{"id":2267,"date":"2016-01-20T14:42:12","date_gmt":"2016-01-20T09:12:12","guid":{"rendered":"http:\/\/blog.instamojo.com\/?p=2267"},"modified":"2021-02-28T18:49:59","modified_gmt":"2021-02-28T13:19:59","slug":"instamojo-dashboard-redesign-full-story","status":"publish","type":"post","link":"https:\/\/www.instamojo.com\/blog\/instamojo-dashboard-redesign-full-story\/","title":{"rendered":"Back to the Drawing Board: Redesigning our Merchant Experience"},"content":{"rendered":"<section class=\" section--body section--first\">\n<div class=\"section-content\">\n<div class=\"section-inner layoutSingleColumn\">\n<p id=\"e08c\" class=\"graf--h3 graf--first\"><a class=\"markup--anchor markup--p-anchor\" href=\"https:\/\/instamojo.com\/\" rel=\"nofollow\" data-href=\"https:\/\/instamojo.com\">Instamojo.com<\/a> launched the shiny new dashboard less than a month ago. It was a stellar effort from the whole product team that worked hard for more than 4 months. Developers spent their time rewriting the complete code-base from scratch to construct a framework for the future while the Design team was busy spinning out the new revamped designs.<\/p>\n<p id=\"f20b\" class=\"graf--p graf-after--p\">In this detailed article, I\u2019ll explain how Design team at Instamojo came together to redesign the dashboard and how we normally function to efficiently take a product\/feature idea from ideation to deployment.<\/p>\n<p id=\"a102\" class=\"graf--p graf-after--p graf--last\"><em class=\"markup--em markup--p-em\">(Brace yourself, this is going to be long, but I\u2019ve made it worth your time.)<\/em><\/p>\n<\/div>\n<\/div>\n<\/section>\n<section class=\" section--body\">\n<div class=\"section-divider layoutSingleColumn\">\n<hr class=\"section-divider\" \/>\n<\/div>\n<div class=\"section-content\">\n<div class=\"section-inner layoutSingleColumn\">\n<h2 id=\"1632\" class=\"graf--h4 graf--first\">Brand new dashboard<\/h2>\n<p id=\"0a54\" class=\"graf--p graf-after--h4\">If you\u2019re an Instamojo user, you\u2019d have seen the new dashboard by now. We\u2019re really proud of the work we put in there.<\/p>\n<p id=\"7099\" class=\"graf--p graf-after--p\">As you know, we help merchants sell &amp; grow their business online. For this, requirements from the products are pretty clear \u2014 users need to see their data at a glance and they need to take a small set of actions on top of the data-set.<\/p>\n<blockquote id=\"48d4\" class=\"graf--pullquote pullquote graf-after--p\"><p>Each section of the dashboard is designed with the concept of <strong class=\"markup--strong markup--pullquote-strong\">User Missions.<\/strong><\/p><\/blockquote>\n<blockquote id=\"35a2\" class=\"graf--pullquote pullquote graf-after--pullquote\"><p><span class=\"markup--quote markup--pullquote-quote is-other\" data-creator-ids=\"745607030d8e\">A User Mission (UM) is a task\/problem\/goal a user wants to achieve with the help of that particular section of the product. Once that mission is clearly identified &amp; defined, that section does nothing more, nothing less.<\/span><\/p><\/blockquote>\n<p id=\"675c\" class=\"graf--p graf-after--pullquote\">This makes the product easy to understand and transparent. Once you start using the new dashboard, you\u2019ll see that there\u2019s been deliberate effort put to keep things clear and focused.<\/p>\n<p id=\"b850\" class=\"graf--p graf-after--p\"><strong class=\"markup--strong markup--p-strong\">Cards \u2014 <\/strong>We started with a <strong class=\"markup--strong markup--p-strong\">card-based approach<\/strong> for the whole redesign. By organising information in cards, it becomes quite easy to port the whole design well to all screen-sizes and on all devices. Cards are also conceptually easy to understand. Our new dashboard uses cards quite generously for displaying all kinds of information around sales &amp; customers, resolution center, payouts, payment links and more.<\/p>\n<figure id=\"dc58\" class=\"graf--figure graf-after--p\">\n<div class=\"aspectRatioPlaceholder is-locked\">\n<div class=\"aspect-ratio-fill\"><\/div>\n<div class=\"progressiveMedia js-progressiveMedia graf-image is-canvasLoaded is-imageLoaded\" data-image-id=\"1*85_0vtK3uClZLaI_6BHQsg.png\" data-width=\"1912\" data-height=\"680\" data-action=\"zoom\" data-action-value=\"1*85_0vtK3uClZLaI_6BHQsg.png\" data-scroll=\"native\"><img class=\"progressiveMedia-image js-progressiveMedia-image\" src=\"https:\/\/cdn-images-1.medium.com\/max\/800\/1*85_0vtK3uClZLaI_6BHQsg.png\" alt=\"\" data-src=\"https:\/\/cdn-images-1.medium.com\/max\/800\/1*85_0vtK3uClZLaI_6BHQsg.png\" \/><\/div>\n<\/div><figcaption class=\"imageCaption\">Cards expand to reveal more information<\/figcaption><\/figure>\n<p id=\"b26e\" class=\"graf--p graf-after--figure\">As you see in the image above,<\/p>\n<blockquote id=\"5438\" class=\"graf--pullquote pullquote graf-after--p\"><p>When a card is closed we show contextual information that is sufficient for you to get an idea of the particular element. When you want further metadata around that event, you expand the card to reveal it.<\/p><\/blockquote>\n<p id=\"8bf1\" class=\"graf--p graf-after--pullquote\">One little delight we added here was contextual left-edges on cards \u2014 these left-edges are colour-coded to denote different states a card could be in, depending on the section of the dashboard.