{"id":3711,"date":"2016-10-18T14:24:19","date_gmt":"2016-10-18T08:54:19","guid":{"rendered":"http:\/\/blog.instamojo.com\/?p=3711"},"modified":"2021-08-30T13:04:16","modified_gmt":"2021-08-30T07:34:16","slug":"openout-payment-gateway-success-story","status":"publish","type":"post","link":"https:\/\/www.instamojo.com\/blog\/openout-payment-gateway-success-story\/","title":{"rendered":"Instamojo Success Story with OpenOut: From a Business Idea to a Growing Business"},"content":{"rendered":"<div>OpenOut <span style=\"color: #000000;\">wanted to create a concept that would create new places to go out to other than the regular commercial institutions like bars, cafes, restaurants, etc while also giving an opportunity for people to meet new like-minded people.<\/span><\/div>\n<div><span style=\"color: #000000;\">\u00a0<\/span><\/div>\n<div><span style=\"color: #000000;\">These would be people who can open their homes and host other verified people over food, beverages or any skill they want to share like baking, storytelling sessions. This is how Arun Rafi\u00a0came up with OpenOut<\/span><\/div>\n<div><span style=\"color: #000000;\">\u00a0<\/span><\/div>\n<p class=\"p1\"><span style=\"color: #000000;\">On a tete-e-tete with Arun, we got more insights into their\u00a0journey, and here is the reproduction of the conversation in his own words as a guest post:<\/span><\/p>\n<h3 class=\"p1\"><span class=\"s1\">The Thought Behind OpenOut<\/span><\/h3>\n<p class=\"p1\">Having been in the Alco-bev industry I\u00a0used to interact with a lot of bars, cafes, restaurants, and also a lot of consumers who would come in over there.<\/p>\n<p class=\"p1\">According to me, there are 3 crucial things that make up an experience of going out.<\/p>\n<p class=\"p1\"><strong>People<\/strong> \u2013 Who are you with?<\/p>\n<p class=\"p1\"><strong>Place<\/strong> \u2013 What and how is the place that you are going to? What new place should we go to today?<\/p>\n<p class=\"p1\"><strong>Product<\/strong> \u2013 is the place known for its food, drinks, music, movies, etc?<\/p>\n<p class=\"p1\">Now recall the last time you went out, chances are high that you went with the same group of friends, to the same place you have been before doing the same thing you have done last week too. Hardly anything new to look out for.<\/p>\n<p class=\"p1\">This is where the concept of OpenOut came in. What if you have hosts (real people and not commercial establishments) who could handle Place (being their home) and Product (being their skill\/passion)? That would mean that as consumers you have new places to go to, new products\/skills to experience, and more importantly since it is a filtered group of not more than 15 people, a new way to meet like-minded people.<\/p>\n<h3 class=\"p1\"><span class=\"s1\">The Concept<\/span><\/h3>\n<p class=\"p1\">OpenOut is a platform for members to find interesting at-home events hosted by real people, over a common interest, passion, or skill.<\/p>\n<p class=\"p1\">It could vary from hosting a baking session with wine to watching a match screening with beer and chips to a story-telling session over a seven-course meal by an aspiring chef to a cocktails 101 event by an alcobev expert.<\/p>\n<p class=\"p1\">For Hosts, if they have a certain passion &amp; a home to host, that\u2019s all that is needed to get kicking. Not only can they share their skill and passion with new people, and hence creating a brand for themselves but also an important way to monetize the same.<\/p>\n<p class=\"p1\"><img loading=\"lazy\" class=\"alignnone wp-image-5286 size-full\" src=\"https:\/\/www.instamojo.com\/blog\/wp-content\/uploads\/2016\/10\/Chandrikas-Cocktails-Conversations-OpenOut-3-1024x683-1.jpg\" alt=\"OpenOut team instamojo\" width=\"1024\" height=\"683\" srcset=\"https:\/\/www.instamojo.com\/blog\/wp-content\/uploads\/2016\/10\/Chandrikas-Cocktails-Conversations-OpenOut-3-1024x683-1.jpg 1024w, https:\/\/www.instamojo.com\/blog\/wp-content\/uploads\/2016\/10\/Chandrikas-Cocktails-Conversations-OpenOut-3-1024x683-1-300x200.jpg 300w, https:\/\/www.instamojo.com\/blog\/wp-content\/uploads\/2016\/10\/Chandrikas-Cocktails-Conversations-OpenOut-3-1024x683-1-768x512.jpg 768w, https:\/\/www.instamojo.com\/blog\/wp-content\/uploads\/2016\/10\/Chandrikas-Cocktails-Conversations-OpenOut-3-1024x683-1-960x640.jpg 960w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/p>\n<p class=\"p1\">For guests, Not only does it give a great alternative to going to the same hotel, restaurant, bar, and caf\u00e9 but also a great new way to meet new people over a topic that interests them.