India is the world’s fastest-growing health foods market and is estimated to become a $30 Billion sector by 2026. The Indian millennial is making more deliberate choices when it comes to their nutrition. This has led to a mushrooming of healthy food brands in India.<\/p>\n
Ready for some healthy munching? Here is everything that you need to know about the movement and more.<\/p>\n
According to <\/span>McKinsey reports<\/span>, the global wellness market is estimated to be more than $1.5 Trillion<\/strong> and is witnessing an annual growth of 5-10%. The wellness industry growth relies on trends related to:\u00a0<\/span><\/p>\n An Economic Times report<\/span> based on research done by Avendus Capital suggests that the health-conscious Indian consumer base will grow from 108 million to 176 million by 2026<\/strong>. Currently, health foods constitute 11% of the wellness segment in India.\u00a0<\/span><\/p>\n The report also suggests that there will be a 2x rise in spending on healthy foods by 2026.<\/strong> Even though 90% of current demand is from metropolitan cities, the growing internet penetration and rising disposable incomes will see tier 2 and tier 3 cities also joining the movement soon.\u00a0<\/span><\/p>\n Healthy food brands are also seeing a lot of investor support. Yoga Bar saw its sales triple in 2022, and is looking at raising up to $20 million in funding. Eat Better, another healthy food brand that offers vegan and gluten-free snacks, recently raised $6 Million in funding.<\/p>\n Related read:\u00a0How to sell organic products online: the complete guide<\/a><\/strong><\/p><\/blockquote>\n During the coronavirus pandemic, there was constant anxiety and uncertainty around our health. This loss of control acted as a wake-up call for us.<\/p>\n The pandemic saw people become more conscious of the things that they CAN control when it comes to their health. For example, there was a fall in flu cases globally considering people were more hygienic and made deliberate choices.<\/p>\n This consciousness also spread to what we eat. Millennials globally started being more vigilant about what they were putting in their bodies. This need to be more careful about their diet has presented itself as a massive opportunity in the F&B D2C sector.<\/p><\/blockquote>\n Consumers today feel a sense of responsibility for the planet and for themselves. And brands try to help consumers honour their commitment by offering food products that give back to the environment while helping your body heal and be resilient.<\/p>\n Chefs and home cooks on Instagram are also tapping into this opportunity. A big segment of them is sharing or selling recipes online<\/a> of healthy alternatives for food that is considered “junk”.<\/p>\n From deserts that are sugar-free to snacks that are made from nutritional fibres, Indian healthy food brands and influencers are amping up their innovation when it comes to providing healthy but delicious food & beverages.<\/p>\n Our butter is better! Here\u2019s the next amazing #BakedOats<\/a> recipe from our #Yogabar<\/a> fam! Can\u2019t stop drooling \ud83e\udd24. What do you think?#peanutbutter<\/a> #peanutbutterlover<\/a> #nutbutter<\/a> #bakedoats<\/a> #rolledoats<\/a> #healthybreakfastideas<\/a> #breakfastidea<\/a> #healthyfoodie<\/a> pic.twitter.com\/Fv8iPqcCrA<\/a><\/p>\n \u2014 Yogabar (@Yogabars) July 21, 2021<\/a><\/p><\/blockquote>\n\n
What is driving this growth?\u00a0<\/strong><\/h2>\n
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