{"id":22833,"date":"2022-05-29T11:02:59","date_gmt":"2022-05-29T05:32:59","guid":{"rendered":"https:\/\/www.instamojo.com\/blog\/?p=22833"},"modified":"2022-09-29T11:15:15","modified_gmt":"2022-09-29T05:45:15","slug":"increase-sales-on-instagram-tips","status":"publish","type":"post","link":"https:\/\/www.instamojo.com\/blog\/increase-sales-on-instagram-tips\/","title":{"rendered":"25 tips to increase your sales from Instagram (with examples)"},"content":{"rendered":"<p>With more than <a href=\"https:\/\/www.statista.com\/statistics\/253577\/number-of-monthly-active-instagram-users\/\" target=\"_blank\" rel=\"noopener\">two billion users<\/a>, Instagram a powerful platform to build your brand, grow a community online, and get more sales.<\/p>\n<p>But to tap into this potential, you need to follow certain strategies. There&#8217;s no shortcut to get more customers from Instagram. You need to create quality content and engage consistently.<\/p>\n<p>Read on for 25 proven ways to increase sales on Instagram and build a strong brand, along with plenty of examples.<\/p>\n<h2><strong style=\"color: #000000; font-family: inherit; font-size: 2rem;\">Instagram content\u00a0<\/strong><\/h2>\n<h3><strong>1. Post unique high-quality photos\u00a0<\/strong><\/h3>\n<p>Increasing sales on Instagram starts with catching the attention of your potential customer.<\/p>\n<p>Your product needs to be visually pleasing on your social feed. Learn <a href=\"https:\/\/www.instamojo.com\/blog\/ecommerce-photography\/\" target=\"_blank\" rel=\"noopener\">how to take good product photographs<\/a> using only your phone. This is the best way to stand out, build a strong presence on Instagram, and make more sales. Get creative and let customers see how attractive your products are.<\/p>\n<blockquote class=\"instagram-media\" style=\"background: #FFF; border: 0; border-radius: 3px; box-shadow: 0 0 1px 0 rgba(0,0,0,0.5),0 1px 10px 0 rgba(0,0,0,0.15); margin: 1px; max-width: 540px; min-width: 326px; padding: 0; width: calc(100% - 2px);\" data-instgrm-permalink=\"https:\/\/www.instagram.com\/p\/CXQik0qFWv9\/?utm_source=ig_embed&amp;utm_campaign=loading\" data-instgrm-version=\"14\">\n<div style=\"padding: 16px;\">\n<p>&nbsp;<\/p>\n<div style=\"display: flex; flex-direction: row; align-items: center;\">\n<div style=\"background-color: #f4f4f4; border-radius: 50%; flex-grow: 0; height: 40px; margin-right: 14px; width: 40px;\"><\/div>\n<div style=\"display: flex; flex-direction: column; flex-grow: 1; justify-content: center;\">\n<div style=\"background-color: #f4f4f4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 100px;\"><\/div>\n<div style=\"background-color: #f4f4f4; border-radius: 4px; flex-grow: 0; height: 14px; width: 60px;\"><\/div>\n<\/div>\n<\/div>\n<div style=\"padding: 19% 0;\"><\/div>\n<div style=\"display: block; height: 50px; margin: 0 auto 12px; width: 50px;\"><\/div>\n<div style=\"padding-top: 8px;\">\n<div style=\"color: #3897f0; font-family: Arial,sans-serif; font-size: 14px; font-style: normal; font-weight: 550; line-height: 18px;\">View this post on Instagram<\/div>\n<\/div>\n<div style=\"padding: 12.5% 0;\"><\/div>\n<div style=\"display: flex; flex-direction: row; margin-bottom: 14px; align-items: center;\">\n<div>\n<div style=\"background-color: #f4f4f4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(0px) translateY(7px);\"><\/div>\n<div style=\"background-color: #f4f4f4; height: 12.5px; transform: rotate(-45deg) translateX(3px) translateY(1px); width: 12.5px; flex-grow: 0; margin-right: 14px; margin-left: 2px;\"><\/div>\n<div style=\"background-color: #f4f4f4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(9px) translateY(-18px);\"><\/div>\n<\/div>\n<div style=\"margin-left: 8px;\">\n<div style=\"background-color: #f4f4f4; border-radius: 50%; flex-grow: 0; height: 20px; width: 20px;\"><\/div>\n<div style=\"width: 0; height: 0; border-top: 2px solid transparent; border-left: 6px solid #f4f4f4; border-bottom: 2px solid transparent; transform: translateX(16px) translateY(-4px) rotate(30deg);\"><\/div>\n<\/div>\n<div style=\"margin-left: auto;\">\n<div style=\"width: 0px; border-top: 8px solid #F4F4F4; border-right: 8px solid transparent; transform: translateY(16px);\"><\/div>\n<div style=\"background-color: #f4f4f4; flex-grow: 0; height: 12px; width: 16px; transform: translateY(-4px);\"><\/div>\n<div style=\"width: 0; height: 0; border-top: 8px solid #F4F4F4; border-left: 8px solid transparent; transform: translateY(-4px) translateX(8px);\"><\/div>\n<\/div>\n<\/div>\n<div style=\"display: flex; flex-direction: column; flex-grow: 1; justify-content: center; margin-bottom: 24px;\">\n<div style=\"background-color: #f4f4f4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 224px;\"><\/div>\n<div style=\"background-color: #f4f4f4; border-radius: 4px; flex-grow: 0; height: 14px; width: 144px;\"><\/div>\n<\/div>\n<p>&nbsp;<\/p>\n<p style=\"color: #c9c8cd; font-family: Arial,sans-serif; font-size: 14px; line-height: 17px; margin-bottom: 0; margin-top: 8px; overflow: hidden; padding: 8px 0 7px; text-align: center; text-overflow: ellipsis; white-space: nowrap;\"><a style=\"color: #c9c8cd; font-family: Arial,sans-serif; font-size: 14px; font-style: normal; font-weight: normal; line-height: 17px; text-decoration: none;\" href=\"https:\/\/www.instagram.com\/p\/CXQik0qFWv9\/?utm_source=ig_embed&amp;utm_campaign=loading\" target=\"_blank\" rel=\"noopener\">A post shared by CAKE STORY (@__cake_story__)<\/a><\/p>\n<\/div>\n<\/blockquote>\n<p><script async src=\"\/\/www.instagram.com\/embed.js\"><\/script><\/p>\n<h3><strong>2. Nail your captions<\/strong><\/h3>\n<p>Yes, Instagram users still read captions.