{"id":2497,"date":"2016-03-03T13:24:42","date_gmt":"2016-03-03T07:54:42","guid":{"rendered":"http:\/\/blog.instamojo.com\/?p=2497"},"modified":"2022-12-15T20:44:43","modified_gmt":"2022-12-15T15:14:43","slug":"sell-on-pinterest","status":"publish","type":"post","link":"https:\/\/www.instamojo.com\/blog\/sell-on-pinterest\/","title":{"rendered":"How to sell products on Pinterest &#8211; tips and guide"},"content":{"rendered":"<p>As the world gets smaller, the opportunities to expand your horizons are booming. Pinterest allows tons of global users to do just that.<\/p>\n<p>Pinterest is one of the most interesting social platforms for product discovery, with a card\/pin layout that is super appealing and search-friendly. If you are selling something and are not on Pinterest, you&#8217;re missing out on a\u00a0major marketing opportunity.<\/p>\n<p>Only two years after it launched, Pinterest ranked third behind Facebook and Twitter in terms of popularity. Now approaching its sixth year, it&#8217;s a social staple for consumers and brands alike.<\/p>\n<p>In this guide, we will show you &#8211;<\/p>\n<ul>\n<li><strong><a style=\"color: #4e4e91!important;\" href=\"#Why\"> Why sell on Pinterest<\/a><\/strong><\/li>\n<\/ul>\n<ul>\n<li><strong><a style=\"color: #4e4e91!important;\" href=\"#How\"> How to use Pinterest features to sell products<\/a><\/strong><\/li>\n<\/ul>\n<p><a href=\"https:\/\/www.instamojo.com\/blog\/wp-content\/uploads\/2016\/03\/pint.png\"><img loading=\"lazy\" class=\"aligncenter size-full wp-image-5394\" src=\"https:\/\/www.instamojo.com\/blog\/wp-content\/uploads\/2016\/03\/pint.png\" alt=\"sell on pinterest india\" width=\"800\" height=\"874\" srcset=\"https:\/\/www.instamojo.com\/blog\/wp-content\/uploads\/2016\/03\/pint.png 800w, https:\/\/www.instamojo.com\/blog\/wp-content\/uploads\/2016\/03\/pint-275x300.png 275w, https:\/\/www.instamojo.com\/blog\/wp-content\/uploads\/2016\/03\/pint-768x839.png 768w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/a><\/p>\n<h2 id=\"Why\"><strong>Why sell on Pinterest?<\/strong><\/h2>\n<p>Pinterest is a very visual platform &#8211; that&#8217;s why so many businesses, from photography to retail are able to use it, as a portfolio or product catalogue. As an online store owner, Pinterest can help your best-selling or highest-margin products get discovered by potential customers.<\/p>\n<p>It allows your customers to specify which product they like and want to buy. Plus, when your customers pin their endorsement on a product, it furthers your brand reach in their circles.<\/p>\n<h3><strong>1. Discoverability &#8211; Monkey See, Monkey Do<\/strong><\/h3>\n<p>The number of people who see your pins is more than the number of \u00a0your followers.<\/p>\n<p>Pinterest is not like other social networking sites &#8211; followers don&#8217;t play the usual role here. People use the<span style=\"font-weight: 400;\">\u00a0platform to discover and save things that inspire them. More importantly for you, anything that they re-pin goes out to their own followers,<\/span><span style=\"font-weight: 400;\">\u00a0who are looking to discover things from people with similar interests.<\/span><\/p>\n<h3><strong>2.\u00a0Engagement &#8211; Long and Lasting<\/strong><\/h3>\n<p>A pin on Pinterest takes three and a half months to reach 50% of its engagement &#8211; that&#8217;s a mind-boggling 1,680 times longer than a post on Facebook.<\/p>\n<p>Simply put, your images will be re-pinned and clicked on <em>for months<\/em>. A\u00a0single pin on Pinterest receives much\u00a0more attention than a post on Facebook, so your marketing campaigns can last longer and be more cost-effective.<\/p>\n<h3><strong>3. Searchability \u00a0&#8211; Here, There, Everywhere<\/strong><\/h3>\n<p>Pinterest users love brands.<\/p>\n<p>Among active Pinterest users, 36% browsed retailer or brand boards, 26% followed a retailer or brand and 23% specifically searched for a retailer or brand. So when it comes to brand reach and following, Pinterest beats out all the other social media platforms. If you&#8217;re providing quality content, there&#8217;s an enthusiastic audience out there that wants to listen.