{"id":3838,"date":"2016-11-03T12:24:41","date_gmt":"2016-11-03T06:54:41","guid":{"rendered":"http:\/\/blog.instamojo.com\/?p=3838"},"modified":"2020-12-18T01:25:13","modified_gmt":"2020-12-17T19:55:13","slug":"party-app-on-instamojo-and-master-plan-revelation","status":"publish","type":"post","link":"https:\/\/www.instamojo.com\/blog\/party-app-on-instamojo-and-master-plan-revelation\/","title":{"rendered":"Missed Call Marketing &#8211; Our First Platform App and Master Plan"},"content":{"rendered":"<h3><span style=\"font-weight: 400; color: #000000;\">Presenting Missed-call marketing by Ozonetel<\/span><\/h3>\n<p><span style=\"font-weight: 400; color: #000000;\">Instamojo sellers can use the Missed-call marketing app by Ozonetel and create missed call marketing campaigns.<\/span><\/p>\n<p><span style=\"color: #000000;\"><span style=\"font-weight: 400;\">Today we\u2019re one step closer to realizing our vision of making<\/span><\/span> <span style=\"font-weight: 400;\">Instamojo the go-to place for <\/span><span style=\"font-weight: 400;\">micro-merchants<\/span><span style=\"font-weight: 400;\"> and a platform for companies<\/span><span style=\"color: #000000;\"><span style=\"font-weight: 400;\"> to build on. <\/span><\/span><\/p>\n<h4><span style=\"font-weight: 400; color: #000000;\">How does it work?<\/span><\/h4>\n<p><img loading=\"lazy\" class=\"alignnone wp-image-5237 size-full\" src=\"https:\/\/www.instamojo.com\/blog\/wp-content\/uploads\/2016\/11\/Missed-call-marketing-gif-770x470-1.gif\" alt=\"missed call marketing\" width=\"770\" height=\"470\" \/><\/p>\n<p><span style=\"font-weight: 400; color: #000000;\">1. Visit the <a href=\"https:\/\/www.instamojo.com\/grow\/app-store\/?utm_source=imblog&amp;utm_medium=interlink&amp;utm_campaign=app_store\" target=\"_blank\" rel=\"noopener\">Instamojo App Store<\/a><\/span><\/p>\n<p><span style=\"font-weight: 400; color: #000000;\">2. Subscribe to the Ozonetel app<\/span><\/p>\n<p><span style=\"font-weight: 400; color: #000000;\">3. Set your missed-call campaign message<\/span><\/p>\n<p><span style=\"font-weight: 400; color: #000000;\">4. Display your number on your store\/hoarding\/website\/social media covers\/brochures\/et all.<\/span><\/p>\n<p><span style=\"font-weight: 400; color: #000000;\">5. Profit from a whole new marketing channel.<\/span><\/p>\n<p>Some examples of how businesses use Missed-call Marketing to their benefit:<\/p>\n<p><img loading=\"lazy\" class=\"alignnone wp-image-5235 size-medium\" src=\"https:\/\/www.instamojo.com\/blog\/wp-content\/uploads\/2016\/11\/sample-ads-768x808-285x300.png\" alt=\"Missed call Marketing \" width=\"285\" height=\"300\" srcset=\"https:\/\/www.instamojo.com\/blog\/wp-content\/uploads\/2016\/11\/sample-ads-768x808-285x300.png 285w, https:\/\/www.instamojo.com\/blog\/wp-content\/uploads\/2016\/11\/sample-ads-768x808.png 768w\" sizes=\"(max-width: 285px) 100vw, 285px\" \/><\/p>\n<p><img loading=\"lazy\" class=\"alignnone wp-image-5236 size-medium\" src=\"https:\/\/www.instamojo.com\/blog\/wp-content\/uploads\/2016\/11\/missed-call-english-500x166-300x100.jpg\" alt=\"Missed-call Marketing strategy\" width=\"300\" height=\"100\" srcset=\"https:\/\/www.instamojo.com\/blog\/wp-content\/uploads\/2016\/11\/missed-call-english-500x166-300x100.jpg 300w, https:\/\/www.instamojo.com\/blog\/wp-content\/uploads\/2016\/11\/missed-call-english-500x166.jpg 500w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/p>\n<p>Here is more on how to leverage Missed-call Marketing to get more customers:<\/p>\n<p><strong>Read More: <a href=\"https:\/\/www.instamojo.com\/blog\/get-more-customers-with-missed-call-marketing\/?utm_source=imblog&amp;utm_medium=interlink&amp;utm_campaign=missedcall_marketing\" target=\"_blank\" rel=\"noopener\">Missed Call Marketing and Reach Out to a Broader Audience<\/a><\/strong><\/p>\n<h3><span style=\"font-weight: 400; color: #000000;\">Why this is awesome<\/span><\/h3>\n<p><span style=\"font-weight: 400; color: #000000;\">Ozonetel is India\u2019s leading cloud telephony service provider, powering large enterprises\u00a0like Zomato, Shaadi.com, Housing, etc.