<\/p>\n<p>Use the caption to give more details of your product and mention how someone interested can make a purchase. Nudge your followers to take an action. Ask them to:<\/p>\n<ul>\n<li>Check out your <a href=\"https:\/\/www.instamojo.com\/online-store\/?utm_source=imblog&amp;utm_medium=interlink&amp;utm_campaign=online_store\" target=\"_blank\" rel=\"noopener\">online store<\/a> from the link in bio<\/li>\n<li>Tag a friend in the comments<\/li>\n<li>DM for more details<\/li>\n<\/ul>\n<p>You can use these call to actions (CTAs) according to its relevance. The captions are also a good place to engage your followers and make them interested about your brand.<\/p>\n<blockquote class=\"instagram-media\" style=\"background: #FFF; border: 0; border-radius: 3px; box-shadow: 0 0 1px 0 rgba(0,0,0,0.5),0 1px 10px 0 rgba(0,0,0,0.15); margin: 1px; max-width: 540px; min-width: 326px; padding: 0; width: calc(100% - 2px);\" data-instgrm-captioned=\"\" data-instgrm-permalink=\"https:\/\/www.instagram.com\/p\/CZyPR-5j8o5\/?utm_source=ig_embed&amp;utm_campaign=loading\" data-instgrm-version=\"14\">\n<div style=\"padding: 16px;\">\n<p>&nbsp;<\/p>\n<div style=\"display: flex; flex-direction: row; align-items: center;\">\n<div style=\"background-color: #f4f4f4; border-radius: 50%; flex-grow: 0; height: 40px; margin-right: 14px; width: 40px;\"><\/div>\n<div style=\"display: flex; flex-direction: column; flex-grow: 1; justify-content: center;\">\n<div style=\"background-color: #f4f4f4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 100px;\"><\/div>\n<div style=\"background-color: #f4f4f4; border-radius: 4px; flex-grow: 0; height: 14px; width: 60px;\"><\/div>\n<\/div>\n<\/div>\n<div style=\"padding: 19% 0;\"><\/div>\n<div style=\"display: block; height: 50px; margin: 0 auto 12px; width: 50px;\"><\/div>\n<div style=\"padding-top: 8px;\">\n<div style=\"color: #3897f0; font-family: Arial,sans-serif; font-size: 14px; font-style: normal; font-weight: 550; line-height: 18px;\">View this post on Instagram<\/div>\n<\/div>\n<div style=\"padding: 12.5% 0;\"><\/div>\n<div style=\"display: flex; flex-direction: row; margin-bottom: 14px; align-items: center;\">\n<div>\n<div style=\"background-color: #f4f4f4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(0px) translateY(7px);\"><\/div>\n<div style=\"background-color: #f4f4f4; height: 12.5px; transform: rotate(-45deg) translateX(3px) translateY(1px); width: 12.5px; flex-grow: 0; margin-right: 14px; margin-left: 2px;\"><\/div>\n<div style=\"background-color: #f4f4f4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(9px) translateY(-18px);\"><\/div>\n<\/div>\n<div style=\"margin-left: 8px;\">\n<div style=\"background-color: #f4f4f4; border-radius: 50%; flex-grow: 0; height: 20px; width: 20px;\"><\/div>\n<div style=\"width: 0; height: 0; border-top: 2px solid transparent; border-left: 6px solid #f4f4f4; border-bottom: 2px solid transparent; transform: translateX(16px) translateY(-4px) rotate(30deg);\"><\/div>\n<\/div>\n<div style=\"margin-left: auto;\">\n<div style=\"width: 0px; border-top: 8px solid #F4F4F4; border-right: 8px solid transparent; transform: translateY(16px);\"><\/div>\n<div style=\"background-color: #f4f4f4; flex-grow: 0; height: 12px; width: 16px; transform: translateY(-4px);\"><\/div>\n<div style=\"width: 0; height: 0; border-top: 8px solid #F4F4F4; border-left: 8px solid transparent; transform: translateY(-4px) translateX(8px);\"><\/div>\n<\/div>\n<\/div>\n<div style=\"display: flex; flex-direction: column; flex-grow: 1; justify-content: center; margin-bottom: 24px;\">\n<div style=\"background-color: #f4f4f4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 224px;\"><\/div>\n<div style=\"background-color: #f4f4f4; border-radius: 4px; flex-grow: 0; height: 14px; width: 144px;\"><\/div>\n<\/div>\n<p>&nbsp;<\/p>\n<p style=\"color: #c9c8cd; font-family: Arial,sans-serif; font-size: 14px; line-height: 17px; margin-bottom: 0; margin-top: 8px; overflow: hidden; padding: 8px 0 7px; text-align: center; text-overflow: ellipsis; white-space: nowrap;\"><a style=\"color: #c9c8cd; font-family: Arial,sans-serif; font-size: 14px; font-style: normal; font-weight: normal; line-height: 17px; text-decoration: none;\" href=\"https:\/\/www.instagram.com\/p\/CZyPR-5j8o5\/?utm_source=ig_embed&amp;utm_campaign=loading\" target=\"_blank\" rel=\"noopener\">A post shared by Factor Notes (@factornotes)<\/a><\/p>\n<\/div>\n<\/blockquote>\n<p><script async src=\"\/\/www.instagram.com\/embed.js\"><\/script> Captions are also a place to add hashtags. More on this in the coming section.<\/p>\n<h3><strong>3. Customer photos and reviews<\/strong><\/h3>\n<p>You see a brand for the first time. You like their product. But, something is preventing you from making the purchase: is this business legit?<\/p>\n<p>To <a href=\"https:\/\/www.instamojo.com\/blog\/build-customer-trust-online\/\" target=\"_blank\" rel=\"noopener\">build trust<\/a> among your audience, include <a href=\"https:\/\/www.instamojo.com\/blog\/introducing-customer-testimonials-for-online-stores\/\" target=\"_blank\" rel=\"noopener\">testimonials<\/a> and customer stories as part of your content. In fact, many successful brands re-post content by customers (User-Generated Content).<\/p>\n<p>A study by Business Wire reveals that <a href=\"https:\/\/www.businesswire.com\/news\/home\/20160503005382\/en\/Offerpop-Survey-Identifies-Gaps-Consumers-Marketers-User-Generated\" target=\"_blank\" rel=\"noopener\">85%<\/a> more buyers are influenced by UGC. So, to get more sales on Instagram, let your audience know how your customers love you. Here are some ways to promote UGC on your Instagram business page:<\/p>\n<ul>\n<li>Screenshots of positive customer messages<\/li>\n<li>Screenshots of reviews on your online store<\/li>\n<li>Ask customers to tag you on their posts and re-share it<\/li>\n<\/ul>\n<p><strong>Reviews are especially important when you are a new business and have less number of followers.\u00a0<\/strong><\/p>\n<p>You can post UGC as various content formats &#8211; stories, static posts, reels, and videos.<\/p>\n<p>Pro tip: Add reviews and other UGC on a dedicated story highlight.