{"id":23413,"date":"2022-07-29T10:09:08","date_gmt":"2022-07-29T04:39:08","guid":{"rendered":"https:\/\/www.instamojo.com\/blog\/?p=23413"},"modified":"2023-05-16T14:23:12","modified_gmt":"2023-05-16T08:53:12","slug":"powerful-marketing-tools-and-features-on-instamojo","status":"publish","type":"post","link":"https:\/\/www.instamojo.com\/blog\/powerful-marketing-tools-and-features-on-instamojo\/","title":{"rendered":"10 powerful marketing tools &#038; features you can find on the Instamojo dashboard"},"content":{"rendered":"<p>Choosing what to sell online is the easy part. Understanding HOW to sell is everything that comes after.<\/p>\n<p>You might not have signed up for this when you decided to be an entrepreneur. With Instamojo, make selling easier. Why connect to a hundred different apps for your marketing needs? You just need &#8211; <strong>The Instamojo dashboard.<\/strong><\/p>\n<p>Here are the 10 most popular and powerful marketing tools that you get at your disposal when you have your own Instamojo account. Let&#8217;s look at what they are<\/p>\n<h2><b>Integrate with social media platforms<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">With social commerce as the bedrock of eCommerce, you cannot think of surviving without a robust presence on social media. For that Instamojo allows you to easily integrate your store with your social media.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">You can <strong>place social icons on your storefront<\/strong> to give people easy access to stay connected to you. What can be better for brand recall?\u00a0<\/span><\/p>\n<h3><span style=\"font-weight: 400;\"><strong>Subscribe to Facebook For Instamojo<\/strong> <\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Run ads and update your product catalogue on Facebook with the click of a button. Read more about <a href=\"https:\/\/www.instamojo.com\/blog\/introducing-facebook-for-instamojo-online-stores\/\" target=\"_blank\" rel=\"noopener\">Facebook for Instamojo integration here.<\/a>\u00a0<\/span><\/p>\n<p><iframe loading=\"lazy\" title=\"YouTube video player\" src=\"https:\/\/www.youtube.com\/embed\/4JTi7y_p10k\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<h2><b>Track and improve performance with i<\/b><b>ntegrated analytics\u00a0<\/b><\/h2>\n<p><b> <\/b><span style=\"font-weight: 400;\">How do you know what products are working and what aren&#8217;t? Analytics are important to understand the overall growth trajectory and performance of your business. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">It also helps you identify weaknesses and the areas that need improvement. The Instamojo online store comes <a href=\"https:\/\/www.instamojo.com\/features\/analytics\/?utm_source=imblog&amp;utm_medium=interlink&amp;utm_campaign=analytics\" target=\"_blank\" rel=\"noopener\">integrated with analytics<\/a> that show you important data on:\u00a0<\/span><\/p>\n<ul>\n<li>Growth in sales<\/li>\n<li>Growth in products<\/li>\n<li>Increase in customers<\/li>\n<li>Sales by product<\/li>\n<li><span style=\"font-weight: 400;\">Store visits\u00a0<\/span><\/li>\n<li><span style=\"font-weight: 400;\">Store revenue\u00a0<\/span><\/li>\n<li><a href=\"https:\/\/www.instamojo.com\/smart-landing-page-builder\/?utm_source=imblog&amp;utm_medium=interlink&amp;utm_campaign=smart_page\" target=\"_blank\" rel=\"noopener\">Smart page<\/a> insights<\/li>\n<\/ul>\n<p><iframe loading=\"lazy\" title=\"YouTube video