{"id":26547,"date":"2023-10-03T16:43:56","date_gmt":"2023-10-03T11:13:56","guid":{"rendered":"https:\/\/www.instamojo.com\/blog\/?p=26547"},"modified":"2023-10-03T19:23:29","modified_gmt":"2023-10-03T13:53:29","slug":"marketing-and-packaging-tips-during-the-festive-season","status":"publish","type":"post","link":"https:\/\/www.instamojo.com\/blog\/marketing-and-packaging-tips-during-the-festive-season\/","title":{"rendered":"Get your bling on! eCommerce marketing and packaging tips for this festive season"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">It&#8217;s that time of year again; and for all the businesses, this is your moment to shine! The festive season is upon us, and it&#8217;s like the stage is set for you to dazzle. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">So, in this guide, we&#8217;ve got some awesome marketing and packaging tips during the festive season. We&#8217;re talking heart-warming marketing campaigns and eye-catching packaging that&#8217;ll make your brand unforgettable during the holiday buzz. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Let&#8217;s dive right in and unwrap these marketing and packaging tips during the festive season!<\/span><\/p>\n<h2><strong>How profitable is eCommerce during the festive season?<\/strong><\/h2>\n<p>In 2023, eCommerce sellers can expect to have a fabulous festive season! Let&#8217;s look at the numbers:<\/p>\n<ul>\n<li>Expectations are for 1.6X (etail) and 3.6X (retail) growth.<\/li>\n<li>A Redseer report suggests nearly 140 million festive shoppers<\/li>\n<li>The total eCommerce gross merchandise value (GMV) is expected to grow by 18-20% to INR 90,000 Cr during the festive season this year from INR 76,000 Cr last year<\/li>\n<li>Not only that, buying will go up during this season by 140 Mn. If you are not marketing correctly you are going to be wasting resources and losing out on potential customers!<\/li>\n<\/ul>\n<figure id=\"attachment_26628\" aria-describedby=\"caption-attachment-26628\" style=\"width: 912px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" class=\"wp-image-26628 size-full\" src=\"https:\/\/www.instamojo.com\/blog\/wp-content\/uploads\/2023\/10\/GMV-Ecommerce-Sales.png\" alt=\"\" width=\"912\" height=\"960\" srcset=\"https:\/\/www.instamojo.com\/blog\/wp-content\/uploads\/2023\/10\/GMV-Ecommerce-Sales.png 912w, https:\/\/www.instamojo.com\/blog\/wp-content\/uploads\/2023\/10\/GMV-Ecommerce-Sales-285x300.png 285w, https:\/\/www.instamojo.com\/blog\/wp-content\/uploads\/2023\/10\/GMV-Ecommerce-Sales-768x808.png 768w, https:\/\/www.instamojo.com\/blog\/wp-content\/uploads\/2023\/10\/GMV-Ecommerce-Sales-380x400.png 380w, https:\/\/www.instamojo.com\/blog\/wp-content\/uploads\/2023\/10\/GMV-Ecommerce-Sales-800x842.png 800w\" sizes=\"(max-width: 912px) 100vw, 912px\" \/><figcaption id=\"caption-attachment-26628\" class=\"wp-caption-text\">Source: Inc42<\/figcaption><\/figure>\n<p><a href=\"https:\/\/inc42.com\/buzz\/festive-season-ecommerce-sales-to-touch-inr-90k-cr-mark-this-year\/\" target=\"_blank\" rel=\"noopener\">More details here!<\/a><\/p>\n<h2><b>Prepare for higher eCommerce sales during the festive season!<\/b><\/h2>\n<p>Now that you know how it is going to work, with such a brilliant opportunity coming your way to see higher revenues, it is time for you to prepare <a href=\"https:\/\/www.instamojo.com\/?utm_source=imblog&amp;utm_medium=interlink&amp;utm_campaign=home_page\" target=\"_blank\" rel=\"noopener\">your own independent eCommerce website<\/a>! Buyers are itching to spend on gifts, traditional attires, sweets confectionaries and more.<\/p>\n<p>With an increased demand, online sellers also face multiple challenges during the festive season. <strong>The two main issues are:\u00a0<\/strong><\/p>\n<ol>\n<li>Targetting the incorrect audience and losing out on impulse buyers<\/li>\n<li>Not being able to keep consistent inventory<\/li>\n<\/ol>\n<p>Let&#8217;s start with the first challenge.