{"id":22584,"date":"2022-05-05T12:42:55","date_gmt":"2022-05-05T07:12:55","guid":{"rendered":"https:\/\/www.instamojo.com\/blog\/?p=22584"},"modified":"2022-05-06T16:53:57","modified_gmt":"2022-05-06T11:23:57","slug":"keyword-strategies-to-improve-your-online-store-seo","status":"publish","type":"post","link":"https:\/\/www.instamojo.com\/blog\/keyword-strategies-to-improve-your-online-store-seo\/","title":{"rendered":"3 keyword strategies to improve your online store SEO"},"content":{"rendered":"

Your online store is ready. But why aren’t you getting any customers? We recently hosted a webinar with Senthil Hariram, the Vice President of Neil Patel Digital India to discuss some strategies that show you how to use relevant keywords to improve SEO for your online store! Improving SEO is the most effective way to achieve long term growth in your online store traffic.<\/p>\n

Don’t know what SEO is, or the role that keywords play? Read on.<\/p>\n

Why does your online store need SEO?\u00a0<\/strong><\/p>\n

SEO refers to search engine optimization. Ecommerce businesses need SEO to become more visible to potential customers.<\/p>\n

When you optimise your online store<\/a> for the search engine, you are ensuring that your store shows up higher on search results when specific queries are asked.<\/p>\n

More than 95% of the time, people only click on search results that appear on the first page of SERP (Search Engine Results Page). Isn’t it in your best interest for your online store to show up at the top of SERP?<\/p>\n

Related read:\u00a03 SEO trends DTC brands should be following in 2022<\/a><\/strong><\/p>\n

\"keyword<\/p>\n

For example, if you sell clothes online<\/a>, and if someone searches for “Best places for affordable clothes online” your online store is the second displayed result. There is a much higher chance of people clicking on that link to discover your store.<\/p>\n

So how do you optimise your online store for SEO? You use relevant keywords. <\/strong><\/p>\n

But how do you choose these keywords? We’ll get to that.\u00a0<\/strong><\/p>\n

First,<\/p>\n

What are keywords and how do they help for SEO?\u00a0<\/strong><\/h2>\n

Well, keywords are phrases that people type in when they are looking for something on search engines.<\/p>\n

Google matches the keywords in the search queries to the keywords used on different website contents.<\/p>\n

The websites that genuinely fulfil the searched keyword’s intent, or exactly match the phrase, usually show up higher on SERP.<\/p>\n

So, if your online store can convince Google (or any other search engine) that you are the best option that can help satisfy a searcher’s needs, your eCommerce website<\/a> will definitely rank higher on SERP. And as we said before-<\/p>\n

Ranking higher = More discovery = More traffic = More sales!\u00a0<\/strong><\/p>\n

Want to learn more on how to use keywords effectively for your online store? Download our free eBook<\/a> for the full guide!<\/p>\n

\"SEO<\/p><\/blockquote>\n

How do I use keywords to improve online store SEO?\u00a0<\/strong><\/h2>\n

You need to understand what keywords to target. Once you know what words or phrases your customers are most likely to use, you need to then design and plan your content in such a way that these phrases are genuinely used on your eCommerce website.<\/p>\n

Some places that you definitely should be using keywords on your online store:<\/p>\n

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  1. Product descriptions<\/a><\/li>\n
  2. Page titles<\/li>\n
  3. Homepage<\/li>\n
  4. About page<\/a><\/li>\n
  5. Page categories<\/li>\n
  6. Meta titles & Meta descriptions<\/li>\n<\/ol>\n

    Did you know the premium online stores<\/a> on Instamojo are optimised for SEO? You can easily add relevant meta titles and descriptions for your store to increase your chances of discovery!\u00a0<\/strong><\/p>\n

    See this video to know how to improve SEO for your Instamojo online store<\/a> –<\/p>\n