<\/p>\n<p><img loading=\"lazy\" class=\"aligncenter wp-image-22838 size-large\" src=\"https:\/\/www.instamojo.com\/blog\/wp-content\/uploads\/2022\/05\/reviews-instagram-highlight-565x1024.png\" alt=\"reviews on instagram to get more sales\" width=\"565\" height=\"1024\" srcset=\"https:\/\/www.instamojo.com\/blog\/wp-content\/uploads\/2022\/05\/reviews-instagram-highlight-565x1024.png 565w, https:\/\/www.instamojo.com\/blog\/wp-content\/uploads\/2022\/05\/reviews-instagram-highlight-166x300.png 166w, https:\/\/www.instamojo.com\/blog\/wp-content\/uploads\/2022\/05\/reviews-instagram-highlight-768x1391.png 768w, https:\/\/www.instamojo.com\/blog\/wp-content\/uploads\/2022\/05\/reviews-instagram-highlight-380x688.png 380w, https:\/\/www.instamojo.com\/blog\/wp-content\/uploads\/2022\/05\/reviews-instagram-highlight-800x1449.png 800w, https:\/\/www.instamojo.com\/blog\/wp-content\/uploads\/2022\/05\/reviews-instagram-highlight.png 828w\" sizes=\"(max-width: 565px) 100vw, 565px\" \/><\/p>\n<p>Here&#8217;s a <a href=\"https:\/\/www.instamojo.com\/blog\/instagram-content-ideas-for-small-business\/\" target=\"_blank\" rel=\"noopener\">list of Instagram content ideas<\/a> for small businesses to grow on Instagram.<\/p>\n<h2><strong>Instagram stories<\/strong><\/h2>\n<h3><strong>4. Use Instagram stories to actually <em>tell<\/em> a story<\/strong><\/h3>\n<p>Use Instagram stories to consistently show up on the platform and let your audience know about your brand.<\/p>\n<p>How can you use Instagram Stories to increase sales?<\/p>\n<p>Create one Story which leads to another, and another, and another \u2014 tell a story, hook your audience, and then get them to make a purchase.<\/p>\n<p>The last Story will then have a call to action and lead back to your online store. For this, you will need to create an online store. Here&#8217;s a short video on how to start one with Instamojo:<\/p>\n<div class=\"cs-embed cs-embed-responsive\"><iframe loading=\"lazy\" title=\"How to set up a free online store on Instamojo for small businesses\" width=\"1200\" height=\"675\" src=\"https:\/\/www.youtube.com\/embed\/Z9yiIc7X9Wg?start=41&#038;feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen><\/iframe><\/div>\n<h3><strong>5. Put coupons and offers on Stories<\/strong><\/h3>\n<p>Coupons and discounts are the way to your followers\u2019 hearts and convert them into customers.<\/p>\n<p>Occasionally post Instagram Stories with a discount code, especially during <a href=\"https:\/\/www.instamojo.com\/blog\/how-to-prepare-your-online-business-for-festive-season\/\" target=\"_blank\" rel=\"noopener\">festive seasons<\/a>.\u00a0 Make it a limited-time offer, and then link to the product page on your online store through your Instagram Stories.<\/p>\n<p>With an Instamojo online store, you can easily create promotional coupons, share them on Instagram, and get more customers.<\/p>\n<blockquote><p>Related read: <a href=\"https:\/\/www.instamojo.com\/blog\/how-to-use-discount-pricing-strategies-to-make-more-sales\/\" target=\"_blank\" rel=\"noopener\">How to Use Discount Pricing Strategies to Make More Sales<\/a><\/p><\/blockquote>\n<h3><strong>6. Post new or featured products<\/strong><\/h3>\n<p>Apart from behind the scenes content, talk more about your products on Stories. Highlight your most popular products and let them know about how to use it.<\/p>\n<p>Pro tip: Posting Instagram Stories regularly is a great way to beat the Instagram algorithm. It helps your account stay at the top of Instagram users\u2019 feeds.<\/p>\n<blockquote><p>Related read: <a href=\"https:\/\/www.instamojo.com\/blog\/sell-better-on-instagram\/\" target=\"_blank\" rel=\"noopener\">How to sell better on Instagram: Tips and tricks<\/a><\/p><\/blockquote>\n<h3><strong>7. Create &#8216;shoppable&#8217; Instagram stories<\/strong><\/h3>\n<p>If you\u2019ve got an Instagram Shop set up, you can create shoppable Instagram Stories. To do this, all you need to do is add your product tags to your Instagram Stories.<\/p>\n<p>When Instagram users see your Stories, they can tap on the product and be directed straight to your store. From here they can purchase the product without even leaving the app.<\/p>\n<p>This is a great way to leverage Instagram stories to directly boost your sales.<\/p>\n<blockquote><p>Want to learn more about how you can grow your small business brand on Instagram from scratch? Sign up for this FREE mojoVersity course.<\/p>\n<p style=\"text-align: center;\"><a class=\"mb-button mb-style- mb-size-default mb-corners-default mb-text-style-default \" style=\"background-color: #2bc470;\" href=\"https:\/\/www.mojoversity.com\/p\/how-to-grow-your-business-on-instagram\">Get your free Instagram course<\/a><\/p>\n<\/blockquote>\n<h2><strong>Hashtags and comments<\/strong><\/h2>\n<h3><strong>8. Use relevant product-related hashtags\u00a0\u00a0<\/strong><\/h3>\n<p>Using hashtags is an excellent way to reach a wider audience who will be interested in making a purchase from your business.<\/p>\n<p>To find the hashtags suitable for your business, checkout the hashtags your competitors use. Here&#8217;s an example from the Souled Store:<\/p>\n<figure id=\"attachment_22842\" aria-describedby=\"caption-attachment-22842\" style=\"width: 2064px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" class=\"wp-image-22842 size-full\" src=\"https:\/\/www.instamojo.com\/blog\/wp-content\/uploads\/2022\/05\/instagram-hashtags-for-more.-sales.png\" alt=\"instagram hashtags for more sales\" width=\"2064\" height=\"494\" srcset=\"https:\/\/www.instamojo.com\/blog\/wp-content\/uploads\/2022\/05\/instagram-hashtags-for-more.-sales.png 2064w, https:\/\/www.instamojo.com\/blog\/wp-content\/uploads\/2022\/05\/instagram-hashtags-for-more.-sales-300x72.png 300w, https:\/\/www.instamojo.com\/blog\/wp-content\/uploads\/2022\/05\/instagram-hashtags-for-more.-sales-1024x245.png 1024w, https:\/\/www.instamojo.com\/blog\/wp-content\/uploads\/2022\/05\/instagram-hashtags-for-more.-sales-768x184.png 768w, https:\/\/www.instamojo.com\/blog\/wp-content\/uploads\/2022\/05\/instagram-hashtags-for-more.-sales-1536x368.png 1536w, https:\/\/www.instamojo.com\/blog\/wp-content\/uploads\/2022\/05\/instagram-hashtags-for-more.