{"id":24420,"date":"2022-12-18T11:52:36","date_gmt":"2022-12-18T06:22:36","guid":{"rendered":"https:\/\/www.instamojo.com\/blog\/?p=24420"},"modified":"2022-12-18T11:52:56","modified_gmt":"2022-12-18T06:22:56","slug":"social-media-trends-2023-a-social-media-managers-thoughts","status":"publish","type":"post","link":"https:\/\/www.instamojo.com\/blog\/social-media-trends-2023-a-social-media-managers-thoughts\/","title":{"rendered":"From the Instamojo social media manager’s desk: What will matter in 2023?"},"content":{"rendered":"

You may have heard the phrase, \u201cchange is the only constant\u201d. Well, there\u2019s nothing better than social media to prove that right.\u00a0<\/span><\/p>\n

Managing social media at Instamojo has been rewarding and insightful, to say the least. Seeing D2C brands using social media to grow their businesses in 2022 has thrown up some interesting patterns. Allow me to highlight and acknowledge a few things that would <\/span>rule in 2023 (and some things that just won’t fly.)\u00a0<\/span><\/p>\n

Here are 7 of the most important trends you need to consider for your 2023 social media strategy.<\/strong><\/h3>\n

Trend #1: Shopping on social media is bigger than ever<\/b><\/h2>\n

Owing to the pandemic, social media has evolved and has come to become a significant economic force in the eCommerce industry. People now prefer to purchase products and spend money on digital services through Instagram posts or Facebook ads.\u00a0<\/span><\/p>\n

According to <\/span>Business Standard<\/span><\/a>, shopping on social media is predicted to hit $1.2 trillion by 2025 out of which millennials alone will account for nearly $401 billion of social commerce spending by 2025.<\/span><\/p>\n

India along with Brazil are likely to be the top key markets.<\/strong><\/p>\n

Trend #2: Social search VS Google search <\/b><\/h2>\n

Yes, you read that right. Social media searches are now competing against Google searches<\/a>. <\/span><\/p>\n

For example, Instagram Searchable map is a feature that challenges a spot traditionally held by Google.\u00a0<\/span><\/p>\n

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Source: Embed Social<\/figcaption><\/figure>\n

This feature allows you to see the most popular spots in your area, bookmark locations you would like to visit, etc. <\/span><\/p>\n

It does not stop there, users tend to look up a D2C brand’s social media to check out its product catalogues- from apparel to tech.<\/span><\/p>\n

Trend#3: Capitalising on ‘trending’ audio\u00a0<\/b><\/h2>\n

Ever come across certain reels that have thousands of likes and millions of views? Yes, a good percentage of that can be attributed to what could be called \u201ctrending audio\u201d.\u00a0\u00a0<\/span><\/p>\n

The song or sound starts trending as it gains popularity. Like many other things, there isn\u2019t any official communication from Instagram as to what makes an audio trend. The majority of influencers and brands get behind this trend to make their content reach a wider audience.<\/span><\/p>\n

Related read:\u00a0Instagram reels for your business: A beginner’s guide<\/a><\/strong><\/p>\n

How do you know if audio is trending and where can you find them?<\/b><\/h3>\n