{"id":24663,"date":"2023-01-12T09:26:32","date_gmt":"2023-01-12T03:56:32","guid":{"rendered":"https:\/\/www.instamojo.com\/blog\/?p=24663"},"modified":"2023-02-02T15:53:15","modified_gmt":"2023-02-02T10:23:15","slug":"kriti-henna-an-organic-brand-born-from-traditional-wisdom","status":"publish","type":"post","link":"https:\/\/www.instamojo.com\/blog\/kriti-henna-an-organic-brand-born-from-traditional-wisdom\/","title":{"rendered":"Kriti Henna: An organic brand born from traditional wisdom"},"content":{"rendered":"

Kriti Henna is the product of love and ages of traditional wisdom. Love for her daughter, and the wisdom of a grandmother. This brand is built on roots that are unshakeable.<\/p>\n

From a handful of orders to hundreds of orders in a month, this brand has seen tremendous growth over the course of 3 years.<\/p>\n

The founder- Aparna Sampath, named her brand after her daughter Sukriti. As a passionate and successful henna artist, Aparna decided to retain ‘Henna’ for her organic brand.<\/p>\n

Read on to know more about this entrepreneur’s refreshing journey.<\/p>\n

How a grandmother’s little remedies led to the birth of a brand\u00a0<\/strong><\/h2>\n

When Aparna’s daughter was just 3 months old, she started itching and scratching all the time. Even medicated lotions, and creams did not seem to work for more than a day.\u00a0<\/span><\/p>\n

After weeks of agony and tension, Aparna’s grandmother suggested a herbal concoction made of purely natural ingredients. <\/span><\/p>\n

At this point, really, what did Aparna have to lose?\u00a0<\/span><\/p>\n

Aparna’s family immediately stopped all medicated soaps and lotions for their precious daughter Sukriti. Even after using the best in the market, chemicals were clearly not the answer. They decided to follow their roots.\u00a0<\/span><\/p>\n

\u201cIt might sound idiotic. It might sound like I am jumping out of a building. But it did work\u201d\u00a0<\/strong><\/p><\/blockquote>\n

That was the linchpin that gave birth to what Kriti Henna<\/a> stands for today.<\/p>\n

Once Aparna realised the true inherent remedial and transformative powers of plant leaves, flowers and plants, there was no going back for her.<\/p>\n

“One of my grandmother’s earliest suggestions was a simple recipe with rose petals in your bath powder. It became one of the first products that I launched. Once my friends who also had babies started seeing the magic of these herbal products, they started asking me for them. And slowly and steadily that’s how Kriti Henna saw more and more customers.”<\/strong><\/p>\n

Related read:\u00a0How to sell organic products online: the complete guide<\/a><\/p>\n

Business operations of Kriti Henna\u00a0<\/strong><\/h2>\n

It’s been 3.5 years since Kriti Henna<\/a> set up shop. Aparna’s was interest fueled by the repository of knowledge possessed by her grandmother. <\/span><\/p>\n

She undertook multiple online courses on formulations and started researching the properties of different oils, herbs and plants.\u00a0<\/span><\/p>\n

“I need to understand what the leaf is. A lot of the leaves have different names in different languages. Knowing what leaf will serve my purpose was necessary. Whenever I couldn’t find the exact leaf I needed, I would ask my grandmother for a replacement. I found her to be a walking dictionary\u201d\u00a0<\/strong><\/p>\n

\"Kriti<\/a>
Kriti Henna: An Instamojo online store<\/figcaption><\/figure>\n

Today, Kriti Henna has tie-ups with farms near Tirunavelli and Coimbatore to supply them with the herbs and plants they need. Provided, they do not already have access to them from their own backyard.\u00a0<\/span><\/p>\n

“My goal for the coming year is to have an organic certification for my online brand”<\/p><\/blockquote>\n

And her biggest cheerleaders in the world? Her parents, in-laws and her husband.<\/p>\n

Aparna also has a small team that helps her with core business operations like prepping the world area by completing sanitising every inch, order management, packaging of orders and then shipping<\/a>.<\/p>\n

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A post shared by Kriti (@kritihenna)<\/a><\/p>\n<\/div>\n<\/blockquote>\n