-sales-2048x490.png 2048w, https:\/\/www.instamojo.com\/blog\/wp-content\/uploads\/2022\/05\/instagram-hashtags-for-more.-sales-380x91.png 380w, https:\/\/www.instamojo.com\/blog\/wp-content\/uploads\/2022\/05\/instagram-hashtags-for-more.-sales-800x191.png 800w, https:\/\/www.instamojo.com\/blog\/wp-content\/uploads\/2022\/05\/instagram-hashtags-for-more.-sales-1160x278.png 1160w\" sizes=\"(max-width: 2064px) 100vw, 2064px\" \/><figcaption id=\"caption-attachment-22842\" class=\"wp-caption-text\">Hashtags<\/figcaption><\/figure>\n<p>There are mainly two kinds of hashtags: local hashtags and product related hashtags. To find local hashtags, look up posts from other local businesses or local business publications. Use them to drive engagement to your posts and get sales.<\/p>\n<p>Pro tip: Just because a hashtag is popular, it doesn\u2019t mean that it is going to be helpful to you. Sometimes a trending hashtag may not be suitable for your brand image.<\/p>\n<p>Here&#8217;s a <a href=\"https:\/\/www.instamojo.com\/blog\/instagram-hashtags-for-small-businesses-to-gain-followers\/\" target=\"_blank\" rel=\"noopener\">list of Instagram hashtags for businesses to gain followers.<\/a><\/p>\n<h3><strong>9. Create a branded hashtag<\/strong><\/h3>\n<p>To increase sales from Instagram, using an interactive brand hashtag helps.<\/p>\n<p>Every time someone posts a photo using the tag, they\u2019re exposing your brand to more users.<\/p>\n<p>If you already have a popular brand slogan or phrase, consider making that your branded hashtag. For example, the feminine hygiene brand Nua woman successfully accomplished this with their hashtag, #<a href=\"https:\/\/www.instagram.com\/nuawoman\/\" target=\"_blank\" rel=\"noopener\">GoWithYourFlow<\/a>.<\/p>\n<h3><strong>10. Respond to comments<\/strong><\/h3>\n<p>As a small business looking to grow its following and get more sales, respond to every (real) comment you get. This will help you build personal relationships with both potential and existing customers.<\/p>\n<p>Genuine comments make your brand feel more personal and connect you more strongly with your target audience. And building connections <a href=\"https:\/\/www.instamojo.com\/blog\/online-customer-service-tips-from-ecommerce-business-owners\/\" target=\"_blank\" rel=\"noopener\">make all the difference<\/a> when it comes to making a sale online. So, make sure to reply to new and old comments on your post.<\/p>\n<h3><strong>11. Get the conversation going<\/strong><\/h3>\n<p>Never forget the social element when it comes to growing your business on Instagram: engagement.<\/p>\n<p>Responding to questions and comments is great; getting out there and starting conversations of your own on other posts and pages is even better. Find pages that have the same topics and themes as yours and engage with it. Eventually, you&#8217;ll get noticed and people will start buying from your brand. Leave genuine comments on other people&#8217;s posts<\/p>\n<h2><strong>Influencer marketing and other partnerships<\/strong><\/h2>\n<h3><strong>12. Partner with influencers<\/strong><\/h3>\n<p>Influencers have a growing influence on eCommerce shopping trends, <a href=\"https:\/\/www.instamojo.com\/blog\/influencer-marketing-trends-and-predictions-for-ecommerce\/\" target=\"_blank\" rel=\"noopener\">according to a recent report<\/a>.<\/p>\n<p><img loading=\"lazy\" class=\"aligncenter size-full wp-image-23881\" src=\"https:\/\/www.instamojo.com\/blog\/wp-content\/uploads\/2022\/05\/influencer-marketing-on-instagram.png\" alt=\"influencer marketing on instagram \" width=\"1716\" height=\"1372\" srcset=\"https:\/\/www.instamojo.com\/blog\/wp-content\/uploads\/2022\/05\/influencer-marketing-on-instagram.png 1716w, https:\/\/www.instamojo.com\/blog\/wp-content\/uploads\/2022\/05\/influencer-marketing-on-instagram-300x240.png 300w, https:\/\/www.instamojo.com\/blog\/wp-content\/uploads\/2022\/05\/influencer-marketing-on-instagram-1024x819.png 1024w, https:\/\/www.instamojo.com\/blog\/wp-content\/uploads\/2022\/05\/influencer-marketing-on-instagram-768x614.png 768w, https:\/\/www.instamojo.com\/blog\/wp-content\/uploads\/2022\/05\/influencer-marketing-on-instagram-1536x1228.png 1536w, https:\/\/www.instamojo.com\/blog\/wp-content\/uploads\/2022\/05\/influencer-marketing-on-instagram-380x304.png 380w, https:\/\/www.instamojo.com\/blog\/wp-content\/uploads\/2022\/05\/influencer-marketing-on-instagram-800x640.png 800w, https:\/\/www.instamojo.com\/blog\/wp-content\/uploads\/2022\/05\/influencer-marketing-on-instagram-1160x927.png 1160w\" sizes=\"(max-width: 1716px) 100vw, 1716px\" \/><\/p>\n<p>Trust is a major factor in making sales on Instagram, and with the help of the right influencers, this aspect is easier for brands. For a small business owner, the best way is to partner with <strong>micro-influencers<\/strong>.<\/p>\n<p>Micro-influencers provide a smaller reach, but their audience is highly niched and targeted. In fact, <a href=\"https:\/\/www.instamojo.com\/blog\/influencer-marketing-trends-and-predictions-for-ecommerce-2022\/\" target=\"_blank\" rel=\"noopener\">82%<\/a> of customers are more likely to buy a product recommended by a micro-influencer.<\/p>\n<blockquote><p>Related Read: <a href=\"https:\/\/www.instamojo.com\/blog\/influencer-marketing-guide\/\" target=\"_blank\" rel=\"noopener\">How to create a successful influencer marketing campaign<\/a><\/p><\/blockquote>\n<h3><strong>13. Partner with other brands<\/strong><\/h3>\n<p>Product collaborations are a great way to grow your brand both on social and otherwise.<\/p>\n<p>To increase sales from Instagram, consider partnering with other brands whose products complement your own. Preferably, this brand should have a good engagement rate on Instagram.