player\" src=\"https:\/\/www.youtube.com\/embed\/iOWpK0GlPcs\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\" data-mce-fragment=\"1\"><\/iframe><\/p>\n<p><strong>Related read:\u00a0<a href=\"https:\/\/www.instamojo.com\/blog\/link-google-analytics-instamojo-account\/\" target=\"_blank\" rel=\"noopener\">Using Google Analytics on Your Instamojo Account<\/a><\/strong><\/p>\n<h2><b>Retargetting marketing campaigns<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">A mere 1.84%-2.75% of your online visitors come to your store and ACTUALLY buy something. On Instamojo, you have visibility over your online visitors, or had things added to their cart but did not complete the purchase. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Create email campaigns and retarget these prospects with special offers and discounts. This also helps you lower your cart abandonment rates and increase your conversion rates.\u00a0<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><img loading=\"lazy\" class=\"alignnone wp-image-23401 size-large\" src=\"https:\/\/www.instamojo.com\/blog\/wp-content\/uploads\/2017\/03\/Screenshot-2022-07-26-at-12.40.08-PM-1-1024x504.png\" alt=\"abandoned cart on instamojo dashboard\" width=\"1024\" height=\"504\" srcset=\"https:\/\/www.instamojo.com\/blog\/wp-content\/uploads\/2017\/03\/Screenshot-2022-07-26-at-12.40.08-PM-1-1024x504.png 1024w, https:\/\/www.instamojo.com\/blog\/wp-content\/uploads\/2017\/03\/Screenshot-2022-07-26-at-12.40.08-PM-1-300x148.png 300w, https:\/\/www.instamojo.com\/blog\/wp-content\/uploads\/2017\/03\/Screenshot-2022-07-26-at-12.40.08-PM-1-768x378.png 768w, https:\/\/www.instamojo.com\/blog\/wp-content\/uploads\/2017\/03\/Screenshot-2022-07-26-at-12.40.08-PM-1-1536x757.png 1536w, https:\/\/www.instamojo.com\/blog\/wp-content\/uploads\/2017\/03\/Screenshot-2022-07-26-at-12.40.08-PM-1-2048x1009.png 2048w, https:\/\/www.instamojo.com\/blog\/wp-content\/uploads\/2017\/03\/Screenshot-2022-07-26-at-12.40.08-PM-1-380x187.png 380w, https:\/\/www.instamojo.com\/blog\/wp-content\/uploads\/2017\/03\/Screenshot-2022-07-26-at-12.40.08-PM-1-800x394.png 800w, https:\/\/www.instamojo.com\/blog\/wp-content\/uploads\/2017\/03\/Screenshot-2022-07-26-at-12.40.08-PM-1-1160x571.png 1160w, https:\/\/www.instamojo.com\/blog\/wp-content\/uploads\/2017\/03\/Screenshot-2022-07-26-at-12.40.08-PM-1.png 2684w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/p>\n<p><strong>Related read:\u00a0<a href=\"https:\/\/www.instamojo.com\/blog\/cart-abandonment-meaning-strategies\/\" target=\"_blank\" rel=\"noopener\">5 strategies to recover abandoned carts<\/a><\/strong><\/p>\n<h2 style=\"text-align: center;\"><a class=\"mb-button mb-style-flat mb-size-default mb-corners-default mb-text-style-default \" style=\"background-color: #2bc470;\" href=\"https:\/\/www.instamojo.com\/online-store\/?utm_source=imblog&amp;utm_medium=interlink&amp;utm_campaign=online_store\">Sign up for free<\/a><\/h2>\n<h2><b>Enable automated WhatsApp &amp; email notifications<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Turn your customers into repeat customers by giving them a seamless shopping experience.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">On the Instamojo dashboard, you can enable customer workflows that automate communication with your customers via email and WhatsApp. Push notifications for transactions or reminders help keep the customer informed.