<\/p>\n<ul class=\"postList\">\n<li id=\"78ed\" class=\"graf--li graf-after--p\">In Sales &amp; Customers, this edge denotes payout status (green is paid out to seller\u2019s bank account)<\/li>\n<li id=\"989e\" class=\"graf--li graf-after--li\">In Resolution center, this edge denotes a case\u2019s ongoing status<\/li>\n<li id=\"b47d\" class=\"graf--li graf-after--li\">In Dashboard, this edge denotes a link\u2019s status (green is live, red is inactive)<\/li>\n<\/ul>\n<blockquote class=\"twitter-tweet\" lang=\"en\">\n<p dir=\"ltr\" lang=\"en\">Love the way it shows yellow in the new <a href=\"https:\/\/twitter.com\/instamojo\">@instamojo<\/a> layout for &#8220;not paid out&#8221; txns. Real attention to detail and great UX. <a href=\"https:\/\/twitter.com\/sampad\">@sampad<\/a><a href=\"https:\/\/twitter.com\/gehani\">@gehani<\/a><\/p>\n<p>\u2014 Deepak Kanakaraju (@digitaldpak) <a href=\"https:\/\/twitter.com\/digitaldpak\/status\/682779037429727232\">January 1, 2016<\/a><\/p><\/blockquote>\n<p>We were quite happy to see our users appreciate it! \ud83d\ude07<\/p>\n<p><strong class=\"markup--strong markup--p-strong\">Data Meters \u2014 <\/strong>This is another UI element we introduced to display un-actionable numbers around your online business. We figured our sellers love checking health of their business at a glance and these numbers really help them do so. Below is an example of one such meter that works well across devices of all sizes.<\/p>\n<figure id=\"08e6\" class=\"graf--figure graf-after--p\">\n<div class=\"aspectRatioPlaceholder is-locked\">\n<div class=\"aspect-ratio-fill\"><\/div>\n<div class=\"progressiveMedia js-progressiveMedia graf-image is-canvasLoaded is-imageLoaded\" data-image-id=\"1*JXkwvFZfeMimkm477ZFJtA.png\" data-width=\"1466\" data-height=\"544\" data-action=\"zoom\" data-action-value=\"1*JXkwvFZfeMimkm477ZFJtA.png\" data-scroll=\"native\"><img class=\"progressiveMedia-image js-progressiveMedia-image\" src=\"https:\/\/cdn-images-1.medium.com\/max\/800\/1*JXkwvFZfeMimkm477ZFJtA.png\" alt=\"\" data-src=\"https:\/\/cdn-images-1.medium.com\/max\/800\/1*JXkwvFZfeMimkm477ZFJtA.png\" \/><\/div>\n<\/div><figcaption class=\"imageCaption\">Data Meter on top of our dashboard<\/figcaption><\/figure>\n<p>We plan to put even more intelligent automation at work to provide better insights using these meters. Stay tuned for those!<\/p>\n<p><strong class=\"markup--strong markup--p-strong\">Layout \u2014 <\/strong>Layout was another thing that went through a major change. We experimented internally with a couple of different layouts. We wanted to give it an <em class=\"markup--em markup--p-em\">analytics-y<\/em> look and tightly couple the shape of the site to a highly-focused container.<\/p>\n<\/div>\n<div class=\"section-inner sectionLayout--outsetRow\" data-paragraph-count=\"2\">\n<figure id=\"c668\" class=\"graf--figure graf--layoutOutsetRow is-partialWidth graf-after--p\">\n<div class=\"aspectRatioPlaceholder is-locked\">\n<div class=\"aspect-ratio-fill\"><\/div>\n<div class=\"aspect-ratio-fill\">Earlier layouts that didn\u2019t make the cut:<\/div>\n<div class=\"aspect-ratio-fill\"><\/div>\n<div class=\"progressiveMedia js-progressiveMedia graf-image is-canvasLoaded is-imageLoaded\" data-image-id=\"1*pNdizwDKdpj69w3SSFWaWQ.png\" data-width=\"2000\" data-height=\"2266\" data-action=\"zoom\" data-action-value=\"1*pNdizwDKdpj69w3SSFWaWQ.png\" data-scroll=\"native\"><img loading=\"lazy\" class=\"progressiveMedia-image js-progressiveMedia-image\" src=\"https:\/\/cdn-images-1.medium.com\/max\/400\/1*pNdizwDKdpj69w3SSFWaWQ.png\" alt=\"\" width=\"408\" height=\"462\" data-src=\"https:\/\/cdn-images-1.medium.com\/max\/400\/1*pNdizwDKdpj69w3SSFWaWQ.png\" \/><\/div>\n<div class=\"progressiveMedia js-progressiveMedia graf-image is-canvasLoaded is-imageLoaded\" data-image-id=\"1*pNdizwDKdpj69w3SSFWaWQ.png\" data-width=\"2000\" data-height=\"2266\" data-action=\"zoom\" data-action-value=\"1*pNdizwDKdpj69w3SSFWaWQ.png\" data-scroll=\"native\"><\/div>\n<div class=\"progressiveMedia js-progressiveMedia graf-image is-canvasLoaded is-imageLoaded\" data-image-id=\"1*pNdizwDKdpj69w3SSFWaWQ.png\" data-width=\"2000\" data-height=\"2266\" data-action=\"zoom\" data-action-value=\"1*pNdizwDKdpj69w3SSFWaWQ.png\" data-scroll=\"native\"><img loading=\"lazy\" class=\"progressiveMedia-image js-progressiveMedia-image aligncenter\" src=\"https:\/\/cdn-images-1.medium.com\/max\/800\/1*od4uaB0bMSXNIy1R1PBC_A.png\" alt=\"\" width=\"743\" height=\"428\" data-src=\"https:\/\/cdn-images-1.medium.com\/max\/800\/1*od4uaB0bMSXNIy1R1PBC_A.png\" \/><\/div>\n<\/div>\n<\/figure>\n<figure id=\"c9d4\" class=\"graf--figure graf--layoutOutsetRowContinue is-partialWidth graf-after--figure\"><figcaption class=\"imageCaption\">\u00a0<\/figcaption><\/figure>\n<\/div>\n<div class=\"section-inner layoutSingleColumn\">We did an extensive survey from analytics data about our users. A common theme emerged that almost all of them used a desktop screen wider than 1200px. Our website layout was restricted to 1000px in width. We saw this as a missed opportunity \u2014 we were wasting a lot of space here. Space that could be put to a much better use:<\/div>\n<div class=\"section-inner layoutSingleColumn\"><\/div>\n<div class=\"section-inner layoutSingleColumn\">\n<blockquote id=\"a369\" class=\"graf--pullquote pullquote graf-after--p\"><p>We decided to make our site wider in layout and introduce informative units that could help the seller learn more about various peripheral features Instamojo offered.<\/p><\/blockquote>\n<blockquote id=\"d2e3\" class=\"graf--pullquote pullquote graf-after--pullquote\"><p>An ancillary benefit of this space was to use it for feature announcements and promoted content as well.