{"id":23671,"date":"2022-08-30T18:44:10","date_gmt":"2022-08-30T13:14:10","guid":{"rendered":"https:\/\/www.instamojo.com\/blog\/?p=23671"},"modified":"2022-08-30T18:44:10","modified_gmt":"2022-08-30T13:14:10","slug":"google-product-review-update-ecommerce","status":"publish","type":"post","link":"https:\/\/www.instamojo.com\/blog\/google-product-review-update-ecommerce\/","title":{"rendered":"Google product reviews update to roll out soon: what it means for your eCommerce site"},"content":{"rendered":"<p>Google announced that the fifth version of the product reviews update will roll out this week. This major Google algorithm update is tied with the helpful content update which also began on August.<\/p>\n<p>Which websites does this update affect? For eCommerce websites, how does this algorithm update influence search rankings? Let\u2019s find out.<\/p>\n<h2><strong>Product reviews update: what you need to know<\/strong><\/h2>\n<p>Firstly, let\u2019s look at what a Google algorithm update is. Google regularly updates its algorithm to bring better search results for users. The aim is to rank websites that are genuinely helpful and demote the ones that are written purely for search rankings. Every time there\u2019s an algorithm update, Google announces it publicly on their <a href=\"https:\/\/developers.google.com\/search\/updates\/ranking\" target=\"_blank\" rel=\"noopener\">updates page<\/a>. Typically, after an update, some websites see a decrease in traffic.<\/p>\n<blockquote class=\"twitter-tweet\" data-width=\"550\" data-dnt=\"true\">\n<p lang=\"en\" dir=\"ltr\">Today we released the July 2022 product reviews update. We&#39;ll update our ranking release history page when the rollout is complete: <a href=\"https:\/\/t.co\/sQ5COfdNcb\">https:\/\/t.co\/sQ5COfdNcb<\/a><\/p>\n<p>&mdash; Google Search Central (@googlesearchc) <a href=\"https:\/\/twitter.com\/googlesearchc\/status\/1552344082336432129?ref_src=twsrc%5Etfw\">July 27, 2022<\/a><\/p><\/blockquote>\n<p><script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script><\/p>\n<p>The product review update is Google\u2019s latest algorithm update. The target is to rank product review related content published on the web that is more useful to searchers. Review content is published mostly by affiliate sites and review websites. This update will also affect eCommerce websites slightly.<\/p>\n<p>Regarding the product reviews update, Google said, \u201cfocus overall is on providing users with content that provides insightful analysis and original research, content written by experts or enthusiasts who know the topic well.\u201d In short, Google wants users to find meaningful reviews without having to scroll through a lot of fluff.<\/p>\n<h2><strong>Product reviews update: impact on your eCommerce website and what you need to do<\/strong><\/h2>\n<p>Earlier this year, Google published a blog post which is about <a href=\"https:\/\/developers.google.com\/search\/docs\/advanced\/ecommerce\/write-high-quality-product-reviews\">providing better product information for shoppers<\/a>. They explain how giving accurate product descriptions is a must for ranking better. Instead of generic details, give in-depth review of your products.