{"id":26056,"date":"2023-07-13T18:15:52","date_gmt":"2023-07-13T12:45:52","guid":{"rendered":"https:\/\/www.instamojo.com\/blog\/?p=26056"},"modified":"2023-07-21T18:08:23","modified_gmt":"2023-07-21T12:38:23","slug":"barbies-charm-and-oppenheimers-enigma-how-marketing-makes-a-difference","status":"publish","type":"post","link":"https:\/\/www.instamojo.com\/blog\/barbies-charm-and-oppenheimers-enigma-how-marketing-makes-a-difference\/","title":{"rendered":"Barbie&#8217;s charm and Oppenheimer&#8217;s enigma: How marketing makes a difference"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">Are you excited about Barbenheimer? WELL, WE ARE!\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Do you have plans for next weekend? Cancel them. The only plan you need to have is to watch two movies by the greatest directors of our generation! <strong>Barbie and Oppenheimer!\u00a0<\/strong><\/span><\/p>\n<p><span style=\"font-weight: 400;\">Even non-cinema fans are excited for what is becoming an extremely promising weekend. <\/span><span style=\"font-weight: 400;\">On one side, we have one of the greatest innovations of all time, that had a global life-changing impact and is directed by a brilliant award-winning director.\u00a0<\/span><\/p>\n<p><strong>And on the other side, we have Oppenheimer.\u00a0<\/strong><\/p>\n<p><span style=\"font-weight: 400;\">See what we did there? :p\u00a0<\/span><\/p>\n<h2><b>Barbenheimer! Woah!\u00a0<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Barbenheimer has become a global phenomenon. One day. Two movies. They have intensely different emotions, plots, genres, tones and cinematography &#8211; but releasing to audiences on the same day.\u00a0<\/span><\/p>\n<p><img loading=\"lazy\" class=\"alignnone wp-image-26058 size-full\" src=\"https:\/\/www.instamojo.com\/blog\/wp-content\/uploads\/2023\/07\/barbenheimer.jpg\" alt=\"\" width=\"640\" height=\"526\" srcset=\"https:\/\/www.instamojo.com\/blog\/wp-content\/uploads\/2023\/07\/barbenheimer.jpg 640w, https:\/\/www.instamojo.com\/blog\/wp-content\/uploads\/2023\/07\/barbenheimer-300x247.jpg 300w, https:\/\/www.instamojo.com\/blog\/wp-content\/uploads\/2023\/07\/barbenheimer-380x312.jpg 380w\" sizes=\"(max-width: 640px) 100vw, 640px\" \/><\/p>\n<p>The sharp differences have become a <a href=\"https:\/\/www.vox.com\/culture\/23789864\/barbenheimer-barbieheimer-barbie-oppenheimer-release-memes-double-feature\" target=\"_blank\" rel=\"noopener\">playground of memes and gifs<\/a> on social media that point towards the friendly competition between the two movies. The social buzz around the differences has acted as a welcome (and unplanned) additional marketing strategy for. the movies.<\/p>\n<blockquote class=\"instagram-media\" style=\"background: #FFF; border: 0; border-radius: 3px; box-shadow: 0 0 1px 0 rgba(0,0,0,0.5),0 1px 10px 0 rgba(0,0,0,0.15); margin: 1px; max-width: 540px; min-width: 326px; padding: 0; width: calc(100% - 2px);\" data-instgrm-captioned=\"\" data-instgrm-permalink=\"https:\/\/www.instagram.com\/reel\/CucX8gCtW--\/?utm_source=ig_embed&amp;utm_campaign=loading\" data-instgrm-version=\"14\">\n<div style=\"padding: 16px;\">\n<p>&nbsp;<\/p>\n<div style=\"display: flex; flex-direction: row; align-items: center;\">\n<div style=\"background-color: #f4f4f4; border-radius: 50%; flex-grow: 0; height: 40px; margin-right: 14px; width: 40px;\"><\/div>\n<div style=\"display: flex; flex-direction: column; flex-grow: 1; justify-content: center;\">\n<div style=\"background-color: #f4f4f4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 100px;\"><\/div>\n<div style=\"background-color: #f4f4f4; border-radius: 4px; flex-grow: 0; height: 14px; width: 60px;\"><\/div>\n<\/div>\n<\/div>\n<div style=\"padding: 19% 0;\"><\/div>\n<div style=\"display: block; height: 50px; margin: 0 auto 12px; width: 50px;\"><\/div>\n<div style=\"padding-top: 8px;\">\n<div style=\"color: #3897f0; font-family: Arial,sans-serif; font-size: 14px; font-style: normal; font-weight: 550; line-height: 18px;\">View this post on Instagram<\/div>\n<\/div>\n<div style=\"padding: 12.5% 0;\"><\/div>\n<div style=\"display: flex; flex-direction: row; margin-bottom: 14px; align-items: center;\">\n<div>\n<div style=\"background-color: #f4f4f4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(0px) translateY(7px);\"><\/div>\n<div