{"id":23583,"date":"2022-08-18T13:07:13","date_gmt":"2022-08-18T07:37:13","guid":{"rendered":"https:\/\/www.instamojo.com\/blog\/?p=23583"},"modified":"2023-05-23T14:51:57","modified_gmt":"2023-05-23T09:21:57","slug":"how-to-run-discount-sale-festive-season","status":"publish","type":"post","link":"https:\/\/www.instamojo.com\/blog\/how-to-run-discount-sale-festive-season\/","title":{"rendered":"Offering festival discounts? Here&#8217;s how to do it right"},"content":{"rendered":"<p>Dropping prices during the festival season is not a new concept, but can you really make money out of it? The answer is yes: discount sales during festive seasons can bring a 42% increase in profit.<\/p>\n<p>So, the last thing you want to do is to miss out on a potential sale because of not having an offer that&#8217;s attractive enough or sensitive enough. If this is the case, here are some best practices on how you can run a sales discount during the festive season and increase your profits.<\/p>\n<p>Let\u2019s see how you can capture those festive shoppers who are ready to go on a spending spree.<\/p>\n<h2><strong>What are the benefits of a seasonal discount sale?<\/strong><\/h2>\n<p><span style=\"font-weight: 400;\">A reduction in price or the increase in the value of a purchase from the customer\u2019s perspective is called a sales discount. Festive seasons witness a lot of discount campaigns hosted by big and small brands alike.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Here\u2019s why running a sales discount during the holidays is a good marketing strategy:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Holidays are peak spending seasons and when shoppers have the most FOMO. People want to find the best deals and good products. Diwali 2021 saw an INR1.25 trillion in eCommerce sales and was at an all-time high.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Clearing inventory: Sales discount can be a way to clear old stocks to make space for new ones.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">More profit: Festive discounts have a proven track record of bringing in more revenue. It\u2019s also a great way to reach a new customer base. You can make use of different marketing channels to maximise results.<\/span><\/li>\n<\/ul>\n<h2><strong>Common types of discounts<\/strong><\/h2>\n<p><span style=\"font-weight: 400;\">Before creating your discount offer, you need to know the options you have. Offering discounts depend on the type of products you sell, its profit margin, how many customers you have, and how you promote it.<\/span><\/p>\n<h3><strong>Referral<\/strong><\/h3>\n<p><span style=\"font-weight: 400;\">Referral discounts are a good option if your goal is to bring in new customers with the help of your existing customers. How it works: offer discounts when a current customer refers a friend or promotes you on social media.\u00a0<\/span><\/p>\n<h3><strong>Conditional promotions<\/strong><\/h3>\n<p><span style=\"font-weight: 400;\">Instead of offering flat discounts, set certain limits or conditions that customers have to meet in order to qualify for the discount. This is a great option if you want to protect your margins if you\u2019re selling a low-profit margin product. Here are some examples:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Buy x worth of items and get % off<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Buy and get one free<\/span><\/li>\n<\/ul>\n<figure id=\"attachment_23593\" aria-describedby=\"caption-attachment-23593\" style=\"width: 1098px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" class=\"wp-image-23593 size-full\" src=\"https:\/\/www.instamojo.com\/blog\/wp-content\/uploads\/2022\/08\/Screenshot-2022-08-18-at-12.51.28-PM.png\" alt=\"conditional discount\" width=\"1098\" height=\"956\" srcset=\"https:\/\/www.instamojo.com\/blog\/wp-content\/uploads\/2022\/08\/Screenshot-2022-08-18-at-12.51.28-PM.png 1098w, https:\/\/www.instamojo.com\/blog\/wp-content\/uploads\/2022\/08\/Screenshot-2022-08-18-at-12.51.28-PM-300x261.png 