{"id":26358,"date":"2023-08-30T11:20:51","date_gmt":"2023-08-30T05:50:51","guid":{"rendered":"https:\/\/www.instamojo.com\/blog\/?p=26358"},"modified":"2023-09-01T19:20:21","modified_gmt":"2023-09-01T13:50:21","slug":"indian-shopping-trends-during-the-festive-season","status":"publish","type":"post","link":"https:\/\/www.instamojo.com\/blog\/indian-shopping-trends-during-the-festive-season\/","title":{"rendered":"Indian festive shopping trends (2023): eCommerce categories that will see high demand"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">We are officially in celebration mode. India has kicked off its festive season with Onam and Rakhi! Colours, gifts, beautiful clothes, good food &#8211; oh, so much excitement everywhere.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Who else should be excited? We have come up with a list of categories that are decidedly going to outperform this year. <\/span><\/p>\n<p><span style=\"font-weight: 400;\"><strong>How do we know? We:<\/strong> <\/span><\/p>\n<ul>\n<li><span style=\"font-weight: 400;\">Looked at the consumer data for the festive season of 2022\u00a0<\/span><\/li>\n<li><span style=\"font-weight: 400;\">Researched shopping patterns of consumers during the Indian festive season <\/span><\/li>\n<li><span style=\"font-weight: 400;\">Analysed the general financial health of Indians\u00a0<\/span><\/li>\n<li>Surveyed Instamojo stores that are currently in preparation mode<\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Are you an online seller selling in any of these categories? Well, it&#8217;s time to pull up your socks and ready your stocks.\u00a0<\/span><\/p>\n<h2><strong>Indian shopping trends during the festive season: The data crunch\u00a0<\/strong><\/h2>\n<p><span style=\"font-weight: 400;\">The Indian festive season starts with Onam and Rakhi and <strong>ends with Diwali in November<\/strong>. December again sees a slight festive celebration with Christmas and New Year!<\/span><\/p>\n<p>Last year&#8217;s trends show how the pandemic was not a concern any more. However, the fear of inflation did mute buying sentiments.<\/p>\n<p><strong>Here are some findings from reports published last year:\u00a0\u00a0<\/strong><\/p>\n<ol>\n<li>Food, beverages and personal care <strong>led the demand in the consumer category<\/strong><\/li>\n<li>Premium electronic goods like TV, fridges and washing machines also saw a surge in demand just before the festive season<\/li>\n<li>There was a <strong>10% jump in within-state deliveries<\/strong> during the festive season in 2022<\/li>\n<li>Northeastern states <a href=\"https:\/\/www.fynd.com\/blog\/data-driven-trends-for-sale-events\" target=\"_blank\" rel=\"noopener\">saw the fastest growth in online orders<\/a> in 2022<\/li>\n<li><strong>Tier 2 and tier 3 cities<\/strong> like Haryana and Chandigarh also ranked higher in the fastest-growing list<\/li>\n<li>One in three households planned to <a href=\"https:\/\/www.localcircles.com\/a\/press\/page\/india-consumer-spending-survey-2022\" target=\"_blank\" rel=\"noopener\">spend more than Rs 10,000<\/a> for the festive season<\/li>\n<li>Online order shipment volumes during festive season sales <a href=\"https:\/\/yourstory.com\/2022\/10\/festive-season-ecommerce-sales-growth-flipkart-meesho-amazon-india\" target=\"_blank\" rel=\"noopener\">increased by 55%<\/a> with peak days seeing a growth of <strong>nearly 3x<\/strong><\/li>\n<\/ol>\n<p>&nbsp;<\/p>\n<blockquote><p>In 2023, the festive season is coinciding with the Cricket World Cup adding to the enthusiasm. Events like the successful Chandrayan landing, G20 World Meet, the BRICS summit and the <a href=\"https:\/\/www.spglobal.com\/marketintelligence\/en\/mi\/research-analysis\/india-economy-continues-to-show-strong-growth-in-mid-2023-Aug23.html#:~:text=After%20rapid%20economic%20growth%20of,the%20first%20half%20of%202023.