style=\"background-color: #f4f4f4; height: 12.5px; transform: rotate(-45deg) translateX(3px) translateY(1px); width: 12.5px; flex-grow: 0; margin-right: 14px; margin-left: 2px;\"><\/div>\n<div style=\"background-color: #f4f4f4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(9px) translateY(-18px);\"><\/div>\n<\/div>\n<div style=\"margin-left: 8px;\">\n<div style=\"background-color: #f4f4f4; border-radius: 50%; flex-grow: 0; height: 20px; width: 20px;\"><\/div>\n<div style=\"width: 0; height: 0; border-top: 2px solid transparent; border-left: 6px solid #f4f4f4; border-bottom: 2px solid transparent; transform: translateX(16px) translateY(-4px) rotate(30deg);\"><\/div>\n<\/div>\n<div style=\"margin-left: auto;\">\n<div style=\"width: 0px; border-top: 8px solid #F4F4F4; border-right: 8px solid transparent; transform: translateY(16px);\"><\/div>\n<div style=\"background-color: #f4f4f4; flex-grow: 0; height: 12px; width: 16px; transform: translateY(-4px);\"><\/div>\n<div style=\"width: 0; height: 0; border-top: 8px solid #F4F4F4; border-left: 8px solid transparent; transform: translateY(-4px) translateX(8px);\"><\/div>\n<\/div>\n<\/div>\n<div style=\"display: flex; flex-direction: column; flex-grow: 1; justify-content: center; margin-bottom: 24px;\">\n<div style=\"background-color: #f4f4f4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 224px;\"><\/div>\n<div style=\"background-color: #f4f4f4; border-radius: 4px; flex-grow: 0; height: 14px; width: 144px;\"><\/div>\n<\/div>\n<p>&nbsp;<\/p>\n<p style=\"color: #c9c8cd; font-family: Arial,sans-serif; font-size: 14px; line-height: 17px; margin-bottom: 0; margin-top: 8px; overflow: hidden; padding: 8px 0 7px; text-align: center; text-overflow: ellipsis; white-space: nowrap;\"><a style=\"color: #c9c8cd; font-family: Arial,sans-serif; font-size: 14px; font-style: normal; font-weight: normal; line-height: 17px; text-decoration: none;\" href=\"https:\/\/www.instagram.com\/reel\/CucX8gCtW--\/?utm_source=ig_embed&amp;utm_campaign=loading\" target=\"_blank\" rel=\"noopener\">A post shared by Rumors Durham (@rumors.preloved)<\/a><\/p>\n<\/div>\n<\/blockquote>\n<p><script async src=\"\/\/www.instagram.com\/embed.js\"><\/script><\/p>\n<p>The different movie styles are also reflected in the different marketing techniques adopted by both teams. <strong>Here&#8217;s a deep dive into the genre showdown!\u00a0<\/strong><\/p>\n<h2><b>The genius behind marketing the movie \u2018Barbie\u2019\u00a0\u00a0<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Have you had a chance to see what the marketing team of the Barbie movie has up their sleeve? <strong>Here are a few of their best techniques!\u00a0<\/strong><\/span><\/p>\n<div class=\"tenor-gif-embed\" data-postid=\"1863690668406445832\" data-share-method=\"host\" data-aspect-ratio=\"1.47337\" data-width=\"100%\"><a href=\"https:\/\/tenor.com\/view\/barbie-margot-robbie-hi-hi-barbie-ken-gif-1863690668406445832\">Barbie Margot Robbie GIF<\/a>from <a href=\"https:\/\/tenor.com\/search\/barbie-gifs\">Barbie GIFs<\/a><\/div>\n<p><script type=\"text\/javascript\" async src=\"https:\/\/tenor.com\/embed.js\"><\/script><\/p>\n<p><span style=\"font-weight: 400;\">They aren&#8217;t relying on just the boring old \u201ctrailers\u201d and premiers. In addition, they are painting the town, nay &#8211; the whole world \u201chot pink\u201d.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">They used so much pink in their sets that &#8211; <a href=\"https:\/\/www.entrepreneur.com\/business-news\/the-barbie-movie-caused-a-global-pink-paint-shortage\/453546\" target=\"_blank\" rel=\"noopener\"><strong>there was a global shortage<\/strong><\/a>!\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The team has indulged in cultural conversations, capitalising on moment marketing and has successfully created a buzz that is too hard to ignore. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">With over 100 brand collaborations with brands like <a href=\"https:\/\/news.airbnb.com\/barbies-malibu-dreamhouse-is-back-on-airbnb-but-this-time-kens-hosting\/\" target=\"_blank\" rel=\"noopener\">Airbnb<\/a>, frozen yoghurt, architectural digest (<a href=\"https:\/\/www.architecturaldigest.com\/video\/watch\/open-door-margot-robbie-takes-you-inside-the-barbie-dreamhouse\" target=\"_blank\" rel=\"noopener\">Where they toured the Barbie set!