<\/p>\n<blockquote class=\"instagram-media\" style=\"background: #FFF; border: 0; border-radius: 3px; box-shadow: 0 0 1px 0 rgba(0,0,0,0.5),0 1px 10px 0 rgba(0,0,0,0.15); margin: 1px; max-width: 540px; min-width: 326px; padding: 0; width: calc(100% - 2px);\" data-instgrm-permalink=\"https:\/\/www.instagram.com\/p\/CchdnjNsN7V\/?utm_source=ig_embed&amp;utm_campaign=loading\" data-instgrm-version=\"14\">\n<div style=\"padding: 16px;\">\n<p>&nbsp;<\/p>\n<div style=\"display: flex; flex-direction: row; align-items: center;\">\n<div style=\"background-color: #f4f4f4; border-radius: 50%; flex-grow: 0; height: 40px; margin-right: 14px; width: 40px;\"><\/div>\n<div style=\"display: flex; flex-direction: column; flex-grow: 1; justify-content: center;\">\n<div style=\"background-color: #f4f4f4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 100px;\"><\/div>\n<div style=\"background-color: #f4f4f4; border-radius: 4px; flex-grow: 0; height: 14px; width: 60px;\"><\/div>\n<\/div>\n<\/div>\n<div style=\"padding: 19% 0;\"><\/div>\n<div style=\"display: block; height: 50px; margin: 0 auto 12px; width: 50px;\"><\/div>\n<div style=\"padding-top: 8px;\">\n<div style=\"color: #3897f0; font-family: Arial,sans-serif; font-size: 14px; font-style: normal; font-weight: 550; line-height: 18px;\">View this post on Instagram<\/div>\n<\/div>\n<div style=\"padding: 12.5% 0;\"><\/div>\n<div style=\"display: flex; flex-direction: row; margin-bottom: 14px; align-items: center;\">\n<div>\n<div style=\"background-color: #f4f4f4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(0px) translateY(7px);\"><\/div>\n<div style=\"background-color: #f4f4f4; height: 12.5px; transform: rotate(-45deg) translateX(3px) translateY(1px); width: 12.5px; flex-grow: 0; margin-right: 14px; margin-left: 2px;\"><\/div>\n<div style=\"background-color: #f4f4f4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(9px) translateY(-18px);\"><\/div>\n<\/div>\n<div style=\"margin-left: 8px;\">\n<div style=\"background-color: #f4f4f4; border-radius: 50%; flex-grow: 0; height: 20px; width: 20px;\"><\/div>\n<div style=\"width: 0; height: 0; border-top: 2px solid transparent; border-left: 6px solid #f4f4f4; border-bottom: 2px solid transparent; transform: translateX(16px) translateY(-4px) rotate(30deg);\"><\/div>\n<\/div>\n<div style=\"margin-left: auto;\">\n<div style=\"width: 0px; border-top: 8px solid #F4F4F4; border-right: 8px solid transparent; transform: translateY(16px);\"><\/div>\n<div style=\"background-color: #f4f4f4; flex-grow: 0; height: 12px; width: 16px; transform: translateY(-4px);\"><\/div>\n<div style=\"width: 0; height: 0; border-top: 8px solid #F4F4F4; border-left: 8px solid transparent; transform: translateY(-4px) translateX(8px);\"><\/div>\n<\/div>\n<\/div>\n<div style=\"display: flex; flex-direction: column; flex-grow: 1; justify-content: center; margin-bottom: 24px;\">\n<div style=\"background-color: #f4f4f4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 224px;\"><\/div>\n<div style=\"background-color: #f4f4f4; border-radius: 4px; flex-grow: 0; height: 14px; width: 144px;\"><\/div>\n<\/div>\n<p>&nbsp;<\/p>\n<p style=\"color: #c9c8cd; font-family: Arial,sans-serif; font-size: 14px; line-height: 17px; margin-bottom: 0; margin-top: 8px; overflow: hidden; padding: 8px 0 7px; text-align: center; text-overflow: ellipsis; white-space: nowrap;\"><a style=\"color: #c9c8cd; font-family: Arial,sans-serif; font-size: 14px; font-style: normal; font-weight: normal; line-height: 17px; text-decoration: none;\" href=\"https:\/\/www.instagram.com\/p\/CchdnjNsN7V\/?utm_source=ig_embed&amp;utm_campaign=loading\" target=\"_blank\" rel=\"noopener\">A post shared by HEALTHY ICECREAM COMPANY (@eatnoto)<\/a><\/p>\n<\/div>\n<\/blockquote>\n<p><script async src=\"\/\/www.instagram.com\/embed.js\"><\/script>For example, Noto, a healthy Icecream comapny, partnered with Sleepy Owl, a coffee brand. This collaboration may have opened up opportunities for them across niches.<\/p>\n<p>Partnering with other brands can also be as simple as organising contests and giveaways together.<\/p>\n<h3><strong>\u00a014. Reach out to local Instagram accounts<\/strong><\/h3>\n<p>There are a many Instagram accounts that post content specifically on a single city or state. In addition to photos of popular local spots, they also feature experiences or businesses as well.<\/p>\n<p>For example, <a href=\"https:\/\/www.instagram.com\/whatshotbangalore\/\" target=\"_blank\" rel=\"noopener\">Whatshotbangalore<\/a> is an Instagram page that features places in Bangalore. They also occasionally feature local restaurants and other businesses as well.<\/p>\n<figure id=\"attachment_22845\" aria-describedby=\"caption-attachment-22845\" style=\"width: 2042px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" class=\"wp-image-22845 size-full\" src=\"https:\/\/www.instamojo.com\/blog\/wp-content\/uploads\/2022\/05\/instagram-local-pages.png\" alt=\"instagram local pages\" width=\"2042\" height=\"1312\" srcset=\"https:\/\/www.instamojo.com\/blog\/wp-content\/uploads\/2022\/05\/instagram-local-pages.png 2042w, https:\/\/www.instamojo.com\/blog\/wp-content\/uploads\/2022\/05\/instagram-local-pages-300x193.png 300w, https:\/\/www.instamojo.com\/blog\/wp-content\/uploads\/2022\/05\/instagram-local-pages-1024x658.png 1024w, https:\/\/www.instamojo.com\/blog\/wp-content\/uploads\/2022\/05\/instagram-local-pages-768x493.png 768w, https:\/\/www.instamojo.com\/blog\/wp-content\/uploads\/2022\/05\/instagram-local-pages-1536x987.png 1536w, https:\/\/www.instamojo.com\/blog\/wp-content\/uploads\/2022\/05\/instagram-local-pages-380x244.png 380w, https:\/\/www.instamojo.com\/blog\/wp-content\/uploads\/2022\/05\/instagram-local-pages-800x514.png 800w, https:\/\/www.instamojo.com\/blog\/wp-content\/uploads\/2022\/05\/instagram-local-pages-1160x745.png 1160w\" sizes=\"(max-width: 2042px) 100vw, 2042px\" \/><figcaption id=\"caption-attachment-22845\" class=\"wp-caption-text\">Instagram feed of Whatshotbangalore<\/figcaption><\/figure>\n<p>Local accounts are an awesome way for small businesses to reach their target markets on Instagram and make sales.