<\/p>\n<p>Market to the correct audiences and turn those online browsers into actual customers. Capture their attention with these strategies:<\/p>\n<h3><b>1. Set festive marketing goals<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">When you set these clear goals, they&#8217;ll steer your festive marketing plan and make it easier to keep tabs on how you&#8217;re doing.<\/span><\/p>\n<p><b>But, how to accomplish them?\u00a0<\/b><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Be specific:<\/b><span style=\"font-weight: 400;\"> Set precise goals like \u201cIncrease sales by 20%.\u201d<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Align with a business plan:<\/b><span style=\"font-weight: 400;\"> Ensure festive goals complement your overall business strategy.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Measure and set deadlines:<\/b><span style=\"font-weight: 400;\"> Create measurable goals with deadlines, e.g., \u201cIncrease website traffic by 30% by November 31st.\u201d<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Stay realistic:<\/b><span style=\"font-weight: 400;\"> Dream big but keep goals achievable within your resources and market.<\/span><\/li>\n<\/ul>\n<p style=\"text-align: left;\"><strong><a href=\"https:\/\/www.instamojo.com\/blog\/free-instagram-course-for-dtc-brands-and-small-businesses\/\" target=\"_blank\" rel=\"noopener\">Learn more about marketing for online businesses with our FREE online course!<\/a><\/strong><\/p>\n<p><span style=\"font-weight: 400;\"><iframe loading=\"lazy\" title=\"Instamojo mojoVersity\u2014 Learn marketing for small businesses | Free online course\" src=\"https:\/\/www.youtube.com\/embed\/1zsabkMvx7w\" width=\"680\" height=\"383\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/span><\/p>\n<h3><b>2. Building a festive marketing plan<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Think of your festive marketing plan as cooking up the ultimate festive feast. It may take a bit of time and work, but once it&#8217;s all done, it&#8217;s a real treat for your business.<\/span><\/p>\n<p><b>What&#8217;s the best way to carry it out?<\/b><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Content calendar:<\/b><span style=\"font-weight: 400;\"> Plan your marketing activities with a content calendar to stay organized.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Choose channels wisely:<\/b><span style=\"font-weight: 400;\"> Select the platforms where your audience is active (social media, emails, blogs).<\/span><\/li>\n<\/ul>\n<blockquote><p>Pro tip: Focus on marketing with your blog! <a href=\"https:\/\/cdn2.hubspot.net\/hubfs\/3476323\/State%20of%20Inbound%202018%20Global%20Results.pdf\" target=\"_blank\" rel=\"noopener\"><b>Hubspot<\/b><\/a><b> reports that despite 500 million blogs and 2 million daily posts, blogging remains pivotal in most marketers&#8217; digital strategies. A noteworthy 53% prioritize blogging as their content marketing cornerstone.<\/b><\/p><\/blockquote>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Set your budget:<\/b><span style=\"font-weight: 400;\"> Allocate funds for festive marketing, covering ads and festive-themed content.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Festive visuals:<\/b><span style=\"font-weight: 400;\"> Add festive elements to your branding, website, and social profiles to attract attention. (We&#8217;ll discuss this more in a minute)\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Special promotions:<\/b><span style=\"font-weight: 400;\"> Offer festive deals like flash sales, bundles, or early bird discounts to excite customers.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Related Read: <\/span><a href=\"https:\/\/www.instamojo.com\/blog\/how-to-effectively-use-social-media-to-launch-your-business-successfully\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">How to effectively use social media to launch your business successfully<\/span><\/a><\/p>\n<h3><b>3. Leveraging festive visuals and themes<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Try these marketing and packaging tips during the festive season to make your marketing feel more festive and appealing. They&#8217;ll definitely help you connect better with your audience.