<\/span><\/p>\n<p><span style=\"color: #000000;\"><span style=\"font-weight: 400;\">Through <\/span><span style=\"color: #000080;\"><a style=\"color: #000080;\" href=\"http:\/\/kookoo.ozonetel.com\/\"><span style=\"font-weight: 400;\">KooKoo<\/span><\/a><\/span><span style=\"font-weight: 400;\">, Ozonetel offers a robust set of APIs that make it butter smooth for developers to create telecom applications. Yet, these superb APIs are many times beyond the reach of micro-merchants (especially those without full-time in-house developers). <\/span><\/span><\/p>\n<p><span style=\"font-weight: 400; color: #000000;\">Through the Missed-Call marketing app, Instamojo sellers (and potentially businesses of all scale &amp; size in India) have access to a brand new marketing channel they never would\u2019ve thought was possible. <\/span><\/p>\n<p><span style=\"font-weight: 400; color: #000000;\">Never before could you have used an enterprise-grade product with just a click!<\/span><\/p>\n<h3><span style=\"font-weight: 400; color: #000000;\">Our (App Store) Master plan<\/span><\/h3>\n<p><span style=\"font-weight: 400; color: #000000;\">Our vision for Instamojo is to be an operating system for business(es). <\/span><\/p>\n<p><span style=\"font-weight: 400; color: #000000;\">You can look at Instamojo as the kernel of the operating system &#8212; providing the essentials needed to run a business. \u00a0Our full potential will be unlocked when people build on top of us and extend the power of Instamojo in ways we can\u2019t even imagine today. <\/span><\/p>\n<p><span style=\"font-weight: 400; color: #000000;\">In short, our master plan:<\/span><\/p>\n<p><img loading=\"lazy\" class=\"wp-image-5238 size-full aligncenter\" src=\"https:\/\/www.instamojo.com\/blog\/wp-content\/uploads\/2016\/11\/ozonetel-2-3.png\" alt=\"missed call marketing plan\" width=\"770\" height=\"850\" srcset=\"https:\/\/www.instamojo.com\/blog\/wp-content\/uploads\/2016\/11\/ozonetel-2-3.png 770w, https:\/\/www.instamojo.com\/blog\/wp-content\/uploads\/2016\/11\/ozonetel-2-3-272x300.png 272w, https:\/\/www.instamojo.com\/blog\/wp-content\/uploads\/2016\/11\/ozonetel-2-3-768x848.png 768w\" sizes=\"(max-width: 770px) 100vw, 770px\" \/><\/p>\n<p><span style=\"font-weight: 400; color: #000000;\">1. Use simple onboarding and clear pricing to get loads of sellers<\/span><\/p>\n<p><span style=\"font-weight: 400; color: #000000;\">2. Use sellers to attract great partners<\/span><\/p>\n<p><span style=\"font-weight: 400; color: #000000;\">3. Use partners to attract even more sellers<\/span><\/p>\n<p><span style=\"font-weight: 400; color: #000000;\">4. Create a powerful API-driven ecosystem that empowers the SMBs with best tools technology has to offer<\/span><\/p>\n<h3><span style=\"font-weight: 400; color: #000000;\">The important question &#8211; Why?<\/span><\/h3>\n<p><span style=\"font-weight: 400; color: #000000;\">Doing business in India is not easy. <\/span><\/p>\n<p><span style=\"color: #000000;\"><span style=\"font-weight: 400;\">Despite being one of the <\/span><span style=\"color: #000080;\"><a style=\"color: #000080;\" href=\"https:\/\/en.wikipedia.org\/wiki\/List_of_countries_by_GDP_(nominal)\"><span style=\"font-weight: 400;\">top 10 economies by nominal GDP<\/span><\/a><\/span><span style=\"font-weight: 400;\">, India ranks a measly and woeful 130 with regards to the<\/span><\/span> <span style=\"font-weight: 400;\">ease of doing business<\/span><span style=\"font-weight: 400;\">.<\/span><\/p>\n<p><span style=\"font-weight: 400; color: #000000;\">We represent the long tail of makers and small businesses.<\/span><\/p>\n<p><span style=\"color: #000000;\"><span style=\"font-weight: 400;\">While we\u2019re excited about initiatives like <\/span><span style=\"font-weight: 400;\">Digital India<\/span><span style=\"font-weight: 400;\">, <\/span><span style=\"font-weight: 400;\">India Stack<\/span><span style=\"font-weight: 400;\">, <\/span><span style=\"font-weight: 400;\">Aadhar<\/span><span style=\"font-weight: 400;\"> and <\/span><span style=\"font-weight: 400;\">UPI<\/span><span style=\"font-weight: 400;\">, all of these efforts are nascent and still light years away from realizing their full impact.