{"id":23174,"date":"2022-07-09T23:06:00","date_gmt":"2022-07-09T17:36:00","guid":{"rendered":"https:\/\/www.instamojo.com\/blog\/?p=23174"},"modified":"2023-02-17T18:43:14","modified_gmt":"2023-02-17T13:13:14","slug":"branding-for-small-business","status":"publish","type":"post","link":"https:\/\/www.instamojo.com\/blog\/branding-for-small-business\/","title":{"rendered":"How to build a brand for your small business: Tips and practical examples"},"content":{"rendered":"

\u201cProducts are made in the factory, but brands are created in the mind.\u201d – Nalter Landor.<\/strong><\/p>\n

In a materialistic world, where so much is available to choose from, shoppers make choices based on brands rather than the products. According to a <\/span>global survey<\/span><\/a>, 55 per cent of shoppers prefer to shop directly with brands over retailers.<\/span><\/p>\n

Of course, product quality is important. But customers are looking for something beyond products \u2014 the overall experience, brand values, story, and visuals.<\/span><\/p>\n

As a small business, how can you build a brand and stand out from the eCommerce crowd? Read this blog to find out about branding for small businesses with examples and lessons from Indian DTC brands.<\/span><\/p>\n

What is branding?<\/b><\/h2>\n

Branding is how you position your business before your target audience. The components of a brand include both visual and non-visual elements.\u00a0<\/span><\/p>\n

\"Elements
Elements of branding<\/figcaption><\/figure>\n

Imagine a business as a person. Just as a person needs time to build their identity and personality, so does a brand. It takes time and effort to put together a meaningful brand and showcase it to the world. You need to differentiate your business from competitors.<\/span><\/p>\n

Here are the key components of a brand:<\/strong><\/p>\n