping, warehouse, restocking and reshelving charges<\/li>\n<li><strong>Damaged goods:<\/strong> Damaged goods cannot be resold hence the D2C brand would need to dispose of them<\/li>\n<li><strong>Faulty products:<\/strong> Can be repaired, but the repairs need extra additional charges<\/li>\n<li><strong>Reselling the product:<\/strong> You need to restock it, repackage it and refurbish it to resell it as an &#8220;as good as new&#8221; product<\/li>\n<\/ul>\n<h3><strong>2. Apparel is the highest-returned product\u00a0<\/strong><\/h3>\n<p>Did you know 19% of consumers buy apparel in different sizes, shapes and fits, with the sole intention of choosing their best fit and returning the others? Not taking this into account can severely impact a business&#8217;s cash flow.<\/p>\n<blockquote><p>Clothes are also subject to a lot of impulsive buying. Your website visitors might often find themselves scrolling late at night for some retail therapy, but then they end up wanting to return it the next day. D2C brands that <a href=\"https:\/\/www.instamojo.com\/online-store\/sell-clothes-online\/?utm_source=imblog&amp;utm_medium=interlink&amp;utm_campaign=sell_clothes_online\" target=\"_blank\" rel=\"noopener\">sell clothes online<\/a> need to factor in a high return rate, especially during festive seasons.<\/p><\/blockquote>\n<p>After apparel, <strong>shoes and electronics<\/strong> are the leading products with high return rates.<\/p>\n<h3><strong>3. Reverse logistics businesses on the rise\u00a0<\/strong><\/h3>\n<p>As consumer consciousness grows, customers become more picky and choosy about what they want. Studies suggest 92% of people only buy a product because of its easy and free return policies.<\/p>\n<p>The scope of easy and quick returns right from our doorstep has increased the return rate in countries like India. Another factor that has contributed to this is that India is one of the few countries that include free <a href=\"https:\/\/www.instamojo.com\/ecommerce-shipping\/?utm_source=imblog&amp;utm_medium=interlink&amp;utm_campaign=shipping\" target=\"_blank\" rel=\"noopener\">shipping services<\/a> in their delivery and return policies.<\/p>\n<p>Some small D2C brands sometimes put in limitations because of budget constraints. For example, some brands would require the customer to drop off the product at their nearest postal service or would charge extra fees for the return\/exchange process.<\/p>\n<p><strong>In India, the reverse logistics business saw growth at a CAGR of 10% (2020). The rise of e-commerce in Tier-2 cities and beyond and the consequent rise of return rates have been contributing to the growth of the return logistics business.<\/strong><\/p>\n<p><strong>Related read:\u00a0<a href=\"https:\/\/www.instamojo.com\/blog\/how-to-choose-courier-partner\/\" target=\"_blank\" rel=\"noopener\">8 Shipping factors to consider when choosing a courier partner<\/a><\/strong><\/p>\n<h2><strong>3 ways to reduce the eCommerce returns in India\u00a0<\/strong><\/h2>\n<h2><strong>Clear product descriptions<\/strong><\/h2>\n<p>The customer should get as much information as possible just from the product description. More than the title, the description should tell the customer important things like:<\/p>\n<ul>\n<li>Size\u00a0 and dimensions of the product<\/li>\n<li>Use cases of the product<\/li>\n<li>Materials used<\/li>\n<li>Extra care tips, if any<\/li>\n<li>Where did the product come from<\/li>\n<li>Is the product safe and non-toxic?<\/li>\n<\/ul>\n<p>Here is a complete guide on writing <a href=\"https:\/\/www.instamojo.com\/blog\/how-to-write-product-description\/\" target=\"_blank\" rel=\"noopener\">informative product descriptions for selling online<\/a> so that customers feel like they bought the exact item they wanted.<\/p>\n<h2><strong>High quality and unedited pictures of the products<\/strong><\/h2>\n<p>Indian online customers have high standards when it comes to the product they have ordered. Low-quality products or products that look different than what was promised have extremely high return rates.<\/p>\n<p>Since your customers cannot see the product with their own eyes, they have to solely rely on the images\/video that you provide.<\/p>\n<blockquote><p><strong>Here are a few Dos and Don&#8217;ts:\u00a0<\/strong><\/p>\n<p>\ud83d\udc4c Upload high-quality images<br \/>\n\ud83d\udc4c The images should be well-lit<br \/>\n\ud83d\udc4c The image can be taken from several angles<br \/>\n\ud83d\udc4c\u00a0 Encourage customers to upload review videos\/photos<br \/>\n\ud83d\udc4c\u00a0 Choose from any of these<a href=\"https:\/\/www.instamojo.com\/blog\/ecommerce-photography\/\" target=\"_blank\" rel=\"noopener\"> cost-effective eCommerce photography hacks<\/a><\/p>\n<p>\u274c\u00a0 Low-quality blurry images are a big no-no<br \/>\n\u274c\u00a0 Stock images from websites\u00a0 (especially if they still have a watermark on them)<br \/>\n\u274c\u00a0 Cluttered backgrounds<br \/>\n\u274c. The image you upload is of a different product<br \/>\n\u274c. Trying to oversell the product with over-the-top edits and filters<\/p><\/blockquote>\n<h2><strong>Transparent return policies<\/strong><\/h2>\n<p>It is crucial that online stores have a clear transparent return policy stated. As an online seller, you have the complete right to not exchange, refund or resend a product if you had clearly mentioned the terms and conditions of the return on the product landing page.