{"id":22447,"date":"2022-04-21T13:30:08","date_gmt":"2022-04-21T08:00:08","guid":{"rendered":"https:\/\/www.instamojo.com\/blog\/?p=22447"},"modified":"2022-06-21T20:10:08","modified_gmt":"2022-06-21T14:40:08","slug":"guide-on-using-colour-psychology-for-your-ecommerce-website","status":"publish","type":"post","link":"https:\/\/www.instamojo.com\/blog\/guide-on-using-colour-psychology-for-your-ecommerce-website\/","title":{"rendered":"A guide on using colour psychology for your online store"},"content":{"rendered":"

You might have your favourite colour. But do you know why you like that colour? Scientists for decades have researched the different qualities of colours and the different emotions they induce.\u00a0<\/span><\/p>\n

This is why business owners also often use colour psychology to influence their conversion rates. Want to know how you can apply this to your eCommerce website? Keep reading.\u00a0<\/span><\/p>\n

Why does colour psychology matter in eCommerce?<\/b><\/h2>\n

We already might know red is bold and blue is calm. But can these colours also be used to influence the decision of a consumer? Yes, it can.\u00a0<\/span><\/b><\/p>\n

A consumer usually takes less than 90 seconds to decide if they are interested in a product. And <\/span>90% of the decision<\/span><\/a> depends on the colour of the product itself!\u00a0<\/span><\/b><\/p>\n

The colour that you choose for your eCommerce website can actually help your consumer not only understand what values your brand stands for but also the kind of emotion that they should associate your products with.\u00a0<\/span><\/b><\/p>\n

\"Colour
Source: The Logo Company<\/figcaption><\/figure>\n

We usually remember the red used by Coca-cola and Zomato, the green used by Apollo Pharmacy or the black aesthetic of Boat lifestyle. We remember these colours because the brands have been consistent in using these colours throughout their marketing campaigns.\u00a0<\/span><\/p>\n

Related read:\u00a0The Do’s and Don’ts for the perfect eCommerce website<\/a><\/strong><\/p>\n

How to choose colours for your eCommerce website<\/b><\/h2>\n

Colour psychology is the study of how colours can influence human behaviour. Especially in eCommerce, <\/span>research<\/span><\/a> has shown that the colours you choose and the locations you decide for them can have an impact on your conversion rates.\u00a0<\/span><\/p>\n

Data by Kissmetrics also proves that brand recognition can improve by as much as 80% when you are consistent with your brand colours.\u00a0<\/span><\/p>\n

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A post shared by Instamojo (@instamojo_india)<\/a><\/p>\n<\/div>\n<\/blockquote>\n