<\/p>\n<p class=\"p1\">All hosts and guests are verified or need to come through the reference of members who are already in OpenOut, hence making it a place for authentic and credible experiences.<\/p>\n<h3 class=\"p1\"><span class=\"s1\">The Challenges<\/span><\/h3>\n<p class=\"p1\">The initial challenge faced by us\u00a0was to convince hosts to open up their personal space, i.e. their home and invite people whom they did not know. \u201cAfter having done initial few OpenOuts, people are now opening up to the concepts\u201d. They get a lot of enquiries from extremely passionate and skilled people to use our platform to open up their houses. On the guest side too, for all of our\u00a0events, there have been thrice as many people who have been willing to pay and attend these at-home gatherings.<\/p>\n<h3 class=\"p1\"><span class=\"s1\">Future Plans<\/span><\/h3>\n<p class=\"p1\">Our hosts and guests are giving us an incredible amount of learning after each OpenOut, and we plan to keep on testing with various formats till December. Once we perfect the experiences on both sides we plan to scale it up in Bangalore and expand the network sInce we already have a list of people on the waiting list. Once the model is perfected over here, we replicate the same in upcoming target markets like Goa.<\/p>\n<p class=\"p1\">We have also seen a good amount of interest from brands to be a part of such experiences, so genuine brand experiences at these at-home events are also on the cards.<\/p>\n<h3 class=\"p1\"><span class=\"s1\">Instamojo\u2019s Part<\/span><\/h3>\n<p class=\"p1\">From a business point of view, it is the no-hassle sign-ups that take the cake. It also helps that you can technically run your business even without an app and through WhatsApp by sending payment links.<\/p>\n<blockquote>\n<p class=\"p1\">From the users point of view, the surprising ease of doing payments has been a positive. We had a 60 years young (and I say young because she was the most active out of all our guests till now, a live-wire!) guest who has never used netbanking etc finish the payment in ease with just a bit of hand holding..and she felt really really proud !<\/p>\n<\/blockquote>\n<hr \/>\n<p class=\"p1\" style=\"text-align: center;\"><a class=\"mb-button mb-style-flat mb-size-default mb-corners-default mb-text-style-default \" style=\"background-color: #4e4e91;\" href=\"https:\/\/www.instamojo.com\/?utm_source=imblog&amp;utm_medium=interlink&amp;utm_campaign=home_page\" target=\"_blank\" rel=\"noopener\">Get Started With Instamojo \u00a0<i class=\"fa fa-chevron-right\"><\/i>\u00a0<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"OpenOut wanted to create a concept that would create new places to go out to other than the&hellip;\n","protected":false},"author":6,"featured_media":4467,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[4],"tags":[349,112,90,2445,113,19,114,1298,3791,82],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v17.8 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Instamojo Success Story with OpenOut : Idea to a Growing Business<\/title>\n<meta name=\"description\" content=\"OpenOut wanted to create a concept that would create new places to go out to other than the regular commercial institutions like bars, cafes, restaurants, etc while also giving an opportunity for people to meet new like-minded people.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.instamojo.com\/blog\/openout-payment-gateway-success-story\/\" \/>\n<meta property=\"og:locale\" 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