300w, https:\/\/www.instamojo.com\/blog\/wp-content\/uploads\/2022\/08\/Screenshot-2022-08-18-at-12.51.28-PM-1024x892.png 1024w, https:\/\/www.instamojo.com\/blog\/wp-content\/uploads\/2022\/08\/Screenshot-2022-08-18-at-12.51.28-PM-768x669.png 768w, https:\/\/www.instamojo.com\/blog\/wp-content\/uploads\/2022\/08\/Screenshot-2022-08-18-at-12.51.28-PM-380x331.png 380w, https:\/\/www.instamojo.com\/blog\/wp-content\/uploads\/2022\/08\/Screenshot-2022-08-18-at-12.51.28-PM-800x697.png 800w\" sizes=\"(max-width: 1098px) 100vw, 1098px\" \/><figcaption id=\"caption-attachment-23593\" class=\"wp-caption-text\">Example of a conditional discount (Source: nassan.in)<\/figcaption><\/figure>\n<h3><b>Clearance sale<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Do you have old inventory to clear up? Clearance sales are the best way to do that. The Diwali sales of 2021 show a spike in pre-festive sale in shopping.<\/span><\/p>\n<h3><strong>Coupons and vouchers<\/strong><\/h3>\n<blockquote class=\"instagram-media\" style=\"background: #FFF; border: 0; border-radius: 3px; box-shadow: 0 0 1px 0 rgba(0,0,0,0.5),0 1px 10px 0 rgba(0,0,0,0.15); margin: 1px; max-width: 540px; min-width: 326px; padding: 0; width: calc(100% - 2px);\" data-instgrm-captioned=\"\" data-instgrm-permalink=\"https:\/\/www.instagram.com\/p\/CgoNvPYoUpy\/?utm_source=ig_embed&amp;utm_campaign=loading\" data-instgrm-version=\"14\">\n<div style=\"padding: 16px;\">\n<p>&nbsp;<\/p>\n<div style=\"display: flex; flex-direction: row; align-items: center;\">\n<div style=\"background-color: #f4f4f4; border-radius: 50%; flex-grow: 0; height: 40px; margin-right: 14px; width: 40px;\"><\/div>\n<div style=\"display: flex; flex-direction: column; flex-grow: 1; justify-content: center;\">\n<div style=\"background-color: #f4f4f4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 100px;\"><\/div>\n<div style=\"background-color: #f4f4f4; border-radius: 4px; flex-grow: 0; height: 14px; width: 60px;\"><\/div>\n<\/div>\n<\/div>\n<div style=\"padding: 19% 0;\"><\/div>\n<div style=\"display: block; height: 50px; margin: 0 auto 12px; width: 50px;\"><\/div>\n<div style=\"padding-top: 8px;\">\n<div style=\"color: #3897f0; font-family: Arial,sans-serif; font-size: 14px; font-style: normal; font-weight: 550; line-height: 18px;\">View this post on Instagram<\/div>\n<\/div>\n<div style=\"padding: 12.5% 0;\"><\/div>\n<div style=\"display: flex; flex-direction: row; margin-bottom: 14px; align-items: center;\">\n<div>\n<div style=\"background-color: #f4f4f4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(0px) translateY(7px);\"><\/div>\n<div style=\"background-color: #f4f4f4; height: 12.5px; transform: rotate(-45deg) translateX(3px) translateY(1px); width: 12.5px; flex-grow: 0; margin-right: 14px; margin-left: 2px;\"><\/div>\n<div style=\"background-color: #f4f4f4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(9px) translateY(-18px);\"><\/div>\n<\/div>\n<div style=\"margin-left: 8px;\">\n<div style=\"background-color: #f4f4f4; border-radius: 50%; flex-grow: 0; height: 20px; width: 20px;\"><\/div>\n<div style=\"width: 0; height: 0; border-top: 2px solid transparent; border-left: 6px solid #f4f4f4; border-bottom: 2px solid transparent; transform: translateX(16px) translateY(-4px) rotate(30deg);\"><\/div>\n<\/div>\n<div style=\"margin-left: auto;\">\n<div style=\"width: 0px; border-top: 8px solid #F4F4F4; border-right: 8px solid transparent; transform: translateY(16px);\"><\/div>\n<div style=\"background-color: #f4f4f4; flex-grow: 0; height: 12px; width: 16px; transform: translateY(-4px);\"><\/div>\n<div style=\"width: 0; height: 0; border-top: 8px solid #F4F4F4; border-left: 8px solid transparent; transform: translateY(-4px) translateX(8px);\"><\/div>\n<\/div>\n<\/div>\n<div style=\"display: flex; flex-direction: column; flex-grow: 1; justify-content: center; margin-bottom: 24px;\">\n<div style=\"background-color: #f4f4f4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 