\u00a0<\/span><\/span><span style=\"font-weight: 400; color: #000000;\">We just can\u2019t wait for this to happen sooner.<\/span><\/p>\n<p><span style=\"color: #000000;\">So we are trying to build an ecosystem through our platform where everyone can easily sell online as well as benefit from each other&#8217;s services.<\/span><\/p>\n<h4><span style=\"text-decoration: underline;\"><span style=\"color: #000000; text-decoration: underline;\">Our Ecosystem Values:<\/span><\/span><\/h4>\n<p><span style=\"color: #000000;\"><i><span style=\"font-weight: 400;\"><strong>API driven<\/strong><\/span><\/i><\/span><\/p>\n<p><span style=\"font-weight: 400; color: #000000;\">Open APIs allow developers (and businesses) to work together and create powerful applications on top of each other providing experiences where the whole is\u00a0larger than the sum of it&#8217;s parts; alongside fostering an air of collaboration in the ecosystem. Also, redirects are so 1995, go APIs.<br \/>\n<\/span><\/p>\n<p><span style=\"color: #000000;\"><i><strong>Design\u00a0focused<br \/>\n<\/strong><\/i><i><br \/>\n<\/i>Designing for\u00a0the long tail of small and medium businesses has taught a lot about the difficulties people face\u00a0in interacting with technology &#8211; be it heavy data consumption, confusing terms or formidable pricing.\u00a0We hope to see applications that are accessible, functional and delightful even at the last mile.<\/span><\/p>\n<p><span style=\"color: #000000;\">This is not an exhaustive or formal list but the core tenets on which we\u00a0have built our business, we expect developers on our platform to do\u00a0the same.<\/span><\/p>\n<h3><span style=\"font-weight: 400; color: #000000;\">Join us on our mission<\/span><\/h3>\n<p>Instamojo is a platform for micro-merchants and small businesses who are doing big things online. When we open our platform to partners, we endorse their services to these 150K+ sellers who are looking for tools and services that can be leveraged to grow their own businesses.<\/p>\n<p><span style=\"font-weight: 400; color: #000000;\">Reach out now to become a partner:<\/span><\/p>\n<p><span style=\"color: #000000;\"><span style=\"font-weight: 400;\">Just shoot a mail to <\/span><a style=\"color: #000000;\" href=\"mailto:partnerships@instamojo.com\"><span style=\"font-weight: 400;\">partnerships@instamojo.com<\/span><\/a><\/span><\/p>\n<p><span style=\"font-weight: 400; color: #000000;\">Who we\u2019re looking to partner with<\/span><\/p>\n<p><span style=\"font-weight: 400; color: #000000;\">&#8211; Business already operating in the SMB\/MSME space.<\/span><\/p>\n<p><span style=\"font-weight: 400; color: #000000;\">&#8211; Big businesses looking to expand into the SMB space.<\/span><\/p>\n<p><strong><span style=\"color: #000000;\">Disclaimer<\/span><\/strong><\/p>\n<p><span style=\"font-weight: 400; color: #000000;\">Our App Store and it\u2019s APIs are still in alpha and we want to make sure all Apps in our App Store set a high bar in terms of experience. So we are onboarding partners very selectively.<\/span><\/p>\n<hr \/>\n<p style=\"text-align: center;\"><a class=\"mb-button mb-style-flat mb-size-default mb-corners-default mb-text-style-default \" style=\"background-color: #2bc470;\" href=\"https:\/\/www.instamojo.com\/partner\/?utm_source=imblog&amp;utm_medium=interlink&amp;utm_campaign=partner\" target=\"_blank\" rel=\"noopener\">Get Missed Call Marketing App Now<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"Presenting Missed-call marketing by Ozonetel Instamojo sellers can use the Missed-call marketing app by Ozonetel and create missed&hellip;\n","protected":false},"author":6,"featured_media":4618,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[7],"tags":[499,1412,380,381,163,4190,4154,382],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v17.8 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Missed Call Marketing - Our First Platform App and Master Plan<\/title>\n<meta name=\"description\" content=\"Presenting Missed call marketing by Ozonetel! 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