<\/p><\/blockquote>\n<p>Hence, we agreed on going ahead with this wider layout experiment and divided the screen in 3 different parts \u2014 navigation, main content in the center and right side units.<\/p>\n<\/div>\n<div class=\"section-inner u-sizeFullWidth\">\n<figure id=\"c8b7\" class=\"graf--figure graf--layoutFillWidth graf-after--p\">\n<div class=\"aspectRatioPlaceholder is-locked\">\n<div class=\"aspect-ratio-fill\"><\/div>\n<div class=\"progressiveMedia js-progressiveMedia graf-image is-canvasLoaded is-imageLoaded\" data-image-id=\"1*ZeWhsdIPuiOJV5rWH2Nxuw.png\" data-width=\"6000\" data-height=\"3084\" data-scroll=\"native\">\n<figure style=\"width: 2000px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" class=\"progressiveMedia-image js-progressiveMedia-image\" src=\"https:\/\/cdn-images-1.medium.com\/max\/2000\/1*ZeWhsdIPuiOJV5rWH2Nxuw.png\" alt=\"\" width=\"2000\" height=\"1028\" data-src=\"https:\/\/cdn-images-1.medium.com\/max\/2000\/1*ZeWhsdIPuiOJV5rWH2Nxuw.png\" \/><figcaption class=\"wp-caption-text\">Dashboard layout with 3 separate sections \u2014 navigation, main content in the center and right side units<\/figcaption><\/figure>\n<\/div>\n<\/div><figcaption class=\"imageCaption\"><\/figcaption><\/figure>\n<p>&nbsp;<\/p>\n<\/div>\n<div class=\"section-inner layoutSingleColumn\">As you see, it looks even better on mobile (320px) screen. The cards naturally accommodate the information inside them in to a coherent experience that\u2019s a delight to use.<\/div>\n<div class=\"section-inner layoutSingleColumn\"><\/div>\n<\/div>\n<div class=\"section-inner layoutSingleColumn\">Dashboard on the iPhone:<\/div>\n<div class=\"section-content\">\n<div class=\"section-inner sectionLayout--outsetRow\" data-paragraph-count=\"3\">\n<figure id=\"d8da\" class=\"graf--figure graf--layoutOutsetRow is-partialWidth graf-after--p\">\n<div class=\"aspectRatioPlaceholder is-locked\">\n<div class=\"aspect-ratio-fill\"><\/div>\n<div class=\"progressiveMedia js-progressiveMedia graf-image is-canvasLoaded is-imageLoaded\" data-image-id=\"1*K_yzRhug8vdp_tNFV5JeWw.png\" data-width=\"1296\" data-height=\"2643\" data-action=\"zoom\" data-action-value=\"1*K_yzRhug8vdp_tNFV5JeWw.png\" data-scroll=\"native\"><img loading=\"lazy\" class=\"progressiveMedia-image js-progressiveMedia-image\" src=\"https:\/\/cdn-images-1.medium.com\/max\/400\/1*K_yzRhug8vdp_tNFV5JeWw.png\" alt=\"\" width=\"198\" height=\"403\" data-src=\"https:\/\/cdn-images-1.medium.com\/max\/400\/1*K_yzRhug8vdp_tNFV5JeWw.png\" \/><img loading=\"lazy\" class=\"progressiveMedia-image js-progressiveMedia-image\" src=\"https:\/\/cdn-images-1.medium.com\/max\/400\/1*fZdLSqVsAylyDw-W3SBMPg.png\" alt=\"\" width=\"195\" height=\"397\" data-src=\"https:\/\/cdn-images-1.medium.com\/max\/400\/1*fZdLSqVsAylyDw-W3SBMPg.png\" \/><img loading=\"lazy\" class=\"progressiveMedia-image js-progressiveMedia-image\" src=\"https:\/\/cdn-images-1.medium.com\/max\/400\/1*s3siBXJRmnM_mzBWTQAFaA.png\" alt=\"\" width=\"194\" height=\"395\" data-src=\"https:\/\/cdn-images-1.medium.com\/max\/400\/1*s3siBXJRmnM_mzBWTQAFaA.png\" \/><\/div>\n<\/div>\n<\/figure>\n<figure id=\"e950\" class=\"graf--figure graf--layoutOutsetRowContinue is-partialWidth graf-after--figure\"><figcaption class=\"imageCaption\">\u00a0<\/figcaption><\/figure>\n<\/div>\n<div class=\"section-inner layoutSingleColumn\"><\/div>\n<div class=\"section-inner layoutSingleColumn\">\n<p>So this gives you a fair bit of an idea on what kept us busy for the last half a year. We are completely revamping the whole Instamojo footprint on the web. It started with the homepage at <a class=\"markup--anchor markup--p-anchor\" href=\"https:\/\/instamojo.com\/\" rel=\"nofollow\" data-href=\"https:\/\/instamojo.com\">Instamojo.com<\/a> and has now refreshed the dashboard. Up next are all the current landing pages (About, Team, Career and Culture pages will drop in the coming weeks).With 2016, Instamojo is going to be bigger than ever before and we\u2019ll be taking even bigger bets on the product backed by significant advancements in development and design ethos.<\/p>\n<p>With this, I\u2019ll go in detail about how we internally function as a design team with in-depth information of processes and flows.<\/p>\n<\/div>\n<\/div>\n<\/section>\n<section class=\" section--body\">\n<div class=\"section-divider layoutSingleColumn\">\n<hr class=\"section-divider\" \/>\n<\/div>\n<div class=\"section-content\">\n<div class=\"section-inner layoutSingleColumn\">\n<h2 id=\"36f0\" class=\"graf--h3 graf--first\">Laying the right foundation<\/h2>\n<p>Instamojo grew by almost 100% in its size in 2015. As we started growing our team, our design philosophy and language needed defining. There was no clear structure to our work with a lot being done ad-hoc without any documentation. With a growing team, this could mean things can quickly go out of hand with multiple brains working independently.<\/p>\n<blockquote id=\"f4b6\" class=\"graf--pullquote pullquote graf-after--p\"><p>We needed to sanitise the way we worked.<\/p><\/blockquote>\n<h3 id=\"0fea\" class=\"graf--h4 graf-after--pullquote\">The guides<\/h3>\n<p>Our design team unanimously agreed early (April 2015) on that we required a <strong class=\"markup--strong markup--p-strong\">design framework<\/strong> for the whole team. We started with a simple <strong class=\"markup--strong markup--p-strong\">style-guide<\/strong> Sketch file. Our expectation was that this document would serve as the ultimate reference whenever one was needed.