{"id":23607,"date":"2022-08-21T10:32:21","date_gmt":"2022-08-21T05:02:21","guid":{"rendered":"https:\/\/www.instamojo.com\/blog\/?p=23607"},"modified":"2023-05-23T14:59:53","modified_gmt":"2023-05-23T09:29:53","slug":"glasshopper-brilliant-tips-from-a-lawyer-turned-artist","status":"publish","type":"post","link":"https:\/\/www.instamojo.com\/blog\/glasshopper-brilliant-tips-from-a-lawyer-turned-artist\/","title":{"rendered":"GlassHopper: 4 brilliant tips from a lawyer-turned-stained glass artist"},"content":{"rendered":"

Sarus Nirhali, the founder of the online store – GlassHopper, wants everybody to join the “handmade movement.” Her own creations create stunning pieces of art by cutting stained tiffany styled glass. From jewellery to suncatchers that brighten up your home, this online store is a haven for aestheticism.<\/p>\n

Here are some brilliant tips that we got from Sarus on running a successful handmade eCommerce business.<\/p>\n

Inspiration for GlassHopper\u00a0<\/strong><\/h2>\n

A very young Sarus Nirhali had been in the US when she first discovered her fascination for stained glass. After seeing the various churches that had huge stained glasses on display, Sarus knew this was something she wanted to create with her own hands.<\/p>\n

\"Glasshopper\"
Popular products at the Glasshopper online store<\/figcaption><\/figure>\n

Circumstances prevented Sarus from seeing where her passion takes her then. But today, it’s been nearly a decade of Sarus’s dedication to this art form. A lawyer, an artist and a professor, Sarus adorns multiple hats of talent.<\/p>\n

She is today the proud owner of her studio – the GlassHopper and her own online store<\/a>.<\/p>\n

Related read:\u00a014 successful business ideas for women in India<\/a><\/strong><\/p>\n

Studio vs. Online sales\u00a0<\/strong><\/h2>\n

She started her physical studio in 2008 and then consequently started selling online through her own Instamojo eCommerce website<\/a> in 2013.<\/p>\n

Her studio mainly offers larger stained glass products like bevelled panels and door panels for home interior decor purposes. Even though her main revenue is from her sales at the studio, Sarus has been consistently maintaining and scaling her online business too.<\/p>\n

“Selling online allows me to reach more people. The trinkets that you see, the charms, the brooches and the jewellery, are not my main area of focus. But because these items are more affordable and easy to make, it is more accessible to people. A wider range of customers order from me online and can enjoy having these small colour-splitting artworks in their own homes”<\/p><\/blockquote>\n

Related read:\u00a0How to sell handmade products online in India: The ultimate guide<\/a><\/strong><\/p>\n

4 Tips from GlassHopper owner – Sarus Nirhali<\/strong><\/h2>\n

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Don’t be restricted by fears of IP theft<\/strong><\/h3>\n

If there is something that can compete with Sarus’s love for her art form – it’s her love for teaching. This lawyer turned glass stain artist does not want this technique to remain limited within the circles that it is today. She conducts regular workshops to impart this skill to interested students.<\/p>\n

“Everybody’s art is unique. Just because I am teaching this art form, and teaching my students how to create my designs, I am not insecure about them surpassing me or stealing my designs.<\/p>\n

Every person’s art form is unique, and if even one person can create and sell a stained glass product successfully, I am proud as a teacher. My art is mine, their art is theirs. There is no need for fear.”<\/p>\n

Visit her website to book your seat at Sarus’s workshops!\u00a0<\/a><\/p>\n

Setting the correct price for your product<\/strong><\/h3>\n

Because every person’s art and execution are unique, setting a price for the product<\/a> can also be a challenge.<\/p>\n

Here are some things that the owner of GlassHopper wants you to remember when you start selling online<\/a>:<\/p>\n

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  1. You have to learn how to unabashedly put a value on your own worth<\/li>\n
  2. Get experts in the field to give you constructive criticism and honest feedback<\/li>\n
  3. Put a price on everything – raw material, labour, time, shipping<\/a>, packaging<\/a> etc.<\/li>\n
  4. Some products will sell, some won’t – always be flexible enough to respond to the market preferences<\/li>\n<\/ol>\n

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    Create your own free online store<\/a><\/p>\n

    The art of customer retention<\/strong><\/h3>\n

    “Be honest”<\/p>\n

    These two words are Sarus’s holy grail when running her business. She advocates honesty and integrity when dealing with every person involved in her business – from her vendors to manufacturers to the end customer.<\/p>\n

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    A post shared by Glasshopper India (@glasshopperindia)<\/a><\/p>\n<\/div>\n<\/blockquote>\n