<\/p>\n<p>And India has the 3rd highest number of &#8216;pinners&#8217; in the world &#8211; that&#8217;s a market you just can&#8217;t ignore.<\/p>\n<p><a href=\"https:\/\/www.instamojo.com\/blog\/wp-content\/uploads\/2016\/03\/pint2.jpg\"><img loading=\"lazy\" class=\"aligncenter size-full wp-image-5396\" src=\"https:\/\/www.instamojo.com\/blog\/wp-content\/uploads\/2016\/03\/pint2.jpg\" alt=\"sell on pinterest in india\" width=\"602\" height=\"776\" srcset=\"https:\/\/www.instamojo.com\/blog\/wp-content\/uploads\/2016\/03\/pint2.jpg 602w, https:\/\/www.instamojo.com\/blog\/wp-content\/uploads\/2016\/03\/pint2-233x300.jpg 233w\" sizes=\"(max-width: 602px) 100vw, 602px\" \/><\/a><\/p>\n<p><span style=\"font-weight: 400;\">The best part? If you build on each point and employ them simultaneously, you&#8217;ll see a steady growth rate in your sales, and all organically.<\/span><\/p>\n<h2 id=\"How\"><strong>How to use Pinterest features to sell products<\/strong><\/h2>\n<p>If you&#8217;re a newbie to Pinterest, just sign up as a business. If you have an existing account, converting it to a business one is a click away. Thousands of businesses occupy Pinterest real estate &#8211; at no extra cost and with exclusive access to lots of helpful services.<\/p>\n<p><a href=\"https:\/\/www.instamojo.com\/blog\/sell-on-pinterest\/how-to-sell-on-pinterest-instamojo\/\" rel=\"attachment wp-att-16129\"><img loading=\"lazy\" class=\"size-large wp-image-16129 aligncenter\" src=\"https:\/\/www.instamojo.com\/blog\/wp-content\/uploads\/2016\/03\/How-to-sell-on-Pinterest-Instamojo-1024x552.png\" alt=\"How to sell on Pinterest Instamojo\" width=\"1024\" height=\"552\" srcset=\"https:\/\/www.instamojo.com\/blog\/wp-content\/uploads\/2016\/03\/How-to-sell-on-Pinterest-Instamojo-1024x552.png 1024w, https:\/\/www.instamojo.com\/blog\/wp-content\/uploads\/2016\/03\/How-to-sell-on-Pinterest-Instamojo-300x162.png 300w, https:\/\/www.instamojo.com\/blog\/wp-content\/uploads\/2016\/03\/How-to-sell-on-Pinterest-Instamojo-768x414.png 768w, https:\/\/www.instamojo.com\/blog\/wp-content\/uploads\/2016\/03\/How-to-sell-on-Pinterest-Instamojo-380x205.png 380w, https:\/\/www.instamojo.com\/blog\/wp-content\/uploads\/2016\/03\/How-to-sell-on-Pinterest-Instamojo-800x431.png 800w, https:\/\/www.instamojo.com\/blog\/wp-content\/uploads\/2016\/03\/How-to-sell-on-Pinterest-Instamojo-1160x626.png 1160w, https:\/\/www.instamojo.com\/blog\/wp-content\/uploads\/2016\/03\/How-to-sell-on-Pinterest-Instamojo.png 1439w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><\/p>\n<h3><strong>1. Didn&#8217;t We Say Discoverable?<\/strong><\/h3>\n<p>Your customers need to find and identify with you. Upload an attractive profile picture, fill out your bio and add keywords to it to increase visibility. Also, allow people to connect with you by adding your location and a link to your Instamojo online store.<\/p>\n<p>Giving people the opportunity to view and understand your interests makes it more probable that they will connect with you.<\/p>\n<h3><strong>2. Pin Like A Pro<\/strong><\/h3>\n<p>First things first &#8211; add the &#8216;Pin It&#8217; button to your web browser to start pinning. Visit the &#8216;Goodies&#8217; page on Pinterest to learn how to do this.<\/p>\n<p>Once done, start pinning your products from your Instamojo or other online stores. To upload a new pin, simply click the &#8216;Add +&#8217; button on the top right of the screen and choose a new picture.<\/p>\n<h3><strong>3. Boards, Boards, Boards<\/strong><\/h3>\n<p>That same little \u201cAdd +\u201d button can also be used to create a new board, where you can pin a separate category of pins. Create as many boards as you want. For example, an apparel retailer can have different boards like shoes, tops, sweaters and more.