<\/p>\n<figure id=\"attachment_23676\" aria-describedby=\"caption-attachment-23676\" style=\"width: 1810px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" class=\"wp-image-23676 size-full\" src=\"https:\/\/www.instamojo.com\/blog\/wp-content\/uploads\/2022\/08\/Screenshot-2022-08-30-at-6.31.25-PM-min.png\" alt=\"tips for product reviews by Google\" width=\"1810\" height=\"1378\" srcset=\"https:\/\/www.instamojo.com\/blog\/wp-content\/uploads\/2022\/08\/Screenshot-2022-08-30-at-6.31.25-PM-min.png 1810w, https:\/\/www.instamojo.com\/blog\/wp-content\/uploads\/2022\/08\/Screenshot-2022-08-30-at-6.31.25-PM-min-300x228.png 300w, https:\/\/www.instamojo.com\/blog\/wp-content\/uploads\/2022\/08\/Screenshot-2022-08-30-at-6.31.25-PM-min-1024x780.png 1024w, https:\/\/www.instamojo.com\/blog\/wp-content\/uploads\/2022\/08\/Screenshot-2022-08-30-at-6.31.25-PM-min-768x585.png 768w, https:\/\/www.instamojo.com\/blog\/wp-content\/uploads\/2022\/08\/Screenshot-2022-08-30-at-6.31.25-PM-min-1536x1169.png 1536w, https:\/\/www.instamojo.com\/blog\/wp-content\/uploads\/2022\/08\/Screenshot-2022-08-30-at-6.31.25-PM-min-380x289.png 380w, https:\/\/www.instamojo.com\/blog\/wp-content\/uploads\/2022\/08\/Screenshot-2022-08-30-at-6.31.25-PM-min-800x609.png 800w, https:\/\/www.instamojo.com\/blog\/wp-content\/uploads\/2022\/08\/Screenshot-2022-08-30-at-6.31.25-PM-min-1160x883.png 1160w\" sizes=\"(max-width: 1810px) 100vw, 1810px\" \/><figcaption id=\"caption-attachment-23676\" class=\"wp-caption-text\"><span style=\"color: #999999;\">Source: <a style=\"color: #999999;\" href=\"https:\/\/developers.google.com\/search\/docs\/advanced\/ecommerce\/write-high-quality-product-reviews\" target=\"_blank\" rel=\"noopener\">Google Search Central<\/a><\/span><\/figcaption><\/figure>\n<p>All this points to <a href=\"https:\/\/www.instamojo.com\/blog\/how-to-write-product-description\/\" target=\"_blank\" rel=\"noopener\">better product descriptions<\/a> and <a href=\"https:\/\/www.instamojo.com\/blog\/ecommerce-photography\/\" target=\"_blank\" rel=\"noopener\">images<\/a> or other visuals.<\/p>\n<h2><strong>Optimise your website for search engines<\/strong><\/h2>\n<p>Google algorithm updates will always keep coming. But if your eCommerce website follows the basics of SEO, you won\u2019t have much to worry about. To gain a better understanding of SEO, here\u2019s a video on how to improve search ranking for your online store.<\/p>\n<div class=\"cs-embed cs-embed-responsive\"><iframe loading=\"lazy\" title=\"How to make your ecommerce website stand out in Google Search  (6 Tips)\" width=\"1200\" height=\"675\" src=\"https:\/\/www.youtube.com\/embed\/MEpiG_AbaxA?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen><\/iframe><\/div>\n<p>Need a more insightful guide on eCommerce SEO? Here\u2019s a free eBook that will help you understand every aspect of SEO with actionable tips.<\/p>\n<hr \/>\n<p style=\"text-align: center;\"><a class=\"mb-button mb-style- mb-size-default mb-corners-default mb-text-style-default \" style=\"background-color: #2bc470;\" href=\"https:\/\/instamojoebooks.stores.instamojo.com\/product\/3284176\/stop-feeling-invisible-the-beginners-guide-t?sideBar=setup&amp;view=desktop\">Get your free eBook<\/a><\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"Google announced that the fifth version of the product reviews update will roll out this week. This major&hellip;\n","protected":false},"author":60,"featured_media":23674,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[1],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v17.8 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Google product reviews update to roll out soon: what it means for your eCommerce site<\/title>\n<meta name=\"description\" content=\"Google announced that the product reviews update will roll out soon. For eCommerce websites, how does this influence search rankings?\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.instamojo.com\/blog\/google-product-review-update-ecommerce\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Google product reviews update to roll out soon: what it means for your eCommerce site\" \/>\n<meta property=\"og:description\" content=\"Google announced that the product reviews update will roll out soon. 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