{"id":25364,"date":"2023-04-29T12:56:00","date_gmt":"2023-04-29T07:26:00","guid":{"rendered":"https:\/\/www.instamojo.com\/blog\/?p=25364"},"modified":"2023-05-25T18:54:49","modified_gmt":"2023-05-25T13:24:49","slug":"instamojo-a-d2c-tech-company","status":"publish","type":"post","link":"https:\/\/www.instamojo.com\/blog\/instamojo-a-d2c-tech-company\/","title":{"rendered":"Announcement: Instamojo is now a profitable D2C Tech company"},"content":{"rendered":"<p><span style=\"font-weight: 400;\"><span dir=\"ltr\" role=\"presentation\">Instamojo a full-stack digital <\/span><span dir=\"ltr\" role=\"presentation\">solutions provider for D2C businesses, <\/span><span dir=\"ltr\" role=\"presentation\">recorded a 150% Y-o-Y <\/span><span dir=\"ltr\" role=\"presentation\">growth to become EBITDA profitable in 2023! \ud83c\udf89<\/span><\/span><\/p>\n<p><span style=\"font-weight: 400;\"><span dir=\"ltr\" role=\"presentation\">\u00a0<\/span>Since its inception in 2012, we have ably addressed and resolved the last-mile needs of its customers. We are proud to share the role we have played in enabling 2 million+ businesses.\u00a0\u00a0\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">And now we are all set to reshape the future discourse in the D2C space by catering to diverse <\/span><span style=\"font-weight: 400;\">seller needs, powered by the collective force of technology, data and design.<\/span><\/p>\n<p><span dir=\"ltr\" role=\"presentation\">We are projecting a 2x growth for our #D2CTech suite <\/span><span dir=\"ltr\" role=\"presentation\">in the coming year and are looking forward to onboarding <\/span><span dir=\"ltr\" role=\"presentation\">\u00a0<\/span><span dir=\"ltr\" role=\"presentation\">4,00,000 <\/span><span dir=\"ltr\" role=\"presentation\">new merchants to the platform.\u00a0<\/span><\/p>\n<h2><strong>Performance scoreboard of Instamojo\u00a0<\/strong><\/h2>\n<p>Our robust growth over the past year has strengthened our position n the market as a D2C enabler. Here are some metrics to prove it:<\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">In terms of D2C category growth on the Instamojo platform, the bath, beauty &amp; fragrance sectors grew by 300%, while the art &amp; craft sector grew by 80%<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Merchant enrolment numbers recorded a spike with maximum traction from Mumbai amongst the metros which saw a 746% jump (versus FY22),\u00a0 and Kochi from non-metros which recorded a 689% increase\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Markets \u00a0 contributing the highest \u00a0 revenue, in \u00a0 order \u00a0 of \u00a0 ranking, Bengaluru stood first followed by Delhi\/ NCR and Mumbai\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">The top 10 Tier II and III towns contributing to merchant enrolments include: Indore, Guwahati, Ludhiana, Bhubaneswar,\u00a0 Surat, Coimbatore, Nagpur, Kochi, Bhopal, Siliguri<\/span><\/li>\n<\/ul>\n<h2><strong>Instamojo &#8211; Now a D2C Tech Company\u00a0<\/strong><\/h2>\n<p><span style=\"font-weight: 400;\">After having catered to the needs of more than 2 million businesses, Instamojo has grown and adapted. Today, we are proud to call ourselves<\/span> <span style=\"font-weight: 400;\">a <\/span><b>D2C Tech company<\/b><span style=\"font-weight: 400;\"> equipped with an entire host of solutions moulded for the needs of a D2C brand of any size. <\/span><\/p>\n<p><span style=\"font-weight: 400;\"><a href=\"https:\/\/www.instamojo.com\/?utm_source=imblog&amp;utm_medium=interlink&amp;utm_campaign=homepage\" target=\"_blank\" rel=\"noopener\">Instamojo is THE\u00a0 one-stop #D2CTech company<\/a>, offering an enabling platform for MSMEs and D2C brands, empowering sellers to start, scale, and manage their businesses online.\u00a0<\/span><\/p>\n<h2><strong>What is a D2C Tech Company?