<\/p>\n<p>Don\u2019t forget to write compelling and targeted descriptions of your boards, and add to them frequently. This keeps\u00a0your followers engaged and makes your boards easier to discover.<\/p>\n<h3><strong>4. Cross Pinning<\/strong><\/h3>\n<p>Don\u2019t just pin your own products.<\/p>\n<p><span style=\"font-weight: 400;\">A professional Pinterest account should not comprise\u00a0solely of your brand\u2019s products. You need to curate a space wherein\u00a0your ideal customer would like\u00a0to browse. Keeping it open means that when<\/span><span style=\"font-weight: 400;\">\u00a0you do pin your own merchandise, it is seen by your target audience, who may follow other brands. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Explore other pinners to follow keeping in mind common interests, and share, like or comment on their pins. And yes, don&#8217;t go wild and pin <em>all<\/em> your products. Drive customers to your own online store to look at and purchase products more conveniently.<\/span><\/p>\n<h3><strong>5. Add Pinterest to your weekly schedule<\/strong><\/h3>\n<p><span style=\"font-weight: 400;\">Like brushing your teeth every morning, find the right time to pin your products. When&#8217;s your target audience online and most active?\u00a0Check out your <a href=\"http:\/\/analytics.pinterest.com\/\" target=\"_blank\" rel=\"noopener nofollow\">Pinterest analytics<\/a> to learn more about them.<\/span><\/p>\n<p>Making the most out of Pinterest involves a regular time commitment.<span style=\"font-weight: 400;\">\u00a0Set up a realistic goal of two to three hours per week. Try to figure out what\u2019s working and what\u2019s not. Explore tools like Rich Pins and Pinterest analytics\u00a0to fine-tune your marketing.<\/span><\/p>\n<h2><strong>Pin and Get Paid!<\/strong><\/h2>\n<p>Offer potential customers the chance to\u00a0<span style=\"font-weight: 400;\">explore <em>and<\/em> purchase your products immediately. <a href=\"https:\/\/www.instamojo.com\/accounts\/register\/\" target=\"_blank\" rel=\"noopener\">Sign up on Instamojo<\/a>\u00a0and begin converting those pins into paisas. Just create a payment link and share it in your pins.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">A<\/span><span style=\"font-weight: 400;\">dd the link to purchase\u00a0the product in the description of the pin, allowing customers to get to the checkout page instantly.<\/span><\/p>\n<p>Did you know that we have a Pinterest board, made exclusively for small businesses? Follow us on Pinterest to receive great tips on business plan templates, marketing hacks, loan schemes and more.<\/p>\n<hr \/>\n<p style=\"text-align: center;\"><a class=\"mb-button mb-style-flat mb-size-default mb-corners-default mb-text-style-default \" style=\"background-color: #4e4e91;\" href=\"https:\/\/in.pinterest.com\/instamojo\/_created\/\" target=\"_blank\" rel=\"noopener\">Join our Pinterest community <\/a><\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"As the world gets smaller, the opportunities to expand your horizons are booming. Pinterest allows tons of global&hellip;\n","protected":false},"author":6,"featured_media":16127,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[398,5324],"tags":[2263,4100,4101,4099,4137,413,4140,4141,4139,3374,4106,4138,4098,414,415,4097],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v17.8 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>How To Sell Products On Pinterest - Tips and Guide for Beginners<\/title>\n<meta name=\"description\" content=\"Who would have thought you must sell on Pinterest too? It&#039;s pretty easy, and takes just 5 steps. This complete guide will help you get started.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.instamojo.com\/blog\/sell-on-pinterest\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How To Sell Products On Pinterest - Tips and Guide for Beginners\" \/>\n<meta property=\"og:description\" content=\"Who would have thought you must sell on Pinterest too? It&#039;s pretty easy, and takes just 5 steps. 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