\" target=\"_blank\" rel=\"noopener\">strong economic growth momentum<\/a> of 7.2% in the 2022-23 fiscal year also have Indians in cheerful spirits.<\/p>\n<p>The Indian festive shopping spree is expected to be strong and shatter records this year!<\/p><\/blockquote>\n<p><strong>So, what are some eCommerce categories that should start prepping for the festive season in 2023?\u00a0<\/strong><\/p>\n<h2><b>Dry fruits, Indian sweets and confectionery\u00a0<\/b><\/h2>\n<p><script type=\"text\/javascript\" src=\"https:\/\/ssl.gstatic.com\/trends_nrtr\/3461_RC01\/embed_loader.js\"><\/script> <script type=\"text\/javascript\"> trends.embed.renderExploreWidget(\"TIMESERIES\", {\"comparisonItem\":[{\"keyword\":\"Indian sweets\",\"geo\":\"IN\",\"time\":\"today 5-y\"}],\"category\":0,\"property\":\"\"}, {\"exploreQuery\":\"date=today%205-y&geo=IN&q=Indian%20sweets&hl=en\",\"guestPath\":\"https:\/\/trends.google.com:443\/trends\/embed\/\"}); <\/script><\/p>\n<p><span style=\"font-weight: 400;\">If you see the graph, for the last 5 years, Indian sweets have seen an incredible surge in internet chit-chat during October and November. Diwali and Navaratri is when families shower each other with sweets and confectionaries.\u00a0<\/span><\/p>\n<p><strong>If you are an eCommerce business selling baked goods, homemade sweets, chocolates, pastries, confectionaries, and traditional snacks &#8211; then start preparing.\u00a0<\/strong><\/p>\n<ol>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Ensure your cold storage is adequate, you don&#8217;t want a ton of sweets going bad.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Keep the storage area clean and hygienic so that ants don&#8217;t end up having a feast\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">If you are taking in customised or bulk orders, be mindful of the time it will take and give realistic delivery dates\u00a0\u00a0<\/span><\/li>\n<\/ol>\n<p><strong>Related read:\u00a0<a href=\"https:\/\/www.instamojo.com\/blog\/how-to-sell-food-online\/\" target=\"_blank\" rel=\"noopener\">How to sell food online in India: A guide to start an online food business<\/a><\/strong><\/p>\n<blockquote><p><strong>Bonus: Ingredients like dairy and sugar will also see a high demand during this time. Producers and sellers of these items should be careful about managing expectations, ensuring quality remains fresh and customer service stays excellent.\u00a0<\/strong><\/p><\/blockquote>\n<h2><b>Decorative lights<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">You must have heard the rumour that India can be seen from space because of all the lights on Diwali. <\/span><span style=\"font-weight: 400;\">While India can be seen regardless of the lights, October and November do see a massive sale of these products.\u00a0\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">People buy lights and candles in bulk to decorate their houses. Light sales also see a surge because of the street decorations during these months.<\/span><\/p>\n<p><strong>Similar to sweets and confectionaries, you can see how trends show sharp spikes in search activity related to decoration lights during the festive months.