\u00a0<\/strong><\/h2>\n<p><span style=\"font-weight: 400;\">The Direct-to-Consumer model of business is going through a glorious transformation today in Indian eCommerce. With an expected CAGR of 34.5% during the 2022-2027 period, the total addressable D2C market in India is <\/span><b>forecast to hit $100 billion by 2025.<\/b><\/p>\n<p><span style=\"font-weight: 400;\">With constant innovation in technology,\u00a0<\/span><span style=\"font-weight: 400;\">analysts predict that D2C enablement to be the next Fintech.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">D2CTech is an enabler platform that digitalises and integrates businesses with digital\u00a0<\/span><span style=\"font-weight: 400;\">tools and social media to find and engage with customers and support sellers in\u00a0<\/span><span style=\"font-weight: 400;\">building an online presence and brand.\u00a0<\/span><\/p>\n<figure id=\"attachment_25365\" aria-describedby=\"caption-attachment-25365\" style=\"width: 1024px\" class=\"wp-caption alignnone\"><a href=\"https:\/\/www.instamojo.com\/?utm_source=imblog&amp;utm_medium=interlink&amp;utm_campaign=home_page\" target=\"_blank\" rel=\"noopener\"><img loading=\"lazy\" class=\"wp-image-25365 size-large\" src=\"https:\/\/www.instamojo.com\/blog\/wp-content\/uploads\/2023\/04\/Instamojo-home-1024x611.png\" alt=\"Instamojo homepage\" width=\"1024\" height=\"611\" srcset=\"https:\/\/www.instamojo.com\/blog\/wp-content\/uploads\/2023\/04\/Instamojo-home-1024x611.png 1024w, https:\/\/www.instamojo.com\/blog\/wp-content\/uploads\/2023\/04\/Instamojo-home-300x180.png 300w, https:\/\/www.instamojo.com\/blog\/wp-content\/uploads\/2023\/04\/Instamojo-home-768x458.png 768w, https:\/\/www.instamojo.com\/blog\/wp-content\/uploads\/2023\/04\/Instamojo-home-380x227.png 380w, https:\/\/www.instamojo.com\/blog\/wp-content\/uploads\/2023\/04\/Instamojo-home-800x477.png 800w, https:\/\/www.instamojo.com\/blog\/wp-content\/uploads\/2023\/04\/Instamojo-home-1160x692.png 1160w, https:\/\/www.instamojo.com\/blog\/wp-content\/uploads\/2023\/04\/Instamojo-home.png 1369w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><figcaption id=\"caption-attachment-25365\" class=\"wp-caption-text\">Instamojo homepage<\/figcaption><\/figure>\n<p><span style=\"font-weight: 400;\">In this crowded marketplace, we felt that there was an imminent need to refocus on\u00a0<\/span><span style=\"font-weight: 400;\">our sellers and build a separate category that gives them the recognition they\u00a0<\/span><span style=\"font-weight: 400;\">deserve. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Our mission and purpose to fuel the entrepreneurial passion of India would\u00a0<\/span><span style=\"font-weight: 400;\">only be achieved when we, together, empower their dreams and passions.\u00a0<\/span><\/p>\n<h2><strong>Why is Instamojo a D2C Tech company?\u00a0<\/strong><\/h2>\n<p>A D2CTech platform needs to offer all or most services that enable a seller to run an online business successfully. These include:<\/p>\n<ul>\n<li>Online store\/website set up<\/li>\n<li>Themes<\/li>\n<li>Domains<\/li>\n<li>Payments gateway<\/li>\n<li>Shipping<\/li>\n<li>Analytics<\/li>\n<li>Customer relationship management<\/li>\n<\/ul>\n<figure id=\"attachment_23432\" aria-describedby=\"caption-attachment-23432\" style=\"width: 800px\" class=\"wp-caption alignnone\"><a href=\"https:\/\/www.instamojo.com\/?utm_source=imblog&amp;utm_medium=interlink&amp;utm_campaign=home_page\" target=\"_blank\" rel=\"noopener\"><img loading=\"lazy\" class=\"wp-image-23432 size-full\" src=\"https:\/\/www.instamojo.com\/blog\/wp-content\/uploads\/2022\/07\/Dashboard-1.jpg\" alt=\"Instamojo Dashboard \" width=\"800\" height=\"500\" srcset=\"https:\/\/www.instamojo.com\/blog\/wp-content\/uploads\/2022\/07\/Dashboard-1.jpg 800w, https:\/\/www.instamojo.com\/blog\/wp-content\/uploads\/2022\/07\/Dashboard-1-300x188.jpg 