224px;\"><\/div>\n<div style=\"background-color: #f4f4f4; border-radius: 4px; flex-grow: 0; height: 14px; width: 144px;\"><\/div>\n<\/div>\n<p>&nbsp;<\/p>\n<p style=\"color: #c9c8cd; font-family: Arial,sans-serif; font-size: 14px; line-height: 17px; margin-bottom: 0; margin-top: 8px; overflow: hidden; padding: 8px 0 7px; text-align: center; text-overflow: ellipsis; white-space: nowrap;\"><a style=\"color: #c9c8cd; font-family: Arial,sans-serif; font-size: 14px; font-style: normal; font-weight: normal; line-height: 17px; text-decoration: none;\" href=\"https:\/\/www.instagram.com\/p\/CgoNvPYoUpy\/?utm_source=ig_embed&amp;utm_campaign=loading\" target=\"_blank\" rel=\"noopener\">A post shared by Chillori (@chillori_)<\/a><\/p>\n<\/div>\n<\/blockquote>\n<p><script async src=\"\/\/www.instagram.com\/embed.js\"><\/script><\/p>\n<p>On your online store, customers can avail discounts by using a coupon code. You can share this via email, website, or even on product packaging. It&#8217;s the easiest way to run a sale campaign.<\/p>\n<h3><b>Bundling<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Offering more than one product as a bundle and reducing its price is also a good strategy for sales discount. By increasing the average value of the purchase, customers feel they are getting more for less.\u00a0<\/span><\/p>\n<h3><strong>Free shipping<\/strong><\/h3>\n<p><img loading=\"lazy\" class=\"aligncenter size-full wp-image-23591\" src=\"https:\/\/www.instamojo.com\/blog\/wp-content\/uploads\/2022\/08\/free-shipping.jpeg\" alt=\"free shipping\" width=\"639\" height=\"640\" srcset=\"https:\/\/www.instamojo.com\/blog\/wp-content\/uploads\/2022\/08\/free-shipping.jpeg 639w, https:\/\/www.instamojo.com\/blog\/wp-content\/uploads\/2022\/08\/free-shipping-300x300.jpeg 300w, https:\/\/www.instamojo.com\/blog\/wp-content\/uploads\/2022\/08\/free-shipping-150x150.jpeg 150w, https:\/\/www.instamojo.com\/blog\/wp-content\/uploads\/2022\/08\/free-shipping-80x80.jpeg 80w, https:\/\/www.instamojo.com\/blog\/wp-content\/uploads\/2022\/08\/free-shipping-380x381.jpeg 380w\" sizes=\"(max-width: 639px) 100vw, 639px\" \/><\/p>\n<p><span style=\"font-weight: 400;\"><a href=\"https:\/\/www.instamojo.com\/blog\/shipping-for-small-business-in-india-the-complete-guide\/\" target=\"_blank\" rel=\"noopener\">Shipping cost<\/a> is one of the major causes of abandoned carts, which is a major revenue killer. Offering free shipping as your festive discount offer eliminates one of the last obstacles that could prevent people from completing a purchase.\u00a0<\/span><\/p>\n<h2><strong>Implementing a mega festive sales discount: best practices<\/strong><\/h2>\n<p>Running a sales discount during the festival season is pretty challenging. You want to give your customers something that is different, memorable and of course profitable. Here&#8217;s how to do it right.<\/p>\n<h2><strong>1. Establish a clear goal<\/strong><\/h2>\n<p><span style=\"font-weight: 400;\">What do you want to gain from offering sale discount? Generating quick revenue is a common goal. You could set a target for this and find ways to measure the progress or success of the campaign.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Other common goals of running a discount campaign is to build brand awareness, capture leads, and gain social media engagement.<\/span><\/p>\n<h2><strong>2. Analyse past seasonal trends\u00a0<\/strong><\/h2>\n<p><span style=\"font-weight: 400;\">When planning a festive discount campaign, you don\u2019t have to start from scratch. There\u2019s lots of data available on the <a href=\"https:\/\/www.instamojo.com\/blog\/ecommerce-trends-that-increased-sales-during-festive-season\/\" target=\"_blank\" rel=\"noopener\">previous years\u2019 festive season sales<\/a>. Use this data to craft your campaign. If you hosted a sale before, look into its result and see what worked and what didn\u2019t.