<\/p>\n<p>We made a plan to have in total, 3 guideline documents \u2014<\/p>\n<ol class=\"postList\">\n<li id=\"fdcb\" class=\"graf--li graf-after--p\">UI style-guide<\/li>\n<li id=\"98f3\" class=\"graf--li graf-after--li\">Content guide<\/li>\n<li id=\"4ea0\" class=\"graf--li graf-after--li\">Brand &amp; Marketing guide<\/li>\n<\/ol>\n<p>For UI style-guide, we already had a list of components we\u2019d need to redesign from our old website and hence it was easy to get started with.<\/p>\n<p>I\u2019d share some examples of how we spec\u2019d our UI components in the style-guide document so you can get a general idea about it. After finalising on the colour-palette for our UI, I got started on the UI style-guide.<\/p>\n<figure id=\"3192\" class=\"graf--figure graf-after--p\">\n<div class=\"aspectRatioPlaceholder is-locked\">\n<div class=\"aspect-ratio-fill\"><\/div>\n<div class=\"progressiveMedia js-progressiveMedia graf-image is-canvasLoaded is-imageLoaded\" data-image-id=\"1*pautjlULcnrfKARsW0fO9A.png\" data-width=\"1644\" data-height=\"788\" data-action=\"zoom\" data-action-value=\"1*pautjlULcnrfKARsW0fO9A.png\" data-scroll=\"native\">\n<p>&nbsp;<\/p>\n<figure style=\"width: 800px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" class=\"progressiveMedia-image js-progressiveMedia-image\" src=\"https:\/\/cdn-images-1.medium.com\/max\/800\/1*pautjlULcnrfKARsW0fO9A.png\" alt=\"\" width=\"800\" height=\"383\" data-src=\"https:\/\/cdn-images-1.medium.com\/max\/800\/1*pautjlULcnrfKARsW0fO9A.png\" \/><figcaption class=\"wp-caption-text\">Instamojo UI color palette<\/figcaption><\/figure>\n<\/div>\n<\/div><figcaption class=\"imageCaption\"><\/figcaption><\/figure>\n<p>In our initial weekly design meetings (more on this in a bit), we ramped up<strong class=\"markup--strong markup--p-strong\">quick internal feedback<\/strong> on initial mocks of new redesigns of UI components to have something to start with. This sped things up immensely in getting started with new dashboard designs.<\/p>\n<figure id=\"429c\" class=\"graf--figure graf-after--p\">\n<div class=\"aspectRatioPlaceholder is-locked\">\n<div class=\"aspect-ratio-fill\"><\/div>\n<div class=\"progressiveMedia js-progressiveMedia graf-image is-canvasLoaded is-imageLoaded\" data-image-id=\"1*s_GYdcZX0l7-sCdm92ZX4w.png\" data-width=\"1786\" data-height=\"1280\" data-action=\"zoom\" data-action-value=\"1*s_GYdcZX0l7-sCdm92ZX4w.png\" data-scroll=\"native\">\n<p>&nbsp;<\/p>\n<figure style=\"width: 800px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" class=\"progressiveMedia-image js-progressiveMedia-image\" src=\"https:\/\/cdn-images-1.medium.com\/max\/800\/1*s_GYdcZX0l7-sCdm92ZX4w.png\" alt=\"\" width=\"800\" height=\"573\" data-src=\"https:\/\/cdn-images-1.medium.com\/max\/800\/1*s_GYdcZX0l7-sCdm92ZX4w.png\" \/><figcaption class=\"wp-caption-text\">Sample spec for a form<\/figcaption><\/figure>\n<\/div>\n<\/div><figcaption class=\"imageCaption\"><\/figcaption><\/figure>\n<p>As you see, every UI component was spec\u2019d out completely right down to the last pixel in order to keep things uniform across the product.<\/p>\n<\/div>\n<div class=\"section-inner sectionLayout--outsetColumn\">\n<figure id=\"39dc\" class=\"graf--figure graf--layoutOutsetCenter graf-after--p\">\n<div class=\"aspectRatioPlaceholder is-locked\">\n<div class=\"aspect-ratio-fill\"><\/div>\n<div class=\"progressiveMedia js-progressiveMedia graf-image is-canvasLoaded is-imageLoaded\" data-image-id=\"1*_awwnGkoHoR4vi23SiupMg.png\" data-width=\"1982\" data-height=\"194\" data-action=\"zoom\" data-action-value=\"1*_awwnGkoHoR4vi23SiupMg.png\" data-scroll=\"native\">\n<p>&nbsp;<\/p>\n<figure style=\"width: 1200px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" class=\"progressiveMedia-image js-progressiveMedia-image\" src=\"https:\/\/cdn-images-1.medium.com\/max\/1200\/1*_awwnGkoHoR4vi23SiupMg.png\" alt=\"\" width=\"1200\" height=\"117\" data-src=\"https:\/\/cdn-images-1.medium.com\/max\/1200\/1*_awwnGkoHoR4vi23SiupMg.png\" \/><figcaption class=\"wp-caption-text\">Button states<\/figcaption><\/figure>\n<\/div>\n<\/div><figcaption class=\"imageCaption\"><\/figcaption><\/figure>\n<\/div>\n<div class=\"section-inner layoutSingleColumn\">Having this style-guide document meant that we could finish designing layouts of each section of the dashboard incredibly quickly. This reduced the design-feedback back and forth to a huge extent since we all agreed on the style-guide and every new layout conformed to that guide.<\/div>\n<div class=\"section-inner layoutSingleColumn\"><\/div>\n<div class=\"section-inner layoutSingleColumn\">\n<blockquote id=\"d89e\" class=\"graf--pullquote pullquote graf-after--p\"><p>Early investment in standardisation of design components &amp; building blocks meant we spent incrementally less time in spinning out layouts for our new features and pages.<\/p><\/blockquote>\n<p><strong class=\"markup--strong markup--p-strong\">Content, Brand &amp; Marketing guidelines \u2014 <\/strong>As I am writing this, we\u2019re in the process of finalising these documents. We plan to integrate them vertically across the whole company and bake them into our employee-on-boarding flow in order to educate new folks about who we are and how we present ourselves to the world.<\/p>\n<p>We maintain these guidelines on Google Docs with limited editing rights in order to maintain sanity and accountability. It\u2019s shared with the whole organisation.