{"id":23006,"date":"2022-06-14T10:33:29","date_gmt":"2022-06-14T05:03:29","guid":{"rendered":"https:\/\/www.instamojo.com\/blog\/?p=23006"},"modified":"2023-06-04T10:31:14","modified_gmt":"2023-06-04T05:01:14","slug":"happie-curves-founder-shows-us-the-power-of-body-inclusivity","status":"publish","type":"post","link":"https:\/\/www.instamojo.com\/blog\/happie-curves-founder-shows-us-the-power-of-body-inclusivity\/","title":{"rendered":"Happie Curves founder shows us the power of body inclusivity"},"content":{"rendered":"

The online lingerie brand – Happie Curves, is proving that body inclusivity is not an option anymore. Any clothing brand that wants to sustainably succeed needs to learn how to treat all bodies with love and respect.\u00a0<\/span><\/p>\n

Sonal Somani loves herself and how she looks. It took some time, but she is a proud woman today. And she wants to help other people feel similar pride and happiness in the way they dress and feel.\u00a0<\/span><\/p>\n

Sonal\u2019s inspiration behind Happie Curves\u00a0<\/strong><\/h2>\n

What inspired Sonal to start this venture on her own?<\/p>\n

Body inclusivity\u00a0<\/b><\/b><\/h3>\n

Sonal wanted to launch Happie Curves<\/a> to cater to the section of the society that has long felt deprived of basic clothing options. From lingerie to swimsuits, Happie Curves is for all women who try to squeeze themselves down into commercial innerwear sizes.\u00a0<\/span><\/p>\n

Made of polymer elastic lycra, their products also provide sweat absorption and a seamless fit. <\/span><\/p>\n

The brand is also planning to launch lingerie and innerwear made of ribbed fabric that provides additional support and shape.\u00a0<\/span><\/b><\/p>\n

\u201cGlamour for all\u201d\u00a0<\/b><\/h3>\n

Having grown up as a plus-size individual, Sonal Somani knew all the pain points that women have to face.\u00a0<\/span><\/p>\n

\"Happie<\/p>\n

In a sea of designer, stylish, fashionable innerwear and lingerie, plus-size women are forced to choose from neutral colours like black, white or beige.\u00a0<\/span><\/p>\n

Fancy elements like lacework can push up prices, or have to be imported.\u00a0<\/span><\/p>\n

Happie Curves is breaking this pattern. Sonal saw a wide gap in the Indian market for inclusive inner wear clothing. And now, her brand is helping build a community of people who love how their clothes make them feel.\u00a0<\/span><\/p>\n

\u201cHappie Curves is mindful that our innerwear is fashionable and glamorous at the same time, and offers comfort and proper shape. We also want to feel good about what we wear. We want to look nice, feel nice and have nice things on our bodies. The day we wear pretty colourful clothes, or lingerie, we automatically feel better and we can walk with our heads up higher.\u201d – Sonal, Founder of Happie Curves\u00a0<\/strong><\/p><\/blockquote>\n

Health issues\u00a0<\/b><\/h3>\n

Globally, <\/span>only one in 5 women<\/span><\/a> wear the correct bra size. In India, where lingerie and innerwear are supposed to be a much more taboo subjects, numbers aren\u2019t exactly available.<\/span><\/p>\n

But we can safely say, it follows the same or worse performance standards.\u00a0<\/span><\/p>\n

Because of the taboo, women wear what they \u201cthink\u201d is the right fit. And for plus-size women, that can often mean wearing grossly undersized bras that can have long-term physical consequences like chronic back pain, posture issues, sagging breasts etc.\u00a0<\/strong><\/span><\/p>\n

Since marketplace aggregators usually go with sizing charts that are \u201cone size fits all\u201d. They have come up with their own sizing guide for their independent eCommerce website<\/a>.\u00a0<\/span><\/p>\n

They have included ample images and videos that show you how to properly measure yourself and choose products that will be a perfect fit for your body type.\u00a0<\/span><\/p>\n

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A post shared by Happie Curves (@happiecurves)<\/a><\/p>\n<\/div>\n<\/blockquote>\n