Products made from organic materials, free from chemicals, are called organic products. The most in-demand organic products are organic food and organic personal care products.<\/p>\n
Here are some categories of organic products that you can consider selling:<\/strong><\/p>\n Let us look at the demand for these products among online shoppers. For this, we used GoogleTrends<\/a> to check out how the searches for some organic products are trending online:<\/p>\n Organic food and products are very popular searches with a consistent trend over the past 12 months. While organic cosmetic products have moderate popularity online.<\/p>\n The Expert Market Research report<\/a> shows that the organic food market in India alone will reach a value of USD 4082 Million by 2028.<\/p>\n India actually competes with Japan and Korea for the fastest-growing natural cosmetic market<\/a> in the Asian continent.<\/p>\n This is proof that not only is it profitable, but since its relatively a niche market, online sellers have an incredible advantage in these fast growing segments.<\/p>\n As per a study<\/a>, India consumes only 1% of the total organic produce in the world, even though the country holds 20% of the world\u2019s population. And the consumption of other organic products is also lesser.<\/p>\n So, with such numbers, it\u2019s clear that there are certain hurdles faced by the organic products market in India.<\/p>\n Here are some common challenges faced when starting an organic products business and how you can overcome them:<\/p>\n Although sustainability has become increasingly popular in the country, people are less aware of the range of products available under the label of \u2018organic\u2019.<\/p>\n Also, consumers are less aware of how to check if a product is legibly organic because many brands claim to have such labels. As a result, they don\u2019t know which organic brands to trust.<\/p>\n Here\u2019s how you can overcome the challenge of awareness on organic products and build trust<\/a> among your target audience:<\/p>\n Download our eCommerce Trust Report to understand how an online brand can build a trustworthy relationship with its customers.\u00a0<\/a><\/p>\n You need to find out how viable your organic products are in the market. <\/span>Here are some steps you can take to analyse supply-demand:<\/p>\n We\u2019ll discuss more about market research in the next section.<\/p>\n As compared to its regular counterparts, organic products are more costly. So, retail markets will be hesitant to buy your products as they prefer to fill in the shelves with a fast-moving cheaper product rather than risking shelf space for a lesser-known organic product.<\/p>\n The key to overcome this challenge is to reduce the dependency on retail markets by starting an eCommerce business<\/a>.<\/p>\n Here are the advantages of starting your own online store to sell organic products:<\/p>\n For example, Kriti Henna<\/a>\u00a0sells organic skin care products:<\/p>\n That being said, let\u2019s learn more about selling organic products online on your own eCommerce website<\/a>. We\u2019ll take you through everything you need to know to run a profitable business.<\/p>\n Starting an eCommerce business requires planning and analysing various factors.<\/p>\n Here\u2019s how you can sell organic products online and start a successful eCommerce business:<\/p>\n There are things you need to take into account before you start selling. And these include everything from sourcing products to dealing with legal requirements.<\/p>\n For your business to be relevant, you need to understand what are the needs and preferences of your potential customers.<\/p>\n Let\u2019s look at what customers search for online related to organic products. For this, we used SEMrush tool<\/a> to find out the average searches in a month for various organic products:<\/p>\n As you can see, more than 8,000 people search for organic products online on average every month. Other popular searches include organic food products (2900), organic beauty products (1900), organic skin care products (880), and organic make up products (770).<\/p>\n Apart from keyword research, also analyse your competitors<\/a> and make sure you come up with a unique product.<\/p>\n You could either manufacture your own organic products or source them externally. If you\u2019re going for the latter option, there are wholesale dealers in India from where you can get organic products in bulk.<\/p>\n First, go to the Organic Directory of India<\/a> and find adequate suppliers of organic products.<\/p>\n If you want to sell as a retailer online, simply select finished products from organic brands and stock them in your eCommerce store. And if you want to start your own brand, select wholesale suppliers with contract manufacturing or private label facilities and proceed.<\/p>\n You can also source organic products locally for your eCommerce store.<\/p>\n Related read:\u00a0How to build a brand for your small business: Tips and practical examples<\/a><\/strong><\/p>\n You will need organic certifications if you want to create your own brand of organic products. And you will need to contact an authorised organic certification agency for the same.<\/p>\n Although you can start a small business without licenses, it\u2019s always good to have the legal requirements<\/a> sorted out before you start selling.<\/p>\n Some organic products accreditations by the government of India are NPOP, PGS, and NOP. You can read more about them here<\/a>.<\/p>\n Also, if you run an organic food business, you\u2019ll need an FSSAI certification<\/a>. Additionally, you need to register your organic business on the Udyog Aadhar through the MSME Online Registration portal.<\/p>\n Product images are an essential element in an eCommerce business because it creates an impression on the buyers.<\/p>\n In fact, a study shows that 93%<\/a> of online buyers say that photo quality is the most important factor in an online sale. Before you start selling, you will need product visuals \u2014 videos and images \u2014 that attract customers.<\/p>\n You can either hire a professional photographer or create your own with just a phone camera.<\/p>\n Read this guide to know more about eCommerce product photography<\/a>.<\/p>\n Do you want to sell organic products online to a wide customer base with increased professionalism? As a brand, do you want customers to come back for more? The best way to do business online is by starting your own online store.<\/p>\n The first step is to choose an eCommerce platform<\/a> that enables you to setup a beautiful website easily.<\/p>\n Instamojo is a platform that helps your create online stores<\/a> to start selling products online easily. And thousands of MSME owners<\/a> have started and grown their businesses online by creating professional storefronts.<\/p>\n Many online businesses such as Farmilicious, Bazzingabrew, and Elixr have created their eCommerce store on Instamojo and run successfully.<\/p>\n Want to start your own online store and grow your D2C brand? Get a free online store<\/a> on Instamojo!<\/p>\n\n
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Is selling organic products profitable?<\/strong><\/h2>\n
Challenges of selling organic products online (and how to overcome them)<\/strong><\/h2>\n
Limited awareness and establishing trust<\/strong><\/h4>\n
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Understanding the demand and supply gaps\u00a0<\/strong><\/h4>\n
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Non-friendly retail market<\/strong><\/h4>\n
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<\/p>\nHow to start an online organic products business<\/strong><\/h2>\n
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Before starting your online organic products store<\/strong><\/h2>\n
1. Market research and selecting a niche<\/strong><\/h4>\n
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<\/p>\n![\"organic](\"https:\/\/www.instamojo.com\/blog\/wp-content\/uploads\/2022\/04\/organic-products-keyword-research2-e1648817227660.png\")
2. Sourcing products<\/strong><\/h4>\n
3. Licenses and legal requirements<\/strong><\/h4>\n
4. Create attractive product visuals<\/strong><\/h4>\n
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How to start an online store to sell organic products<\/strong><\/h2>\n