<\/p>\n<\/div>\n<\/div>\n<\/section>\n<section class=\" section--body\">\n<div class=\"section-divider layoutSingleColumn\">\n<hr class=\"section-divider\" \/>\n<\/div>\n<div class=\"section-content\">\n<div class=\"section-inner layoutSingleColumn\">\n<h3 id=\"974e\" class=\"graf--h4 graf--first\">Design process<\/h3>\n<p>As they say, you can never be optimising enough. We started out with a clear goal for our design team \u2014<\/p>\n<blockquote id=\"485d\" class=\"graf--pullquote pullquote graf-after--p\"><p>We are our sellers\u2019 advocates and we vouch for simplicity and usability in the product to make their lives easy.<\/p><\/blockquote>\n<p>Working with this ethos made \u2018being on the same page\u2019 really easy. It also became a quick checker to resolve conflicts amongst ourselves. Whatever wasn\u2019t usable and simple had to go away. We are a team of 3 designers who work with a Product Manager. All 4 of us decided we needed a way to sync up and in general talk\/discuss more about our work and the feedback we were getting. Weekly design meeting was the way to go.<\/p>\n<p>Every Wednesday evening we\u2019d meet for at least an hour in a separate room with a clear <strong class=\"markup--strong markup--p-strong\">agenda<\/strong> \u2014<\/p>\n<ul class=\"postList\">\n<li id=\"a3f9\" class=\"graf--li graf-after--p\">Discuss user feedback from the last user-testing interview session if any &amp; come up with actionable notes<\/li>\n<li id=\"40df\" class=\"graf--li graf-after--li\">Discuss mocks and design progress from each designer<\/li>\n<li id=\"990c\" class=\"graf--li graf-after--li\">Jot down individual feedback and do Q&amp;A on design choices<\/li>\n<li id=\"08b4\" class=\"graf--li graf-after--li\">Discuss upcoming user-testing interview session if any<\/li>\n<li id=\"7e81\" class=\"graf--li graf-after--li\">Individual deliverables for the next week<\/li>\n<\/ul>\n<p>Occasionally, we\u2019d prepare a questionnaire for the developers and invite them to our meeting to clear our doubts about what was possible to build and what wasn\u2019t.<\/p>\n<blockquote id=\"ac04\" class=\"graf--pullquote pullquote graf-after--p\"><p>One of the most critical things we did starting out the redesign was to keep the Developers on-board in the process to keep a reality-check on the designs we made.<\/p><\/blockquote>\n<p>Below is the flow we use for a typical design-to-dev sprint. It\u2019s been serving us really well up until now and we\u2019re sure with some more optimisation, we\u2019d be even more efficient.<\/p>\n<\/div>\n<div class=\"section-inner u-sizeFullWidth\">\n<figure id=\"db2c\" class=\"graf--figure graf--layoutFillWidth graf-after--p\">\n<div class=\"aspectRatioPlaceholder is-locked\">\n<div class=\"aspect-ratio-fill\"><\/div>\n<div class=\"progressiveMedia js-progressiveMedia graf-image is-canvasLoaded is-imageLoaded\" data-image-id=\"1*r5qtAdcMqiREuBOwHgO33A.png\" data-width=\"10749\" data-height=\"3462\" data-scroll=\"native\">\n<p>&nbsp;<\/p>\n<figure style=\"width: 880px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" class=\"progressiveMedia-image js-progressiveMedia-image\" src=\"https:\/\/cdn-images-1.medium.com\/max\/2000\/1*r5qtAdcMqiREuBOwHgO33A.png\" alt=\"\" width=\"880\" height=\"284\" data-src=\"https:\/\/cdn-images-1.medium.com\/max\/2000\/1*r5qtAdcMqiREuBOwHgO33A.png\" \/><figcaption class=\"wp-caption-text\">Our complete full-stack design flow<\/figcaption><\/figure>\n<\/div>\n<\/div><figcaption class=\"imageCaption\"><\/figcaption><\/figure>\n<\/div>\n<div class=\"section-inner layoutSingleColumn\">\n<p>Instamojo recruits some of the best people in the industry and by giving them freedom and power to operate on their own brings the sense of autonomy and ownership to their work. This shows in the resulting product and the overall philosophy of the organisation.So yeah, this is how we work at Instamojo in the design team. I am sure we\u2019re not yet as optimised as we could be but we\u2019re getting there. <strong class=\"markup--strong markup--p-strong\">We\u2019re taking steps in the right direction to reduce a feature\u2019s time-to-user. <\/strong>I am extremely proud of our design culture inside Instamojo and of all my colleagues for fostering such an enterprising environment that breeds creativity and freedom of thoughts.<\/p>\n<h3 id=\"beb9\" class=\"graf--h4 graf-after--p\">Design team<\/h3>\n<p>A huge credit to the design team here \u2014<\/p>\n<ul class=\"postList\">\n<li id=\"417e\" class=\"graf--li graf-after--p\"><a class=\"markup--anchor markup--li-anchor\" href=\"https:\/\/twitter.com\/kingsidharth\" rel=\"nofollow\" data-href=\"https:\/\/twitter.com\/kingsidharth\"><strong class=\"markup--strong markup--li-strong\">King Sidharth<\/strong><\/a><\/li>\n<li id=\"ef87\" class=\"graf--li graf-after--li\"><a class=\"markup--anchor markup--li-anchor\" href=\"https:\/\/twitter.com\/iamnam24\" rel=\"nofollow\" data-href=\"https:\/\/twitter.com\/iamnam24\"><strong class=\"markup--strong markup--li-strong\">Namrata Kannan<\/strong><\/a><\/li>\n<li id=\"1259\" class=\"graf--li graf-after--li\"><a class=\"markup--anchor markup--li-anchor\" href=\"https:\/\/twitter.com\/hvpandya\" rel=\"nofollow\" data-href=\"https:\/\/twitter.com\/hvpandya\"><strong class=\"markup--strong markup--li-strong\">Hardik Pandya<\/strong><\/a> (yours truly)<\/li>\n<\/ul>\n<p>I\u2019d also like to take this opportunity to thank my colleagues <a class=\"markup--anchor markup--p-anchor\" href=\"https:\/\/twitter.com\/dalanmendonca\" rel=\"nofollow\" data-href=\"https:\/\/twitter.com\/dalanmendonca\">Dalan Mendonca<\/a>(Product Manager) &amp; the Dev team consisting of <a class=\"markup--anchor markup--p-anchor\" href=\"https:\/\/twitter.com\/aakashlpin\" rel=\"nofollow\" data-href=\"https:\/\/twitter.com\/aakashlpin\">Aakash Goel<\/a>, <a class=\"markup--anchor markup--p-anchor\" href=\"https:\/\/twitter.com\/yarsunny\" rel=\"nofollow\" data-href=\"https:\/\/twitter.com\/yarsunny\">Sanath Chandra<\/a>, <a class=\"markup--anchor markup--p-anchor\" href=\"https:\/\/twitter.com\/indradhanush92\" rel=\"nofollow\" data-href=\"https:\/\/twitter.com\/indradhanush92\">Indradhanush Gupta<\/a> and <a class=\"markup--anchor markup--p-anchor\" href=\"https:\/\/twitter.com\/ashwch\" rel=\"nofollow\" data-href=\"https:\/\/twitter.com\/ashwch\">Ashwini Chaudhary<\/a> who\u2019ve been instrumental in getting stuff done to bring the new Instamojo at the screen near you. Without their constant vigil, all this wouldn\u2019t have been possible.