<\/p>\n<p>It also helps the customer decide whether they really want to purchase that product based on the return policy. You might end up losing out on revenue if the customer doesn&#8217;t purchase the product.<\/p>\n<p>However, in the long run, you are saving up on costs that are incurred when handling product returns.<\/p>\n<p>An informative, transparent and detailed return policy helps you get more intentional sales on your online store while also decreasing your return rate significantly.<\/p>\n<h2><strong>In case of returns, what to do next<\/strong><\/h2>\n<p>There are two things that you can do to minimise costs to yourself and to the planet.<\/p>\n<h3><strong>1. Reduce wastage<\/strong><\/h3>\n<p>Damaged products often go into landfills that pollute the environment. The multiple efforts to ship and deliver to the same location contributes to more pollution and fuel consumption.<\/p>\n<p>Additionally, repackaging and refurbishing the goods also result in a waste of resources.<\/p>\n<ul>\n<li>Try to put quality checks in place at each stage of the supplier and delivery chain to reduce return rates in the long run.<\/li>\n<li>You can also develop a network of resellers and upsellers that can directly take the unused or damaged products from third-party fulfilment centres.<\/li>\n<\/ul>\n<h3><strong>2. Blacklisting and notifying customers\u00a0<\/strong><\/h3>\n<p>You can keep track and flag customers that have shown &#8220;bad behaviour&#8221; by repeatedly cancelling &#8216;Cash on Delivery&#8217; orders, or returning orders frequently without reason.<\/p>\n<blockquote><p>Once, you identify such consumers, you can:<br \/>\n<span style=\"background-color: #ffffff; font-family: -apple-system, BlinkMacSystemFont, 'Segoe UI', Roboto, 'Helvetica Neue', Arial, 'Noto Sans', sans-serif, 'Apple Color Emoji', 'Segoe UI Emoji', 'Segoe UI Symbol', 'Noto Color Emoji'; font-size: 16px;\">&#8211; Disable the COD payment feature for them<br \/>\n<\/span><span style=\"background-color: #ffffff; font-family: -apple-system, BlinkMacSystemFont, 'Segoe UI', Roboto, 'Helvetica Neue', Arial, 'Noto Sans', sans-serif, 'Apple Color Emoji', 'Segoe UI Emoji', 'Segoe UI Symbol', 'Noto Color Emoji'; font-size: 16px;\">&#8211; Notify them that they have returned excessively<br \/>\n<\/span><span style=\"background-color: #ffffff; font-family: -apple-system, BlinkMacSystemFont, 'Segoe UI', Roboto, 'Helvetica Neue', Arial, 'Noto Sans', sans-serif, 'Apple Color Emoji', 'Segoe UI Emoji', 'Segoe UI Symbol', 'Noto Color Emoji'; font-size: 16px;\">&#8211; Charge return fees after a certain point\u00a0<\/span><\/p><\/blockquote>\n<p><strong>You can also increase customer loyalty by indulging in rewards and loyalty programs that encourage customers to return products on time.<\/strong><\/p>\n<p><strong>Related read:\u00a0<a href=\"https:\/\/www.instamojo.com\/blog\/how-to-increase-repeat-customers-5-proven-ways-for-customer-retention\/\">How to get repeat customers; 5 proven ways for customer retention<\/a><\/strong><\/p>\n<p>Worried about handling returns and tracking inventory for your online store? With Instamojo free or <a href=\"https:\/\/www.instamojo.com\/online-store\/?utm_source=imblog&amp;utm_medium=interlink&amp;utm_campaign=online_store\">premium online stores<\/a>, you can keep track of all orders and returns along with inventory stock levels &#8211; all in one place!<\/p>\n<p>&nbsp;<\/p>\n<hr \/>\n<p style=\"text-align: center;\"><a class=\"mb-button mb-style-flat mb-size-default mb-corners-default mb-text-style-default \" style=\"background-color: #2bc470;\" href=\"https:\/\/www.instamojo.com\/online-store\/?utm_source=imblog&amp;utm_medium=interlink&amp;utm_campaign=online_store\">Sign up for your free online store <\/a><\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"The rate of eCommerce returns in India is pegged at 25-40% during the festive time. As the market&hellip;\n","protected":false},"author":67,"featured_media":22174,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[1],"tags":[5413,5410,5414,5415,5416,5412,5417,5411],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v17.8 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>\u00a0eCommerce returns in India at 25-40%: What you should know for your D2C business<\/title>\n<meta name=\"description\" content=\"With eCommerce returns in India reaching as high as 40% during festive periods, here are some things you should know for your D2C business.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.instamojo.com\/blog\/ecommerce-returns-in-india-what-you-should-know-for-your-d2c-business\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta 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