{"id":23500,"date":"2022-08-08T20:13:22","date_gmt":"2022-08-08T14:43:22","guid":{"rendered":"https:\/\/www.instamojo.com\/blog\/?p=23500"},"modified":"2023-01-03T12:54:30","modified_gmt":"2023-01-03T07:24:30","slug":"story-of-bykudrat","status":"publish","type":"post","link":"https:\/\/www.instamojo.com\/blog\/story-of-bykudrat\/","title":{"rendered":"Selling handmade love in a box: The story of ByKudrat"},"content":{"rendered":"<p>Kudrat, a self-taught soap maker, is making bath times less boring for her customers.<\/p>\n<p>We had the opportunity to talk to Kudrat and know more about her small business and how she built a sustainable handmade products brand that stands out from other brands.<\/p>\n<p>Read in to find out great tips on making your business stand out from the crowd. You can also listen to the podcast here:<\/p>\n<div class=\"cs-embed cs-embed-responsive\"><iframe title=\"Spotify Embed: ByKudrat - A business that delivers soap not just experiences (Season 2)\" style=\"border-radius: 12px\" width=\"100%\" height=\"152\" frameborder=\"0\" allowfullscreen allow=\"autoplay; clipboard-write; encrypted-media; fullscreen; picture-in-picture\" loading=\"lazy\" src=\"https:\/\/open.spotify.com\/embed\/episode\/2omrfXLLZiDqeVCzSrXHfm?si=c1KsVpS4RdyStgmu9YZAEg&#038;utm_source=oembed\"><\/iframe><\/div>\n<h2><strong>From hobby to business<\/strong><\/h2>\n<p>Like everyone, Kudrat had a hobby to keep her busy. With a bit of trial and error, she started making soap bars at home and giving them to friends and family. Then, lockdown happened and that&#8217;s when Kudrat decided to pursue her hobby as a business.<\/p>\n<blockquote class=\"instagram-media\" style=\"background: #FFF; border: 0; border-radius: 3px; box-shadow: 0 0 1px 0 rgba(0,0,0,0.5),0 1px 10px 0 rgba(0,0,0,0.15); margin: 1px; max-width: 540px; min-width: 326px; padding: 0; width: calc(100% - 2px);\" data-instgrm-captioned=\"\" data-instgrm-permalink=\"https:\/\/www.instagram.com\/p\/CXLtToPv81o\/?utm_source=ig_embed&amp;utm_campaign=loading\" data-instgrm-version=\"14\">\n<div style=\"padding: 16px;\">\n<p>&nbsp;<\/p>\n<div style=\"display: flex; flex-direction: row; align-items: center;\">\n<div style=\"background-color: #f4f4f4; border-radius: 50%; flex-grow: 0; height: 40px; margin-right: 14px; width: 40px;\"><\/div>\n<div style=\"display: flex; flex-direction: column; flex-grow: 1; justify-content: center;\">\n<div style=\"background-color: #f4f4f4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 100px;\"><\/div>\n<div style=\"background-color: #f4f4f4; border-radius: 4px; flex-grow: 0; height: 14px; width: 60px;\"><\/div>\n<\/div>\n<\/div>\n<div style=\"padding: 19% 0;\"><\/div>\n<div style=\"display: block; height: 50px; margin: 0 auto 12px; width: 50px;\"><\/div>\n<div style=\"padding-top: 8px;\">\n<div style=\"color: #3897f0; font-family: Arial,sans-serif; font-size: 14px; font-style: normal; font-weight: 550; line-height: 18px;\">View this post on Instagram<\/div>\n<\/div>\n<div style=\"padding: 12.5% 0;\"><\/div>\n<div style=\"display: flex; flex-direction: row; margin-bottom: 14px; align-items: center;\">\n<div>\n<div style=\"background-color: #f4f4f4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(0px) translateY(7px);\"><\/div>\n<div style=\"background-color: #f4f4f4; height: 12.5px; transform: rotate(-45deg) translateX(3px) translateY(1px); width: 12.5px; flex-grow: 0; margin-right: 14px; margin-left: 2px;\"><\/div>\n<div style=\"background-color: #f4f4f4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(9px) translateY(-18px);\"><\/div>\n<\/div>\n<div style=\"margin-left: 8px;\">\n<div style=\"background-color: #f4f4f4; border-radius: 50%; flex-grow: 0; height: 20px; width: 20px;\"><\/div>\n<div style=\"width: 0; height: 0; border-top: 2px solid transparent; border-left: 6px solid #f4f4f4; border-bottom: 2px solid transparent; transform: translateX(16px) translateY(-4px) rotate(30deg);\"><\/div>\n<\/div>\n<div style=\"margin-left: auto;\">\n<div style=\"width: 0px; border-top: 8px solid #F4F4F4; border-right: 8px solid transparent; transform: translateY(16px);\"><\/div>\n<div style=\"background-color: #f4f4f4; flex-grow: 0; height: 12px; width: 16px; transform: translateY(-4px);\"><\/div>\n<div style=\"width: 0; height: 0; border-top: 8px solid #F4F4F4; border-left: 8px solid transparent; transform: translateY(-4px) translateX(8px);\"><\/div>\n<\/div>\n<\/div>\n<div style=\"display: flex; flex-direction: column; flex-grow: 1; justify-content: center; margin-bottom: 24px;\">\n<div style=\"background-color: #f4f4f4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 224px;\"><\/div>\n<div style=\"background-color: #f4f4f4; border-radius: 4px; flex-grow: 0; height: 14px; width: 144px;\"><\/div>\n<\/div>\n<p>&nbsp;<\/p>\n<p style=\"color: #c9c8cd; font-family: Arial,sans-serif; font-size: 14px; line-height: 17px; margin-bottom: 0; margin-top: 8px; overflow: hidden; padding: 8px 0 7px; text-align: center; text-overflow: ellipsis; white-space: nowrap;\"><a style=\"color: #c9c8cd; font-family: Arial,sans-serif; font-size: 14px; font-style: normal; font-weight: normal; line-height: 17px; text-decoration: none;\" href=\"https:\/\/www.instagram.com\/p\/CXLtToPv81o\/?utm_source=ig_embed&amp;utm_campaign=loading\" target=\"_blank\" rel=\"noopener\">A post shared by ByKudrat (@bykudrat)<\/a><\/p>\n<\/div>\n<\/blockquote>\n<p><script async src=\"\/\/www.instagram.com\/embed.js\"><\/script><\/p>\n<p>&#8220;A lot of effort goes into creating a soap bar&#8221;, says Kudrat. The soaps that she make has more than one fragrance notes. They are created in small batches and that&#8217;s why she calls it &#8220;handmade love in a box.&#8221;<\/p>\n<blockquote><p>Related read: <a href=\"https:\/\/www.instamojo.com\/blog\/how-to-sell-handmade-products-online\/\" target=\"_blank\" rel=\"noopener\">How to sell handmade products online: the ultimate guide<\/a><\/p><\/blockquote>\n<p>She started an online store on Instamojo to sell her products online. <a href=\"https:\/\/bykudrat.myinstamojo.com\/\" target=\"_blank\" rel=\"noopener\">Checkout ByKudrat online store here<\/a>. She uses the free version of Instamojo to display her catalogue and collect payments from customers.<\/p>\n<p>&nbsp;<\/p>\n<figure id=\"attachment_23516\" aria-describedby=\"caption-attachment-23516\" style=\"width: 2720px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" class=\"wp-image-23516 size-full\" src=\"https:\/\/www.instamojo.com\/blog\/wp-content\/uploads\/2022\/08\/Screenshot-2022-08-08-at-6.23.31-PM-min.png\" alt=\"bykudrat store\" width=\"2720\" height=\"1504\" srcset=\"https:\/\/www.instamojo.com\/blog\/wp-content\/uploads\/2022\/08\/Screenshot-2022-08-08-at-6.23.31-PM-min.png 2720w, https:\/\/www.instamojo.com\/blog\/wp-content\/uploads\/2022\/08\/Screenshot-2022-08-08-at-6.23.31-PM-min-300x166.png 300w, https:\/\/www.instamojo.com\/blog\/wp-content\/uploads\/2022\/08\/Screenshot-2022-08-08-at-6.23.31-PM-min-1024x566.png 1024w, https:\/\/www.instamojo.com\/blog\/wp-content\/uploads\/2022\/08\/Screenshot-2022-08-08-at-6.23.31-PM-min-768x425.png 768w, https:\/\/www.instamojo.com\/blog\/wp-content\/uploads\/2022\/08\/Screenshot-2022-08-08-at-6.23.31-PM-min-1536x849.png 1536w, https:\/\/www.instamojo.com\/blog\/wp-content\/uploads\/2022\/08\/Screenshot-2022-08-08-at-6.23.31-PM-min-2048x1132.png 2048w, https:\/\/www.instamojo.com\/blog\/wp-content\/uploads\/2022\/08\/Screenshot-2022-08-08-at-6.23.31-PM-min-380x210.png 380w, https:\/\/www.instamojo.com\/blog\/wp-content\/uploads\/2022\/08\/Screenshot-2022-08-08-at-6.23.31-PM-min-800x442.png 800w, https:\/\/www.instamojo.com\/blog\/wp-content\/uploads\/2022\/08\/Screenshot-2022-08-08-at-6.23.31-PM-min-1160x641.png 1160w\" sizes=\"(max-width: 2720px) 100vw, 2720px\" \/><figcaption id=\"caption-attachment-23516\" class=\"wp-caption-text\">ByKudrat online store<\/figcaption><\/figure>\n<p>Kudrat says, &#8220;Instamojo is such a great help for entrepreneurs like me who were just starting out. At first, we don&#8217;t have a budget to begin. And Instamojo allows you to create an eCommerce website with no costs involved.