{"id":22533,"date":"2022-04-29T11:45:37","date_gmt":"2022-04-29T06:15:37","guid":{"rendered":"https:\/\/www.instamojo.com\/blog\/?p=22533"},"modified":"2022-06-14T15:22:26","modified_gmt":"2022-06-14T09:52:26","slug":"one-pour-tree-a-beauty-brand-catering-to-the-conscious-consumer","status":"publish","type":"post","link":"https:\/\/www.instamojo.com\/blog\/one-pour-tree-a-beauty-brand-catering-to-the-conscious-consumer\/","title":{"rendered":"One Pour Tree: A beauty brand catering to the conscious consumer"},"content":{"rendered":"

\u00a0With a variety of beauty brands today, it is becoming hard to know which products are both effective and safe. We are exposed to undesirable chemicals daily. This is why consumers are becoming increasingly conscious about what they wear, eat, breathe, and use.\u00a0<\/span><\/p>\n

Fizaah Fayaaz, founder (or head elf as she calls herself!) of One Pour tree tells us the story of how she started her natural skincare brand, navigated the business through a pandemic, and how she\u2019s successfully selling online.\u00a0<\/span><\/p>\n

The inspiration behind One Pour Tree\u00a0<\/strong><\/h2>\n

The biggest inspiration for Fizaah was the previous generations. She had the realisation that our parents and grandparents have flawless skin despite never using any chemical skincare products.<\/p>\n

Whereas, our generation even with a horde of skincare items easily available, often faces frequent skin issues like chronic acne and rough and pale skin.<\/p>\n

Why is that?<\/p>\n

She was answered when she discovered the shocking truth behind commercial soaps. The ingredients used in commercial soaps have a long term negative impact on our bodies and skin. The ingredients are masked behind fancy words and visual representation through false advertisements.<\/p>\n

Fizaah’s research into what goes into these soaps gave her the necessary push she needed to start selling organic products.\u00a0<\/a><\/p>\n

\u00a0\u201cI strongly believe that we must become more conscious of what goes in our body and on our skin. Looking at ingredients and wondering their use and why they exist in a particular product is my way of playing Sherlock.\u201d -Fizaah<\/strong><\/p><\/blockquote>\n

Related read:\u00a0How to sell products online: Your complete guide (2022)<\/a><\/strong><\/p>\n

One Pour Tree and their products\u00a0<\/strong><\/h2>\n

Fizaah carefully scrutinised consumer behaviour and preferences on social media and understood that the next-gen consumers are very conscious about what they put into their skin.<\/p>\n

With that idea in place, Fizaah proudly launched One Pour Tree<\/a>, calling it a “skincare for conscious people”.<\/p>\n

The skincare brand mainly catered to people who WANTED natural options and in fact favoured it over luxurious mainstream products.<\/p>\n

\"One<\/p>\n

The flagship product that One Pour Tree started selling online was – cold-pressed, completely organic soaps that have no artificial colours or fragrances.<\/p>\n

Now, she has expanded to multiple products like body butter, sugar scrubs, lip balm etc -all made with natural ingredients.<\/p>\n

\u00a0\u201cI like to keep simple in life and my products. Each and every ingredient that you see used is something that you will recognise immediately.” Fizaah\u00a0<\/strong><\/p><\/blockquote>\n

Fizaah and her team are building a conscious brand for the conscious consumer. They want to raise awareness so that more people understand and start questioning exactly what is in commercial cosmetics and beauty products.<\/p>\n

Unique social media strategy\u00a0<\/strong><\/h2>\n

Fizaah wants to sell beauty products online<\/a> but not at the cost of the planet or the health\u00a0of her customers.<\/p>\n

Fizaah actively used social media to communicate with her audience and has built a community. Even though her business took a hit and had to be closed for about 7 8 months during the pandemic, they have now bounced back with a more rigorous and enthusiastic media strategy than ever.<\/p>\n

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A post shared by One Pour Tree | Natural Skincare India (@onepourtree)<\/a><\/p>\n<\/div>\n<\/blockquote>\n