{"id":5012,"date":"2020-03-04T18:00:50","date_gmt":"2020-03-04T12:30:50","guid":{"rendered":"https:\/\/www.instamojo.com\/blog\/?p=5012"},"modified":"2023-06-09T12:28:47","modified_gmt":"2023-06-09T06:58:47","slug":"design-for-online-small-business","status":"publish","type":"post","link":"https:\/\/www.instamojo.com\/blog\/design-for-online-small-business\/","title":{"rendered":"How good design can help your online small business"},"content":{"rendered":"<p class=\"p1\">Designing for a small business is not a one-dimensional topic. There are so many elements involved in design for small businesses &#8211; right?<\/p>\n<p class=\"p1\">Maybe not.<\/p>\n<p class=\"p1\">According to a study by the design powerhouse<strong> Adobe, businesses with a strong design outperformed weaker designed companies by a whopping 219% on the stock market index!<\/strong><\/p>\n<p class=\"p1\">In this blog, we will review the generic rules, tips and guidelines you should know about incorporating design into your business. Before you hire a designer, it is good to have an idea of what you expect FOR your brand. After all, your business\u2019s brand identity relies a lot on your design.<\/p>\n<blockquote>\n<p class=\"p1\">&#8220;Design is not just what it looks like and feels like. Design is how it works\u201d &#8211; Steve Jobs<\/p>\n<\/blockquote>\n<h3 class=\"p1\"><strong>Elements to design for online small business:<\/strong><\/h3>\n<p class=\"p1\">Ask any graphic designer what are the most important aspects of \u2018designing\u2019 your brand and they\u2019ll point out these 4 core elements:<\/p>\n<ul>\n<li class=\"p1\"><strong>Typography<\/strong><\/li>\n<li class=\"p1\"><strong>Colours<\/strong><\/li>\n<li class=\"p1\"><strong>Images<\/strong><\/li>\n<li class=\"p1\"><strong>Hierarchy<\/strong><\/li>\n<\/ul>\n<p class=\"p1\">Your overall colour schemes &#8211; along with the logo and typography will determine what your brand is to your customers.<\/p>\n<p class=\"p1\">Your brand tells a story. So choose these carefully, because what your brand LOOKS like will also help tell the story.<\/p>\n<h2 class=\"p1\"><strong>Designing a customer<\/strong><\/h2>\n<p class=\"p1\">Don\u2019t laugh yet &#8211; you need to know who your first buyer will look like. Dig deeper, into what will they want from your brand and in return, what you can offer them.<\/p>\n<blockquote>\n<p style=\"text-align: left;\">You need to <a href=\"https:\/\/www.instamojo.com\/blog\/how-to-create-your-first-buyer-persona-3-free-templates-you-can-use\/\" target=\"_blank\" rel=\"noopener\">create a buyer persona.<\/a> This allows you to understand your target audience better and also let&#8217;s you design a brand that YOUR audience would want.<\/p>\n<\/blockquote>\n<p>&nbsp;<\/p>\n<p class=\"p1\">Does your brand sell baby products? Who are your buyers? Young mothers? In what age group? What are the most common items they want to buy?<\/p>\n<p>&nbsp;<\/p>\n<p class=\"p1\">Have you ever wondered why baby product brands mostly feature a mother and child? &#8211; not because that is the only relationship the baby has, but because the most common shopper on the page is a mother.<\/p>\n<h2 class=\"p1\"><strong>Logo design<\/strong><\/h2>\n<p class=\"p1\">What do Tata, Apple and your brand have in common? Kickass, simplistic logos customers identify you with! 75% of people recognize a brand only by its logo.\u00a0A well-designed logo can be the difference between blending in and standing out from the competition.<\/p>\n<p class=\"p1\">It takes your customer 10 seconds to form a first impression of your logo &#8211; but around 7 impressions <strong>to recognise it.<span class=\"Apple-converted-space\">\u00a0 <\/span><\/strong>Logos are probably the first element to focus on when it comes to designing for online small businesses.