\u00a0<\/strong><\/p>\n<p><a href=\"https:\/\/trends.google.com\/trends\/explore?date=today%205-y&amp;geo=IN&amp;q=Indian%20sweets,Decoration%20lights&amp;hl=en\" target=\"_blank\" rel=\"noopener\"><img loading=\"lazy\" class=\"alignnone wp-image-26370 size-large\" src=\"https:\/\/www.instamojo.com\/blog\/wp-content\/uploads\/2023\/08\/Screenshot-2023-08-30-at-11.22.23-AM-1024x322.png\" alt=\"Google trends festive season \" width=\"1024\" height=\"322\" srcset=\"https:\/\/www.instamojo.com\/blog\/wp-content\/uploads\/2023\/08\/Screenshot-2023-08-30-at-11.22.23-AM-1024x322.png 1024w, https:\/\/www.instamojo.com\/blog\/wp-content\/uploads\/2023\/08\/Screenshot-2023-08-30-at-11.22.23-AM-300x94.png 300w, https:\/\/www.instamojo.com\/blog\/wp-content\/uploads\/2023\/08\/Screenshot-2023-08-30-at-11.22.23-AM-768x241.png 768w, https:\/\/www.instamojo.com\/blog\/wp-content\/uploads\/2023\/08\/Screenshot-2023-08-30-at-11.22.23-AM-380x119.png 380w, https:\/\/www.instamojo.com\/blog\/wp-content\/uploads\/2023\/08\/Screenshot-2023-08-30-at-11.22.23-AM-800x251.png 800w, https:\/\/www.instamojo.com\/blog\/wp-content\/uploads\/2023\/08\/Screenshot-2023-08-30-at-11.22.23-AM.png 1130w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><\/p>\n<p><span style=\"font-weight: 400;\">So if you want to sell creative decorative lights online then this is the time to stock up and spend a little more time on <a href=\"https:\/\/www.instamojo.com\/blog\/increase-sales-this-festive-season-with-online-marketing-course\/\" target=\"_blank\" rel=\"noopener\">marketing your business to your target audience.<\/a><\/span><\/p>\n<blockquote><p><span style=\"font-weight: 400;\"><strong>We at Instamojo are strictly against fireworks. We want you guys to enjoy, but while being safe and keeping our environment toxic-free. So choose sustainable alternatives like lamps, diyas, decorative lights, rangolis etc<\/strong>.\u00a0<\/span><\/p><\/blockquote>\n<h2><b>Cleaning services\u00a0<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">During the festive months in India, there is a big demand for house cleaning services. With all the festivals and guests coming over, people want a clean and tidy home. <\/span><\/p>\n<p><span style=\"font-weight: 400;\"><strong>That&#8217;s why they hire professional cleaners to help them out.<\/strong> It&#8217;s all about creating a warm and welcoming atmosphere for family and friends, so everyone can enjoy the celebrations without having to worry about cleaning up.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">If you own a cleaning company, then this is the perfect opportunity for you to <strong><a href=\"https:\/\/www.instamojo.com\/smart-landing-page-builder\/?utm_source=imblog&amp;utm_medium=interlink&amp;utm_campaign=smart_page\" target=\"_blank\" rel=\"noopener\">set up a landing page<\/a><\/strong> that highlights different cleaning packages that your customers can choose from!\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\"><strong>Create landing pages with Instamojo in under 5 minutes<\/strong>! Watch this video to know more.\u00a0<\/span><\/p>\n<p><iframe loading=\"lazy\" title=\"YouTube video player\" src=\"https:\/\/www.youtube.com\/embed\/55n0bqvI88w?si=nHZJ7aaSPwnoiiF-\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<h2><b>Clay idols\u00a0<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">It is a season of worshipping. You can see artisans creating beautiful clay idols in every nook and corner of India. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">There is something special about clay idols that makes them so loved. As a business, you can join the bandwagon and offer customized clay idols to people who want to make their homes look beautiful and festive.\u00a0<\/span><span style=\"font-weight: 400;\">\u00a0<\/span><\/p>\n<h2><b>Skincare and make-up services\u00a0<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">\u00a0Entering into the\u00a0 \u201clooking good for the picture\u201d categories &#8211; first, we have skincare and make-up services.