\u00a0<\/span><\/p>\n<figure id=\"attachment_26631\" aria-describedby=\"caption-attachment-26631\" style=\"width: 1024px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" class=\"size-large wp-image-26631\" src=\"https:\/\/www.instamojo.com\/blog\/wp-content\/uploads\/2023\/10\/cadbury-1024x683.jpeg\" alt=\"cadbury\" width=\"1024\" height=\"683\" srcset=\"https:\/\/www.instamojo.com\/blog\/wp-content\/uploads\/2023\/10\/cadbury-1024x683.jpeg 1024w, https:\/\/www.instamojo.com\/blog\/wp-content\/uploads\/2023\/10\/cadbury-300x200.jpeg 300w, https:\/\/www.instamojo.com\/blog\/wp-content\/uploads\/2023\/10\/cadbury-768x512.jpeg 768w, https:\/\/www.instamojo.com\/blog\/wp-content\/uploads\/2023\/10\/cadbury-1536x1025.jpeg 1536w, https:\/\/www.instamojo.com\/blog\/wp-content\/uploads\/2023\/10\/cadbury-2048x1366.jpeg 2048w, https:\/\/www.instamojo.com\/blog\/wp-content\/uploads\/2023\/10\/cadbury-380x254.jpeg 380w, https:\/\/www.instamojo.com\/blog\/wp-content\/uploads\/2023\/10\/cadbury-800x534.jpeg 800w, https:\/\/www.instamojo.com\/blog\/wp-content\/uploads\/2023\/10\/cadbury-1160x774.jpeg 1160w, https:\/\/www.instamojo.com\/blog\/wp-content\/uploads\/2023\/10\/cadbury-scaled.jpeg 2560w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><figcaption id=\"caption-attachment-26631\" class=\"wp-caption-text\">Source- Cadbury<\/figcaption><\/figure>\n<p><b>What&#8217;s the process for doing it?<\/b><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Festive branding:<\/b><span style=\"font-weight: 400;\"> Update your logo and website banners with festival elements to show your spirit.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Website decoration:<\/b><span style=\"font-weight: 400;\"> Transform <a href=\"https:\/\/www.instamojo.com\/online-store\/?utm_source=imblog&amp;utm_medium=interlink&amp;utm_campaign=online_store\" target=\"_blank\" rel=\"noopener\">your online store<\/a> into a festive wonderland with banners and pop-ups.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Feature festive products:<\/b><span style=\"font-weight: 400;\"> Showcase special festive launches with appealing visuals and descriptions.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Maintain brand consistency:<\/b><span style=\"font-weight: 400;\"> Keep your festive themes in harmony with your brand&#8217;s identity for recognition.<\/span><\/li>\n<\/ul>\n<p><strong>Let&#8217;s have a look at Instamojo&#8217;s store <a href=\"https:\/\/www.streekolkata.com\/\" target=\"_blank\" rel=\"noopener\">Stree Kolkata. <\/a>They have updated their banner and website to showcase their newest festive collection.\u00a0<\/strong><\/p>\n<p><a href=\"https:\/\/www.streekolkata.com\/\" target=\"_blank\" rel=\"noopener\"><img loading=\"lazy\" class=\"aligncenter wp-image-26620 size-full\" src=\"https:\/\/www.instamojo.com\/blog\/wp-content\/uploads\/2023\/10\/Stree-Kolkata.png\" alt=\"Stree Kolkata\" width=\"1440\" height=\"782\" srcset=\"https:\/\/www.instamojo.com\/blog\/wp-content\/uploads\/2023\/10\/Stree-Kolkata.png 1440w, https:\/\/www.instamojo.com\/blog\/wp-content\/uploads\/2023\/10\/Stree-Kolkata-300x163.png 300w, https:\/\/www.instamojo.com\/blog\/wp-content\/uploads\/2023\/10\/Stree-Kolkata-1024x556.png 1024w, https:\/\/www.instamojo.com\/blog\/wp-content\/uploads\/2023\/10\/Stree-Kolkata-768x417.png 768w, https:\/\/www.instamojo.com\/blog\/wp-content\/uploads\/2023\/10\/Stree-Kolkata-380x206.png 380w, https:\/\/www.instamojo.com\/blog\/wp-content\/uploads\/2023\/10\/Stree-Kolkata-800x434.png 800w, https:\/\/www.instamojo.com\/blog\/wp-content\/uploads\/2023\/10\/Stree-Kolkata-1160x630.png 1160w\" sizes=\"(max-width: 1440px) 100vw, 1440px\" \/><\/a><\/p>\n<p><em>If you&#8217;ve decided to opt for such banners, do not forget to make them attractive but not so complicated. The message should be easily understood by the shoppers and hence it could help them to get the best option for the festive.