<\/p>\n<p>We\u2019re constantly look for <strong class=\"markup--strong markup--p-strong\">feedback.<\/strong> In case you find anything broken or want something to exist that we missed, ping me at <a class=\"markup--anchor markup--p-anchor\" href=\"mailto:hardik@instamojo.com\" rel=\"nofollow\" data-href=\"mailto:hardik@instamojo.com\">hardik@instamojo.com<\/a>and we\u2019ll talk about it.<\/p>\n<\/div>\n<\/div>\n<\/section>\n<section class=\" section--body\">\n<div class=\"section-divider layoutSingleColumn\">\n<hr class=\"section-divider\" \/>\n<\/div>\n<div class=\"section-content\">\n<div class=\"section-inner layoutSingleColumn\">\n<h3 id=\"09f8\" class=\"graf--h4 graf--first\">The good work doesn\u2019t stop here<\/h3>\n<p>There\u2019s a ton of incredible new features coming your way including a brand-spanking-new online store, smart-search, rich data-exporting capabilities, app store app add-ons and other offerings on business insights front.<\/p>\n<p>As our CEO <a class=\"markup--user markup--p-user\" href=\"https:\/\/medium.com\/u\/1aff752b4149\" data-href=\"https:\/\/medium.com\/u\/1aff752b4149\" data-anchor-type=\"2\" data-user-id=\"1aff752b4149\" data-action=\"show-user-card\" data-action-type=\"hover\">Sampad Swain<\/a> says,<\/p>\n<blockquote id=\"7cb6\" class=\"graf--pullquote pullquote graf--startsWithDoubleQuote graf-after--p\"><p>\u201c2016 is going to be awesome, and we want <strong class=\"markup--strong markup--pullquote-strong\">you<\/strong> to be a part of it.\u201d \ud83e\udd18<\/p><\/blockquote>\n<\/div>\n<p><em>Note: I have originally published this article on medium. If you wish to read more on Design, follow the link below:<\/em><br \/>\n<script src=\"https:\/\/static.medium.com\/embed.js\" async=\"\"><\/script><a class=\"m-story\" href=\"https:\/\/thesearemoments.com\/full-story-of-instamojo-s-dashboard-redesign-5f7a31ff91a1\" data-collapsed=\"true\">Full story of Instamojo\u2019s dashboard redesign<\/a><\/p>\n<\/div>\n<\/section>\n<section class=\" section--body section--last\"><\/section>\n","protected":false},"excerpt":{"rendered":"Instamojo.com launched the shiny new dashboard less than a month ago. It was a stellar effort from the&hellip;\n","protected":false},"author":6,"featured_media":4637,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[398,7],"tags":[363,364],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v17.8 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Read the Full story of Instamojo\u2019s dashboard redesign<\/title>\n<meta name=\"description\" content=\"We launched the shiny new dashboard less than a month ago. It was a stellar effort from the whole product team that worked hard for more than 4 months\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.instamojo.com\/blog\/instamojo-dashboard-redesign-full-story\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Read the Full story of Instamojo\u2019s dashboard redesign\" \/>\n<meta property=\"og:description\" content=\"We launched the shiny new dashboard less than a month ago. It was a stellar effort from the whole product team that worked hard for more than 4 months\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.instamojo.com\/blog\/instamojo-dashboard-redesign-full-story\/\" \/>\n<meta property=\"og:site_name\" content=\"Blog Instamojo\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/Instamojo\" \/>\n<meta property=\"article:author\" content=\"facebook.com\/instamojo\" \/>\n<meta property=\"article:published_time\" content=\"2016-01-20T09:12:12+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2021-02-28T13:19:59+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.instamojo.com\/blog\/wp-content\/uploads\/2016\/01\/dashboard-redesign.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1150\" \/>\n\t<meta property=\"og:image:height\" content=\"511\" \/>\n<meta name=\"twitter:card\" content=\"summary\" \/>\n<meta name=\"twitter:creator\" content=\"@instamojo\" \/>\n<meta name=\"twitter:site\" content=\"@instamojo\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Instamojo\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"10 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Organization\",\"@id\":\"https:\/\/www.instamojo.com\/blog\/#organization\",\"name\":\"Instamojo\",\"url\":\"https:\/\/www.instamojo.com\/blog\/\",\"sameAs\":[\"https:\/\/www.facebook.com\/Instamojo\",\"https:\/\/www.instagram.com\/instamojo_india\/\",\"https:\/\/www.linkedin.com\/company\/instamojo\/\",\"https:\/\/www.youtube.com\/user\/instamojo\",\"https:\/\/in.pinterest.com\/instamojo\/\",\"https:\/\/twitter.com\/instamojo\"],\"logo\":{\"@type\":\"ImageObject\",\"@id\":\"https:\/\/www.instamojo.com\/blog\/#logo\",\"inLanguage\":\"en-US\",\"url\":\"https:\/\/www.instamojo.com\/blog\/wp-content\/uploads\/2020\/10\/Instamojo-logo.png\",\"contentUrl\":\"https:\/\/www.instamojo.com\/blog\/wp-content\/uploads\/2020\/10\/Instamojo-logo.png\",\"width\":400,\"height\":92,\"caption\":\"Instamojo\"},\"image\":{\"@id\":\"https:\/\/www.instamojo.com\/blog\/#logo\"}},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.instamojo.com\/blog\/#website\",\"url\":\"https:\/\/www.instamojo.com\/blog\/\",\"name\":\"Blog