\u00a0<\/span><\/p>\n<p><strong>Related read:\u00a0<a href=\"https:\/\/www.instamojo.com\/blog\/how-to-use-customer-workflows-on-instamojo-premium-online-store\/\" target=\"_blank\" rel=\"noopener\">How to use customer workflows on your Instamojo premium online store<\/a><\/strong><\/p>\n<h2><b>Offer Discounts<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Discounts are a great way to attract first-time buyers, and also retarget consumers. Apply discounts to specific products, or set store-wide sales. You have full control over the amount that you want to offer as a discount, it can be a percentage off or a flat of.\u00a0<\/span><\/p>\n<p><img loading=\"lazy\" class=\"alignnone wp-image-23428 size-large\" src=\"https:\/\/www.instamojo.com\/blog\/wp-content\/uploads\/2022\/07\/Screenshot-2022-07-27-at-11.16.22-PM-1024x620.png\" alt=\"Discount coupon Instamojo\" width=\"1024\" height=\"620\" srcset=\"https:\/\/www.instamojo.com\/blog\/wp-content\/uploads\/2022\/07\/Screenshot-2022-07-27-at-11.16.22-PM-1024x620.png 1024w, https:\/\/www.instamojo.com\/blog\/wp-content\/uploads\/2022\/07\/Screenshot-2022-07-27-at-11.16.22-PM-300x182.png 300w, https:\/\/www.instamojo.com\/blog\/wp-content\/uploads\/2022\/07\/Screenshot-2022-07-27-at-11.16.22-PM-768x465.png 768w, https:\/\/www.instamojo.com\/blog\/wp-content\/uploads\/2022\/07\/Screenshot-2022-07-27-at-11.16.22-PM-380x230.png 380w, https:\/\/www.instamojo.com\/blog\/wp-content\/uploads\/2022\/07\/Screenshot-2022-07-27-at-11.16.22-PM-800x484.png 800w, https:\/\/www.instamojo.com\/blog\/wp-content\/uploads\/2022\/07\/Screenshot-2022-07-27-at-11.16.22-PM-1160x702.png 1160w, https:\/\/www.instamojo.com\/blog\/wp-content\/uploads\/2022\/07\/Screenshot-2022-07-27-at-11.16.22-PM.png 1267w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/p>\n<p><strong>Offering discounts has multiple benefits:\u00a0<\/strong><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Strengthen customer retention\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Expand customers during the festive season\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Clear out old stock from your inventory\u00a0<\/span><\/li>\n<\/ul>\n<p><strong>Related read:\u00a0<a href=\"https:\/\/www.instamojo.com\/blog\/how-to-use-discount-pricing-strategies-to-make-more-sales\/\">How to Use Discount Pricing Strategies to Make More Sales<\/a><\/strong><\/p>\n<h2><b>Optimise your store&#8217;s organic growth with SEO &amp; Google Shopping\u00a0<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Use basic SEO features like meta title, and meta tags to ensure your online store is showing up on Google more. Using <a href=\"https:\/\/www.instamojo.com\/blog\/keyword-strategies-to-improve-your-online-store-seo\/\" target=\"_blank\" rel=\"noopener\">relevant <\/a><a href=\"https:\/\/www.instamojo.com\/blog\/keyword-strategies-to-improve-your-online-store-seo\/\" target=\"_blank\" rel=\"noopener\">keywords <\/a>that your consumers are using gives you a higher chance of discovery.\u00a0<\/span><\/p>\n<p>Advanced SEO features on Instamojo help you integrate your store with Google Webmaster. This improves your <a href=\"https:\/\/www.instamojo.com\/blog\/seo-increase-traffic-online-store\/\" target=\"_blank\" rel=\"noopener\">store ranking on google<\/a> and allows you to track your performance on the search engine.<\/p>\n<p><span style=\"font-weight: 400;\">You can now also integrate with Google Shopping to display your products on the Google Shopping bar.\u00a0 Here&#8217;s a short video that explains it more.