\u00a0<\/em><\/p>\n<p><strong>Here is a comprehensive guide <\/strong><a href=\"https:\/\/www.instamojo.com\/blog\/give-your-ecommerce-website-a-festive-flair\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\"><strong>to give your eCommerce website a festive flair in 2023!<\/strong><\/span><\/a><\/p>\n<p><span style=\"font-weight: 400;\">Enhance the visual appeal of your eCommerce website by selecting premium online store themes that best match your business category. On Instamojo, you can choose from a variety of classic and festive themes that match your brand values and visual language easily!\u00a0<\/span><\/p>\n<p>Check out these<span style=\"font-weight: 400;\">\u00a0<\/span><a href=\"https:\/\/www.instamojo.com\/online-store\/themes\/?utm_source=imblog&amp;utm_medium=interlink&amp;utm_campaign=themes\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">premium themes here! <\/span><\/a><\/p>\n<p><span style=\"font-weight: 400;\"><iframe loading=\"lazy\" title=\"YouTube video player\" src=\"https:\/\/www.youtube.com\/embed\/ZMmnoPDmuxY?si=XK7Oe04KKgUTHwgw\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/span><\/p>\n<h3><b>4. Offering special promotions and discounts<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Have you ever noticed how people can&#8217;t resist a good deal, especially during the festive? So, it&#8217;s like a magnet. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Discounts tap into that psychological urge to save money (buy more for less!), making shoppers more likely to give in to their spending impulses.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">They&#8217;re your ticket to <\/span><a href=\"https:\/\/www.instamojo.com\/blog\/top-festive-sales-tips-for-small-businesses-to-boost-customer-engagement\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">boosting engagement<\/span><\/a><span style=\"font-weight: 400;\"> and sales for your business<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Related read: <\/span><a href=\"https:\/\/www.instamojo.com\/blog\/how-to-run-discount-sale-festive-season\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Offering festival discounts? Here\u2019s how to do it right<\/span><\/a><\/p>\n<p><span style=\"font-weight: 400;\">Watch Instamojo&#8217;s tutorial video on setting up discount codes and custom fields for online payments.<\/span><\/p>\n<p><span style=\"font-weight: 400;\"><iframe loading=\"lazy\" title=\"YouTube video player\" src=\"https:\/\/www.youtube.com\/embed\/BerwbJdA_5M?si=Hkee73zvg8tSTUGg\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/span><\/p>\n<h3><b>Types of promotions<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Here are some types of discounts that you can offer to your customers, especially during the festive season:\u00a0<\/span><\/p>\n<ul>\n<li>\n<h4><b>Flash sales<\/b><\/h4>\n<\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">These are like lightning strikes. Short-lived, high-impact discounts that create a sense of urgency.<\/span><\/p>\n<ul>\n<li>\n<h4><b>Bundles and gift sets<\/b><\/h4>\n<\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">People love convenience during the busy festive season. Bundle complementary products or create gift sets at a discounted price.<\/span><\/p>\n<p>Related read:\u00a0<a href=\"https:\/\/www.instamojo.com\/blog\/introducing-product-bundles-on-instamojo-online-store\/\" target=\"_blank\" rel=\"noopener\">Introducing product bundles on Instamojo online store<\/a><\/p>\n<ul>\n<li>\n<h4><b>Early bird discounts<\/b><\/h4>\n<\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Reward early shoppers with exclusive discounts. It&#8217;s like saying, \u201cThank you for starting your shopping early!\u201d<\/span><\/p>\n<ul>\n<li>\n<h4><b>Setting appropriate pricing strategies<\/b><\/h4>\n<\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Be strategic with your pricing by:<\/span><\/p>\n<p><span style=\"font-weight: 400;\"><strong>a.