<\/p>\n<p><span style=\"font-family: -apple-system, BlinkMacSystemFont, 'Segoe UI', Roboto, 'Helvetica Neue', Arial, 'Noto Sans', sans-serif, 'Apple Color Emoji', 'Segoe UI Emoji', 'Segoe UI Symbol', 'Noto Color Emoji';\">Identify the accounts in your area that have large followings, and reach out to them to review your product or visit your business and create a post about it. Or it can be as simple as a story share.\u00a0<\/span><\/p>\n<h3><strong>15. Host contests on Instagram\u00a0<\/strong><\/h3>\n<p>Contests with attractive prizes or discounts can draw attention to your brand and products. Big and small brands alike run contests on Instagram, the most popular one being giveaways.<\/p>\n<p>The idea is to reach more potential customers with the help of your existing customers. here are some popular Instagram contests that can help you increase overall sales:<\/p>\n<ul>\n<li>Like and comment to win.<\/li>\n<li>Tag friends<\/li>\n<li>Photo caption contest<\/li>\n<li>Trivia contest<\/li>\n<\/ul>\n<blockquote class=\"instagram-media\" style=\"background: #FFF; border: 0; border-radius: 3px; box-shadow: 0 0 1px 0 rgba(0,0,0,0.5),0 1px 10px 0 rgba(0,0,0,0.15); margin: 1px; max-width: 540px; min-width: 326px; padding: 0; width: calc(100% - 2px);\" data-instgrm-captioned=\"\" data-instgrm-permalink=\"https:\/\/www.instagram.com\/p\/Cdxz-gZoK_s\/?utm_source=ig_embed&amp;utm_campaign=loading\" data-instgrm-version=\"14\">\n<div style=\"padding: 16px;\">\n<p>&nbsp;<\/p>\n<div style=\"display: flex; flex-direction: row; align-items: center;\">\n<div style=\"background-color: #f4f4f4; border-radius: 50%; flex-grow: 0; height: 40px; margin-right: 14px; width: 40px;\"><\/div>\n<div style=\"display: flex; flex-direction: column; flex-grow: 1; justify-content: center;\">\n<div style=\"background-color: #f4f4f4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 100px;\"><\/div>\n<div style=\"background-color: #f4f4f4; border-radius: 4px; flex-grow: 0; height: 14px; width: 60px;\"><\/div>\n<\/div>\n<\/div>\n<div style=\"padding: 19% 0;\"><\/div>\n<div style=\"display: block; height: 50px; margin: 0 auto 12px; width: 50px;\"><\/div>\n<div style=\"padding-top: 8px;\">\n<div style=\"color: #3897f0; font-family: Arial,sans-serif; font-size: 14px; font-style: normal; font-weight: 550; line-height: 18px;\">View this post on Instagram<\/div>\n<\/div>\n<div style=\"padding: 12.5% 0;\"><\/div>\n<div style=\"display: flex; flex-direction: row; margin-bottom: 14px; align-items: center;\">\n<div>\n<div style=\"background-color: #f4f4f4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(0px) translateY(7px);\"><\/div>\n<div style=\"background-color: #f4f4f4; height: 12.5px; transform: rotate(-45deg) translateX(3px) translateY(1px); width: 12.5px; flex-grow: 0; margin-right: 14px; margin-left: 2px;\"><\/div>\n<div style=\"background-color: #f4f4f4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(9px) translateY(-18px);\"><\/div>\n<\/div>\n<div style=\"margin-left: 8px;\">\n<div style=\"background-color: #f4f4f4; border-radius: 50%; flex-grow: 0; height: 20px; width: 20px;\"><\/div>\n<div style=\"width: 0; height: 0; border-top: 2px solid transparent; border-left: 6px solid #f4f4f4; border-bottom: 2px solid transparent; transform: translateX(16px) translateY(-4px) rotate(30deg);\"><\/div>\n<\/div>\n<div style=\"margin-left: auto;\">\n<div style=\"width: 0px; border-top: 8px solid #F4F4F4; border-right: 8px solid transparent; transform: translateY(16px);\"><\/div>\n<div style=\"background-color: #f4f4f4; flex-grow: 0; height: 12px; width: 16px; transform: translateY(-4px);\"><\/div>\n<div style=\"width: 0; height: 0; border-top: 8px solid #F4F4F4; border-left: 8px solid transparent; transform: translateY(-4px) translateX(8px);\"><\/div>\n<\/div>\n<\/div>\n<div style=\"display: flex; flex-direction: column; flex-grow: 1; justify-content: center; margin-bottom: 24px;\">\n<div style=\"background-color: #f4f4f4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 224px;\"><\/div>\n<div style=\"background-color: #f4f4f4; border-radius: 4px; flex-grow: 0; height: 14px; width: 144px;\"><\/div>\n<\/div>\n<p>&nbsp;<\/p>\n<p style=\"color: #c9c8cd; font-family: Arial,sans-serif; font-size: 14px; line-height: 17px; margin-bottom: 0; margin-top: 8px; overflow: hidden; padding: 8px 0 7px; text-align: center; text-overflow: ellipsis; white-space: nowrap;\"><a style=\"color: #c9c8cd; font-family: Arial,sans-serif; font-size: 14px; font-style: normal; font-weight: normal; line-height: 17px; text-decoration: none;\" href=\"https:\/\/www.instagram.com\/p\/Cdxz-gZoK_s\/?utm_source=ig_embed&amp;utm_campaign=loading\" target=\"_blank\" rel=\"noopener\">A post shared by \uc544\uac00\uc528 \uc640 \uc0ac\ub098\uc774 Agassi and Sanai (@agassi_and_sanai)<\/a><\/p>\n<\/div>\n<\/blockquote>\n<p><script async src=\"\/\/www.instagram.com\/embed.js\"><\/script><\/p>\n<h2><strong>Miscellaneous tips<\/strong><\/h2>\n<h3><strong>16. Optimise your business profile<\/strong><\/h3>\n<p>Make sure that your Instagram business profile is updated and ready to attract sales.<\/p>\n<p>Here&#8217;s how to optimise your profile:<\/p>\n<ul>\n<li>Craft a unique bio<\/li>\n<li>Add a proper profile photo<\/li>\n<li>Link to your online store<\/li>\n<\/ul>\n<h3><strong>17. Add strong calls to action<\/strong><\/h3>\n<p>Want more sales from your posts? Sometimes, it just comes down to asking properly.<\/p>\n<p>Encourage your readers to take action by subscribing or checking out your store. Use strong action words and create an urgency for customers to buy from you.