\u00a0<\/span><\/p>\n<p>\u200b\u200b<iframe loading=\"lazy\" title=\"YouTube video player\" src=\"https:\/\/www.youtube.com\/embed\/NUZIab7-OZw\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<p><strong>Related read:\u00a0<a href=\"https:\/\/www.instamojo.com\/blog\/seo-trends-dtc-brands-should-be-follow\/\" target=\"_blank\" rel=\"noopener\">3 SEO trends DTC brands should be following in 2022<\/a><\/strong><\/p>\n<h2><b>Subscribe to different tools in the app store to boost sales<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">We have over 40+ brands whose tools and services are pre-built into Instamojo. Just subscribe to the apps of your choice and use them to improve your online store\u2019s performance.\u00a0\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The app also has divided sections to help you navigate better. <\/span><span style=\"font-weight: 400;\">Need <a href=\"https:\/\/www.instamojo.com\/ecommerce-shipping\/?utm_source=imblog&amp;utm_medium=interlink&amp;utm_campaign=shipping\" target=\"_blank\" rel=\"noopener\">eCommerce shipping<\/a>, marketing, legal or productivity tools? Check out the <a href=\"https:\/\/www.instamojo.com\/features\/app-store\/?utm_source=imblog&amp;utm_medium=interlink&amp;utm_campaign=app_store\" target=\"_blank\" rel=\"noopener\">app store<\/a> section.\u00a0<\/span><\/p>\n<p><strong>Related read:\u00a0<a href=\"https:\/\/www.instamojo.com\/blog\/launching-mojo-developers-program-mdp\/\" target=\"_blank\" rel=\"noopener\">Launching Mojo Developers Program (MDP)<\/a><\/strong><\/p>\n<p><img loading=\"lazy\" class=\"alignnone wp-image-23425 size-large\" src=\"https:\/\/www.instamojo.com\/blog\/wp-content\/uploads\/2022\/07\/Screenshot-2022-07-27-at-11.19.46-PM-1024x674.png\" alt=\"App store Instamojo\" width=\"1024\" height=\"674\" srcset=\"https:\/\/www.instamojo.com\/blog\/wp-content\/uploads\/2022\/07\/Screenshot-2022-07-27-at-11.19.46-PM-1024x674.png 1024w, https:\/\/www.instamojo.com\/blog\/wp-content\/uploads\/2022\/07\/Screenshot-2022-07-27-at-11.19.46-PM-300x197.png 300w, https:\/\/www.instamojo.com\/blog\/wp-content\/uploads\/2022\/07\/Screenshot-2022-07-27-at-11.19.46-PM-768x505.png 768w, https:\/\/www.instamojo.com\/blog\/wp-content\/uploads\/2022\/07\/Screenshot-2022-07-27-at-11.19.46-PM-380x250.png 380w, https:\/\/www.instamojo.com\/blog\/wp-content\/uploads\/2022\/07\/Screenshot-2022-07-27-at-11.19.46-PM-800x526.png 800w, https:\/\/www.instamojo.com\/blog\/wp-content\/uploads\/2022\/07\/Screenshot-2022-07-27-at-11.19.46-PM.png 1117w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/p>\n<h2><b>Get your own domain &amp; mailbox<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">For more people to trust you and buy from you, they have to first see you as a professional seller. For that, <a href=\"https:\/\/www.instamojo.com\/domains\/?utm_source=imblog&amp;utm_medium=interlink&amp;utm_campaign=domains\" target=\"_blank\" rel=\"noopener\">you need your own domain<\/a>.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Instamojo offers custom domains at 70% cheaper rates than market prices.\u00a0<\/span><\/p>\n<p>You can also get your own professional mailbox that gives you that unique edge of having your identity.