{"id":23046,"date":"2022-06-20T10:00:02","date_gmt":"2022-06-20T04:30:02","guid":{"rendered":"https:\/\/www.instamojo.com\/blog\/?p=23046"},"modified":"2023-06-12T18:05:48","modified_gmt":"2023-06-12T12:35:48","slug":"improve-landing-page-conversions-tips","status":"publish","type":"post","link":"https:\/\/www.instamojo.com\/blog\/improve-landing-page-conversions-tips\/","title":{"rendered":"How to improve your landing page conversions: tips and examples"},"content":{"rendered":"

With the growing challenge of capturing people’s attention, it’s more important than ever to focus on optimising your landing pages for better conversions.<\/p>\n

Landing pages are your means of generating leads, revenue, or both for your business. So, make sure you invest time to create a page that attracts, retains, and converts your target audience.<\/p>\n

In this blog, you’ll find out what an ideal landing page should have, tips to improve your page and get more visitors to sign up, and examples of good landing pages.<\/p>\n

Learn about the Instamojo free landing page builder. Talk to our team directly.<\/a><\/p>\n

The basic elements of an effective landing page<\/strong><\/p>\n

Landing pages are single-page web pages which are used to encourage visitors to take an action such as buying your product or subscribing to your email list. An effective landing page has the following elements:<\/p>\n

1. A headline: <\/strong>Convey what your page is all about with a heading at the top. You can also use an optional sub-headline for further explanation. Make sure your headline is not more than eight words.<\/p>\n

\"mileage
Example of a good landing page headline<\/figcaption><\/figure>\n

2. A description:<\/strong> Emphasise the value of what you offer with a brief description. Write about the most important aspect which your audience cares about.<\/p>\n

3. Visual elements:<\/strong> Add an image which supports the landing page content.<\/p>\n

4. An element to capture visitors:<\/strong> You need to lead your landing page visitors to smoothly take action: make a payment or give you their contact information.<\/p>\n

These are the must-have elements for a landing page. Now, there are a bunch of supporting components that you can add to make the page more legitimate:<\/p>\n

5. Elements of trust: <\/strong>Testimonials, security badges, Awards<\/p>\n

9 tips to create a high-converting landing page<\/strong><\/h2>\n

Here are a few tips on planning and designing your site for boosting conversions.<\/p>\n

1. Focus on only one offer<\/strong><\/h3>\n

A landing page needs to give your visitors a clear understanding of what your product\/service is all about and capture their attention. So, multiple offers on a single page might do more harm than good.<\/p>\n

For example, if you\u2019re a baking business, and your page is about both your baking classes and cake selling part of your business, your page visitors get distracted and confused. A landing page without a clear offer will result in lesser conversions.<\/p>\n

2. Highlight the values<\/strong><\/h3>\n

Emphasise the benefits of the offer with a brief description. You can use a paragraph and\/or bullet points to convey your message. If you want to include more details, consider adding a video with a further explanation of the offer without cluttering up the page.<\/p>\n

Focus on the pain points of your target audience and describe how your offer solves it.<\/p>\n

Here\u2019s an example of how a fitness program talks about the benefits of enrolling in it:<\/p>\n

\"landing
A landing page with a clear offer<\/figcaption><\/figure>\n

3. Bring in trust elements\u00a0<\/strong><\/h3>\n

Now that you know how to present your offer, let\u2019s look at how you can build credibility.<\/p>\n

As described in the first section, trust elements are completely optional for a landing page. But it can make a huge difference when it comes to conversions.<\/p>\n

When was the last time you bought something online without looking at reviews? Unless the brand is extremely popular, reviews play a very important role in buying decisions. In a survey<\/a>, only 5% of buyers responded that they purchase products online without looking at reviews or other kinds of social proof.\u00a0<\/strong><\/p>\n

Add testimonials<\/a> to your landing page content. Collect them from previous customers who had signed up for the same service. If you\u2019re selling for the first time, you can include offering a free sample to a segment of people and use it to drive sales.<\/p>\n

\"testimonial
Testimonials drive more conversions<\/figcaption><\/figure>\n

Want to know more about building trust with customers? Grab our free survey report on eCommerce trust<\/a>.<\/p>\n

4. Make it visual<\/strong><\/h3>\n

We all know that a page with just words doesn\u2019t look attractive enough. And it doesn\u2019t bring good conversions either. People process images 60,000 times faster<\/a> than words. This means that visuals are not just attractive, they\u2019re powerful and can bring in conversions faster.<\/p>\n

Of course, the image should be relevant and match the offer so that your buyers aren\u2019t confused.<\/p>\n

A great image for your landing page can be:<\/p>\n