{"id":2920,"date":"2016-05-09T19:19:49","date_gmt":"2016-05-09T13:49:49","guid":{"rendered":"http:\/\/blog.instamojo.com\/?p=2920"},"modified":"2021-06-23T11:16:46","modified_gmt":"2021-06-23T05:46:46","slug":"introducing-next-gen-payment-checkout-for-better-conversions","status":"publish","type":"post","link":"https:\/\/www.instamojo.com\/blog\/introducing-next-gen-payment-checkout-for-better-conversions\/","title":{"rendered":"Introducing Next-Gen Payment Checkout for Better Conversions"},"content":{"rendered":"

As a payments platform, one of the most crucial parts of our experience is the Instamojo checkout\u00a0experience.\u00a0It represents both Instamojo and the merchants who use us.\u00a0This experience hadn\u2019t been updated in years and was due for a major overhaul, even though we worked hard on giving the best payment gateway<\/a> success rates.<\/p>\n

<\/code>After many months spent polishing the finer aspects of the new forms; today, we\u2019re starting the rollout of the new Instamojo checkout forms.<\/p>\n

What makes the new payment forms awesome?<\/h3>\n

1. Strong Merchant Identity<\/h4>\n

A recurring theme in feedback from our customers has been the need to customize the payment form and make it look like their own. \u2028The new form has a cover image along with the user name & photo. This makes it dead simple to customize the form. \u2028We\u2019re not stopping there, we will soon be launching the ability for merchants to change the text and form colours to match their own branding.<\/p>\n

2. Mobile First Design<\/strong><\/h4>\n

The new checkout forms are designed mobile-first because that\u2019s where all the customer eye-balls are and designing for the toughest constraints first makes it easier to scale to the rest. Merchants now don\u2019t have to worry how their forms will look on small screens, the experience is consistent everywhere.<\/p>\n

3. UX Improvements<\/strong><\/h4>\n

The new form brings along a plethora of improvements to the user experience. The long scary form is now broken down into multiple gentler parts. Payment choice is a clear last step. Error is clearer and makes the form cutely shake. Context about the payment and person being paid is crisply available.<\/p>\n

4. Modularity<\/strong><\/h4>\n

The checkout forms are designed as a nifty module that can be customized and plugged into parts of a site to create even more powerful experiences.<\/p>\n

Experience the Demo here:<\/strong><\/h4>\n