Indian eCommerce is not limited to Delhi, Mumbai, and other major metro cities. India’s $80 billion eCommerce market has seen tremendous improvement in the last few years.<\/p>\n
Government initiatives coupled with rising digital penetration has now made eCommerce accessible in almost every corner of the country. 76% of the nation now owns a smart phone and has access to the internet.<\/p>\n
Hear are some interesting numbers to show you the true extent of love that Indians are showing for shopping online on their phones:<\/p>\n
As more Indians get on the internet, they look for avenues to shop online.<\/p>\n
New eCommerce hotspots are emerging in various parts of the country giving tough competition to metro cities.<\/p>\n
The new cities that are seeing an incredible growth in online shopping are:<\/p>\n
eCommerce platforms are now expanding their operations in these cities to cater to the rising demand and consumer interest.<\/p>\n
These new eCommerce hubs are further fuelled by the growth of UPI. Digital payments through UPI has allowed more people to make cashless transactions when purchasing online! A Redseer report has shown that 70% of the UPI users are from outside Tier 1 cities and 80% of these new users are from Tier 2 cities!<\/p>\n
ONDC – the government backed eCommerce network is now live in 620+ cities in India!<\/p>\n
This network has especially been catalytic for the growth of digital first brands in smaller towns and cities because of its ability to connect them to multiple logistics providers seamlessly.<\/p>\n
To explain the difference – earlier if a small business from a smaller town had to deliver a product in some other part of the country, they would have to jump through various hoops. From choosing an affordable shipping provider<\/a> to warehousing service to a last mile delivery partner in the destination city.<\/p>\n With ONDC, they now have an array of options to choose from on one platform for the entire delivery process.<\/p>\nChoosing Instamojo for growth\u00a0<\/strong><\/h2>\n