Leaving her budding CA career behind, Ketki Barfiwala bravely stepped into the world of baking, a dream she had since childhood. From a baking business, she converted Caramella into a learning hub for aspiring bakers.<\/p>\n
And to give wings to her dreams, she used Instamojo to launch her business online. In this blog, we\u2019ll dive into how Caramella uses Instamojo free online store to grow their baking tutoring business online.<\/p>\n
Ketki founded Caramella as a baked goods brand. Using Facebook and Instagram, she successfully sold cakes and cookies. After completing an intensive baking course at the Academy of Pastry Arts in Malaysia, she realised that there are so many who have a passion for baking but need the right skills to make it into a career.<\/p>\n
And so, she transitioned Caramella to provide baking tutoring service. The brand now sells delicious cakes and desserts, and conducts online workshops. And the biggest benefit was that she could teach people all over the country, while her baked goods business was limited to just her city.<\/p>\n
Ketki started her business on social media (Facebook and Instagram). She would post pictures and videos of the cakes and desserts she made. And customers would contact her via DMs. Thus, social media is the primary customer acquisition platform for Caramella.<\/p>\n
\n\n<\/p>\n
\n<\/div>\n\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n\nView this post on Instagram<\/div>\n<\/div>\n<\/div>\n\n\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n\n<\/div>\n<\/div>\n<\/div>\n\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n\n<\/div>\n<\/div>\n<\/div>\n<\/p>\n
A post shared by By Ketki|Online Baking Class (@caramellaindia)<\/a><\/p>\n<\/div>\n<\/blockquote>\n