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Here\u2019s what you can get from seasonal trends:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">When to start your discount campaign<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">How to promote it<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Which channels bring the best results<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Website pages with more traffic (which products got more traction)<\/span><\/li>\n<\/ul>\n<h2><strong>3. Promote your sale by building anticipation\u00a0<\/strong><\/h2>\n<p><span style=\"font-weight: 400;\">In simple words, talk about your sale before it begins. Start a countdown on social media, engage with your audience, and start sending out emails.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Instead of waiting till the week of the festival, you can launch the sale before the actual event.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">According to TechPanda, Diwali 2021 saw a major increase in pre-Diwali sales in September.\u00a0<\/span><\/p>\n<h4><strong>Create a content strategy to promote your campaign<\/strong><\/h4>\n<p><span style=\"font-weight: 400;\">Plan social media posts in advance and build anticipation around the seasonal sale. Capture better product images and write engaging captions. <\/span><span style=\"font-weight: 400;\">\u00a0<\/span><\/p>\n<blockquote class=\"instagram-media\" style=\"background: #FFF; border: 0; border-radius: 3px; box-shadow: 0 0 1px 0 rgba(0,0,0,0.5),0 1px 10px 0 rgba(0,0,0,0.15); margin: 1px; max-width: 540px; min-width: 326px; padding: 0; width: calc(100% - 2px);\" data-instgrm-captioned=\"\" data-instgrm-permalink=\"https:\/\/www.instagram.com\/p\/Cgqvf7MIizm\/?utm_source=ig_embed&amp;utm_campaign=loading\" data-instgrm-version=\"14\">\n<div style=\"padding: 16px;\">\n<p>&nbsp;<\/p>\n<div style=\"display: flex; flex-direction: row; align-items: center;\">\n<div style=\"background-color: #f4f4f4; border-radius: 50%; flex-grow: 0; height: 40px; margin-right: 14px; width: 40px;\"><\/div>\n<div style=\"display: flex; flex-direction: column; flex-grow: 1; justify-content: center;\">\n<div style=\"background-color: #f4f4f4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 100px;\"><\/div>\n<div style=\"background-color: #f4f4f4; border-radius: 4px; flex-grow: 0; height: 14px; width: 60px;\"><\/div>\n<\/div>\n<\/div>\n<div style=\"padding: 19% 0;\"><\/div>\n<div style=\"display: block; height: 50px; margin: 0 auto 12px; width: 50px;\"><\/div>\n<div style=\"padding-top: 8px;\">\n<div style=\"color: #3897f0; font-family: Arial,sans-serif; font-size: 14px; font-style: normal; font-weight: 550; line-height: 18px;\">View this post on Instagram<\/div>\n<\/div>\n<div style=\"padding: 12.5% 0;\"><\/div>\n<div style=\"display: flex; flex-direction: row; margin-bottom: 14px; align-items: center;\">\n<div>\n<div style=\"background-color: #f4f4f4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(0px) translateY(7px);\"><\/div>\n<div style=\"background-color: #f4f4f4; height: 12.5px; transform: rotate(-45deg) translateX(3px) translateY(1px); width: 12.5px; flex-grow: 0; margin-right: 14px; margin-left: 2px;\"><\/div>\n<div style=\"background-color: #f4f4f4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(9px) translateY(-18px);\"><\/div>\n<\/div>\n<div style=\"margin-left: 8px;\">\n<div style=\"background-color: #f4f4f4; border-radius: 50%; flex-grow: 0; height: 20px; width: 20px;\"><\/div>\n<div style=\"width: 0; height: 0; border-top: 2px solid transparent; border-left: 6px solid #f4f4f4; border-bottom: 2px solid transparent; transform: translateX(16px) translateY(-4px) rotate(30deg);\"><\/div>\n<\/div>\n<div style=\"margin-left: auto;\">\n<div style=\"width: 0px; border-top: 8px solid #F4F4F4; border-right: 8px solid transparent; transform: translateY(16px);\"><\/div>\n<div style=\"background-color: #f4f4f4; flex-grow: 0; height: 12px; width: 16px; transform: translateY(-4px);\"><\/div>\n<div style=\"width: 0; height: 0; border-top: 8px solid #F4F4F4; border-left: 8px