<\/strong> Calculating your costs to ensure your promotions are still profitable.<\/span><\/p>\n<p><span style=\"font-weight: 400;\"><strong>b.<\/strong> Consider tiered discounts based on purchase amount or customer loyalty.<\/span><\/p>\n<p><span style=\"font-weight: 400;\"><strong>c.<\/strong> Don&#8217;t forget to factor in <\/span><a href=\"https:\/\/www.instamojo.com\/ecommerce-shipping\/?utm_source=imblog&amp;utm_medium=interlink&amp;utm_campaign=shipping\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">shipping<\/span><\/a><span style=\"font-weight: 400;\"> and delivery costs if applicable.<\/span><\/p>\n<h3><b>5. Creating festive content<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">The following marketing and packaging tips during the festive season are more engaging and connect better with your audience, enhancing their experience with your brand.<\/span><\/p>\n<p><b>How to put it into action?<\/b><\/p>\n<p><b>a. Engaging content:<\/b><span style=\"font-weight: 400;\"> Create shareable content that captivates and spreads festive cheer.<\/span><\/p>\n<p><b>b. Festive contests:<\/b><span style=\"font-weight: 400;\"> Organize contests and giveaways with festive prizes to boost engagement.<\/span><\/p>\n<p><strong>Here are some examples from D2C brands that aced their marketing content during Diwali in 2022!<\/strong><\/p>\n<h4><strong>CaratLane<\/strong><\/h4>\n<p><img loading=\"lazy\" class=\"aligncenter wp-image-26622 size-full\" src=\"https:\/\/www.instamojo.com\/blog\/wp-content\/uploads\/2023\/10\/CaratLane-campaign.webp\" alt=\"CaratLane campaign\" width=\"1501\" height=\"2251\" srcset=\"https:\/\/www.instamojo.com\/blog\/wp-content\/uploads\/2023\/10\/CaratLane-campaign.webp 1501w, https:\/\/www.instamojo.com\/blog\/wp-content\/uploads\/2023\/10\/CaratLane-campaign-200x300.webp 200w, https:\/\/www.instamojo.com\/blog\/wp-content\/uploads\/2023\/10\/CaratLane-campaign-683x1024.webp 683w, https:\/\/www.instamojo.com\/blog\/wp-content\/uploads\/2023\/10\/CaratLane-campaign-768x1152.webp 768w, https:\/\/www.instamojo.com\/blog\/wp-content\/uploads\/2023\/10\/CaratLane-campaign-1024x1536.webp 1024w, https:\/\/www.instamojo.com\/blog\/wp-content\/uploads\/2023\/10\/CaratLane-campaign-1366x2048.webp 1366w, https:\/\/www.instamojo.com\/blog\/wp-content\/uploads\/2023\/10\/CaratLane-campaign-380x570.webp 380w, https:\/\/www.instamojo.com\/blog\/wp-content\/uploads\/2023\/10\/CaratLane-campaign-800x1200.webp 800w, https:\/\/www.instamojo.com\/blog\/wp-content\/uploads\/2023\/10\/CaratLane-campaign-1160x1740.webp 1160w\" sizes=\"(max-width: 1501px) 100vw, 1501px\" \/><\/p>\n<p>In 2020, CaratLane came up with a unique campaign carrying the perfect hashtag for it, i.e. <em><strong>#MereStyleKiDiwali<\/strong><\/em> presenting the unique ways of every individual to celebrate Diwali.<\/p>\n<h4><strong>Tanishq<\/strong><\/h4>\n<p><img loading=\"lazy\" class=\"aligncenter wp-image-26623 size-full\" src=\"https:\/\/www.instamojo.com\/blog\/wp-content\/uploads\/2023\/10\/Tanishq-campaign.jpeg\" alt=\"Tanishq campaign\" width=\"960\" height=\"960\" srcset=\"https:\/\/www.instamojo.com\/blog\/wp-content\/uploads\/2023\/10\/Tanishq-campaign.jpeg 960w, https:\/\/www.instamojo.com\/blog\/wp-content\/uploads\/2023\/10\/Tanishq-campaign-300x300.jpeg 300w, https:\/\/www.instamojo.com\/blog\/wp-content\/uploads\/2023\/10\/Tanishq-campaign-150x150.jpeg 150w, https:\/\/www.instamojo.com\/blog\/wp-content\/uploads\/2023\/10\/Tanishq-campaign-768x768.jpeg 768w, https:\/\/www.instamojo.com\/blog\/wp-content\/uploads\/2023\/10\/Tanishq-campaign-80x80.jpeg 80w, https:\/\/www.instamojo.com\/blog\/wp-content\/uploads\/2023\/10\/Tanishq-campaign-380x380.jpeg 380w, https:\/\/www.instamojo.com\/blog\/wp-content\/uploads\/2023\/10\/Tanishq-campaign-800x800.jpeg 800w\" sizes=\"(max-width: 960px) 100vw, 960px\" \/><\/p>\n<p>Tanishq launched this Diwali-themed campaign, inviting you to celebrate your <strong><em>#PehliDiwali<\/em><\/strong> (the perfect hashtag for the festive season), brightening your achievements with <em><strong>#AlekhyaByTanishq.