{"id":26615,"date":"2023-10-06T10:11:07","date_gmt":"2023-10-06T04:41:07","guid":{"rendered":"https:\/\/www.instamojo.com\/blog\/?p=26615"},"modified":"2023-10-06T11:41:08","modified_gmt":"2023-10-06T06:11:08","slug":"see-how-channapatna-toys-are-reviving-a-200-year-old-handcrafting-skill","status":"publish","type":"post","link":"https:\/\/www.instamojo.com\/blog\/see-how-channapatna-toys-are-reviving-a-200-year-old-handcrafting-skill\/","title":{"rendered":"See how Channapatna Toys are reviving a 200 year old handcraft"},"content":{"rendered":"

This is a tale of two sons named Meer Ashfaq and Meer Arif. And it’s a happy, inspirational tale that will make you proud. Channapatna Toys is not a new business, but it is a new brand! A brand that has seen the far-reaching power of the eCommerce world.\u00a0<\/span><\/p>\n

The Meer brothers are first-generational digital entrepreneurs who have decided to revive enthusiasm for their traditional handicrafts. <\/span>Here is the story of how Channapatna Toys went from selling in a small village to selling all over the country!\u00a0<\/span><\/p>\n

A bit about Channapatna Toys\u00a0<\/b><\/h2>\n

Channapatna Toys is an artisan brand for handmade, sustainable, eco-friendly wooden toys for children. For 200 years, artisans have churned out these toys bringing joy into the lives of children in their home state of Karnataka.\u00a0<\/span><\/p>\n

This brand is now owned, run and managed by Meeran Art and Crafts Company (established by the two brothers. They are the ones who made the decision to expand their presence online.\u00a0<\/span><\/p>\n

\u201cOur generation of adults do not choose our forefather\u2019s handcraft profession because of extremely low income and profit. It was a dying art. But we decided to give it a chance to thrive. This is when we shifted from just offline to online. Now our story can be heard by customers all over the country. We see parents buying our handmade toys even from cities and metros\u201d\u00a0<\/strong><\/p><\/blockquote>\n

\"Channapatna<\/a><\/h2>\n

Why are these toys so loved?<\/b><\/h2>\n

The toy industry sees extreme success in any part of the world. The Indian toy industry especially is among the fastest-growing globally,<\/span> projected to reach $3 Bn<\/span><\/a> by 2028, growing at a CAGR of 12% between 2022-28. <\/span><\/p>\n

Want to be a part of this business? Here\u2019s a friendly guide on how to Sell Toys Online<\/a> and Start a Successful Business<\/strong><\/p>\n

But what does Channapatna Toys bring to the table?\u00a0<\/b><\/h3>\n

They make traditionally Indian toys that stimulate and excite wide-eyed children. The toys are made from soft ivory wood or \u2018hale mara\u2019<\/strong>, a particularly soft kind of wood that is majorly used in the production of wooden toys.<\/span><\/p>\n

Children often tend to put things in their mouths. But these toys are painted with toxic-free and lead-free paint that won’t harm the children.\u00a0\u00a0<\/span><\/p>\n

In a world of plastic toys that just contribute to increasing waste and pollution, these wooden toys are bringing back the joy of the simpler things in life.\u00a0<\/span><\/p>\n

\"Channapatna<\/b><\/h2>\n

\u201cOur online store selection includes wooden rattles, egg shakers, neem wood teethers, pull-along toys, roly-poly toys, baby walkers, ABC and number counting toys, colour and shape sorter puzzles, wooden spinning tops and stacking and balancing toys. For preschoolers, we have memory games, nesting dolls, peg dolls, puzzles, 3D puzzles, kitchen playsets, vehicle toys, art & craft DIY kits, activity toys, brain development toys, learning toys, pretend play toys, open-ended toys and more.\u201d<\/strong><\/p><\/blockquote>\n

A 200-year-old business revived\u00a0<\/b><\/h2>\n

Meer and Meer\u2019s grandfather and father are still very involved in the manufacture of the toys.\u00a0<\/span>Their family also faced similar challenges that traditional artisans in India usually do. <\/span><\/p>\n

Some examples are:\u00a0<\/strong><\/p>\n