&#8221;<\/p>\n<h2><strong>Standing out as a handmade soap brand<\/strong><\/h2>\n<p>There are many handmade soap brands who sell on Instagram. Although handmade soaps are a highly in-demand beauty product, it is difficult to stand out from the crowd.<\/p>\n<p>Let&#8217;s look at how ByKudrat created a unique brand story and presented themselves as something different to their target audience.<\/p>\n<p>Every handmade soap brand claims to be organic, paraben-free, and good for skin. ByKudrat products was all those things, but she realised that portraying her brand as an environment friendly soap brand will not make the products stand out.<\/p>\n<p><strong>Her secret lies in personalisation and branding.<\/strong><\/p>\n<p>ByKudrat delivers an experience, not products. Each soap has story behind: of its inspiration source and what it feels like to use it.<\/p>\n<blockquote><p>The brand successfully leverages human emotion to create a memorable experience. People want to feel special. They don&#8217;t buy products for just its use, but the feeling they get from it. ByKudrat offers a feeling of comfort and luxury through their soaps.<\/p><\/blockquote>\n<p>Personalisation of products to suit customers&#8217; needs took the brand to greater heights. An example of one of Kudrat&#8217;s personalised product is the range of zodiac sign soaps she sells. Kudrat created soaps with fragrances that most accurately matched each Zodiac sign&#8217;s personality. And she marketed it in such a way that it speaks directly to each person.<\/p>\n<blockquote class=\"instagram-media\" style=\"background: #FFF; border: 0; border-radius: 3px; box-shadow: 0 0 1px 0 rgba(0,0,0,0.5),0 1px 10px 0 rgba(0,0,0,0.15); margin: 1px; max-width: 540px; min-width: 326px; padding: 0; width: calc(100% - 2px);\" data-instgrm-captioned=\"\" data-instgrm-permalink=\"https:\/\/www.instagram.com\/p\/CInmkJbn5aV\/?utm_source=ig_embed&amp;utm_campaign=loading\" data-instgrm-version=\"14\">\n<div style=\"padding: 16px;\">\n<p>&nbsp;<\/p>\n<div style=\"display: flex; flex-direction: row; align-items: center;\">\n<div style=\"background-color: #f4f4f4; border-radius: 50%; flex-grow: 0; height: 40px; margin-right: 14px; width: 40px;\"><\/div>\n<div style=\"display: flex; flex-direction: column; flex-grow: 1; justify-content: center;\">\n<div style=\"background-color: #f4f4f4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 100px;\"><\/div>\n<div style=\"background-color: #f4f4f4; border-radius: 4px; flex-grow: 0; height: 14px; width: 60px;\"><\/div>\n<\/div>\n<\/div>\n<div style=\"padding: 19% 0;\"><\/div>\n<div style=\"display: block; height: 50px; margin: 0 auto 12px; width: 50px;\"><\/div>\n<div style=\"padding-top: 8px;\">\n<div style=\"color: #3897f0; font-family: Arial,sans-serif; font-size: 14px; font-style: normal; font-weight: 550; line-height: 18px;\">View this post on Instagram<\/div>\n<\/div>\n<div style=\"padding: 12.5% 0;\"><\/div>\n<div style=\"display: flex; flex-direction: row; margin-bottom: 14px; align-items: center;\">\n<div>\n<div style=\"background-color: #f4f4f4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(0px) translateY(7px);\"><\/div>\n<div style=\"background-color: #f4f4f4; height: 12.5px; transform: rotate(-45deg) translateX(3px) translateY(1px); width: 12.5px; flex-grow: 0; margin-right: 14px; margin-left: 2px;\"><\/div>\n<div style=\"background-color: #f4f4f4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(9px) translateY(-18px);\"><\/div>\n<\/div>\n<div style=\"margin-left: 8px;\">\n<div style=\"background-color: #f4f4f4; border-radius: 50%; flex-grow: 0; height: 20px; width: 20px;\"><\/div>\n<div style=\"width: 0; height: 0; border-top: 2px solid transparent; border-left: 6px solid #f4f4f4; border-bottom: 2px solid transparent; transform: translateX(16px) translateY(-4px) rotate(30deg);\"><\/div>\n<\/div>\n<div style=\"margin-left: auto;\">\n<div style=\"width: 0px; border-top: 8px solid #F4F4F4; border-right: 8px solid