{"id":24589,"date":"2023-01-02T20:50:20","date_gmt":"2023-01-02T15:20:20","guid":{"rendered":"https:\/\/www.instamojo.com\/blog\/?p=24589"},"modified":"2024-01-18T22:01:27","modified_gmt":"2024-01-18T16:31:27","slug":"word-of-mouth-marketing","status":"publish","type":"post","link":"https:\/\/www.instamojo.com\/blog\/word-of-mouth-marketing\/","title":{"rendered":"Word of mouth marketing: The best FREE marketing strategy in the world"},"content":{"rendered":"

Have you ever talked about your favourite restaurant on the block, and then your friends and family went and checked it out?\u00a0<\/span><\/p>\n

Or when people complimented you on your fragrance and asked you about it?\u00a0<\/span><\/p>\n

What about that one thrift shop where you found the best affordable shoes that you could not stop raving about?\u00a0<\/span><\/p>\n

These are some straightforward examples of word-of-mouth marketing.<\/span><\/p>\n

But as a D2C brand, how does word-of-mouth marketing help your brand? And do you actually have any control over this form of marketing? Here is everything you need to know!\u00a0\u00a0<\/b><\/p>\n

What is word of mouth marketing?<\/strong><\/h2>\n

Word-of-mouth marketing is a type of free advertising through positive organic discussions that your customers have after interacting with your band.\u00a0<\/span><\/p>\n

This is one of the most untapped and powerful forms of marketing present in our society.\u00a0<\/span><\/p>\n

Here are some statistics from Semrush that will show you just how effective WoM can be.<\/span><\/a><\/p>\n

In eCommerce, the categories that benefit most from this form of marketing are: Electronics,\u00a0 food and baked goods, clothes and accessories\u00a0<\/strong><\/p><\/blockquote>\n

Types of word-of-mouth marketing<\/strong><\/h2>\n
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Word-of-mouth marketing takes various forms, each with distinct advantages:<\/p>\n