{"id":23686,"date":"2022-09-01T10:27:38","date_gmt":"2022-09-01T04:57:38","guid":{"rendered":"https:\/\/www.instamojo.com\/blog\/?p=23686"},"modified":"2023-01-06T12:24:19","modified_gmt":"2023-01-06T06:54:19","slug":"partnerships-at-instamojo","status":"publish","type":"post","link":"https:\/\/www.instamojo.com\/blog\/partnerships-at-instamojo\/","title":{"rendered":"Partnerships at Instamojo: Driving D2C adoption for MSMEs"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">\u00a0Today, the partnerships team at Instamojo is building a partner program called the <strong>Ecommerce Squad.\u00a0<\/strong><\/span><\/p>\n<blockquote><p><strong>The key objective is to drive consumption &amp; adoption by MSMEs &amp; SMBs &amp; fueling their D2C Journeys.<\/strong><\/p><\/blockquote>\n<p>Who am I? Well, I lead partnerships at Instamojo. So I am the perfect person to tell you why we started this project and what we hope to achieve.<\/p>\n<p><span style=\"font-weight: 400;\">Before I start, let&#8217;s address the first question on everyone&#8217;s mind:\u00a0<\/span><\/p>\n<h2><b>What is a partner program?<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Simply put,\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">A partner program is a strategy to build more value for your end customer by enabling\/incentivising value creation by your potential partners.\u00a0<\/span><\/p>\n<p><strong>Partners enable this by providing value-added services <\/strong><strong style=\"font-family: -apple-system, BlinkMacSystemFont, 'Segoe UI', Roboto, 'Helvetica Neue', Arial, 'Noto Sans', sans-serif, 'Apple Color Emoji', 'Segoe UI Emoji', 'Segoe UI Symbol', 'Noto Color Emoji';\">like <\/strong><\/p>\n<ul>\n<li><strong style=\"font-family: -apple-system, BlinkMacSystemFont, 'Segoe UI', Roboto, 'Helvetica Neue', Arial, 'Noto Sans', sans-serif, 'Apple Color Emoji', 'Segoe UI Emoji', 'Segoe UI Symbol', 'Noto Color Emoji';\">Custom store setup<\/strong><\/li>\n<li><strong>Creative design<\/strong><\/li>\n<li><strong>Copy &amp; content services<\/strong><\/li>\n<li><strong>Social media management<\/strong><\/li>\n<li><strong>Marketing<\/strong><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">They build unmatched value for Instamojo Merchants.\u00a0<\/span><\/p>\n<h2><b>How does this fit in with Instamojo&#8217;s vision?<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Every merchant we onboard today is unique. Their aspirations, struggles &amp; path to success will, of course, be unique.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">We understand that the vital win is not just setting up their <a href=\"https:\/\/www.instamojo.com\/?utm_source=imblog&amp;utm_medium=interlink&amp;utm_campaign=home_page\" target=\"_blank\" rel=\"noopener\">independent eCommerce store<\/a> but running a successful eCommerce business.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Not surprisingly, we have religiously adopted this as our vision for the <strong><a href=\"https:\/\/www.instamojo.com\/partner\/?utm_source=imblog&amp;utm_medium=interlink&amp;utm_campaign=become_partner\" target=\"_blank\" rel=\"noopener\">partner program<\/a><\/strong>: <\/span><strong>To drive consumption &amp; to enable our merchants to run a successful eCommerce business.<\/strong><\/p>\n<h2><b>How do we do this today?<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Our partners come with years of experience as capable advisors &amp; doers. They work with potential merchants &amp; help build a store that matches their aspirations.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">They also help with best practices &amp; patient hand holding to help our merchants get off the mark quickly. Inevitably helping reduce the learning curve for their eCommerce journeys.<\/span><\/p>\n<p><span style=\"font-weight: 400;\"><strong>eCommerce Squad partners<\/strong> understand small businesses, and they know their constraints. They work with these merchants to drive value-for-money results.<\/span><\/p>\n<p><a href=\"https:\/\/www.instamojo.com\/partner\/?utm_source=imblog&amp;utm_medium=interlink&amp;utm_campaign=become_partner\"><span style=\"font-weight: 400;\"><img loading=\"lazy\" class=\"alignnone wp-image-23690 size-large\" src=\"https:\/\/www.instamojo.com\/blog\/wp-content\/uploads\/2022\/09\/Screenshot-2022-09-01-at-10.28.23-AM-1024x563.png\" alt=\"Instamojo partner program\" width=\"1024\" height=\"563\" srcset=\"https:\/\/www.instamojo.com\/blog\/wp-content\/uploads\/2022\/09\/Screenshot-2022-09-01-at-10.28.23-AM-1024x563.png 1024w, https:\/\/www.instamojo.com\/blog\/wp-content\/uploads\/2022\/09\/Screenshot-2022-09-01-at-10.28.23-AM-300x165.png 300w, https:\/\/www.instamojo.com\/blog\/wp-content\/uploads\/2022\/09\/Screenshot-2022-09-01-at-10.28.23-AM-768x423.png 768w, https:\/\/www.instamojo.com\/blog\/wp-content\/uploads\/2022\/09\/Screenshot-2022-09-01-at-10.28.23-AM-380x209.png 