\u00a0<\/strong><\/em><\/p>\n<blockquote>\n<h4><strong>Pro tip:<\/strong><\/h4>\n<p><strong>Using a relevant hashtag during these festive campaigns will get more exposure for your brand. You can also hold contests or post user-generated content while using this hashtag. It is an easy way to have a portfolio of community engagement in one place.<\/strong><\/p><\/blockquote>\n<p><b>For more pro festive season tips, listen to our conversation with Jatin Gupta, the founder and solopreneur at @inspiringjatin.\u00a0<\/b><\/p>\n<p><span style=\"font-weight: 400;\"><iframe loading=\"lazy\" title=\"YouTube video player\" src=\"https:\/\/www.youtube.com\/embed\/jjCPL4p1xqU?si=XYJUKbrq4Kr98amg\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/span><\/p>\n<h2><b>Tips on packaging and shipping during the festive season<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Now that your marketing is done, you need to add an <em>oomph<\/em> to the delivered products with festive packaging! <\/span><\/p>\n<p><span style=\"font-weight: 400;\">You should understand that it&#8217;s not just about wrapping\u2014it&#8217;s about creating an experience that&#8217;ll leave your customers beaming. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Have a look at these fun designs that stand out and eco-friendly options that match today&#8217;s values.<\/span><\/p>\n<h3><b>1. Choosing the right packaging materials<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Choose the right materials, and you&#8217;ll give customers a memorable unboxing experience they&#8217;ll absolutely adore.<\/span><\/p>\n<p><b>Pick from the following choices.<\/b><\/p>\n<p><b>a. Go green:<\/b><span style=\"font-weight: 400;\"> Consider eco-friendly options like recycled paper and biodegradable plastics. It&#8217;s good for the planet and shows you care.<\/span><\/p>\n<p><b>b. Add festive flair:<\/b><span style=\"font-weight: 400;\"> Make your packaging pop with ribbons, bows, or themed wrapping paper. These little touches can spread festive cheer.<\/span><\/p>\n<p><b>c. Protect your gifts:<\/b><span style=\"font-weight: 400;\"> Use sturdy boxes and cushioning materials to ensure your products arrive safely. Reusable packaging is also a great option.<\/span><\/p>\n<h3><b>2. Designing festive packaging<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Festive packaging is all about spreading joy and making your customers feel like VIPs. So, let your creative juices flow and craft packaging that captures the magic!<\/span><\/p>\n<blockquote><p><b>As reported by <\/b><a href=\"https:\/\/dotcomdist.com\/the-ecommerce-experience-what-makes-your-customers-fall-in-love-with-your-brand\/\" target=\"_blank\" rel=\"noopener\"><b>Dotcom Distribution<\/b><\/a><b>, if your packaging is distinctive or carries your brand, 40% of consumers are likely to share an image of it on social media.<\/b><\/p><\/blockquote>\n<p><b>How to put it into effect?<\/b><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Personal touch:<\/b><span style=\"font-weight: 400;\"> Enhance customer experience with personalized notes or greeting cards to show you care.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Brand consistency:<\/b><span style=\"font-weight: 400;\"> Infuse festive elements while maintaining your brand identity by balancing themes with your brand&#8217;s colours and logo for a memorable appearance.