<\/p>\n<figure id=\"attachment_13038\" aria-describedby=\"caption-attachment-13038\" style=\"width: 1024px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" class=\"size-large wp-image-13038\" src=\"https:\/\/www.instamojo.com\/blog\/wp-content\/uploads\/2020\/03\/Logo-design-canva-Instamojo-blog-designing-for-small-business-1024x528.png\" alt=\"Logo design - canva - Instamojo blog - designing for small business\" width=\"1024\" height=\"528\" srcset=\"https:\/\/www.instamojo.com\/blog\/wp-content\/uploads\/2020\/03\/Logo-design-canva-Instamojo-blog-designing-for-small-business-1024x528.png 1024w, https:\/\/www.instamojo.com\/blog\/wp-content\/uploads\/2020\/03\/Logo-design-canva-Instamojo-blog-designing-for-small-business-300x155.png 300w, https:\/\/www.instamojo.com\/blog\/wp-content\/uploads\/2020\/03\/Logo-design-canva-Instamojo-blog-designing-for-small-business-768x396.png 768w, https:\/\/www.instamojo.com\/blog\/wp-content\/uploads\/2020\/03\/Logo-design-canva-Instamojo-blog-designing-for-small-business-380x196.png 380w, https:\/\/www.instamojo.com\/blog\/wp-content\/uploads\/2020\/03\/Logo-design-canva-Instamojo-blog-designing-for-small-business-800x413.png 800w, https:\/\/www.instamojo.com\/blog\/wp-content\/uploads\/2020\/03\/Logo-design-canva-Instamojo-blog-designing-for-small-business.png 1142w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><figcaption id=\"caption-attachment-13038\" class=\"wp-caption-text\">Logos can be simple, easy &#8211; and if done right, unique. You can use tools like Canva to understand what kind of logos you need for your business<\/figcaption><\/figure>\n<h2 class=\"p1\"><strong>Website design<\/strong><\/h2>\n<p class=\"p1\">Customers judge your website within 50 milliseconds!<\/p>\n<p class=\"p1\">Studies show that over 94% of customers reject a website due to poor design. When looking to design your online small business, avoid these:<\/p>\n<ul>\n<li class=\"p1\">Busy layout &#8211; keep it simple, and have fun with white space<\/li>\n<li class=\"p1\">Lack of navigation aids<\/li>\n<li class=\"p1\">Too many pop-up advertisements<\/li>\n<li class=\"p1\">Heavy files and loading time<\/li>\n<\/ul>\n<p><strong>Related read:\u00a0<a href=\"https:\/\/www.instamojo.com\/blog\/ecommerce-website-dos-and-donts\/\" target=\"_blank\" rel=\"noopener\">The Do&#8217;s and Don&#8217;ts for the perfect eCommerce website<\/a><\/strong><\/p>\n<p><img loading=\"lazy\" class=\"alignnone wp-image-24935 size-full\" src=\"https:\/\/www.instamojo.com\/blog\/wp-content\/uploads\/2023\/02\/home-page-new.jpg\" alt=\"online store home page\" width=\"800\" height=\"500\" srcset=\"https:\/\/www.instamojo.com\/blog\/wp-content\/uploads\/2023\/02\/home-page-new.jpg 800w, https:\/\/www.instamojo.com\/blog\/wp-content\/uploads\/2023\/02\/home-page-new-300x188.jpg 300w, https:\/\/www.instamojo.com\/blog\/wp-content\/uploads\/2023\/02\/home-page-new-768x480.jpg 768w, https:\/\/www.instamojo.com\/blog\/wp-content\/uploads\/2023\/02\/home-page-new-380x238.jpg 380w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/p>\n<p>Here is the perfect example of a clean design of the Instamojo jewellery online store &#8211; The Rover.<\/p>\n<p class=\"p1\">A good website helps convert your visitors into customers. Make sure your website design is responsive, easy and useful. Also remember, the colours you choose can have a direct psychological influence on your customer! Here is<strong>\u00a0<a href=\"https:\/\/www.instamojo.com\/blog\/guide-on-using-colour-psychology-for-your-ecommerce-website\/\" target=\"_blank\" rel=\"noopener\">A guide on using colour psychology for your online store<\/a><\/strong><\/p>\n<h2 class=\"p1\" style=\"text-align: left;\"><strong>Product Design<\/strong><\/h2>\n<p class=\"p1\">Your colour scheme is ready, now how should your product look?<\/p>\n<p class=\"p1\">Let\u2019s also include packaging design in this. We are not talking about the clunky cardboard box you ship your products in, but the box within. Let\u2019s see a few examples of packaging design that worked well with customers.