<\/span><\/p>\n<p><span style=\"font-weight: 400;\"> It is no surprise that the festive season sees people meeting each other, relatives coming to visit, and celebrations all around!\u00a0<\/span><span style=\"font-weight: 400;\">This is the time when people want to look good. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Salons and beauty services always see major sales during this period. Post-covid, Indian consumers have also started asking for <strong>beauty services at home<\/strong> where an expert will come to your house to pamper your skin or hair.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Apart from services from professionals, consumers also <strong>invest a lot more in skin care products.<\/strong> Especially conscious and sustainable products like those sold in this Instamojo online store &#8211; <a href=\"https:\/\/www.instamojo.com\/mojo-stars\/kritihenna\/\" target=\"_blank\" rel=\"noopener\">Kriti Henna<\/a>.\u00a0<\/span><\/p>\n<p><a href=\"https:\/\/www.instamojo.com\/mojo-stars\/kritihenna\/\" target=\"_blank\" rel=\"noopener\"><img loading=\"lazy\" class=\"alignnone wp-image-26367 size-large\" src=\"https:\/\/www.instamojo.com\/blog\/wp-content\/uploads\/2023\/08\/Screenshot-2023-08-30-at-11.02.04-AM-1024x601.png\" alt=\"Kriti henna Mojo Star\" width=\"1024\" height=\"601\" srcset=\"https:\/\/www.instamojo.com\/blog\/wp-content\/uploads\/2023\/08\/Screenshot-2023-08-30-at-11.02.04-AM-1024x601.png 1024w, https:\/\/www.instamojo.com\/blog\/wp-content\/uploads\/2023\/08\/Screenshot-2023-08-30-at-11.02.04-AM-300x176.png 300w, https:\/\/www.instamojo.com\/blog\/wp-content\/uploads\/2023\/08\/Screenshot-2023-08-30-at-11.02.04-AM-768x450.png 768w, https:\/\/www.instamojo.com\/blog\/wp-content\/uploads\/2023\/08\/Screenshot-2023-08-30-at-11.02.04-AM-380x223.png 380w, https:\/\/www.instamojo.com\/blog\/wp-content\/uploads\/2023\/08\/Screenshot-2023-08-30-at-11.02.04-AM-800x469.png 800w, https:\/\/www.instamojo.com\/blog\/wp-content\/uploads\/2023\/08\/Screenshot-2023-08-30-at-11.02.04-AM-1160x680.png 1160w, https:\/\/www.instamojo.com\/blog\/wp-content\/uploads\/2023\/08\/Screenshot-2023-08-30-at-11.02.04-AM.png 1347w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><\/p>\n<blockquote><p>Kriti Henna is also our Mojo Star because of their excellent marketing strategy for their online store! <a href=\"https:\/\/www.instamojo.com\/mojo-stars\/kritihenna\/\" target=\"_blank\" rel=\"noopener\">See her story here.<\/a><\/p><\/blockquote>\n<h2><b>Clothes and accessories\u00a0<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Is it even the festive season if we don&#8217;t wear new clothes? From buying clothes for ourselves to gifting them &#8211; eCommerce brands selling clothes and accessories need to be on their toes!\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\"><strong>In India especially, ethnic clothing sees a major push (apart from the wedding season).<\/strong> Check out how <a href=\"https:\/\/www.streekolkata.com\/\" target=\"_blank\" rel=\"noopener\">Stree Kolkata<\/a> launched a special product line just for the occasion of Durga Pujo!\u00a0<\/span><\/p>\n<figure id=\"attachment_26368\" aria-describedby=\"caption-attachment-26368\" style=\"width: 1024px\" class=\"wp-caption alignnone\"><a href=\"https:\/\/www.streekolkata.com\/\" target=\"_blank\" rel=\"noopener\"><img loading=\"lazy\" class=\"wp-image-26368 size-large\" src=\"https:\/\/www.instamojo.com\/blog\/wp-content\/uploads\/2023\/08\/Screenshot-2023-08-30-at-11.03.33-AM-1024x522.png\" alt=\"Stree Kolkata\" width=\"1024\" height=\"522\" srcset=\"https:\/\/www.instamojo.com\/blog\/wp-content\/uploads\/2023\/08\/Screenshot-2023-08-30-at-11.03.33-AM-1024x522.png 1024w, https:\/\/www.instamojo.com\/blog\/wp-content\/uploads\/2023\/08\/Screenshot-2023-08-30-at-11.03.33-AM-300x153.png 