solid transparent; transform: translateY(-4px) translateX(8px);\"><\/div>\n<\/div>\n<\/div>\n<div style=\"display: flex; flex-direction: column; flex-grow: 1; justify-content: center; margin-bottom: 24px;\">\n<div style=\"background-color: #f4f4f4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 224px;\"><\/div>\n<div style=\"background-color: #f4f4f4; border-radius: 4px; flex-grow: 0; height: 14px; width: 144px;\"><\/div>\n<\/div>\n<p>&nbsp;<\/p>\n<p style=\"color: #c9c8cd; font-family: Arial,sans-serif; font-size: 14px; line-height: 17px; margin-bottom: 0; margin-top: 8px; overflow: hidden; padding: 8px 0 7px; text-align: center; text-overflow: ellipsis; white-space: nowrap;\"><a style=\"color: #c9c8cd; font-family: Arial,sans-serif; font-size: 14px; font-style: normal; font-weight: normal; line-height: 17px; text-decoration: none;\" href=\"https:\/\/www.instagram.com\/p\/Cgqvf7MIizm\/?utm_source=ig_embed&amp;utm_campaign=loading\" target=\"_blank\" rel=\"noopener\">A post shared by Chhaya Gandhi Design Studio (@chhayagandhi.designstudio)<\/a><\/p>\n<\/div>\n<\/blockquote>\n<p><script async src=\"\/\/www.instagram.com\/embed.js\"><\/script><\/p>\n<p><span style=\"font-weight: 400;\">Here are some ideas for a <a href=\"https:\/\/www.instamojo.com\/blog\/content-marketing-basics-what-sells-guide\/\" target=\"_blank\" rel=\"noopener\">content-driven approach<\/a> to promoting your festival sale:<\/span><\/p>\n<ul>\n<li aria-level=\"1\">Holiday gifting guide<\/li>\n<li aria-level=\"1\">How to use your product<\/li>\n<li aria-level=\"1\">Educational content<\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">By following a content-first strategy, you will give your customers a personalised shopping experiences which is what people crave during festive seasons.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">You can try different channels to promote the discount, apart from social media. Send emails to your email list or even start a newsletter. Also, if you ever wanted to try paid ads for your business, this might be a right time.<\/span><\/p>\n<h2><strong>4. Be prepared to handle the extra work<\/strong><\/h2>\n<p><span style=\"font-weight: 400;\">Festival sale days can get busier than you expect. <\/span><span style=\"font-weight: 400;\">According to last year\u2019s report<\/span><span style=\"font-weight: 400;\">, five days before Diwali 2021 demonstrated an increase in the buyer\u2019s retail shopping interest. Also, 200% increase in daily sales was seen at the end of September.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">As a small business owner, you might be handling all the tasks yourself. So, make sure you are prepared to handle all the extra work that comes with a seasonal mega sale. You will also need to react quickly when things don\u2019t go as planned.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Aside from stocking up on inventory and packaging products, here are a few things you will need to put extra effort into:<\/span><\/p>\n<ul>\n<li aria-level=\"1\"><strong>Customer service:<\/strong> answer DMs and reply to comments quickly to not lose out on sales<\/li>\n<li aria-level=\"1\"><strong>Shipping and fulfilment:<\/strong> Make sure your <a href=\"https:\/\/www.instamojo.com\/ecommerce-shipping\/?utm_source=imblog&amp;utm_medium=interlink&amp;utm_campaign=shipping\" target=\"_blank\" rel=\"noopener\">shipping partner<\/a> knows that they would have to handle more orders<\/li>\n<li aria-level=\"1\"><strong>Content:<\/strong> Before the day\/week of the sale, get all your content pieces ready for promotion<\/li>\n<li aria-level=\"1\"><strong>Website:<\/strong> Your online store is where the sale happens. Prepare every aspect of it to run a smooth campaign<\/li>\n<\/ul>\n<h2><strong>5. How to prepare your eCommerce website for a festival sale discount<\/strong><\/h2>\n<p><span style=\"font-weight: 400;\">Your online store should be groomed to take in the extra customers that will arrive your on your store during the festive sale. And you should be able to convert those store visitors. Here\u2019s how to do that:<\/span><\/p>\n<h4><strong>Store banner images and popups<\/strong><\/h4>\n<p><span style=\"font-weight: 400;\">Announce the sales discount on your online store.