<\/p>\n<figure id=\"attachment_13034\" aria-describedby=\"caption-attachment-13034\" style=\"width: 757px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" class=\"size-full wp-image-13034\" src=\"https:\/\/www.instamojo.com\/blog\/wp-content\/uploads\/2020\/03\/smoor-Instamojo-blog-small-business-design.jpg\" alt=\"smoor - Instamojo blog - small business design\" width=\"757\" height=\"457\" srcset=\"https:\/\/www.instamojo.com\/blog\/wp-content\/uploads\/2020\/03\/smoor-Instamojo-blog-small-business-design.jpg 757w, https:\/\/www.instamojo.com\/blog\/wp-content\/uploads\/2020\/03\/smoor-Instamojo-blog-small-business-design-300x180.jpg 300w, https:\/\/www.instamojo.com\/blog\/wp-content\/uploads\/2020\/03\/smoor-Instamojo-blog-small-business-design-380x229.jpg 380w\" sizes=\"(max-width: 757px) 100vw, 757px\" \/><figcaption id=\"caption-attachment-13034\" class=\"wp-caption-text\">Smoor &#8211; a luxury chocolate brand attracts its younger, hipster customers with a tropical packaging<\/figcaption><\/figure>\n<p class=\"p1\">This is where it is important to know who you are designing your products.<\/p>\n<p class=\"p1\">From the product to the service, your messaging has to be clear.<\/p>\n<p class=\"p1\">Selling medical soap? <strong>Go easy on the colours and words<\/strong>. Stick to blue, green and white, but if you are saying, designing a luxury Ayurveda brand, go for the colour that depicts luxury when packaging your product &#8211;<strong> gold, red, orange!<\/strong><\/p>\n<p>&nbsp;<\/p>\n<figure id=\"attachment_9648\" aria-describedby=\"caption-attachment-9648\" style=\"width: 1024px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" class=\"size-large wp-image-9648\" src=\"https:\/\/www.instamojo.com\/blog\/wp-content\/uploads\/Screenshot-2019-05-19-at-12.11.03-AM-1024x564.png\" alt=\"junaili - design for small businesses \" width=\"1024\" height=\"564\" srcset=\"https:\/\/www.instamojo.com\/blog\/wp-content\/uploads\/Screenshot-2019-05-19-at-12.11.03-AM-1024x564.png 1024w, https:\/\/www.instamojo.com\/blog\/wp-content\/uploads\/Screenshot-2019-05-19-at-12.11.03-AM-300x165.png 300w, https:\/\/www.instamojo.com\/blog\/wp-content\/uploads\/Screenshot-2019-05-19-at-12.11.03-AM-768x423.png 768w, https:\/\/www.instamojo.com\/blog\/wp-content\/uploads\/Screenshot-2019-05-19-at-12.11.03-AM-960x528.png 960w, https:\/\/www.instamojo.com\/blog\/wp-content\/uploads\/Screenshot-2019-05-19-at-12.11.03-AM.png 1032w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><figcaption id=\"caption-attachment-9648\" class=\"wp-caption-text\">Junaili &#8211; A Himalayan apothecary uses a simple, classy font with a mountain logo<\/figcaption><\/figure>\n<p class=\"p1\">As mentioned before, design for small businesses is a vast subject &#8211; and can seem scary! So let\u2019s take it step-by-step.\u00a0 Let\u2019s start with a few tips and \u2018How-to\u2019s\u2019 to keep in mind when designing a product for customers.<\/p>\n<h2 class=\"p1\"><strong>Tips when designing products\/services for your customer<\/strong><\/h2>\n<h4 class=\"p3\"><strong>How your product\/service appears to your customer &#8211;<\/strong><\/h4>\n<p class=\"p1\">This ranges from branding to the aesthetics of your product. The importance of first impressions holds good even in the digital world.<\/p>\n<p class=\"p1\">An inviting design and a strong brand identity can not only increase engagement but makes them forgiving of other hiccups that may arise when using your product.<\/p>\n<h4 class=\"p3\"><strong>How your product\/service works &#8211;<\/strong><\/h4>\n<p class=\"p1\">It is important that your product works in a way that customers expect and even appreciate.<\/p>\n<p class=\"p1\">Good usability and information design allow people to accomplish their goals quickly.<\/p>\n<p class=\"p1\">And a great user experience makes the entire process pleasurable.