<\/p>\n<p><img loading=\"lazy\" class=\"alignnone wp-image-23424 size-full\" src=\"https:\/\/www.instamojo.com\/blog\/wp-content\/uploads\/2022\/07\/Screenshot-2022-07-27-at-11.20.09-PM.png\" alt=\"Custom domain Instamojo\" width=\"898\" height=\"749\" srcset=\"https:\/\/www.instamojo.com\/blog\/wp-content\/uploads\/2022\/07\/Screenshot-2022-07-27-at-11.20.09-PM.png 898w, https:\/\/www.instamojo.com\/blog\/wp-content\/uploads\/2022\/07\/Screenshot-2022-07-27-at-11.20.09-PM-300x250.png 300w, https:\/\/www.instamojo.com\/blog\/wp-content\/uploads\/2022\/07\/Screenshot-2022-07-27-at-11.20.09-PM-768x641.png 768w, https:\/\/www.instamojo.com\/blog\/wp-content\/uploads\/2022\/07\/Screenshot-2022-07-27-at-11.20.09-PM-380x317.png 380w, https:\/\/www.instamojo.com\/blog\/wp-content\/uploads\/2022\/07\/Screenshot-2022-07-27-at-11.20.09-PM-800x667.png 800w\" sizes=\"(max-width: 898px) 100vw, 898px\" \/><\/p>\n<h2><b>Reseller Program<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Participate in the Reseller Program of Instamojo and see your brand get exposed to newer audiences. Every time your product is sold by a reseller you get a commission. Accelerate your passive earnings in the process.\u00a0<\/span><\/p>\n<p><img loading=\"lazy\" class=\"alignnone wp-image-23431 size-large\" src=\"https:\/\/www.instamojo.com\/blog\/wp-content\/uploads\/2022\/07\/Screenshot-2022-07-29-at-9.24.18-AM-1024x691.png\" alt=\"Reseller network Instamojo\" width=\"1024\" height=\"691\" srcset=\"https:\/\/www.instamojo.com\/blog\/wp-content\/uploads\/2022\/07\/Screenshot-2022-07-29-at-9.24.18-AM-1024x691.png 1024w, https:\/\/www.instamojo.com\/blog\/wp-content\/uploads\/2022\/07\/Screenshot-2022-07-29-at-9.24.18-AM-300x202.png 300w, https:\/\/www.instamojo.com\/blog\/wp-content\/uploads\/2022\/07\/Screenshot-2022-07-29-at-9.24.18-AM-768x518.png 768w, https:\/\/www.instamojo.com\/blog\/wp-content\/uploads\/2022\/07\/Screenshot-2022-07-29-at-9.24.18-AM-380x256.png 380w, https:\/\/www.instamojo.com\/blog\/wp-content\/uploads\/2022\/07\/Screenshot-2022-07-29-at-9.24.18-AM-800x540.png 800w, https:\/\/www.instamojo.com\/blog\/wp-content\/uploads\/2022\/07\/Screenshot-2022-07-29-at-9.24.18-AM.png 1159w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/p>\n<p><strong>Related read:\u00a0<a href=\"https:\/\/www.instamojo.com\/blog\/make-money-reseller-network-on-instamojo\/\" target=\"_blank\" rel=\"noopener\">Make Money with the Reseller Network on Instamojo<\/a><\/strong><\/p>\n<blockquote><p>You asked for simplicity. We provided. Build your own small business your way. Sign up for free and then upgrade to our premium plans at the cost of a masala chai combo.<\/p><\/blockquote>\n<hr \/>\n<p style=\"text-align: center;\"><a class=\"mb-button mb-style-flat mb-size-default mb-corners-default mb-text-style-default \" style=\"background-color: #2bc470;\" href=\"https:\/\/www.instamojo.com\/online-store\/?utm_source=imblog&amp;utm_medium=interlink&amp;utm_campaign=online_store\">Start your Instamojo experience <\/a><\/p>\n","protected":false},"excerpt":{"rendered":"Choosing what to sell online is the easy part. Understanding HOW to sell is everything that comes after.&hellip;\n","protected":false},"author":67,"featured_media":23432,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[5323,5],"tags":[4815,5446,6098,4598,5690,5689,5688,5692,5691],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v17.8 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Powerful eCommerce Marketing Tools &amp; Features on Instamojo Dashboard<\/title>\n<meta name=\"description\" content=\"Here are the 10 most popular and powerful eCommerce marketing tools &amp; features that you get at your disposal when you have your own Instamojo account.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.instamojo.com\/blog\/powerful-marketing-tools-and-features-on-instamojo\/\" \/>\n<meta property=\"og:locale\" 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