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Update your home page banner image with an image announcing the festive sale. On Instamojo online store, you have the option to display multiple images on the home page. You can easily edit one to announce the ongoing sale.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">If you are running a discount sale with a coupon code, you can show that with a popup. You can use the popup to collect the email address of store visitors.<\/span><\/p>\n<h4><strong>Product images<\/strong><\/h4>\n<figure id=\"attachment_23943\" aria-describedby=\"caption-attachment-23943\" style=\"width: 2758px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" class=\"wp-image-23943 size-full\" src=\"https:\/\/www.instamojo.com\/blog\/wp-content\/uploads\/2022\/08\/product-images.png\" alt=\"product images\" width=\"2758\" height=\"1518\" srcset=\"https:\/\/www.instamojo.com\/blog\/wp-content\/uploads\/2022\/08\/product-images.png 2758w, https:\/\/www.instamojo.com\/blog\/wp-content\/uploads\/2022\/08\/product-images-300x165.png 300w, https:\/\/www.instamojo.com\/blog\/wp-content\/uploads\/2022\/08\/product-images-1024x564.png 1024w, https:\/\/www.instamojo.com\/blog\/wp-content\/uploads\/2022\/08\/product-images-768x423.png 768w, https:\/\/www.instamojo.com\/blog\/wp-content\/uploads\/2022\/08\/product-images-1536x845.png 1536w, https:\/\/www.instamojo.com\/blog\/wp-content\/uploads\/2022\/08\/product-images-2048x1127.png 2048w, https:\/\/www.instamojo.com\/blog\/wp-content\/uploads\/2022\/08\/product-images-380x209.png 380w, https:\/\/www.instamojo.com\/blog\/wp-content\/uploads\/2022\/08\/product-images-800x440.png 800w, https:\/\/www.instamojo.com\/blog\/wp-content\/uploads\/2022\/08\/product-images-1160x638.png 1160w\" sizes=\"(max-width: 2758px) 100vw, 2758px\" \/><figcaption id=\"caption-attachment-23943\" class=\"wp-caption-text\">Source: Chayagandhi online store<\/figcaption><\/figure>\n<p>Did you know that <span style=\"font-weight: 400;\">75% of online shoppers<\/span><span style=\"font-weight: 400;\"> rely on product images to make a purchase decision?<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Capture the best product images and make it appealing to customers. For better understanding, add multiple product images. Make sure they are properly optimised to have a better page load speed. Nobody likes a slow website, especially when holiday shopping!<\/span><\/p>\n<h4><strong>Collect reviews and testimonials<\/strong><\/h4>\n<p>In a survey we conducted, a majority of eCommerce consumers stated that they don&#8217;t purchase products that do not have any reviews.<\/p>\n<p><span style=\"font-weight: 400;\">So, if you don\u2019t have reviews for products on your online store yet, it\u2019s time to collect some! You don\u2019t want festive shoppers to turn back just because they couldn\u2019t find any reviews. So, before the festive sale starts, contact past customers and ask them to add a review.<\/span><\/p>\n<h4><strong>Store analytics<\/strong><\/h4>\n<p><span style=\"font-weight: 400;\">Every good online store has the option to monitor analytics. This would be helpful to measure how successful your discount campaign is. If you haven\u2019t learned how to check store analytics on your Instamojo online store dashboard, <a href=\"https:\/\/www.instamojo.com\/blog\/analytics-instamojo-online-store\/\" target=\"_blank\" rel=\"noopener\">here\u2019s a guide<\/a> to get you started.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Apart from this, you can also get a new theme for your eCommerce website. Let your store match the festive mood and add a little glitz to everything!