{"id":24123,"date":"2022-11-09T10:13:59","date_gmt":"2022-11-09T04:43:59","guid":{"rendered":"https:\/\/www.instamojo.com\/blog\/?p=24123"},"modified":"2022-11-09T10:13:59","modified_gmt":"2022-11-09T04:43:59","slug":"whatsapp-community-feature-update-what-you-need-to-know","status":"publish","type":"post","link":"https:\/\/www.instamojo.com\/blog\/whatsapp-community-feature-update-what-you-need-to-know\/","title":{"rendered":"WhatsApp &#8216;Communities&#8217; feature update 2022: What you need to know"},"content":{"rendered":"<p>Whatsapp recently released a host of new features. The most anticipated feature globally has been &#8211; Communities. What is this new feature all about and how does it help your business growth? Let&#8217;s find out.<\/p>\n<h2><strong>What is the &#8216;Communities&#8217; feature?\u00a0<\/strong><\/h2>\n<p>Whatsapp, a META-owned messaging platform recently announced a major feature &#8211;\u00a0 Communities. Think of it like groups of people with similar or joint interests. It allows you to connect and have quick conversations with specific people on specific topics.<\/p>\n<blockquote><p>&#8220;Today we&#8217;re launching Communities on WhatsApp. It makes groups better by enabling sub-groups, multiple threads, announcement channels, and more.&#8221; Mark Zuckerberg, CEO, Meta<\/p><\/blockquote>\n<h3><strong>Is it different from Whatsapp groups?\u00a0<\/strong><\/h3>\n<p>This feature is quite admittedly similar to Whatsapp Groups. But here is a key difference -A community will help you organise your contacts and groups even more.<\/p>\n<p>You can still make separate groups for targetted people, <strong>but if more than one group fall in the same category or social interest<\/strong>, you can bunch them together under one tab.<\/p>\n<p><img loading=\"lazy\" src=\"https:\/\/img.etimg.com\/thumb\/msid-95277850,width-650,imgsize-53438,,resizemode-4,quality-100\/mark-zuckerberg-announces-32-person-video-call-on-whatsapp-.jpg\" alt=\"\" width=\"650\" height=\"488\" \/><\/p>\n<p>So for example, if you have a group of work friends, a group of work acquaintances, a group\/chat with clients, chat with bosses etc, you can shift all these conversations under the &#8220;Work&#8221; Tab in your communities section.<\/p>\n<p><strong>The conversation and groups will remain, but now they will all be under one umbrella.<\/strong><\/p>\n<h2><strong>How do I use the Whatsapp Communities feature?\u00a0<\/strong><\/h2>\n<p>To start using this feature, tap on the communities tab. For Android users, it will be at the top of your chats, for iOS users, would be at the bottom.<\/p>\n<p>You can start a new community from scratch, or just add existing groups.<\/p>\n<p>This feature will also have admins that will be responsible for creating communities and managing the content and members.<\/p>\n<p><strong>Admins can:<\/strong><\/p>\n<ul>\n<li>Choose which groups to add to this community<\/li>\n<li>Unlink groups or individuals from the community entirely<\/li>\n<li>Delete abusive or inappropriate comment<\/li>\n<\/ul>\n<p>Just like in a group, users can exit the communities too without having to inform anybody.<\/p>\n<p><strong>Related read:\u00a0<a href=\"https:\/\/www.instamojo.com\/blog\/how-to-sell-on-whatsapp\/\" target=\"_blank\" rel=\"noopener\">How to sell on WhatsApp practically for Indian sellers<\/a><\/strong><\/p>\n<h2><strong>Can I use this feature for business growth?\u00a0<\/strong><\/h2>\n<p>Since this feature allows for more streamlined management of your conversations, it has a lot of potential for your online business.<\/p>\n<ol>\n<li>You can start communities for your prospects and engage them in discussions<\/li>\n<li>Since there will be differences in the amount of interest shown for you, you can divide them according to where they are in their customer awareness phase<\/li>\n<li>For an added <a href=\"https:\/\/www.instamojo.com\/blog\/loyalty-marketing-strategies-for-small-businesses\/\" target=\"_blank\" rel=\"noopener\">personalised touch to your existing customers<\/a>, you can create special groups for discounts, loyalty rewards, freebies, content announcements etc.<\/li>\n<li>If you have more than one business, you can create separate communities for each of them<\/li>\n<li>You can help your customers engage with each other and build a<a href=\"https:\/\/www.instamojo.com\/blog\/indian-msme-network-business-community\/\" target=\"_blank\" rel=\"noopener\"> loyal community\u00a0<\/a><\/li>\n<li>If you are in the events business, you can create new groups based the events calendar<\/li>\n<li>If you are in the travels business, you can create different groups based on the locations<\/li>\n<\/ol>\n<p><strong>Related read:\u00a0<a href=\"https:\/\/www.instamojo.com\/blog\/whatsapp-marketing-strategies-small-businesses\/\" target=\"_blank\" rel=\"noopener\">WhatsApp marketing strategies; tips for small businesses<\/a><\/strong><\/p>\n<p>The possibilities are endless. And the best part? Since similar groups would be in the same community, it gives you more insights into your customer behaviour and target audience.<\/p>\n<p>At Instamojo, we have connected like-minded business people to enable community-led growth. We share resources, social media hacks and other important eCommerce industry news.<\/p>\n<p><strong>Want to be a part of our business community?\u00a0<\/strong><\/p>\n<hr \/>\n<p style=\"text-align: center;\"><a class=\"mb-button mb-style-flat mb-size-default mb-corners-default mb-text-style-default \" style=\"background-color: #2bc470;\" href=\"https:\/\/www.instamojo.com\/resources\/online-business-communities\/?utm_source=imblog&amp;utm_medium=interlink&amp;utm_campaign=online_business_communities\">Start here <\/a><\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"Whatsapp recently released a host of new features. The most anticipated feature globally has been &#8211; Communities. What&hellip;\n","protected":false},"author":67,"featured_media":24133,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[1],"tags":[2835,5825,1866,431,2034,5824,5823,5822],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v17.8 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>WhatsApp &#039;Communities&#039; feature update 2022: What you need to know - Blog Instamojo<\/title>\n<meta name=\"description\" content=\"Meta-owned platform WhatsApp recently announced &#039;Communities&#039; as a new feature. What is it and how can it help your business? 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