{"id":23626,"date":"2022-08-29T07:54:43","date_gmt":"2022-08-29T02:24:43","guid":{"rendered":"https:\/\/www.instamojo.com\/blog\/?p=23626"},"modified":"2022-08-29T07:54:43","modified_gmt":"2022-08-29T02:24:43","slug":"integrated-analytics-instamojo-smart-landing-pages","status":"publish","type":"post","link":"https:\/\/www.instamojo.com\/blog\/integrated-analytics-instamojo-smart-landing-pages\/","title":{"rendered":"Now integrate analytics with Instamojo Smart Landing Pages!"},"content":{"rendered":"

To get meticulous insights into your traffic sources, conversion rates, sales funnel pipelines, and dropout rates – integrate your landing pages with eCommerce analytics! How, do you ask? Well, with your Instamojo Smart Pages- All you need to do is complete 5 steps.<\/strong><\/p>\n

But first, let’s understand why we need analytics in the first place.<\/p>\n

How does analytics help your eCommerce business?<\/strong><\/h2>\n

In a dynamic world where consumer preferences are changing every second, knowing what your customer actually wants is the only way to survive.<\/p>\n

And to understand your customer, you need to understand their behaviour. In a physical mall, the salesperson has the advantage of seeing what a potential customer is looking at and considering before making the final purchase.<\/p>\n

After observing multiple customers, they can they decide the characteristics of their usual buyers or their ideal ‘buyer persona<\/a>‘. This allows them to advertise better, and also reach out to individuals who share those characteristics.<\/p>\n

It is a different game when it comes to your eCommerce landing page<\/a>. Online business owners cannot ask each page visitor what they liked and didn’t. This is where analytics comes in!\u00a0<\/strong><\/p>\n

Each online visitor leaves behind a data trail. Correctly analysing this data allows you to have an insight into their choices and preferences.<\/p>\n

Related read:\u00a0Using data to design experiments and refine business strategy at Instamojo<\/a><\/strong><\/p>\n

eCommerce analytics helps you:<\/strong><\/h3>\n
    \n
  1. Understand which products are working<\/li>\n
  2. The target audience’s characteristics<\/li>\n
  3. Customer behaviour at every sale funnel stage<\/li>\n
  4. Understanding shifting consumer preferences<\/li>\n
  5. Effective A\/B testing<\/li>\n
  6. Show ads to those who might actually be interested<\/li>\n<\/ol>\n

    \u00a0But how do you track data?\u00a0\u00a0<\/strong><\/p>\n

    You can take the help of third-party software like Kissmetrics<\/a>, Crazy Egg<\/a>, Mixpanel<\/a> etc. But if you are a small business that is just starting out, or if you want free and effective ways of tracking and analysing data – just take Google’s help.<\/p>\n

    Google analytics<\/a> has become quite standard in the world of eCommerce because of its ease of use and wide applications.<\/p>\n

    Integrating Google Analytics with your Instamojo smart landing pages\u00a0<\/strong><\/h2>\n

    Integrating GA with your Smart Pages Pro account<\/a>\u00a0helps you track visitors to your landing page, conversation rates, outbound click rates, engagement with media and also run ads more effectively.<\/p>\n

    Follow these steps:\u00a0<\/strong><\/p>\n

      \n
    1. Create an account on Google Tag Manager.<\/li>\n
    2. Go to the admin section and click on Data Streams<\/li>\n
    3. Add stream to find the measurement ID on the right corner\"Integrated<\/li>\n
    4. Open the Smart Pages section from your Instamojo dashboard and scroll down till you reach Page Settings<\/li>\n
    5. Copy paste this Measurement ID onto the Google Analytics ID form after enabling the toggle<\/li>\n<\/ol>\n

      Related read:\u00a010 powerful marketing tools; features you can find on the Instamojo dashboard<\/a><\/strong><\/p>\n

      Integrating Facebook Pixels with your Instamojo smart landing pages\u00a0<\/strong><\/h2>\n

      For an eCommerce business to get new customers, being present on social media is mandatory.<\/a> Social media platforms like Facebook and Instagram help you reach new audiences by exposing your content to wider audiences who might be interested.<\/p>\n

      If you want to run ads on Facebook<\/a>, but do not want to waste money, you need to ensure Facebook is showing your ad to the right people. To know who is the ideal target customer- you need data.<\/p>\n

      A Facebook tracking pixel is a piece of code that tracks data from your preferred URL and relays it to Facebook.<\/p>\n

      By integrating your Smart Page with a Facebook Pixel ID, you can-\u00a0<\/strong><\/p>\n

        \n
      1. Track specific events like -Page Views, Initiation of checkout, completed the payment<\/li>\n
      2. Understand how many visitors are from consumers who came from Facebook<\/li>\n
      3. Optimize ads according to your target audience<\/li>\n
      4. Remarket to people who have already taken some action on your landing page<\/li>\n<\/ol>\n

        How do you add the FB pixel tracking ID to your Smart Page account?\u00a0<\/strong><\/h3>\n
          \n
        1. Go to your Facebook business manager<\/a> and then click on “Data Sources” in the event manager tab<\/li>\n
        2. Create a metapixel or select a pixel already created, and copy-paste that ID<\/li>\n
        3. Open the Smart Pages section from your Instamojo dashboard and scroll down till you reach Page Settings<\/li>\n
        4. Enable the toggle for FB pixel ID and copy-paste the ID in the form<\/li>\n
        5. Choose the events that you would want to trigger the tracking ID fo\"Integrated<\/a><\/li>\n<\/ol>\n

           <\/p>\n

          Knowing your customer gives you the power to make informed decisions. Accelerate the performance of your landing page by enabling integrated analytics. Upgrade to a premium Smart Page account today!<\/p>\n

          \n

          Upgrade to Smart Page Pro <\/a><\/p>\n

           <\/p>\n","protected":false},"excerpt":{"rendered":"To get meticulous insights into your traffic sources, conversion rates, sales funnel pipelines, and dropout rates – integrate…\n","protected":false},"author":67,"featured_media":23657,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[5],"tags":[499,2263,589,502,5442,4918,4925,1016,5631,1232,5404],"yoast_head":"\nNow integrate analytics with Instamojo Smart Landing Pages! - Blog Instamojo<\/title>\n<meta name=\"description\" content=\"Effectively track and monitor customer behaviour to make informed decisions on your Smart Landing Pages with our integrated analytics feature.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.instamojo.com\/blog\/integrated-analytics-instamojo-smart-landing-pages\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Now integrate analytics with Instamojo Smart Landing Pages! 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