<\/span><\/li>\n<\/ul>\n<figure id=\"attachment_26632\" aria-describedby=\"caption-attachment-26632\" style=\"width: 2560px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" class=\"wp-image-26632 size-full\" src=\"https:\/\/www.instamojo.com\/blog\/wp-content\/uploads\/2023\/10\/Phool-scaled.jpeg\" alt=\"Phool\" width=\"2560\" height=\"1828\" srcset=\"https:\/\/www.instamojo.com\/blog\/wp-content\/uploads\/2023\/10\/Phool-scaled.jpeg 2560w, https:\/\/www.instamojo.com\/blog\/wp-content\/uploads\/2023\/10\/Phool-300x214.jpeg 300w, https:\/\/www.instamojo.com\/blog\/wp-content\/uploads\/2023\/10\/Phool-1024x731.jpeg 1024w, https:\/\/www.instamojo.com\/blog\/wp-content\/uploads\/2023\/10\/Phool-768x548.jpeg 768w, https:\/\/www.instamojo.com\/blog\/wp-content\/uploads\/2023\/10\/Phool-1536x1097.jpeg 1536w, https:\/\/www.instamojo.com\/blog\/wp-content\/uploads\/2023\/10\/Phool-2048x1462.jpeg 2048w, https:\/\/www.instamojo.com\/blog\/wp-content\/uploads\/2023\/10\/Phool-380x271.jpeg 380w, https:\/\/www.instamojo.com\/blog\/wp-content\/uploads\/2023\/10\/Phool-800x571.jpeg 800w, https:\/\/www.instamojo.com\/blog\/wp-content\/uploads\/2023\/10\/Phool-1160x828.jpeg 1160w\" sizes=\"(max-width: 2560px) 100vw, 2560px\" \/><figcaption id=\"caption-attachment-26632\" class=\"wp-caption-text\">Source- Phool<\/figcaption><\/figure>\n<h3><b>3. Choosing the right shipping\u00a0<\/b><\/h3>\n<p>After selecting the packaging material, it is also important to have a proper check on the inventory as well as shipping, the two major aspects of packaging during the festive season. Let&#8217;s see, how to do it right.<\/p>\n<p><b>This is what you can do!<\/b><\/p>\n<p><b>a. Timely ordering:<\/b><span style=\"font-weight: 400;\"> Order your packaging supplies ahead of time to avoid last-minute rushes. Having a little extra is better than running out during busy times.<\/span><\/p>\n<p><strong>b. Partner with the right shipping partners:<\/strong> Choosing the right partner ensures your products reach your customers on time and without any hassles.<\/p>\n<blockquote><p><strong>Please do set the correct expectations with your customers. If you know there will be delays during the festive season, please modify your shipping delivery policies on your <a href=\"https:\/\/www.instamojo.com\/?utm_source=imblog&amp;utm_medium=interlink&amp;utm_campaign=home_page\" target=\"_blank\" rel=\"noopener\">eCommerce website<\/a> accordingly.\u00a0<\/strong><\/p><\/blockquote>\n<p><span style=\"font-weight: 400;\">Keep your customers always updated with Instamojo;s\u00a0 Auto Shipment Tracking feature for effortless shipment management!<\/span><\/p>\n<p><span style=\"font-weight: 400;\"><iframe loading=\"lazy\" title=\"YouTube video player\" src=\"https:\/\/www.youtube.com\/embed\/WxnKoV6CIu8?si=R5O4Q2QozF4Joeh9\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/span><\/p>\n<h2><b>Managing inventory and stock levels<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">The key thing here is to keep a good handle on your product inventory and have some extras in stock, just in case you run low. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">You want to make sure you&#8217;ve got enough goodies to offer your customers even if the demand spikes.<\/span><\/p>\n<p><b>Here\u2019s how to do it!<\/b><\/p>\n<p><b>a. Forecasting demand:<\/b><span style=\"font-weight: 400;\"> Predict festive season sales by analysing past data and factoring in promotions and <\/span><a href=\"https:\/\/www.instamojo.com\/blog\/new-product-development-from-concept-to-market\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">new product development<\/span><\/a><span style=\"font-weight: 400;\"> launches for a clear outlook.\u00a0<\/span><\/p>\n<p><b>b. Order early:<\/b><span style=\"font-weight: 400;\"> Secure packaging supplies early to prevent last-minute rushes; maintain a small surplus to prevent shortages.<\/span><\/p>\n<p><b>c. Manage excess stock:<\/b><span style=\"font-weight: 400;\"> Avoid excess orders to save money and storage space; repurpose surplus materials for future events or promotions.