transparent; transform: translateY(16px);\"><\/div>\n<div style=\"background-color: #f4f4f4; flex-grow: 0; height: 12px; width: 16px; transform: translateY(-4px);\"><\/div>\n<div style=\"width: 0; height: 0; border-top: 8px solid #F4F4F4; border-left: 8px solid transparent; transform: translateY(-4px) translateX(8px);\"><\/div>\n<\/div>\n<\/div>\n<div style=\"display: flex; flex-direction: column; flex-grow: 1; justify-content: center; margin-bottom: 24px;\">\n<div style=\"background-color: #f4f4f4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 224px;\"><\/div>\n<div style=\"background-color: #f4f4f4; border-radius: 4px; flex-grow: 0; height: 14px; width: 144px;\"><\/div>\n<\/div>\n<p>&nbsp;<\/p>\n<p style=\"color: #c9c8cd; font-family: Arial,sans-serif; font-size: 14px; line-height: 17px; margin-bottom: 0; margin-top: 8px; overflow: hidden; padding: 8px 0 7px; text-align: center; text-overflow: ellipsis; white-space: nowrap;\"><a style=\"color: #c9c8cd; font-family: Arial,sans-serif; font-size: 14px; font-style: normal; font-weight: normal; line-height: 17px; text-decoration: none;\" href=\"https:\/\/www.instagram.com\/p\/CInmkJbn5aV\/?utm_source=ig_embed&amp;utm_campaign=loading\" target=\"_blank\" rel=\"noopener\">A post shared by ByKudrat (@bykudrat)<\/a><\/p>\n<\/div>\n<\/blockquote>\n<p><script async src=\"\/\/www.instagram.com\/embed.js\"><\/script><\/p>\n<p>The success of a brand lies in creating what customers want and, at the same time, staying true to your brand.<\/p>\n<h2><strong>Challenges along the road to entrepreneurship<\/strong><\/h2>\n<p>&#8220;The first year of starting my business was a bumpy ride&#8221;, says Kudrat. &#8220;It takes a lot to become stable and things get overwhelming to a certain point. Entrepreneurship, for me, came with a lot of trial and error. Some major challenges at the beginning were packaging and dealings with suppliers.&#8221;<\/p>\n<p>Kudrat goes on to explain how she overcame these challenges. She wanted to find sustainable packaging for her products and make it plastic-free. She evntually discovered an alternative after searching a lot.<\/p>\n<p>Here&#8217;s a blog which has some <a href=\"https:\/\/www.instamojo.com\/blog\/5-effective-packaging-tips-from-ceo-of-printo-bonus-freebies\/\" target=\"_blank\" rel=\"noopener\">packaging tips for businesses<\/a>.<\/p>\n<p>We asked her about how she faces hurdles now as an entrepreneur of 2+ years. Kudrat replied that challenges are inevitable there are different challenges at different stages of entrepreneurship. Now, her challenge is to reach more people and grow the brand&#8217;s social media following.<\/p>\n<h2><strong>Take your first step<\/strong><\/h2>\n<p>Businesses, big and small, agree that having professional online store goes a long way for building an eCommerce presence. It builds trust, allows you to collect payments, and is a means to get more customers: these are all you need when starting out.<\/p>\n<p>Instamojo offers a forever access, free plan which you can use to build an online store. Sign up for it today!<\/p>\n<hr \/>\n<p style=\"text-align: center;\"><a class=\"mb-button mb-style- mb-size-default mb-corners-default mb-text-style-default \" style=\"background-color: #2bc470;\" href=\"https:\/\/www.instamojo.com\/online-store\/?utm_source=imblog&amp;utm_medium=interlink&amp;utm_campaign=online_store\">Create your online store<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"Kudrat, a self-taught soap maker, is making bath times less boring for her customers. We had the opportunity&hellip;\n","protected":false},"author":60,"featured_media":23502,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[4],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v17.8 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Selling handmade love in a box: The story of ByKudrat - Blog Instamojo<\/title>\n<meta name=\"description\" content=\"Kudrat, a self-taught soap maker, is running a successful business online. 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