<\/p>\n<figure id=\"attachment_22859\" aria-describedby=\"caption-attachment-22859\" style=\"width: 1706px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" class=\"size-full wp-image-22859\" src=\"https:\/\/www.instamojo.com\/blog\/wp-content\/uploads\/2022\/05\/call-to-actions-in-bio.png\" alt=\"call to actions to increase instagram sales\" width=\"1706\" height=\"764\" srcset=\"https:\/\/www.instamojo.com\/blog\/wp-content\/uploads\/2022\/05\/call-to-actions-in-bio.png 1706w, https:\/\/www.instamojo.com\/blog\/wp-content\/uploads\/2022\/05\/call-to-actions-in-bio-300x134.png 300w, https:\/\/www.instamojo.com\/blog\/wp-content\/uploads\/2022\/05\/call-to-actions-in-bio-1024x459.png 1024w, https:\/\/www.instamojo.com\/blog\/wp-content\/uploads\/2022\/05\/call-to-actions-in-bio-768x344.png 768w, https:\/\/www.instamojo.com\/blog\/wp-content\/uploads\/2022\/05\/call-to-actions-in-bio-1536x688.png 1536w, https:\/\/www.instamojo.com\/blog\/wp-content\/uploads\/2022\/05\/call-to-actions-in-bio-380x170.png 380w, https:\/\/www.instamojo.com\/blog\/wp-content\/uploads\/2022\/05\/call-to-actions-in-bio-800x358.png 800w, https:\/\/www.instamojo.com\/blog\/wp-content\/uploads\/2022\/05\/call-to-actions-in-bio-1160x519.png 1160w\" sizes=\"(max-width: 1706px) 100vw, 1706px\" \/><figcaption id=\"caption-attachment-22859\" class=\"wp-caption-text\">An example of call to actions on Instagram bio<\/figcaption><\/figure>\n<h3><strong>18. Run ads on your Instagram account<\/strong><\/h3>\n<p>Instagram ads can help you reach your target audience faster and get more sales. According to Retail Touchpoints, <a href=\"https:\/\/retailtouchpoints.com\/resources\/72-of-users-make-purchase-decisions-based-on-instagram-content\" target=\"_blank\" rel=\"noopener\">72%<\/a> of Instagram users have purchased a product after seeing it on the app.<\/p>\n<p>Put money behind posts and content that you already know perform well organically. Test everything to see what performs best, and dedicate most of your ad spend to that. Also, measure your ad success and take note of anything that didn\u2019t do well.<\/p>\n<p>Here&#8217;s a guide on <a href=\"https:\/\/www.instamojo.com\/blog\/how-to-set-up-high-conversion-ads-for-your-d2c-brand\/\" target=\"_blank\" rel=\"noopener\">how to create high conversion ads for your D2C brand<\/a>.<\/p>\n<h3><strong>19. Cross promote your Instagram account<\/strong><\/h3>\n<p>Get your Instagram handle out there in the world everywhere you can: share it in your Twitter bio, include it in your newsletter, and throw it in the footer of your website.<\/p>\n<figure id=\"attachment_22858\" aria-describedby=\"caption-attachment-22858\" style=\"width: 2664px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" class=\"wp-image-22858 size-full\" src=\"https:\/\/www.instamojo.com\/blog\/wp-content\/uploads\/2022\/05\/instagram-on-website-footer.png\" alt=\"instagram on website footer\" width=\"2664\" height=\"708\" srcset=\"https:\/\/www.instamojo.com\/blog\/wp-content\/uploads\/2022\/05\/instagram-on-website-footer.png 2664w, https:\/\/www.instamojo.com\/blog\/wp-content\/uploads\/2022\/05\/instagram-on-website-footer-300x80.png 300w, https:\/\/www.instamojo.com\/blog\/wp-content\/uploads\/2022\/05\/instagram-on-website-footer-1024x272.png 1024w, https:\/\/www.instamojo.com\/blog\/wp-content\/uploads\/2022\/05\/instagram-on-website-footer-768x204.png 768w, https:\/\/www.instamojo.com\/blog\/wp-content\/uploads\/2022\/05\/instagram-on-website-footer-1536x408.png 1536w, https:\/\/www.instamojo.com\/blog\/wp-content\/uploads\/2022\/05\/instagram-on-website-footer-2048x544.png 2048w, https:\/\/www.instamojo.com\/blog\/wp-content\/uploads\/2022\/05\/instagram-on-website-footer-380x101.png 380w, https:\/\/www.instamojo.com\/blog\/wp-content\/uploads\/2022\/05\/instagram-on-website-footer-800x213.png 800w, https:\/\/www.instamojo.com\/blog\/wp-content\/uploads\/2022\/05\/instagram-on-website-footer-1160x308.png 1160w\" sizes=\"(max-width: 2664px) 100vw, 2664px\" \/><figcaption id=\"caption-attachment-22858\" class=\"wp-caption-text\">Instagram link on the footer of eCommerce website<\/figcaption><\/figure>\n<p>The more you can point people towards the platform, the more followers you&#8217;ll get and more customers will make sales.<\/p>\n<p>Want to create your own online store? <a href=\"https:\/\/www.instamojo.com\/online-store\/?utm_source=imblog&amp;utm_medium=interlink&amp;utm_campaign=online_store\" target=\"_blank\" rel=\"noopener\">Get started on Instamojo for free!<\/a><\/p>\n<h3><strong>20. Instagram story highlights<\/strong><\/h3>\n<p><a href=\"https:\/\/www.instamojo.com\/blog\/how-to-use-instagram-story-highlights-to-get-leads-and-engage-customers\/\" target=\"_blank\" rel=\"noopener\">Instagram Story highlights<\/a> covers can make a big difference to your Instagram bio. You can use highlight covers to talk more about your brand and preserve your best Stories.<\/p>\n<figure id=\"attachment_22853\" aria-describedby=\"caption-attachment-22853\" style=\"width: 1826px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" class=\"wp-image-22853 size-full\" src=\"https:\/\/www.instamojo.com\/blog\/wp-content\/uploads\/2022\/05\/instagram-highlights.png\" alt=\"instagram story highlights\" width=\"1826\" height=\"338\" srcset=\"https:\/\/www.instamojo.com\/blog\/wp-content\/uploads\/2022\/05\/instagram-highlights.png 1826w, https:\/\/www.instamojo.com\/blog\/wp-content\/uploads\/2022\/05\/instagram-highlights-300x56.png 300w, https:\/\/www.instamojo.com\/blog\/wp-content\/uploads\/2022\/05\/instagram-highlights-1024x190.png 1024w, https:\/\/www.instamojo.com\/blog\/wp-content\/uploads\/2022\/05\/instagram-highlights-768x142.png 768w, https:\/\/www.instamojo.com\/blog\/wp-content\/uploads\/2022\/05\/instagram-highlights-1536x284.png 1536w, https:\/\/www.instamojo.com\/blog\/wp-content\/uploads\/2022\/05\/instagram-highlights-380x70.png 380w, https:\/\/www.instamojo.com\/blog\/wp-content\/uploads\/2022\/05\/instagram-highlights-800x148.png 800w, https:\/\/www.instamojo.com\/blog\/wp-content\/uploads\/2022\/05\/instagram-highlights-1160x215.png 1160w\" sizes=\"(max-width: 1826px) 100vw, 1826px\" \/><figcaption id=\"caption-attachment-22853\" class=\"wp-caption-text\">Instagram story highlights<\/figcaption><\/figure>\n<p>If you use this properly, your Instagram bio will be able to offer a lot more information to your audience, and convert them faster. For example, you can add highlights on all the reviews stories you have posted.