Ankita Bhatnagar is the founder of Happily Ever Laughter<\/a>. A NIFT graduate with a background in design, Ankita has always been a passionate illustrator. Her creations had a unique theme. <\/span><\/p>\n A daughter of an Indian Air Force officer, (or what they call a military brat) and now a wife to an army husband, Ankita represents the millions of family members who are the backbone of those serving our nation even if they haven’t worn the military uniform themselves. <\/span><\/p><\/blockquote>\n After working in the corporate for 6 years, Ankita chose to move in with her army husband where the seeds of this brand were sown.\u00a0<\/span><\/p>\n She drew inspiration from her life and experiences in the military and that became the theme for her comics and illustrations.<\/p>\n From this special perspective, Ankita’s drawings struck a chord with this incredible group of people. And once more folks discovered her amazing work on social media, they couldn’t get enough! <\/span><\/p>\n And that’s how Ankita Bhatnagar ended up as the proud owner of Happily Ever Laughter<\/a><\/strong>, a small business that brings joy to people’s lives.<\/span><\/p>\n When Ankita started her business journey, she knew 2 things:<\/p>\n The products of Happily Ever Laughter sees demand in a very specific audience segment. When Ankita first sold on Instagram, it was purely by word-of-mouth marketing<\/a> that more buyers came her way.<\/p>\n This community gave Ankita newer ideas for her products, helped her refine her existing products and also helped get her new customers.<\/p>\n This is the power of Niche marketing<\/strong> – once a cohesive group of people like your products and relate to them – it’s easier for you to thrive in that space. The best part? There is minimal competition so it’s easy to stand out.<\/p>\n Ankita has seen the proven effect of building a community before running a business. Here are some other important business learnings that Ankita had when growing Happily Ever Laughter:<\/p>\n For a solopreneur who has to manage so many other tasks in a simple day, managing returns can get quite hectic. Returns can cost eCommerce business owners lakhs in losses<\/a>.<\/p>\n Not getting the product back in one piece, constantly tracking where the product is on the return journey, handling refunds – it can be a messy affair.<\/p>\n As someone who sells art online<\/a>, having your creations go out of stock creates a sense of exclusivity. This is what sets an art business apart from a manufactured business. Art cannot be duplicated in hundreds.<\/p>\n Also, personally, Ankita would prefer out-of-stock, over dead stock.<\/p>\n Related read:\u00a0How to sell art online in India and make money easily: With LIVE examples and tips<\/a><\/strong><\/p>\n This Instamojo online store<\/a> is seeing massive success not just because of its patriotic nature – but because of everything it represents.<\/p>\n Her products don’t violently assert the need to be patriotic. It evokes a sense of community and brings to light everyday things for a military family. It acts as a welcome comic relief for them.<\/p><\/blockquote>\n It’s the beauty in the simplest of things. Waiting for your army spouse to come back, the fun of shopping in a military canteen, the pains of moving about constantly and so much more.<\/p>\n Some of her best-selling products are<\/strong> themed photo frames, long-distance themed products, and Ankita’s personal favourite: A drinking card game designed exclusively for the military fraternity.<\/p><\/blockquote>\n Ankita has moved about quite a lot. Even if she was in South India, or in Delhi, she has been able to take her business along with her. That’s one of the biggest advantages of having an eCommerce business.<\/a><\/p>\n She started her journey on Instagram when she had 200 followers, but today she has a community which is more than 14 thousand strong. Connect to her on Instagram<\/a>.<\/p>\n As a solopreneur, Instamojo has helped her manage and run her business from wherever she is. Today Ankita sometime also sees over 100 orders a day during peak season.<\/span><\/p>\n See Instamojo pricing plans<\/a><\/p>\n Happily Ever Laughter is also a Mojo Star! \u2b50\u00a0 This store won the award for “Innovator of the year” in the Mojo Star Championship 2023! Heartiest congratulations to Ankita and her team.<\/p>\n![\"Instamojo](\"https:\/\/www.instamojo.com\/blog\/wp-content\/uploads\/2023\/07\/happily-ever-laughter-products-2-1024x390.png\")
Happily Ever Laughter – serving a niche audience\u00a0<\/strong><\/h2>\n
\n
![\"Instamojo](\"https:\/\/www.instamojo.com\/blog\/wp-content\/uploads\/2023\/07\/happily-ever-laughter-products-1-1024x367.png\")
Challenges and other learnings\u00a0<\/strong><\/h2>\n
Managing RTOs can be a pain<\/strong><\/h4>\n
Out of Stock doesn’t have to be a bad thing\u00a0<\/strong><\/h4>\n
Going beyond jingoism\u00a0 \u00a0<\/strong><\/h2>\n
![\"Instamojo](\"https:\/\/www.instamojo.com\/blog\/wp-content\/uploads\/2023\/07\/happily-ever-laughter-products-3-1024x341.png\")
Happily growing on Instamojo\u00a0<\/strong><\/h2>\n
What she likes about Instamojo Premium:\u00a0<\/strong><\/h3>\n
\n