<\/a>), social media influencers and so much more.\u00a0<\/span><\/p>\n<p><img loading=\"lazy\" class=\"alignnone wp-image-26057 size-full\" src=\"https:\/\/www.instamojo.com\/blog\/wp-content\/uploads\/2023\/07\/barbenheimer-.webp\" alt=\"\" width=\"764\" height=\"432\" srcset=\"https:\/\/www.instamojo.com\/blog\/wp-content\/uploads\/2023\/07\/barbenheimer-.webp 764w, https:\/\/www.instamojo.com\/blog\/wp-content\/uploads\/2023\/07\/barbenheimer--300x170.webp 300w, https:\/\/www.instamojo.com\/blog\/wp-content\/uploads\/2023\/07\/barbenheimer--380x215.webp 380w\" sizes=\"(max-width: 764px) 100vw, 764px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">Even if you weren&#8217;t a Barbie fan, this movie is set to make you feel all kinds of emotions, ranging from hard-core nostalgia to a sense of wonder.\u00a0<\/span><\/p>\n<h2><b>The powerful silence of &#8216;Oppenheimer&#8217;\u00a0<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">If Barbie is splashing around in pink and fun. Oppenheimer is going the polar opposite route.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Everyone knows Barbie. Does everyone know Oppenheimer? Not that much.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">In fact, we are willing to bet, people know the director <a href=\"https:\/\/www.imdb.com\/name\/nm0634240\/\" target=\"_blank\" rel=\"noopener\">Christopher Nolan<\/a> more than they know the mastermind behind the nuclear bomb.\u00a0<\/span><\/p>\n<p><img loading=\"lazy\" class=\"alignnone wp-image-26059 size-full\" src=\"https:\/\/www.instamojo.com\/blog\/wp-content\/uploads\/2023\/07\/Barbiehienmer.webp\" alt=\"\" width=\"720\" height=\"405\" srcset=\"https:\/\/www.instamojo.com\/blog\/wp-content\/uploads\/2023\/07\/Barbiehienmer.webp 720w, https:\/\/www.instamojo.com\/blog\/wp-content\/uploads\/2023\/07\/Barbiehienmer-300x169.webp 300w, https:\/\/www.instamojo.com\/blog\/wp-content\/uploads\/2023\/07\/Barbiehienmer-380x214.webp 380w\" sizes=\"(max-width: 720px) 100vw, 720px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">Yes, <a href=\"https:\/\/ahf.nuclearmuseum.org\/ahf\/profile\/j-robert-oppenheimer\/\" target=\"_blank\" rel=\"noopener\">J. Robert Oppenheimer<\/a> was the researcher and principal designer behind the Atom Bomb. You know, the weapon of mass destruction that can wipe out entire continents?\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">They are letting the power of the concept, the idea, and the seriousness of the plot dictate their marketing efforts. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">They released a trailer, with the lead actor \u201c Cillian Murphy\u201d appearing in a few interviews. \u2026that\u2019s it.\u00a0<\/span><b>But it&#8217;s been impactful nonetheless.\u00a0<\/b><\/p>\n<div class=\"tenor-gif-embed\" data-postid=\"1787947313354313976\" data-share-method=\"host\" data-aspect-ratio=\"1.68243\" data-width=\"100%\"><a href=\"https:\/\/tenor.com\/view\/oppenheimer-cillian-murphy-cillian-murphy-peaky-blinders-gif-1787947313354313976\">Oppenheimer Cillian Murphy GIF<\/a>from <a href=\"https:\/\/tenor.com\/search\/oppenheimer-gifs\">Oppenheimer GIFs<\/a><\/div>\n<p><script type=\"text\/javascript\" async src=\"https:\/\/tenor.com\/embed.js\"><\/script><\/p>\n<p><span style=\"font-weight: 400;\">This marketing strategy is letting the cinematography and the stellar cast speak for themselves. Its anticipation is riding on the known expertise of the director, the fantastic cast, and the portrayal of one of the most powerful events in history.\u00a0<\/span><\/p>\n<p>And some more trivia that will blow your mind (Get the pun?): <strong><a href=\"https:\/\/collider.com\/oppenheimer-no-cgi-christopher-nolan-explained\/\" target=\"_blank\" rel=\"noopener\">There is zero VFX being used in this movie.<\/a><\/strong><\/p>\n<blockquote><p><strong>It\u2019s one of those times when silence speaks volumes. People who are fans of Christopher Nolan or of Cillian Murphy (or are history fanatics) they don&#8217;t need the buzz to want to see the movie.\u00a0<\/strong><\/p><\/blockquote>\n<h2><b>Takeaways from Barbie and Oppenheimer&#8217;s marketing\u00a0<\/b><\/h2>\n<p style=\"text-align: center;\"><strong>Marketing will never be a \u201cone rule for all\u201d. Ever.