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Related read: <\/span><a href=\"https:\/\/www.instamojo.com\/blog\/how-to-prevent-out-of-stock-during-the-festivities\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">How to prevent \u201cOut of Stock\u201d during the festivities<\/span><\/a><\/p>\n<h3><b>Managing returns and exchanges<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">By keeping a close eye on your inventory and ordering smart, you&#8217;ll be well-prepared to handle the festive season without any hiccups. Remember, it&#8217;s all about finding that sweet spot between having enough and not going overboard.\u00a0<\/span><\/p>\n<p><b>How to manage it?<\/b><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Simplify returns:<\/b><span style=\"font-weight: 400;\"> Simplify returns with clear instructions on your website and prevent customer frustration.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Facilitate exchanges:<\/b><span style=\"font-weight: 400;\"> Streamline festival gift exchanges with free return shipping. Recommend relevant products to users when they ask for exchanges\/returns.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Prioritize customer happiness:<\/b><span style=\"font-weight: 400;\"> Maintain a positive attitude during returns for long-lasting customer relationships during the festival.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Foster positive feedback:<\/b><span style=\"font-weight: 400;\"> Turn negatives into positives, and motivate customers to share their good experiences via reviews and social media.<\/span><\/li>\n<\/ul>\n<h2><strong>Festive eCommerce magic: Unlock success with Instamojo<\/strong><\/h2>\n<p><span style=\"font-weight: 400;\">After looking at all the marketing and packaging tips during the festive season, are you ready to experience the magic of festive eCommerce? Look no further than Instamojo! With our trustable setup of <\/span><a href=\"https:\/\/www.instamojo.com\/online-store\/?utm_source=imblog&amp;utm_medium=interlink&amp;utm_campaign=online_store\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">online store<\/span><\/a><span style=\"font-weight: 400;\">, <\/span><a href=\"https:\/\/www.instamojo.com\/payment-gateway-integration\/?utm_source=imblog&amp;utm_medium=interlink&amp;utm_campaign=payment_gateway_integration\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">integrated payment gateway<\/span><\/a><span style=\"font-weight: 400;\">, and customizable stores, you&#8217;ll have everything you need to make this festive season a success for your business.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Imagine reaching a wider audience, boosting your sales, and creating unforgettable customer experiences. It&#8217;s all possible with Instamojo by your side. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">So why wait? Join the festive eCommerce revolution with us and let your business shine this season. Start your journey to success today!\u00a0<\/span><\/p>\n<p style=\"text-align: center;\"><a class=\"mb-button mb-style- mb-size-default mb-corners-default mb-text-style-default \" style=\"background-color: #2bc470;\" href=\"https:\/\/www.instamojo.com\/?utm_source=imblog&amp;utm_medium=interlink&amp;utm_campaign=home_page\" target=\"_blank\" rel=\"noopener\">Sign up on Instamojo today<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"It&#8217;s that time of year again; and for all the businesses, this is your moment to shine! The&hellip;\n","protected":false},"author":77,"featured_media":26551,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[5323],"tags":[6497,6499,6500,6501,6498,6502],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v17.8 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Marketing and packaging tips during the festive season - Blog Instamojo<\/title>\n<meta name=\"description\" content=\"Understanding marketing and packaging tips during the festive season will elevate your holiday campaigns with these expert strategies!\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.instamojo.com\/blog\/marketing-and-packaging-tips-during-the-festive-season\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Marketing and packaging tips during the festive season - 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