380w, https:\/\/www.instamojo.com\/blog\/wp-content\/uploads\/2022\/09\/Screenshot-2022-09-01-at-10.28.23-AM-800x440.png 800w, https:\/\/www.instamojo.com\/blog\/wp-content\/uploads\/2022\/09\/Screenshot-2022-09-01-at-10.28.23-AM-1160x638.png 1160w, https:\/\/www.instamojo.com\/blog\/wp-content\/uploads\/2022\/09\/Screenshot-2022-09-01-at-10.28.23-AM.png 1343w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/span><\/a><\/p>\n<p><strong>Related read:\u00a0<a href=\"https:\/\/www.instamojo.com\/blog\/powerful-marketing-tools-and-features-on-instamojo\/\" target=\"_blank\" rel=\"noopener\">10 powerful marketing tools &amp; features you can find on the Instamojo dashboard<\/a><\/strong><\/p>\n<h2><b>What about existing Instamojo users? How can they benefit?<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">When a merchant reaches out to the Instamojo team, they have a specific goal in mind. It could be creating content, designing creatives, or running social media campaigns.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Based on their goal, the right partner is connected to help drive the desired outcome.\u00a0<\/span><\/p>\n<h2><b>How easy is it to build a new partner program?<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Not easy at all. Patience is key. Being flexible early on is a must-have requirement. Being open to feedback from partners is also a must.\u00a0<\/span><\/p>\n<p><strong>Some of the significant challenges we face today:<\/strong><\/p>\n<h3><b>Finding the right partner:<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Different partners have different aspirations. We need to identify &amp; work with those partners whose aspirations match our vision. We are always willing to invest time &amp; effort to help our partners find their fit. Hence, our preference is for partners to be ready to invest in long-term value creation.<\/span><\/p>\n<h3><b>Helping partners get started:<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Today, the program is tailor-made for partners working with MSME merchants. We work with such partners helping them craft unbeatable value propositions for their end customers. It takes time for any new initiative &amp; we patiently work with them.\u00a0<\/span><\/p>\n<p><a href=\"https:\/\/www.instamojo.com\/partner\/?utm_source=imblog&amp;utm_medium=interlink&amp;utm_campaign=become_partner\"><span style=\"font-weight: 400;\"><img loading=\"lazy\" class=\"alignnone wp-image-23689 size-full\" src=\"https:\/\/www.instamojo.com\/blog\/wp-content\/uploads\/2022\/09\/Screenshot-2022-09-01-at-10.28.39-AM.png\" alt=\"Instamojo partner program\" width=\"787\" height=\"547\" srcset=\"https:\/\/www.instamojo.com\/blog\/wp-content\/uploads\/2022\/09\/Screenshot-2022-09-01-at-10.28.39-AM.png 787w, https:\/\/www.instamojo.com\/blog\/wp-content\/uploads\/2022\/09\/Screenshot-2022-09-01-at-10.28.39-AM-300x209.png 300w, https:\/\/www.instamojo.com\/blog\/wp-content\/uploads\/2022\/09\/Screenshot-2022-09-01-at-10.28.39-AM-768x534.png 768w, https:\/\/www.instamojo.com\/blog\/wp-content\/uploads\/2022\/09\/Screenshot-2022-09-01-at-10.28.39-AM-200x140.png 200w, https:\/\/www.instamojo.com\/blog\/wp-content\/uploads\/2022\/09\/Screenshot-2022-09-01-at-10.28.39-AM-380x264.png 380w\" sizes=\"(max-width: 787px) 100vw, 787px\" \/><\/span><\/a><\/p>\n<blockquote><p><strong>End of the day, in the Partnership team our mantra is to build Trust &amp; remain Partners first.\u00a0<\/strong><\/p><\/blockquote>\n<hr \/>\n<p style=\"text-align: center;\"><a class=\"mb-button mb-style-flat mb-size-default mb-corners-default mb-text-style-default \" style=\"background-color: #2bc470;\" href=\"https:\/\/www.instamojo.com\/partner\/?utm_source=imblog&amp;utm_medium=interlink&amp;utm_campaign=become_partner\">Become an Instamojo Partner<\/a><\/p>\n<p><em>This blog was written by Anas Shakil, the Director of Partnerships at Instamojo. You can connect to Anas <a href=\"https:\/\/www.linkedin.com\/in\/anasshakil\/?originalSubdomain=in\" target=\"_blank\" rel=\"noopener\">here<\/a>.\u00a0<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"\u00a0Today, the partnerships team at Instamojo is building a partner program called the Ecommerce Squad.\u00a0 The key objective&hellip;\n","protected":false},"author":73,"featured_media":23687,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[6],"tags":[4633,5743,5745,1649,5744,5676,5748],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v17.8 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Partnerships at Instamojo: Driving D2C adoption for MSMEs - Blog Instamojo<\/title>\n<meta name=\"description\" content=\"Instamojo partners help eCommerce businesses reach their full potential by providing relevant value added services. 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