300w, https:\/\/www.instamojo.com\/blog\/wp-content\/uploads\/2023\/08\/Screenshot-2023-08-30-at-11.03.33-AM-768x392.png 768w, https:\/\/www.instamojo.com\/blog\/wp-content\/uploads\/2023\/08\/Screenshot-2023-08-30-at-11.03.33-AM-380x194.png 380w, https:\/\/www.instamojo.com\/blog\/wp-content\/uploads\/2023\/08\/Screenshot-2023-08-30-at-11.03.33-AM-800x408.png 800w, https:\/\/www.instamojo.com\/blog\/wp-content\/uploads\/2023\/08\/Screenshot-2023-08-30-at-11.03.33-AM-1160x592.png 1160w, https:\/\/www.instamojo.com\/blog\/wp-content\/uploads\/2023\/08\/Screenshot-2023-08-30-at-11.03.33-AM.png 1437w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><figcaption id=\"caption-attachment-26368\" class=\"wp-caption-text\">Instamojo online store: Stree Kolkata<\/figcaption><\/figure>\n<p><a href=\"https:\/\/www.instamojo.com\/blog\/how-to-sell-clothes-online\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">If you need a quick and easy guide to selling clothes online &#8211; we have it right here!\u00a0<\/span><\/a><\/p>\n<p><b style=\"color: #000000; font-family: inherit; font-size: 2rem;\">How to prepare yourself for the festive season?\u00a0<\/b><\/p>\n<p>As the festive season approaches, seize the opportunity to capitalize on the increased demand.<\/p>\n<p><strong>Here are some essential steps to maximize your success during this bustling time:<\/strong><\/p>\n<ol>\n<li><span style=\"font-weight: 400;\"> Monitor competitor prices and adjust yours accordingly to stay competitive without compromising quality.\u00a0<\/span><\/li>\n<li><span style=\"font-weight: 400;\">Offer discounts as incentives with various coupons and <a href=\"https:\/\/www.instamojo.com\/blog\/introducing-product-bundles-on-instamojo-online-store\/\" target=\"_blank\" rel=\"noopener\">product bundles for higher order value.<\/a><\/span><\/li>\n<li><span style=\"font-weight: 400;\"> Maintain adequate inventory levels to meet demand and avoid stockouts that can impact sales.\u00a0<\/span><\/li>\n<li><span style=\"font-weight: 400;\"><a href=\"https:\/\/www.instamojo.com\/blog\/shipping-during-seasonal-rush-a-holiday-guide-for-small-businesses\/\" target=\"_blank\" rel=\"noopener\">Communicate clearly with shipping partners<\/a> and adapt shipping policies to avoid customer disappointment during the festive rush.<\/span><\/li>\n<\/ol>\n<p>With Instamojo, get priority customer support to manage the festive rush smoothly. Start at absolutely zero cost!<\/p>\n<hr \/>\n<p style=\"text-align: center;\"><a class=\"mb-button mb-style-flat mb-size-default mb-corners-default mb-text-style-default \" style=\"background-color: #2bc470;\" href=\"https:\/\/www.instamojo.com\/?utm_source=imblog&amp;utm_medium=interlink&amp;utm_campaign=home_page\">Sign up on Instamojo <\/a><\/p>\n","protected":false},"excerpt":{"rendered":"We are officially in celebration mode. India has kicked off its festive season with Onam and Rakhi! Colours,&hellip;\n","protected":false},"author":67,"featured_media":26364,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[1],"tags":[4107,4762,4761,5783,6392,6389,6390,6391],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v17.8 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Indian festive shopping trends (2023): In-demand eCommerce categories<\/title>\n<meta name=\"description\" content=\"Explore anticipated trends and high-demand eCommerce sectors that are set to shine during this festive season in India.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.instamojo.com\/blog\/indian-shopping-trends-during-the-festive-season\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" 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