<\/span><\/p>\n<p><span style=\"font-weight: 400;\">You can get a free online store from Instamojo. Selling on an eCommerce website can actually increase your chances of getting and retaining customers. <a href=\"https:\/\/www.instamojo.com\/online-store\/?utm_source=imblog&amp;utm_medium=interlink&amp;utm_campaign=online_store\" target=\"_blank\" rel=\"noopener\">Sign up for a store today<\/a>.<\/span><\/p>\n<p>Here&#8217;s a detailed guide on <a href=\"https:\/\/www.instamojo.com\/blog\/how-to-prepare-your-online-business-for-festive-season\/\" target=\"_blank\" rel=\"noopener\">how to prepare your business for the festive season<\/a>.<\/p>\n<h2><strong>6. Email marketing<\/strong><\/h2>\n<p><span style=\"font-weight: 400;\">Email is an untapped marketing channel by most small business brands. If you haven\u2019t tried <a href=\"https:\/\/www.instamojo.com\/blog\/email-marketing-customer-acquisition-retention\/\" target=\"_blank\" rel=\"noopener\">email marketing<\/a> yet, you\u2019re missing out on a lot. It\u2019s a channel with the most return on investment ever, as claimed by marketers. <\/span><span style=\"font-weight: 400;\">Personalisation is a main reason behind the high success rates of email campaigns. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">You can release the festive sale exclusively for your email list at first and then for others.\u00a0<\/span><\/p>\n<p>You can also send out start an informational email series where you give valuable tips to your target audience. For example, Ugaoo writes on Diwali-specific gardening tips in their emails during the festive season, and not just about their seasonal sale.<\/p>\n<figure id=\"attachment_23594\" aria-describedby=\"caption-attachment-23594\" style=\"width: 1866px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" class=\"wp-image-23594 size-full\" src=\"https:\/\/www.instamojo.com\/blog\/wp-content\/uploads\/2022\/08\/Open-The-Leaflet_-to-Know-the-Last-Day-to-Shop_-for-Diwali-Delivery-_-hibathunaseer@gmail.com-Gm-min-1-1-1.png\" alt=\"email marketing during festive discount sale\" width=\"1866\" height=\"9566\" srcset=\"https:\/\/www.instamojo.com\/blog\/wp-content\/uploads\/2022\/08\/Open-The-Leaflet_-to-Know-the-Last-Day-to-Shop_-for-Diwali-Delivery-_-hibathunaseer@gmail.com-Gm-min-1-1-1.png 1866w, https:\/\/www.instamojo.com\/blog\/wp-content\/uploads\/2022\/08\/Open-The-Leaflet_-to-Know-the-Last-Day-to-Shop_-for-Diwali-Delivery-_-hibathunaseer@gmail.com-Gm-min-1-1-1-200x1024.png 200w, https:\/\/www.instamojo.com\/blog\/wp-content\/uploads\/2022\/08\/Open-The-Leaflet_-to-Know-the-Last-Day-to-Shop_-for-Diwali-Delivery-_-hibathunaseer@gmail.com-Gm-min-1-1-1-768x3937.png 768w, https:\/\/www.instamojo.com\/blog\/wp-content\/uploads\/2022\/08\/Open-The-Leaflet_-to-Know-the-Last-Day-to-Shop_-for-Diwali-Delivery-_-hibathunaseer@gmail.com-Gm-min-1-1-1-380x1948.png 380w, https:\/\/www.instamojo.com\/blog\/wp-content\/uploads\/2022\/08\/Open-The-Leaflet_-to-Know-the-Last-Day-to-Shop_-for-Diwali-Delivery-_-hibathunaseer@gmail.com-Gm-min-1-1-1-800x4101.png 800w, https:\/\/www.instamojo.com\/blog\/wp-content\/uploads\/2022\/08\/Open-The-Leaflet_-to-Know-the-Last-Day-to-Shop_-for-Diwali-Delivery-_-hibathunaseer@gmail.com-Gm-min-1-1-1-1160x5947.png 1160w\" sizes=\"(max-width: 1866px) 100vw, 1866px\" \/><figcaption id=\"caption-attachment-23594\" class=\"wp-caption-text\">An email from Ugaoo during Diwali sales<\/figcaption><\/figure>\n<p><span style=\"font-weight: 400;\">Start building your email list and get an email strategy ready. It doesn\u2019t have to be an elaborate campaign. The best thing about this is you can still use your email list after festive season. Unlike other promotional channels, email lists can be leveraged anytime you want.\u00a0<\/span><\/p>\n<h2><b>7. Consider an influencer strategy<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">If you have been contemplating on trying out influencer marketing, this might be the time to try it out.