Instamojo\",\"description\":\"eCommerce business growth blog\",\"publisher\":{\"@id\":\"https:\/\/www.instamojo.com\/blog\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.instamojo.com\/blog\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"ImageObject\",\"@id\":\"https:\/\/www.instamojo.com\/blog\/instamojo-dashboard-redesign-full-story\/#primaryimage\",\"inLanguage\":\"en-US\",\"url\":\"https:\/\/www.instamojo.com\/blog\/wp-content\/uploads\/2016\/01\/dashboard-redesign.jpg\",\"contentUrl\":\"https:\/\/www.instamojo.com\/blog\/wp-content\/uploads\/2016\/01\/dashboard-redesign.jpg\",\"width\":1150,\"height\":511},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.instamojo.com\/blog\/instamojo-dashboard-redesign-full-story\/#webpage\",\"url\":\"https:\/\/www.instamojo.com\/blog\/instamojo-dashboard-redesign-full-story\/\",\"name\":\"Read the Full story of Instamojo\\u2019s dashboard redesign\",\"isPartOf\":{\"@id\":\"https:\/\/www.instamojo.com\/blog\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.instamojo.com\/blog\/instamojo-dashboard-redesign-full-story\/#primaryimage\"},\"datePublished\":\"2016-01-20T09:12:12+00:00\",\"dateModified\":\"2021-02-28T13:19:59+00:00\",\"description\":\"We launched the shiny new dashboard less than a month ago. It was a stellar effort from the whole product team that worked hard for more than 4 months\",\"breadcrumb\":{\"@id\":\"https:\/\/www.instamojo.com\/blog\/instamojo-dashboard-redesign-full-story\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.instamojo.com\/blog\/instamojo-dashboard-redesign-full-story\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.instamojo.com\/blog\/instamojo-dashboard-redesign-full-story\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.instamojo.com\/blog\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Back to the Drawing Board: Redesigning our Merchant Experience\"}]},{\"@type\":\"Article\",\"@id\":\"https:\/\/www.instamojo.com\/blog\/instamojo-dashboard-redesign-full-story\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.instamojo.com\/blog\/instamojo-dashboard-redesign-full-story\/#webpage\"},\"author\":{\"@id\":\"https:\/\/www.instamojo.com\/blog\/#\/schema\/person\/42d2fa4635c87aa3a0e3665835f155a0\"},\"headline\":\"Back to the Drawing Board: Redesigning our Merchant Experience\",\"datePublished\":\"2016-01-20T09:12:12+00:00\",\"dateModified\":\"2021-02-28T13:19:59+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.instamojo.com\/blog\/instamojo-dashboard-redesign-full-story\/#webpage\"},\"wordCount\":2003,\"publisher\":{\"@id\":\"https:\/\/www.instamojo.com\/blog\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.instamojo.com\/blog\/instamojo-dashboard-redesign-full-story\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.instamojo.com\/blog\/wp-content\/uploads\/2016\/01\/dashboard-redesign.jpg\",\"keywords\":[\"Dashboard redesign\",\"design story\"],\"articleSection\":[\"Business Advice\",\"Updates\"],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.instamojo.com\/blog\/#\/schema\/person\/42d2fa4635c87aa3a0e3665835f155a0\",\"name\":\"Instamojo\",\"image\":{\"@type\":\"ImageObject\",\"@id\":\"https:\/\/www.instamojo.com\/blog\/#personlogo\",\"inLanguage\":\"en-US\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/1ca6da28cc8b22fb742c790c96543ab9?s=96&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/1ca6da28cc8b22fb742c790c96543ab9?s=96&r=g\",\"caption\":\"Instamojo\"},\"description\":\"India's simplest D2C tech platform. Host your online store, create landing pages, or share payment links. Sign up for free.\",\"sameAs\":[\"http:\/\/instamojo.com\",\"facebook.com\/instamojo\",\"https:\/\/twitter.com\/instamojo\"],\"url\":\"https:\/\/www.instamojo.com\/blog\/author\/instamojo\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Read the Full story of Instamojo\u2019s dashboard redesign","description":"We launched the shiny new dashboard less than a month ago. It was a stellar effort from the whole product team that worked hard for more than 4 months","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.instamojo.com\/blog\/instamojo-dashboard-redesign-full-story\/","og_locale":"en_US","og_type":"article","og_title":"Read the Full story of Instamojo\u2019s dashboard redesign","og_description":"We launched the shiny new dashboard less than a month ago. It was a stellar effort from the whole product team that worked hard for more than 4 months","og_url":"https:\/\/www.instamojo.com\/blog\/instamojo-dashboard-redesign-full-story\/","og_site_name":"Blog Instamojo","article_publisher":"https:\/\/www.facebook.com\/Instamojo","article_author":"facebook.com\/instamojo","article_published_time":"2016-01-20T09:12:12+00:00","article_modified_time":"2021-02-28T13:19:59+00:00","og_image":[{"width":1150,"height":511,"url":"https:\/\/www.instamojo.com\/blog\/wp-content\/uploads\/2016\/01\/dashboard-redesign.jpg","type":"image\/jpeg"}],"twitter_card":"summary","twitter_creator":"@instamojo","twitter_site":"@instamojo","twitter_misc":{"Written by":"Instamojo","Est. reading time":"10 