If you are an online business or have a Facebook page where you showcase your products\/service, you must consider running ads on Facebook. Why?<\/p>\n
Here are some fascinating numbers:<\/p>\n
- \n
- The number of average users in a month of FB – 1.86 billion<\/li>\n
- Number of average monthly users (mobile) \u2013 1.74 billion<\/li>\n
- Average time spent by a user on FB per visit \u2013 20 Minutes!<\/li>\n<\/ol>\n
In fact, Facebook could easily be declared a country and if that ever happened, it would be the world\u2019s largest country!<\/p>\n
Facebook is where all the people are, despite reports of its death and irrelevance.<\/p>\n
Today, Facebook\u2019s ad revenue is larger than the revenue of some of the biggest media companies. So many people are advertising on Facebook.<\/p>\n
More than 50% of businesses that have a Facebook page promote their posts and advertise them.<\/p>\n
\u201cPromoting posts reportedly<\/a> <\/span>helps spike up sales by more than 24%.\u201d<\/p>\n
Getting Started with Facebook Ads<\/strong><\/h2>\n
Getting started with Facebook ads is easy and straightforward. Here is a checklist to get you started:<\/p>\n
- \n
- Do you have a Facebook business\/fan page account?<\/li>\n
- What medium do you want to advertise on \u2013 Web\/Mobile\/Both<\/li>\n<\/ol>\n
Here is how an FB ad looks like on different media:<\/p>\n
Desktop<\/strong>:<\/p>\n
![\"Desktop](\"https:\/\/www.instamojo.com\/blog\/wp-content\/uploads\/2016\/08\/Desktop-ad.png\")
<\/p>\nRight Hand Side Space:<\/strong><\/p>\n
![\"RHS](\"https:\/\/www.instamojo.com\/blog\/wp-content\/uploads\/2016\/08\/RHS-Ad.png\")
<\/p>\nMobile<\/strong>:<\/p>\n
![\"facebook](\"https:\/\/www.instamojo.com\/blog\/wp-content\/uploads\/2016\/08\/IMG_2106-e1493278362328.jpg\")
<\/p>\nYou can create Facebook ads with Ads Manager <\/strong>and Power Editor. <\/strong><\/p>\n
Creating a Facebook Ad with \u201cAds Manager\u201d<\/strong><\/h2>\n
Once you\u2019ve decided what medium you want to advertise on, you can start by clicking on \u201cCreate Ads\u201d from either the Right-Hand Side block on your feed (where ads generally appear) or from the dropdown right beside your notifications icon.<\/p>\n
Note<\/strong>: you can see the icon only if you have a fan page or business page. You cannot run ads on your personal account.<\/p>\n
Follow the steps to create your FB ad:<\/p>\n
- \n
- Click on Create Ads<\/strong><\/li>\n
- Choose your campaign objective:<\/li>\n<\/ol>\n
![\"Ads](\"https:\/\/www.instamojo.com\/blog\/wp-content\/uploads\/2016\/08\/FB-Ad-step-1-1.png\")
<\/p>\nChoose your Ad Set:<\/h3>\n
Your ad set comprises the demographics of who you want to show it to like age, location, gender, etc. Here, you can set the time of your ad (how long you want to run it) and schedule the frequency of the ad. You could also opt for default settings where Facebook decides where your ad will perform the best.<\/p>\n
![\"Choose](\"https:\/\/www.instamojo.com\/blog\/wp-content\/uploads\/2016\/08\/Ad-Set-1.png\")
<\/p>\nYou can also set the budget of your ad: how much you want to spend per day so you can keep a tab on how long you want to run the ad and how much you want to invest in the ad.<\/p>\n
![\"Ad](\"https:\/\/www.instamojo.com\/blog\/wp-content\/uploads\/2016\/08\/Ad-Set-3.png\")
<\/p>\n![\"Ad](\"https:\/\/www.instamojo.com\/blog\/wp-content\/uploads\/2016\/08\/Ad-set-2.png\")
<\/p>\nChoose Ad Format:<\/h3>\n
Choose the format of your ad \u2013 single image, image carousel, video etc. Use attractive, high-quality images or videos. Remember, this is an advertisement several people will see. You want to be convincing and quirky to get the viewer to click on your ad.<\/p>\n
![\"ad](\"https:\/\/www.instamojo.com\/blog\/wp-content\/uploads\/2016\/08\/format2.png\")
<\/p>\nYou can see a preview of your ad in the pane right below. Don\u2019t forget to link your ad to your online store\/website \u2013 this will effectively lead your viewer to the product you are advertising.<\/p>\n
![\"Source](\"https:\/\/www.instamojo.com\/blog\/wp-content\/uploads\/2016\/08\/Page-URL.png\")
<\/p>\nReview your ad and Pay:<\/h3>\n
Review your ad and place the order for your ad.<\/p>\n
![\"Place](\"https:\/\/www.instamojo.com\/blog\/wp-content\/uploads\/2016\/08\/Placeyourorder.png\")
<\/p>\nYou can track your ad results in Ads Manager. You should create two copies of your ad with different text copies to measure which one performs better. Be creative there – you can have different ad copies\u00a0for\u00a0different\u00a0audiences.<\/p>\n
Advertising your online store or website on Facebook is as easy as that. Don\u2019t have a website? Getting one is even easier. Try Instamojo online store<\/a><\/span> \u2013 get started in flat two minutes<\/a><\/span> and start getting traffic to your website.<\/p>\n
You can also accept payments on Facebook with Instamojo<\/span><\/a>!<\/p>\n
Try the Instamojo experience today.<\/p>\n
\n - Choose your campaign objective:<\/li>\n<\/ol>\n
- Click on Create Ads<\/strong><\/li>\n