{"id":23241,"date":"2022-07-11T09:46:18","date_gmt":"2022-07-11T04:16:18","guid":{"rendered":"https:\/\/www.instamojo.com\/blog\/?p=23241"},"modified":"2024-02-27T13:22:32","modified_gmt":"2024-02-27T07:52:32","slug":"how-does-the-brush-story-sell-art-with-their-premium-online-store","status":"publish","type":"post","link":"https:\/\/www.instamojo.com\/blog\/how-does-the-brush-story-sell-art-with-their-premium-online-store\/","title":{"rendered":"How does The Brush Story sell art with their premium online store?\u00a0"},"content":{"rendered":"

Suvarna Dheringe has created more than 300 pieces of art! Thousands of people across the world can now see her art and also buy it from her online store – The Brush Story!\u00a0<\/span><\/p>\n

Let’s know more about her journey.<\/p>\n

Why did Suvarna start The Brush Story?\u00a0<\/b><\/h2>\n

Suvarna has been painting for years now. What has always been a passion, is now her primary goal. She started her Instamojo online store – The Brush Story<\/a> in 2022 and she is working hard to scale new heights every day!\u00a0<\/span><\/p>\n

\"Brush<\/a><\/p>\n

She has partnered with a printing partner to sell high-quality printed copies of her to her customers. The sizes are customisable and can bring an additional pop of creativity to your bare walls!\u00a0<\/span><\/p>\n

Related read:\u00a0How to sell art online in India and make money easily: With LIVE examples and tips<\/a><\/strong><\/p>\n

Suvarna\u2019s relationship with art\u00a0<\/b><\/h2>\n

Suvarna\u2019s career-related choices haven\u2019t necessarily been what she internally desired. An elder to 4 sisters, Suvarna\u2019s priorities in life meant she took up mainstream professions like in the IT industry.\u00a0<\/span><\/p>\n

But, she always was and will continue to be an artist. There were multiple reasons that prompted her to quit her IT job and start selling art.\u00a0<\/span><\/p>\n

This Pune-based artist had achieved a sense of stability and wanted to give more time to her creations. As she says, \u201cI might have talent, but it does require a lot of hard work\u201d\u00a0<\/span><\/p>\n

She conducted 3 solo exhibitions over the years and saw them be a resounding success.\u00a0<\/span><\/p>\n

\"Brush \"Brush<\/p>\n

Her business goals include selling out and reaching a global audience! <\/strong><\/p>\n

She already has had experiences with a foreign audience after participating in a group show for M.a.d.s Art gallery<\/a> in Italy.<\/p>\n

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Subscribe to our newsletter to learn more from these awesome entrepreneurs!<\/a><\/p>\n<\/blockquote>\n

Business challenges\u00a0<\/b><\/h2>\n

In India, buying art for home decor is still a very niche category. Suvarna has been trying to penetrate this particular market with her printed art.\u00a0<\/span><\/p>\n

The majority of Indians buy art for home decor after deliberating:\u00a0<\/strong><\/p>\n

    \n
  • It\u2019s compliance with Vastu Shashtra (Traditional Indian architecture and design guidelines)\u00a0<\/span><\/li>\n
  • If the creator is a world-famous artist\u00a0<\/span><\/li>\n<\/ul>\n

    Suvarna has also lost some customers because the art she sells is the printed version of her art and not the original artwork instead.\u00a0<\/span><\/p>\n

    This particular business model was chosen for The Brush Story<\/a> because\u00a0<\/strong><\/p>\n

    \n
      \n
    • Printed art is more durable<\/strong><\/li>\n
    • More copies can be made<\/strong><\/li>\n
    • Can be resized and scaled according to needs\u00a0<\/strong><\/li>\n<\/ul>\n<\/blockquote>\n<\/blockquote>\n

      It should be mentioned here though that Suvarna is currently involved in long-term plans for all her original artwork created over the decade. And we are super excited to see what she has in store for us!<\/p>\n

      Related read: Top home decor online stores on Instamojo that will inspire you!<\/a><\/strong><\/p>\n

      Choosing Instamojo Premium Plans\u00a0<\/b><\/h2>\n

      The brush story came to life after a couple of months of critically evaluating multiple eCommerce website development platforms.\u00a0<\/span><\/p>\n

      The ease with which Suvarna could set up her online store<\/a> made Instamojo her favourite choice.\u00a0<\/span><\/p>\n

      Here are some of her favourite features that she has been using on her Instamojo online store\u00a0<\/b><\/b><\/h3>\n

      Themes\u00a0<\/b><\/h4>\n

      One of the most attractive features for most users, Suvarna could choose from 30 beautiful themes<\/a> and stay true to her brand language.\u00a0<\/span><\/p>\n

      She has chosen the ‘Grace’<\/strong> theme for her online store. It has a clean finish and gives her store an elegant and professional look.\u00a0<\/span><\/p>\n

      \"The<\/a><\/p>\n

       <\/p>\n

      Whatsapp Chat Icon\u00a0<\/b><\/h4>\n

      Consumers today want instant responses. Ensuring there are multiple ways to reach you is key to success. The Instamojo premium plan allowed Suvarna to place a WhatsApp chat icon widget on her home screen.\u00a0<\/span><\/p>\n

      This gives her more opportunities to capture store visitors and engage them for longer.\u00a0<\/span><\/p>\n

      \"The<\/a><\/p>\n

      Related read:\u00a0The Do’s and Don’ts for the perfect eCommerce website<\/a><\/strong><\/p>\n

      10 banner images\u00a0<\/b><\/h2>\n

      We already know our online store is our 24\/7 sales guy. Once customers visit your store, they need to like what they see and they need to see options.\u00a0<\/span><\/p>\n

      \"The<\/a><\/p>\n

      Suvarna has chosen 10 banner images for her online store. She can:\u00a0<\/strong><\/p>\n

        \n
      • Show customers her wide range of products\u00a0<\/span><\/li>\n
      • Highlight her best work\u00a0<\/span><\/li>\n
      • Quickly tell the customers about running discounts\u00a0<\/span><\/li>\n<\/ul>\n

        CSS Customisation & Javascript editing\u00a0<\/b><\/h4>\n

        Even though Instamojo online stores are primarily made for those who do not want the hassle of coding, it caters to a variety of audiences.\u00a0<\/span><\/p>\n

        Artists like Suvarna, with backgrounds that have given them the necessary coding skills, can implement their creativity and add external features to their own online store.\u00a0<\/span><\/p>\n

        It increases the functionality of the store, and most importantly, makes the store uniquely yours!\u00a0<\/strong><\/p><\/blockquote>\n

        Suvarna has customised her banner, headings and sub-headings, reduced the sizes of the text cards and also made them transparent!<\/p>\n

        Product filters\u00a0<\/b><\/b><\/h4>\n

        When you have a wide range of products like the Brush Story, having product filters helps the customers narrow down their choices.\u00a0<\/span><\/p>\n

        It helps them come to a decision quicker and reduces cart abandonment rates.\u00a0<\/span><\/p>\n

        With Instamojo premium plans, you can easily choose values that help specify a particular product and then place\u00a0that the customer can use.\u00a0<\/span><\/p>\n

        Here are the filters that The Brush Story has chosen to place –\u00a0<\/strong><\/p>\n

        \"The<\/span><\/a><\/p>\n

         <\/p>\n

        Intrigued about just how easy it is to sell from your own online store?\u00a0<\/span><\/p>\n

        Watch this video to know how to upgrade to premium plans, for just the price of a masala chai and bun per day!\u00a0<\/strong><\/p>\n