<\/p>\n<blockquote>\n<p class=\"p1\">\u201cUser experience is\u00a0how your product works in the real world, or how a person really FEELS about your product\u201d- Jason Putorti (Lead Designer at Mint.com and Co-founder of Votizen, elegant.ly)<\/p>\n<\/blockquote>\n<h4 class=\"p3\"><strong>Is your product\/service right for your customer &#8211;<\/strong><\/h4>\n<p class=\"p1\">Your product might meet all the above conditions and still be facing the wrong end of the stick.<\/p>\n<p class=\"p1\">Is it really solving the right problem or addressing the right needs of the customer? The art of thinking like this is known as design thinking.<\/p>\n<blockquote>\n<p class=\"p1\" style=\"text-align: left;\"><strong>Design thinking is a problem-solving\/opportunity-finding technique which keeps the customer at its centre and is iterative.<\/strong><\/p>\n<\/blockquote>\n<ol>\n<li class=\"p1\">It requires you to spend enough time understanding the customers&#8217; needs and find multiple ways to address it.<\/li>\n<li class=\"p1\">Observe patterns of user behaviour. You then test your solution and iterate based on feedback.<\/li>\n<li class=\"p1\">This can help you understand if your product\/service solves the right problem for the right people.<\/li>\n<\/ol>\n<p class=\"p1\"><strong>Design for small businesses specifically is not just about visual delights but also about problem-solving.<\/strong><\/p>\n<p class=\"p1\">A well-designed product\/service looks good, is a pleasure to use and addresses a genuine need &#8211; and keeps customers coming back!<\/p>\n<p>Of course, it always helps to use an existing platform to help you sell your products\/services whilst you figure out the design of your brand.<\/p>\n<p>Take our <a href=\"https:\/\/www.instamojo.com\/online-store\/?utm_source=imblog&amp;utm_medium=interlink&amp;utm_campaign=online_store\" target=\"_blank\" rel=\"noopener\">free online store<\/a> for example. No design requirements, no setup fees or issues &#8211; just upload and start selling! Not to mention you can customise your store according to your professional image.<\/p>\n<p>Choose from <a href=\"https:\/\/www.instamojo.com\/blog\/instamojo-premium-online-store-themes\/\" target=\"_blank\" rel=\"noopener\">more than 30+ themes on your premium plan.<\/a> Apply custom colours and fonts to make your online store resonate with your audience.<\/p>\n<hr \/>\n<p style=\"text-align: center;\"><a class=\"mb-button mb-style-flat mb-size-default mb-corners-default mb-text-style-default \" style=\"background-color: #4e4e91;\" href=\"https:\/\/www.instamojo.com\/online-store\/?utm_source=imblog&amp;utm_medium=interlink&amp;utm_campaign=online_store\" target=\"_blank\" rel=\"noopener\">Experience Instamojo<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"Designing for a small business is not a one-dimensional topic. There are so many elements involved in design&hellip;\n","protected":false},"author":6,"featured_media":25391,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[398],"tags":[2379,2968,516,637,12,514,2970,2965,515,2969,2966,2380,2967,2964,2963],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v17.8 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>How Good Design Can Help Your Online Small Business<\/title>\n<meta name=\"description\" content=\"Good website and logo design for small online businesses are necessary to beat your competition. See our guide on choosing the right look for your brand.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.instamojo.com\/blog\/design-for-online-small-business\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How Good Design Can Help Your Online Small Business\" \/>\n<meta property=\"og:description\" content=\"Good website and logo design for small online businesses are necessary to beat your competition. 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