<\/p>\n<h3><strong>21. Post at the right time<\/strong><\/h3>\n<p>You could have an amazing Instagram content strategy, but if you\u2019re posting when nobody\u2019s online, you won\u2019t get much engagement nor sales.<\/p>\n<p>The\u00a0<a href=\"https:\/\/blog.wishpond.com\/post\/115675438364\/best-time-to-post-reels-on-instagram\">best time to post<\/a> should depend on your audience and your industry. For this, you can use an Instagram analytics tool to know more about your audience&#8217;s behaviour.<\/p>\n<blockquote><p>Get free business advice delivered to your inbox and stay ahead of your eCommerce game. Sign up for the Instamojo blog digest.<\/p>\n<p style=\"text-align: center;\"><a class=\"mb-button mb-style- mb-size-default mb-corners-default mb-text-style-default \" style=\"background-color: #2bc470;\" href=\"https:\/\/www.instamojo.com\/resources\/blog-digest\/?utm_source=imblog&amp;utm_medium=interlink&amp;utm_campaign=blog_digest\">Get free business advice<\/a><\/p>\n<\/blockquote>\n<p>&nbsp;<\/p>\n<h3><strong>22. Rank your post on Google<\/strong><\/h3>\n<p>Yes, you heard that right. You can rank your posts on Google and get customers directly from the search engine results page. Here&#8217;s how you can achieve this:<\/p>\n<ul>\n<li>Add keywords in your profile<\/li>\n<li>Use alt text on posts<\/li>\n<li>Use keywords in caption<\/li>\n<li>Utilize hashtags<\/li>\n<\/ul>\n<h3><strong>23. Slide into your customers&#8217; DMs<\/strong><\/h3>\n<p>Sending your followers a &#8216;buy my product&#8217; message is a sure-fire way of how NOT to sell on Instagram.<\/p>\n<p>But, you can use direct messages to engage with someone in private, start a genuine conversation, and lead to a sale without feeling like an icky, slimy salesperson.<\/p>\n<p>Here&#8217;s how you can use Instagram DMs to make sales without being to sale-sy:<\/p>\n<ul>\n<li>Reach out to people who left a comment<\/li>\n<li>Interact with customers who responded to your polls in Stories<\/li>\n<li>Detach from the outcome: Always go into a DM conversation without the intent to pitch your products or services.<\/li>\n<\/ul>\n<h3><strong>24. Create custom stickers and filters<\/strong><\/h3>\n<p>Though this will not lead directly to sales, creating custom stickers enables you to strengthen your brand identity and get more sales in the long run.<\/p>\n<p>Here&#8217;s a quick guide on <a href=\"https:\/\/blog.hootsuite.com\/instagram-ar-filters\/\" target=\"_blank\" rel=\"noopener\">how to create interactive stickers and filters<\/a>.<\/p>\n<h3><strong>25. Create an online store<\/strong><\/h3>\n<p>Eventually, the best way to lead customers to make a purchase is through an online store.<\/p>\n<p>According to a survey by <a href=\"https:\/\/icrier.org\/pdf\/MSMEs_Go_Digital.pdf\" target=\"_blank\" rel=\"noopener\">ICRIER<\/a>, small business owners claim that they get more repeat customers through online stores. This means that an eCommerce website will help you stand out from other brands on Instagram and make you appear more legit.<\/p>\n<figure id=\"attachment_22626\" aria-describedby=\"caption-attachment-22626\" style=\"width: 2758px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" class=\"size-full wp-image-22626\" src=\"https:\/\/www.instamojo.com\/blog\/wp-content\/uploads\/2022\/05\/Zoodle-Kids-store1.png\" alt=\"online toys store\" width=\"2758\" height=\"1550\" srcset=\"https:\/\/www.instamojo.com\/blog\/wp-content\/uploads\/2022\/05\/Zoodle-Kids-store1.png 2758w, https:\/\/www.instamojo.com\/blog\/wp-content\/uploads\/2022\/05\/Zoodle-Kids-store1-300x169.png 300w, https:\/\/www.instamojo.com\/blog\/wp-content\/uploads\/2022\/05\/Zoodle-Kids-store1-1024x575.png 1024w, https:\/\/www.instamojo.com\/blog\/wp-content\/uploads\/2022\/05\/Zoodle-Kids-store1-768x432.png 768w, https:\/\/www.instamojo.com\/blog\/wp-content\/uploads\/2022\/05\/Zoodle-Kids-store1-1536x863.png 1536w, https:\/\/www.instamojo.com\/blog\/wp-content\/uploads\/2022\/05\/Zoodle-Kids-store1-2048x1151.png 2048w, https:\/\/www.instamojo.com\/blog\/wp-content\/uploads\/2022\/05\/Zoodle-Kids-store1-380x214.png 380w, https:\/\/www.instamojo.com\/blog\/wp-content\/uploads\/2022\/05\/Zoodle-Kids-store1-800x450.png 800w, https:\/\/www.instamojo.com\/blog\/wp-content\/uploads\/2022\/05\/Zoodle-Kids-store1-1160x652.png 1160w\" sizes=\"(max-width: 2758px) 100vw, 2758px\" \/><figcaption id=\"caption-attachment-22626\" class=\"wp-caption-text\">Zoodle Kids online store<\/figcaption><\/figure>\n<h2><strong>Get more sales today!<\/strong><\/h2>\n<p>With these 25 ways to make more sales on Instagram, you can get your first (or next) orders from Instagram. It all starts with understanding your audience and targeting a pain point of theirs.<\/p>\n<p>Not sure where to begin? Start by creating an eCommerce website for your business. You can create it within 5 minutes and lead your Instagram audience to make a purchase. With Instamojo, create an online store for free. <a href=\"https:\/\/www.instamojo.com\/pricing\/?utm_source=imblog&amp;utm_medium=interlink&amp;utm_campaign=pricing\" target=\"_blank\" rel=\"noopener\">Check out the features your online store will get<\/a>.<\/p>\n<hr \/>\n<p style=\"text-align: center;\"><a class=\"mb-button mb-style- mb-size-default mb-corners-default mb-text-style-default \" style=\"background-color: #2bc470;\" href=\"https:\/\/www.instamojo.com\/online-store\/?utm_source=imblog&amp;utm_medium=interlink&amp;utm_campaign=online_store\">Start your own online store<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"With more than two billion users, Instagram a powerful platform to build your brand, grow a community online,&hellip;\n","protected":false},"author":60,"featured_media":22834,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[5324],"tags":[5572,5568,5570,5569,2607,5571],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v17.8 - 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