300w, https:\/\/www.instamojo.com\/blog\/wp-content\/uploads\/2022\/07\/Dashboard-1-768x480.jpg 768w, https:\/\/www.instamojo.com\/blog\/wp-content\/uploads\/2022\/07\/Dashboard-1-380x238.jpg 380w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/a><figcaption id=\"caption-attachment-23432\" class=\"wp-caption-text\">Instamojo dashboard<\/figcaption><\/figure>\n<p><span style=\"font-weight: 400;\"> Some notable companies in this <\/span><span style=\"font-weight: 400;\">segment are WooCommerce, Shopify, Magento and Wix Stores.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">With evolving digital technologies, D2CTech innovations are always evolving. Payment <\/span><span style=\"font-weight: 400;\">gateway platforms, omnichannel portals, analytics and marketing strategies are <\/span><span style=\"font-weight: 400;\">some product innovations that constitute this category.\u00a0<\/span><\/p>\n<p>At Instamojo, you will be able to find ALL these services and more. <a href=\"https:\/\/www.instamojo.com\/blog\/powerful-marketing-tools-and-features-on-instamojo\/\" target=\"_blank\" rel=\"noopener\">Here are some powerful tools and marketing features you can find on the Instamojo dashboard.<\/a><\/p>\n<h2><strong>A note from the CEO &#8211; Sampad Swain\u00a0<\/strong><\/h2>\n<p><span style=\"font-weight: 400;\">\u201cWe are living in a D2C 2.0 era where small homegrown businesses are leveraging the power of the internet to acquire a global market for their products. However, when these businesses decide to go online, they are not able to find affordable and savvy solutions.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\"><img loading=\"lazy\" class=\"size-medium wp-image-23847 alignright\" src=\"https:\/\/www.instamojo.com\/blog\/wp-content\/uploads\/2022\/09\/Sampad-300x188.jpg\" alt=\"Sampad swain\" width=\"300\" height=\"188\" srcset=\"https:\/\/www.instamojo.com\/blog\/wp-content\/uploads\/2022\/09\/Sampad-300x188.jpg 300w, https:\/\/www.instamojo.com\/blog\/wp-content\/uploads\/2022\/09\/Sampad-768x480.jpg 768w, https:\/\/www.instamojo.com\/blog\/wp-content\/uploads\/2022\/09\/Sampad-380x238.jpg 380w, https:\/\/www.instamojo.com\/blog\/wp-content\/uploads\/2022\/09\/Sampad.jpg 800w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/>And that is exactly where we come in. This has proven to be a lucrative market for us. With our #D2CTech offering, we are only encouraging every Indian household business to go online.\u00a0 We also remain deeply involved in making the process so intuitive that it becomes second nature. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">This philosophy has helped our business clock rapid strides of growth. Not to mention, also helped us chart the discourse of a reimagined D2C boom in India.\u201d<\/span><\/p>\n<p><strong>Become a part of the revolution. Discover D2C eCommerce with Instamojo.\u00a0<\/strong><\/p>\n<hr \/>\n<p style=\"text-align: center;\"><a class=\"mb-button mb-style-flat mb-size-default mb-corners-default mb-text-style-default \" style=\"background-color: #2bc470;\" href=\"https:\/\/www.instamojo.com\/?utm_source=imblog&amp;utm_medium=interlink&amp;utm_campaign=homepage\">Experience the power of D2C Tech<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"Instamojo a full-stack digital solutions provider for D2C businesses, recorded a 150% Y-o-Y growth to become EBITDA profitable&hellip;\n","protected":false},"author":67,"featured_media":25394,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[5],"tags":[5768,6023,6118,5957,5964,5106,5985,5764,6117,855,881,6119],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v17.8 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Announcement: Instamojo is now a profitable D2C Tech 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