<\/span><\/p>\n<p><img loading=\"lazy\" class=\"aligncenter wp-image-23592 size-large\" src=\"https:\/\/www.instamojo.com\/blog\/wp-content\/uploads\/2022\/08\/Screenshot_2022-08-18-12-14-53-99_1c337646f29875672b5a61192b9010f9-e1660807068554-625x1024.jpg\" alt=\"influencer marketing with discount\" width=\"625\" height=\"1024\" srcset=\"https:\/\/www.instamojo.com\/blog\/wp-content\/uploads\/2022\/08\/Screenshot_2022-08-18-12-14-53-99_1c337646f29875672b5a61192b9010f9-e1660807068554-625x1024.jpg 625w, https:\/\/www.instamojo.com\/blog\/wp-content\/uploads\/2022\/08\/Screenshot_2022-08-18-12-14-53-99_1c337646f29875672b5a61192b9010f9-e1660807068554-183x300.jpg 183w, https:\/\/www.instamojo.com\/blog\/wp-content\/uploads\/2022\/08\/Screenshot_2022-08-18-12-14-53-99_1c337646f29875672b5a61192b9010f9-e1660807068554-768x1259.jpg 768w, https:\/\/www.instamojo.com\/blog\/wp-content\/uploads\/2022\/08\/Screenshot_2022-08-18-12-14-53-99_1c337646f29875672b5a61192b9010f9-e1660807068554-937x1536.jpg 937w, https:\/\/www.instamojo.com\/blog\/wp-content\/uploads\/2022\/08\/Screenshot_2022-08-18-12-14-53-99_1c337646f29875672b5a61192b9010f9-e1660807068554-380x623.jpg 380w, https:\/\/www.instamojo.com\/blog\/wp-content\/uploads\/2022\/08\/Screenshot_2022-08-18-12-14-53-99_1c337646f29875672b5a61192b9010f9-e1660807068554-800x1311.jpg 800w, https:\/\/www.instamojo.com\/blog\/wp-content\/uploads\/2022\/08\/Screenshot_2022-08-18-12-14-53-99_1c337646f29875672b5a61192b9010f9-e1660807068554.jpg 1080w\" sizes=\"(max-width: 625px) 100vw, 625px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">Choose an influencer and ask them to promote your product during the festive season. Give them a special discount coupon to promote among their followers.\u00a0<\/span><\/p>\n<p>Here&#8217;s a guide on <a href=\"https:\/\/www.instamojo.com\/blog\/influencer-marketing-guide\/\" target=\"_blank\" rel=\"noopener\">how to create a successful influencer marketing campaign<\/a> for your business.<\/p>\n<h2><strong>Prepare for the biggest sale ever!<\/strong><\/h2>\n<p><span style=\"font-weight: 400;\">As more eCommerce businesses are coming to the forefront, the festival season of 2022 is going to be highly competitive. But it will also see an ever-high number of online shoppers, according to recent statistics.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">So brace yourself for a huge sale and make the most out of the festive shopping season.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Don\u2019t have an online store yet to sell your products? Creaye one for free on Instamojo. This festive season, stand out with an <a href=\"https:\/\/www.instamojo.com\/online-store\/?utm_source=imblog&amp;utm_medium=interlink&amp;utm_campaign=online_store\">eCommerce website<\/a>, attract more customers and make more sales.<\/span><\/p>\n<hr \/>\n<p style=\"text-align: center;\"><a class=\"mb-button mb-style- mb-size-default mb-corners-default mb-text-style-default \" style=\"background-color: #2bc470;\" href=\"https:\/\/www.instamojo.com\/online-store\/?utm_source=imblog&amp;utm_medium=interlink&amp;utm_campaign=online_store\">Create an online store<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"Dropping prices during the festival season is not a new concept, but can you really make money out&hellip;\n","protected":false},"author":60,"featured_media":23589,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[5323],"tags":[5710,5713,5714,5711],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v17.8 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Offering festival discounts? Here&#039;s how to do it right - Blog Instamojo<\/title>\n<meta name=\"description\" content=\"Here are some best practices on how you can run a sales discount during the festive season and increase your profits.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.instamojo.com\/blog\/how-to-run-discount-sale-festive-season\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Offering festival discounts? 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