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Organization","@id":"https:\/\/www.instamojo.com\/blog\/#organization","name":"Instamojo","url":"https:\/\/www.instamojo.com\/blog\/","sameAs":["https:\/\/www.facebook.com\/Instamojo","https:\/\/www.instagram.com\/instamojo_india\/","https:\/\/www.linkedin.com\/company\/instamojo\/","https:\/\/www.youtube.com\/user\/instamojo","https:\/\/in.pinterest.com\/instamojo\/","https:\/\/twitter.com\/instamojo"],"logo":{"@type":"ImageObject","@id":"https:\/\/www.instamojo.com\/blog\/#logo","inLanguage":"en-US","url":"https:\/\/www.instamojo.com\/blog\/wp-content\/uploads\/2020\/10\/Instamojo-logo.png","contentUrl":"https:\/\/www.instamojo.com\/blog\/wp-content\/uploads\/2020\/10\/Instamojo-logo.png","width":400,"height":92,"caption":"Instamojo"},"image":{"@id":"https:\/\/www.instamojo.com\/blog\/#logo"}},{"@type":"WebSite","@id":"https:\/\/www.instamojo.com\/blog\/#website","url":"https:\/\/www.instamojo.com\/blog\/","name":"Blog Instamojo","description":"eCommerce business growth blog","publisher":{"@id":"https:\/\/www.instamojo.com\/blog\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.instamojo.com\/blog\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"en-US"},{"@type":"ImageObject","@id":"https:\/\/www.instamojo.com\/blog\/instamojo-dashboard-redesign-full-story\/#primaryimage","inLanguage":"en-US","url":"https:\/\/www.instamojo.com\/blog\/wp-content\/uploads\/2016\/01\/dashboard-redesign.jpg","contentUrl":"https:\/\/www.instamojo.com\/blog\/wp-content\/uploads\/2016\/01\/dashboard-redesign.jpg","width":1150,"height":511},{"@type":"WebPage","@id":"https:\/\/www.instamojo.com\/blog\/instamojo-dashboard-redesign-full-story\/#webpage","url":"https:\/\/www.instamojo.com\/blog\/instamojo-dashboard-redesign-full-story\/","name":"Read the Full story of Instamojo\u2019s dashboard redesign","isPartOf":{"@id":"https:\/\/www.instamojo.com\/blog\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.instamojo.com\/blog\/instamojo-dashboard-redesign-full-story\/#primaryimage"},"datePublished":"2016-01-20T09:12:12+00:00","dateModified":"2021-02-28T13:19:59+00:00","description":"We launched the shiny new dashboard less than a month ago. It was a stellar effort from the whole product team that worked hard for more than 4 months","breadcrumb":{"@id":"https:\/\/www.instamojo.com\/blog\/instamojo-dashboard-redesign-full-story\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.instamojo.com\/blog\/instamojo-dashboard-redesign-full-story\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/www.instamojo.com\/blog\/instamojo-dashboard-redesign-full-story\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.instamojo.com\/blog\/"},{"@type":"ListItem","position":2,"name":"Back to the Drawing Board: Redesigning our Merchant Experience"}]},{"@type":"Article","@id":"https:\/\/www.instamojo.com\/blog\/instamojo-dashboard-redesign-full-story\/#article","isPartOf":{"@id":"https:\/\/www.instamojo.com\/blog\/instamojo-dashboard-redesign-full-story\/#webpage"},"author":{"@id":"https:\/\/www.instamojo.com\/blog\/#\/schema\/person\/42d2fa4635c87aa3a0e3665835f155a0"},"headline":"Back to the Drawing Board: Redesigning our Merchant Experience","datePublished":"2016-01-20T09:12:12+00:00","dateModified":"2021-02-28T13:19:59+00:00","mainEntityOfPage":{"@id":"https:\/\/www.instamojo.com\/blog\/instamojo-dashboard-redesign-full-story\/#webpage"},"wordCount":2003,"publisher":{"@id":"https:\/\/www.instamojo.com\/blog\/#organization"},"image":{"@id":"https:\/\/www.instamojo.com\/blog\/instamojo-dashboard-redesign-full-story\/#primaryimage"},"thumbnailUrl":"https:\/\/www.instamojo.com\/blog\/wp-content\/uploads\/2016\/01\/dashboard-redesign.jpg","keywords":["Dashboard redesign","design story"],"articleSection":["Business Advice","Updates"],"inLanguage":"en-US"},{"@type":"Person","@id":"https:\/\/www.instamojo.com\/blog\/#\/schema\/person\/42d2fa4635c87aa3a0e3665835f155a0","name":"Instamojo","image":{"@type":"ImageObject","@id":"https:\/\/www.instamojo.com\/blog\/#personlogo","inLanguage":"en-US","url":"https:\/\/secure.gravatar.com\/avatar\/1ca6da28cc8b22fb742c790c96543ab9?s=96&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/1ca6da28cc8b22fb742c790c96543ab9?s=96&r=g","caption":"Instamojo"},"description":"India's simplest D2C tech platform. Host your online store, create landing pages, or share payment links. Sign up for free.","sameAs":["http:\/\/instamojo.com","facebook.com\/instamojo","https:\/\/twitter.com\/instamojo"],"url":"https:\/\/www.instamojo.com\/blog\/author\/instamojo\/"}]}},"_links":{"self":[{"href":"https:\/\/www.instamojo.com\/blog\/wp-json\/wp\/v2\/posts\/2267"}],"collection":[{"href":"https:\/\/www.instamojo.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.instamojo.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.instamojo.com\/blog\/wp-json\/wp\/v2\/users\/6"}],"replies":[{"embeddable":true,"href":"https:\/\/www.instamojo.com\/blog\/wp-json\/wp\/v2\/comments?post=2267"}],"version-history":[{"count":2,"href":"https:\/\/www.instamojo.com\/blog\/wp-json\/wp\/v2\/posts\/2267\/revisions"}],"predecessor-version":[{"id":17293,"href":"https:\/\/www.instamojo.com\/blog\/wp-json\/wp\/v2\/posts\/2267\/revisions\/17293"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.instamojo.com\/blog\/wp-json\/wp\/v2\/media\/4637"}],"wp:attachment":[{"href":"https:\/\/www.instamojo.com\/blog\/wp-json\/wp\/v2\/media?parent=2267"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.instamojo.com\/blog\/wp-json\/wp\/v2\/categories?post=2267"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.instamojo.com\/blog\/wp-json\/wp\/v2\/tags?post=2267"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}