\u00a0<\/strong><\/p>\n<p><span style=\"font-weight: 400;\">Every brand will have to realise that marketing has to work for what you are selling.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Your marketing efforts should reflect your brand values. The campaigns you launch, the marketing assets you make, the partnerships you build &#8211; they should all be synonymous with your brand.\u00a0<\/span><\/p>\n<h3><strong>First. Build a brand.\u00a0<\/strong><\/h3>\n<p><span style=\"font-weight: 400;\">Sit down, take a piece of paper. And ask yourself \u201cWhy am I doing what I am doing\u201d\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The answers will help you understand what the tone of your brand should be.\u00a0<\/span><\/p>\n<p><strong><a href=\"https:\/\/www.instamojo.com\/blog\/branding-for-small-business\/\" target=\"_blank\" rel=\"noopener\">Here is a full guide on how to start building your brand.\u00a0<\/a><\/strong><\/p>\n<h3><strong>Second. Build relevant brand assets.\u00a0<\/strong><\/h3>\n<p><span style=\"font-weight: 400;\">Your website design, your logo, your tone of voice, your colour scheme &#8211; everything should be consistent.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Can you imagine Mcdonald&#8217;s with blue wrappers for their burgers? No, because you associate yellow and red with McDonald&#8217;s.\u00a0<\/span><\/p>\n<p><a href=\"https:\/\/www.instamojo.com\/blog\/design-for-online-small-business\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Learn more about website design and logo here.<\/span><\/a><\/p>\n<h3><strong>Third. Market smartly.\u00a0<\/strong><\/h3>\n<p><span style=\"font-weight: 400;\">Don\u2019t try to sell to everybody.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\"><a href=\"https:\/\/www.instamojo.com\/blog\/define-target-audience-ecommerce\/\" target=\"_blank\" rel=\"noopener\">Identify your target audience<\/a> and if there\u2019s a niche that you can capture. Understand their pain points. If you can convince them that you have the ability to efficiently solve their problem &#8211; that\u2019s your sales.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Tailoring your marketing to fit a niche audience will get you more quality leads and sales than blindly trying to promote your brand to the entire internet.\u00a0<\/span><\/p>\n<h3><strong>Fourth. Focus on what is the most important.\u00a0<\/strong><\/h3>\n<p><span style=\"font-weight: 400;\">And if there\u2019s anything that you can learn from both Barbie and Oppenheimer &#8211;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Marketing is important &#8211; but not more important than WHAT you are marketing.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Keeping working on your product. Make improvements constantly and show your customers that you care and that you are listening. <\/span><span style=\"font-weight: 400;\">\u00a0<\/span><\/p>\n<p>Want to start a business but don&#8217;t have the proper tools? Let us help you. Create an account for free on Instamojo. <strong>Experience a host of #D2CTech tools that will help you start, manage and grow your business.\u00a0<\/strong><\/p>\n<hr \/>\n<p style=\"text-align: center;\"><a class=\"mb-button mb-style-flat mb-size-default mb-corners-default mb-text-style-default \" style=\"background-color: #2bc470;\" href=\"https:\/\/www.instamojo.com\/?utm_source=imblog&amp;utm_medium=interlink&amp;utm_campaign=home_page\">Experience #D2CTech for free<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"Are you excited about Barbenheimer? WELL, WE ARE!\u00a0 Do you have plans for next weekend? Cancel them. The&hellip;\n","protected":false},"author":67,"featured_media":26063,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[6],"tags":[6210,6200,6206,6201,6205,6211,6212,6213,6207,6214,5908,4848,6208,6209],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v17.8 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Barbie&#039;s charm and Oppenheimer&#039;s enigma: How marketing makes a difference<\/title>\n<meta name=\"description\" content=\"Barbenheimer has become a global phenomenon. See how marketing plays a role in starkly contrasting genres. 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